b e l l a d o t p i c t u r e s a n d g r a p h i c s 1
g r a p h i c s – p i c t u r e s – g u i d e l i n e sV e r. 1 :2013
b e l l a d o t p i c t u r e s a n d g r a p h i c s 2
1 . graph ics
Logotype ............................................ 3
Logotype placement ............................4
Tagline BFM ........................................5
2 . p ic ture s
Product- & packaging images ......... 6–9
Profiling graphics ................................9
Illustrations ................................. 10–11
3. guidel ines
Fonts, print ........................................12
Fonts and graphics, print ..................13
Fonts, web and digital media ............14
Fonts and graphics, web
and digital media ..............................15
Promotional products .......................16
Index:
b e l l a d o t p i c t u r e s a n d g r a p h i c s 3
Logotype
g r a p h i c s 1
The logotype is the symbol we use in our communication with
customers, in business relations and the media. It is important
that the logotype always is exposed in a uniform and coherent
way, for us to easily identify it internally and externally. Always
follow these guidelines to ensure correct use of the logotype in
different contexts. Eps and psd are always used for printed
media, png is always used for digital media.
1. Belladot_blue
Positive logo in blue used by retail. Available in:
Belladot_blue_cmyk.eps – advertising
Belladot_blue_PMS.eps – print and promotional products
Belladot_blue_rgb.png – web and digital media
2. Belladot_neg
Off-white against blue background. Used only in Belladot’s
own marketing material. Available in:
Belladot_neg_cmyk.eps – Belladot ads, promotional
products
Belladot_neg_PMS.eps – print and promotional products
Belladot_neg_rgb.png – exception, web and digital media
PMS 54890/5/2/80
PMS 58421/0/89/0
PMS 58323/0/95/16
PMS 7280/32/49/12
PMS 6940/50/16/14
PMS 173Night Myst
PMS 57054/0/33/0
PMS 6726/48/0/0
PMS 63755/0/10/0
PMS 1060/1/75/0
PMS 1980/90/38/0
Basic Brand Col.PMS 546385/6/6/93
Basic Brand Col.PMS 7534 50%0/2/4/1
PMS 18050/98/75/22
Prod. colours
1. Belladot_blue
2. Belladot_neg
b e l l a d o t p i c t u r e s a n d g r a p h i c s 4
Logotype placement
g r a p h i c s 1
Objects may not be placed closer than the Cap Line height
(measured by the lower case o). Exception: address or web text
may be placed closer (no closer than 1/2 of the o).
Same rules apply to the BFM-tag.
In advertising, the logo is placed in bottom right corner.
When context is centred, the logo shall also be centred.
w w w . b e l l a d o t. c o m
b e l l a d o t p i c t u r e s a n d g r a p h i c s 5
Tag line –Best Friend moments
g r a p h i c s 1
The symbol ”Best Friend Moments” is used in advertising and
packaging. The BFM-tag shall always be exposed in a uniform
and coherent way, to easily identify the message. Always follow
these guidelines to ensure the correct use of the tag line in
different contexts.
There are two versions of the BFM-tag, with or without text.
Packaging: use tag without text (1). Advertising, in digital media
and in promotional campaigns: use tag with text (2).
In ads, place the tag in upper right corner.
1. Positive in blue, available in:
BFM_cmyk.eps – advertising, print and promotional products
BFM_rgb.png – web and digital media
2. Positive in blue and off-white, available in:
BFMtext_cmyk.eps – advertising, print and promotional
products
BFMtext_rgb.png – web and digital media
Smooth yet thrilling? Innocent yet daring? However you choose to spend them, trust the discreet, comforting touch of your Belladot® to turn those intimate moments into warm memories.
No one loves you like your Best Friend.
PMS 54890/5/2/80
PMS 58421/0/89/0
PMS 58323/0/95/16
PMS 7280/32/49/12
PMS 6940/50/16/14
PMS 173Night Myst
PMS 57054/0/33/0
PMS 6726/48/0/0
PMS 63755/0/10/0
PMS 1060/1/75/0
PMS 1980/90/38/0
Basic Brand Col.PMS 546385/6/6/93
Basic Brand Col.PMS 7534 50%0/2/4/1
PMS 18050/98/75/22
Prod. colours
2. BFMtext
1. BFM
b e l l a d o t p i c t u r e s a n d g r a p h i c s 6
p i c t u r e s 2
Product and packaging images
We use different types of imagery depending on media
(printed or digital). Below you will find examples of
different types available.
To find the complete collection of images log in to the
retail page:
www.belladot.com
b e l l a d o t p i c t u r e s a n d g r a p h i c s 7
Description Products bottles, 50/100 ml Products bottles, 50/100 ml Products bottles, 50/100 ml in same
image
Products bottles, 50/100 ml
in same image
+ +
Used in Web and digital media Printed media Web and digital media Printed media
Found in folder Bottles.png_rgb Bottles.psd_rgb BottlesDouble.png_rgb BottlesDouble.psd_rgb
All images are isolated (transparent background).
p i c t u r e s 2Products bottles
Description Products without packaging Products without packaging Products without packaging
Used in Web and digital media Printed media Only on packaging
Found in folder Products.png_rgb Products.psd_rgb Products.psd_cmyk
All images are isolated (transparent background).
Products without packaging
b e l l a d o t p i c t u r e s a n d g r a p h i c s 8
p i c t u r e s 2
Description Product with packaging and two
products with packaging
Product with packaging and two
products with packaging
Product with packaging with string and
two products with packaging
+ + +
Used in Web and digital media Printed media Only printed media
Found in folder ProdPacks.png_rgb ProdPacks.psd_rgb ProdPacks.psd_rgb_Cod
All images are isolated (transparent background). 2 = Available in two colours. C = Cod.
Products with packaging
Description Product with packaging and pouch Product with packaging and pouch Product with packaging with string and
pouch
Used in Web and digital media Printed media Only printed media
Found in folder ProdPacksPouch.png_rgb ProdPacksPouch.psd_rgb ProdPacksPouch.psd_rgb_Cod
All images are isolated (transparent background). C = Cod. P = Pouch.
Products with packaging and pouch
b e l l a d o t p i c t u r e s a n d g r a p h i c s 9
p i c t u r e s 2
Description Sample, 3 ml Sample, 3 ml Pouch, used for various
products
Pouch, used for various
products
Used in Web and digital media Printed media Web and digital media Printed media
Found in folder Samples.png_rgb Samples.psd_rgb Pouch.png_rgb Pouch.psd_rgb
All images are isolated (transparent background).
Samples
Description Profiling graphics ex. logo and Best Friend Moments. Profiling graphics ex. logo and Best Friend Moments.
Used in Web and digital media Printed media
Found in folder Logos.www Logos.print
All images are isolated (transparent background).
Profiling graphics
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 0
p i c t u r e s 2
Description Fall illustration in 3 versions. Use illustrations when space is
available in the ad.
Fall illustration in 3 versions. Use illustrations when space is
available in the ad.
Used in Web and digital media Printed media
Found in folder Illustration.png_rgb Illustrations.print
Description Spring illustration in 2 versions. Use illustrations when space
is available in the ad.
Spring illustration in 2 versions. Use illustrations when space
is available in the ad.
Used in Web and digital media Printed media
Found in folder Illustration.png_rgb Illustrations.print
All images are isolated (transparent background).
Illustrations
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 1
Description The rasterized image appears in advertising material.
Examples: main media, such as web, sales folders, consumer
folders and exposure.
The rasterized image appears in advertising material.
Examples: main media, such as web, sales folders, consumer
folders and exposure.
Used in Web and digital media Printed media
Found in folder Illustration.png_rgb Illustrations.print
All images are isolated (transparent background).
p i c t u r e s 2Illustrations
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 2
Fonts – for print
G u i d e l i n e s 3
Following fonts are used in different areas:
Forte abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
BFM-tag and headlines
Quigley Wiggley abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
Product name and headlines
Typeface six.Five
abcdefghijklmnopqrstuvxyzåäö
ABCDEFGHIJKLMNOPQRSTU
VXYZÅÄÖ
1234567890
Headlines, address, product description etc.
Typface Seven
abcdefghijklmnopqrstuvxyzåäö
ABCDEFGHIJKLMNOPQRSTU
VXYZÅÄÖ
1234567890
Address, features etc.
Wilke 75 bold
abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
Body
Wilke 75 bold italic
abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
Helvetica Neue
abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
Smaller product texts, i.e. TOC
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 3
G u i d e l i n e s 3
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så får du gl idmedel
utan extra kostnad.
värde:
erbjudande!
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EGenbehandlinGsprOdukter fOr knipeOvelser, pOtens OG lyst.
A swedish trademark developed f or best fr iend moments
sent io trading sweden box 803 0, se-402 7 7 Göteborg +46 31 65 33 60
No one loves you like your Best Friend.
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Ring Ylwa Sundell på telefon: 0046 31 65 33 64
”årets våghals”
Example main poster Example ad
Fonts and graphics – for print
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 4
G u i d e l i n e s 3
Fonts – for web and digital media
Yesteryearabcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
Headlines
Montserratabcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTU VXYZÅÄÖ 1234567890
Body
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 5
G u i d e l i n e s 3
Fonts and graphics – for web and digital media
Belladot EsterLOREM – LOREM IPSUM
DOLOR XXX:-
W W W . B E L L A D O T . C O M
plats för ÅF
Example banner
www.belladot.com
b e l l a d o t p i c t u r e s a n d g r a p h i c s 1 6
Promotional products
v i s u e l l p l a t t f o r m 3
Pen:
Ballograf Epoca Grip, dark blue
Background colour +
Logo Belladot PMS 50 %
Printed in PMS or in cmyk.
PMS 54890/5/2/80
PMS 58421/0/89/0
PMS 58323/0/95/16
PMS 7280/32/49/12
PMS 6940/50/16/14
PMS 173Night Myst
PMS 57054/0/33/0
PMS 6726/48/0/0
PMS 63755/0/10/0
PMS 1060/1/75/0
PMS 1980/90/38/0
Basic Brand Col.PMS 546385/6/6/93
Basic Brand Col.PMS 7534 50%0/2/4/1
PMS 18050/98/75/22
Prod. colours