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Table of Contents3......................SenHong Company Existing Logo4......................Primary Mark Color Version Black & White Version5......................Secondary Mark Color Version Black & White Version6......................Alternative Mark Wordmark Symbol-Only7......................Minimum Clearance Minimum Reproduction Size8......................Color Scheme RGB CMYK9......................Limitations10....................DaoNgoc Resort Existing Logo11....................Primary Mark Secondary Mark13....................Minimum Clearance Minimum Reproduction Size14....................Color Scheme15....................Limitations

16......................The Rubicon Existing Logo17......................Primary Mark Secondary Mark18......................Minimum Clearance Minimum Reproduction Size19......................Color Scheme Limitations

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Sen Hong Company is a famous company, making blankets, pillows and mattress in Vietnam. They provide anything for bed room; and many kinds of bed room euipments. The word “Sen Hong” mean “pink lotus”; however, in their logo design, they used very bad color. The logo does not represent the main duty of the company good.

Sen Hong Company

Existing Logo

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Primary Mark (Color)

The primary mark of the brand is a simple logotype set in a pillow. The first word “s” and the last word “g” connect together to make a pillow. This is the color version of Primary mark.

Primary Mark (Black & White)This logo is the black and white version of cobination mark. This design is same as the color version, but it is good in printing in the company documents.

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Secondary Mark (Color)

Secondary Mark (Black & White)

This is the color version of the combination. Its almost same as the primary mark, but it’s added one more pillow behind.

This logo is the black and white version of cobination mark. This design is same as the color version, but it is good in printing in the company documents.

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Alternate Mark (Wordmark Only)

Alternate Marks (Symbol-Only Mark)

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Minimum Clearance

Minimum Reproduction Size1”

1”

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Color Scheme (RGB)

Color Scheme (CMYK)

Pink: 248, 237, 245Green: 40,135, 128Black: 0, 0, 0Grey: 209, 211, 212

Pink: 1, 7, 0, 0Green: 81, 28, 52, 6Black: 100, 100, 100, 100Grey: 0, 0, 0, 20

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Limitations

Do not change the position of the pink background

Do not change the color sytem

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Dao Ngoc Resort

Dao Ngoc resort is a best famoust resort in Vietnam. It is built at the centre of the Dai Lai Lake. It also include many five star hotels, villas…This is the current logo of Dao Ngoc resort. The color system is not suitable for a resort logo. The symbol mark does not also represent the resort good.

Existing Logo

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Primary Mark (Color)

Primary Mark (Black & White)

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Alternate Mark (Wordmark Only)

Alternate Marks (Symbol-Only Mark)

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Minimum Clearance

1” Minimum Reproduction Size

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Color Scheme (RGB)

Color Scheme (CMYK)

Luxor Gold: 173, 126, 40Cardinal: 190, 30, 45Black: 0, 0, 0Horses Neck: 99, 69, 11

Luxor Gold: 29, 48, 100, 9Cardinal: 18, 100, 91, 8Black: 100, 100, 100, 100Horses Neck: 45, 62, 100, 44

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Limitations

Do not mix the color system.

Do not change the position of the word mark.

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The Rubicon

The Rubicon is a student literary journal published by the English Department of Troy University (Troy campus). The journal is run by students, and it publishes original works of Troy University students.

Existing Logo

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Primary Mark

Secondary Mark

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Minimum Clearance

1” Minimum Reproduction Size

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Color SchemeRGB:Black: 0, 0, 0White: 255, 255, 255

CMYK:logo appears in and on another color:Black: 100, 100, 100, 100White: 0, 0, 0, 0

LimitationsDo not use a stroke on the logotype.

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