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3The Logotype - February 2019
1 - The Logotype
4The Logotype - February 2019
1 - The Logotype / Colors
The logotype is composed of three elements:• the symbol composed of the energy curves, • the Total name in the official brand typeface,• the name Foundation.
The sphere and the Total Foundation name must not, in any case, be dissociated.
The color logotype
Light BluePantone® 279C
C70 - M30 - Y0 - K0R75 - G150 - B209
Dark BluePantone® 286C
C100 - M80 - Y5 - K0R19 - G67 - B145
RedPantone® 185C
C2 - M100 - Y76 - K0R225 - G5 - B50
Warm GrayPantone® Warm Gray 9C
C43 - M44- Y47 - K31R126 - G111 - B102
Chrome YellowPantone® 138C
C0 - M48 - Y96 - K0R245 - G150 - B10
5The Logotype - February 2019
1 - The Logotype / Grayscale
The grayscale logotype will be used to achieve a rendering similar to the color logotype on monochrome prints.
The grayscale logotype
Light Blue41% black
Dark Blue75% black
Red58% black
Warm Gray75% black
Chrome Yellow20% black
6The Logotype - February 2019
1 - The Logotype / Monochrome Versions
The versions of the monochrome logotypes will be used in the case of special and exceptional applications such as embossing, engraving, faxes...
Black monochrome version White monochrome version
7The Logotype - February 2019
1 - The Logotype / Protected Area and Minimum Print Size
Protected areaA clear space is left around the logotype to optimize readability. The clear space area is standardized in line with the size of the logotype.
No other objects, words or graphic components, may be placed in the clear space. The protected area is half the width of the capital “T” of the Total logotype.
Minimum print sizeThis is the minimum width of logotype below which it should never descend to preserve readability.
Protected area
Minimum print size
X
17 mm
1/2 X 1/2 X
1/2 X 1/2 X
8The Logotype - February 2019
1 - The Logotype / Color Backgrounds
The logotype is preferably applied on a white or very light background so as not to hinder its readability.
The application on dark colors or backgrounds composed of visuals is possible but strongly discouraged.
On white or very light backgrounds On dark colors On backgrounds composed of visuals
9The Logotype - February 2019
1 - The Logotype / Prohibited Uses
The logo application guidelines are mandatory. No modifications in the color or shape of the logo symbol or typeface are allowed.
1. Do not modify the space between the typeface and the symbol.
2. Do not use a different typeface.3. Do not make the symbol bigger than the word.4. Do not slant the logo or any of its components.5. Do not use different colors for the symbol or the typeface.
6. Do not adapt the symbol.7. Do not modify the symbol or typeface
(by making them narrower, for example).8. Do not write “Total” in its specific typeface
in titles or body copy.9. Do not use the symbol (energy curves) alone.
Prohibited uses
1
4
7 8 9
5 6
2 3
TOTALFOUNDATION
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