MODERN MEDIUMS WHY DIGITAL IS THE NEW MESSAGE

Marshall McLuhan said it best: "The medium is the message." 51% of all media is now consumed on mobile phones and, in 2016, consumers demand to be treated as unique. This reality requires a complete shift in how consumers are reached and marketers are successful. The answer? Futuristic and immersive new power tools called mobile and mixed reality.

THE CURVE WHAT EVERYONE SHOULD KNOW, RIGHT NOW.

• MOBILE VIDEO: JUST DO IT - In 2015, consumers spent 40 minutes every day, watching video on mobile devices. This is only expected to grow. Source: eMarketer

• To put this in perspective, the time US consumers spend in mobile apps now exceeds the time spent watching TV. Source: Flurry

• DON’T FORCE IT. GO NATIVE. - Native content is now expected by consumers. • A $21 billion opportunity by 2018, Native ads generate two-to-five

times the consumer engagement of mobile banners. Source: BI Intelligence, InMobi

• Native: When an ad placement appears consistent with the expected look, presentation and quality of the content/setting.

• EXTRA CREDIT: CROSS SCREEN MEDIA. • Screens your audience encounters every single day, while digital, are different

individual mediums. • The smartphone is a location-based data center – slowly but surely giving marketers the ability

to address people, not only devices.

THE FUTURE EXPERIENCE™ WHAT EVERYONE SHOULD KNOW, RIGHT NOW. Gravity Jack was founded in 2009 and called crazy for investing, researching and developing technologies that we anticipated being huge for marketing.

• AUGMENTED REALITY - The use of computer vision to understand a scene and integrate digital media seamlessly with the real world view. Media can include images, video, 3D, gaming, polling & more –– virtually any type of digital media can be integrated within an AR scene.

• VIRTUAL REALITY - Creation of a fully-immersive scene, through the use of a headset or other computing device. Low-cost branded headsets allow brands to engage through 360º video experiences, games and more.