b e l l a d o t p i c t u r e s a n d g r a p h i c s 1

g r a p h i c s – p i c t u r e s – g u i d e l i n e sV e r. 1 :2013

b e l l a d o t p i c t u r e s a n d g r a p h i c s 2

1 . graph ics

Logotype ............................................ 3

Logotype placement ............................4

Tagline BFM ........................................5

2 . p ic ture s

Product- & packaging images ......... 6–9

Profiling graphics ................................9

Illustrations ................................. 10–11

3. guidel ines

Fonts, print ........................................12

Fonts and graphics, print ..................13

Fonts, web and digital media ............14

Fonts and graphics, web

and digital media ..............................15

Promotional products .......................16

Index:

b e l l a d o t p i c t u r e s a n d g r a p h i c s 3

Logotype

g r a p h i c s 1

The logotype is the symbol we use in our communication with

customers, in business relations and the media. It is important

that the logotype always is exposed in a uniform and coherent

way, for us to easily identify it internally and externally. Always

follow these guidelines to ensure correct use of the logotype in

different contexts. Eps and psd are always used for printed

media, png is always used for digital media.

1. Belladot_blue

Positive logo in blue used by retail. Available in:

Belladot_blue_cmyk.eps – advertising

Belladot_blue_PMS.eps – print and promotional products

Belladot_blue_rgb.png – web and digital media

2. Belladot_neg

Off-white against blue background. Used only in Belladot’s

own marketing material. Available in:

Belladot_neg_cmyk.eps – Belladot ads, promotional

products

Belladot_neg_PMS.eps – print and promotional products

Belladot_neg_rgb.png – exception, web and digital media

PMS 54890/5/2/80

PMS 58421/0/89/0

PMS 58323/0/95/16

PMS 7280/32/49/12

PMS 6940/50/16/14

PMS 173Night Myst

PMS 57054/0/33/0

PMS 6726/48/0/0

PMS 63755/0/10/0

PMS 1060/1/75/0

PMS 1980/90/38/0

Basic Brand Col.PMS 546385/6/6/93

Basic Brand Col.PMS 7534 50%0/2/4/1

PMS 18050/98/75/22

Prod. colours

1. Belladot_blue

2. Belladot_neg

b e l l a d o t p i c t u r e s a n d g r a p h i c s 4

Logotype placement

g r a p h i c s 1

Objects may not be placed closer than the Cap Line height

(measured by the lower case o). Exception: address or web text

may be placed closer (no closer than 1/2 of the o).

Same rules apply to the BFM-tag.

In advertising, the logo is placed in bottom right corner.

When context is centred, the logo shall also be centred.

w w w . b e l l a d o t. c o m

b e l l a d o t p i c t u r e s a n d g r a p h i c s 5

Tag line –Best Friend moments

g r a p h i c s 1

The symbol ”Best Friend Moments” is used in advertising and

packaging. The BFM-tag shall always be exposed in a uniform

and coherent way, to easily identify the message. Always follow

these guidelines to ensure the correct use of the tag line in

different contexts.

There are two versions of the BFM-tag, with or without text.

Packaging: use tag without text (1). Advertising, in digital media

and in promotional campaigns: use tag with text (2).

In ads, place the tag in upper right corner.

1. Positive in blue, available in:

BFM_cmyk.eps – advertising, print and promotional products

BFM_rgb.png – web and digital media

2. Positive in blue and off-white, available in:

BFMtext_cmyk.eps – advertising, print and promotional

products

BFMtext_rgb.png – web and digital media

Smooth yet thrilling? Innocent yet daring? However you choose to spend them, trust the discreet, comforting touch of your Belladot® to turn those intimate moments into warm memories.

No one loves you like your Best Friend.

PMS 54890/5/2/80

PMS 58421/0/89/0

PMS 58323/0/95/16

PMS 7280/32/49/12

PMS 6940/50/16/14

PMS 173Night Myst

PMS 57054/0/33/0

PMS 6726/48/0/0

PMS 63755/0/10/0

PMS 1060/1/75/0

PMS 1980/90/38/0

Basic Brand Col.PMS 546385/6/6/93

Basic Brand Col.PMS 7534 50%0/2/4/1

PMS 18050/98/75/22

Prod. colours

2. BFMtext

1. BFM

b e l l a d o t p i c t u r e s a n d g r a p h i c s 6

p i c t u r e s 2

Product and packaging images

We use different types of imagery depending on media

(printed or digital). Below you will find examples of

different types available.

To find the complete collection of images log in to the

retail page:

www.belladot.com

b e l l a d o t p i c t u r e s a n d g r a p h i c s 7

Description Products bottles, 50/100 ml Products bottles, 50/100 ml Products bottles, 50/100 ml in same

image

Products bottles, 50/100 ml

in same image

+ +

Used in Web and digital media Printed media Web and digital media Printed media

Found in folder Bottles.png_rgb Bottles.psd_rgb BottlesDouble.png_rgb BottlesDouble.psd_rgb

All images are isolated (transparent background).

p i c t u r e s 2Products bottles

Description Products without packaging Products without packaging Products without packaging

Used in Web and digital media Printed media Only on packaging

Found in folder Products.png_rgb Products.psd_rgb Products.psd_cmyk

All images are isolated (transparent background).

Products without packaging

b e l l a d o t p i c t u r e s a n d g r a p h i c s 8

p i c t u r e s 2

Description Product with packaging and two

products with packaging

Product with packaging and two

products with packaging

Product with packaging with string and

two products with packaging

+ + +

Used in Web and digital media Printed media Only printed media

Found in folder ProdPacks.png_rgb ProdPacks.psd_rgb ProdPacks.psd_rgb_Cod

All images are isolated (transparent background). 2 = Available in two colours. C = Cod.

Products with packaging

Description Product with packaging and pouch Product with packaging and pouch Product with packaging with string and

pouch

Used in Web and digital media Printed media Only printed media

Found in folder ProdPacksPouch.png_rgb ProdPacksPouch.psd_rgb ProdPacksPouch.psd_rgb_Cod

All images are isolated (transparent background). C = Cod. P = Pouch.

Products with packaging and pouch

b e l l a d o t p i c t u r e s a n d g r a p h i c s 9

p i c t u r e s 2

Description Sample, 3 ml Sample, 3 ml Pouch, used for various

products

Pouch, used for various

products

Used in Web and digital media Printed media Web and digital media Printed media

Found in folder Samples.png_rgb Samples.psd_rgb Pouch.png_rgb Pouch.psd_rgb

All images are isolated (transparent background).

Samples

Description Profiling graphics ex. logo and Best Friend Moments. Profiling graphics ex. logo and Best Friend Moments.

Used in Web and digital media Printed media

Found in folder Logos.www Logos.print

All images are isolated (transparent background).

Profiling graphics

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 0

p i c t u r e s 2

Description Fall illustration in 3 versions. Use illustrations when space is

available in the ad.

Fall illustration in 3 versions. Use illustrations when space is

available in the ad.

Used in Web and digital media Printed media

Found in folder Illustration.png_rgb Illustrations.print

Description Spring illustration in 2 versions. Use illustrations when space

is available in the ad.

Spring illustration in 2 versions. Use illustrations when space

is available in the ad.

Used in Web and digital media Printed media

Found in folder Illustration.png_rgb Illustrations.print

All images are isolated (transparent background).

Illustrations

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 1

Description The rasterized image appears in advertising material.

Examples: main media, such as web, sales folders, consumer

folders and exposure.

The rasterized image appears in advertising material.

Examples: main media, such as web, sales folders, consumer

folders and exposure.

Used in Web and digital media Printed media

Found in folder Illustration.png_rgb Illustrations.print

All images are isolated (transparent background).

p i c t u r e s 2Illustrations

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 2

Fonts – for print

G u i d e l i n e s 3

Following fonts are used in different areas:

Forte abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

BFM-tag and headlines

Quigley Wiggley abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

Product name and headlines

Typeface six.Five

abcdefghijklmnopqrstuvxyzåäö

ABCDEFGHIJKLMNOPQRSTU

VXYZÅÄÖ

1234567890

Headlines, address, product description etc.

Typface Seven

abcdefghijklmnopqrstuvxyzåäö

ABCDEFGHIJKLMNOPQRSTU

VXYZÅÄÖ

1234567890

Address, features etc.

Wilke 75 bold

abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

Body

Wilke 75 bold italic

abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

Helvetica Neue

abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

Smaller product texts, i.e. TOC

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 3

G u i d e l i n e s 3

glidmedelpå köpet!

när du köper en bell adot v ibrator

så får du gl idmedel

utan extra kostnad.

värde:

erbjudande!

Belladot Britt Hver fjerde kvinne rammes av urinlekkasje, ofte i forbindelse med fødsel eller overgangsalder. Med regelmessig trening kan problemene minskes markant og i blant forsvinne helt.

Den løse tyngden inni kulene gjør knipeøvelsene ekstra effektive, og gjør det lettere å få til riktig teknikk.

Sexhjelpemidler, glidemidler og massasjeoljer. Flere forbedrende produkter finner du på www.belladot.com

EGenbehandlinGsprOdukter fOr knipeOvelser, pOtens OG lyst.

A swedish trademark developed f or best fr iend moments

sent io trading sweden box 803 0, se-402 7 7 Göteborg +46 31 65 33 60

No one loves you like your Best Friend.

Belladot Viktor Nesten 50 % av alle menn opplever periodevis potensproblemer på grunn av for eksempel medisin, høyt blodtrykk eller diabetes.

En penisring gjør at ereksjonen holder lettere, ved at den holder på blodet i penis. Bertils vibrator gjør også nytelsen større for begge parter.

Spørsmål eller booke opplæringstid!

Ring Ylwa Sundell på telefon: 0046 31 65 33 64

”årets våghals”

Example main poster Example ad

Fonts and graphics – for print

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 4

G u i d e l i n e s 3

Fonts – for web and digital media

Yesteryearabcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

Headlines

Montserratabcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890

Body

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 5

G u i d e l i n e s 3

Fonts and graphics – for web and digital media

Belladot EsterLOREM – LOREM IPSUM

DOLOR XXX:-

W W W . B E L L A D O T . C O M

plats för ÅF

Example banner

www.belladot.com

b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 6

Promotional products

v i s u e l l p l a t t f o r m 3

Pen:

Ballograf Epoca Grip, dark blue

Background colour +

Logo Belladot PMS 50 %

Printed in PMS or in cmyk.

PMS 54890/5/2/80

PMS 58421/0/89/0

PMS 58323/0/95/16

PMS 7280/32/49/12

PMS 6940/50/16/14

PMS 173Night Myst

PMS 57054/0/33/0

PMS 6726/48/0/0

PMS 63755/0/10/0

PMS 1060/1/75/0

PMS 1980/90/38/0

Basic Brand Col.PMS 546385/6/6/93

Basic Brand Col.PMS 7534 50%0/2/4/1

PMS 18050/98/75/22

Prod. colours