Google Versus Microsoft_version 3

8/10/2019 Google Versus Microsoft_version 3

1/13

Google versus Microsoft: Clash

of the Technology Titans

Case Analysis


2/13

ID Name

52 D 28 Abu Saleh

52D 33 Farzana Afrin50D 16 Sarah Sayeed

49E 02 Md. Muntasir Rahman

GROUP POKHIRAJ

IBA| MIS case Analysis


3/13

Business Strategies of the Giants

Google:

Multinational Cloud computing

Pooling of brightest minds in

the industry

Flexible Advertising Platform

Online Use of Office Apps

Ad Words programmer

Microsoft:

Desktop Computing

Personal and professional

computing experience

Focus on privacy in

information use

Offering customers better apps

by responding to the change



4/13

Google Business Model

Use of Page Ranksearch algorithm insearch

Video streaming andsharing and free apps

Attract end users to

search and share

data

Ad agencies are

Paying Google to

reach end users

Google drive

Free application s for

word processing &

presentation

Premium applications

Partnering with ERPvendors to attract

users to take part in

cloud computing

Sell to the business

consumers through a

reliable distribution

base e.g. Salesforce

Premium

applications also

generate revenue

Model #2

Model #1



5/13

Microsofts Business Model

Windows

operatingsystem and

Office desktop

productivity

Apps

Offers an

array ofprofessional

utility and

information

security

Customers

feel safepurchasing

and using MS

systems and

Apps



6/13

Internet Vs PC Desktop

Due to the online presence of Google and offline dominance

of Microsoft, the clash between the giants has turned

into clash between internet and offline usage.

User friendliness: Microsoft app users wont agree to switch as

they have many years of dependency on such apps.

Sarbanes Oxley act: This act requires companies to submit

data on demand which necessitates cloud computing for

integrating remote offices.

Privacy: Internet ensures smooth data sharing and even

computing, but poses a threat to privacy and copyrights.



7/13

Microsoft Attempts to Acquire

Yahoo!

Yahoo! Has over 20% of Internet Search market

which means easy market capture for Microsoft. No

internal scale development required.

Capturing Yahoo! Means capturing potential ad

business from Google.

Use information captured from the end browsers (ofYahoo!) to know customer preferences and ongoing

buzz in application development platform.



8/13

Yahoo! To Affect Microsoft Business

Model

Greater online presence

More web based application development which

means more investment in innovation

Capturing the online surfing and computing of its

office users and

Reinvent social media experience for the users.



9/13

Was Microsoft Right To Pull off a

Buyout on Yahoo!?

Microsoft could have significant synergic effect since

it already operates a search engine.

less business restructuring cost as acquisition meansno need to build infrastructure from scratch

The down side is the disruptive effects of the

technology alien to its own business model.



10/13

Google on the Way of Success

-Significance of Google Apps



11/13

Google Apps or MS Office Apps?

Google Apps is preferable because---

File back-up capacity

Flexibility in working

BUTFor reliability and comfortably MS office Apps still

occupies a strong position in business



12/13

Which One will prevail?

Google or Microsoft??

Google and Microsoft both are now part of the

ecosystem of providing better computing

Some professional tasks cannot be replaced byonline services

Privacy issues always demand an offline

professional environment

The upcoming age of high accessibility to internet

suits Googles strategy most



13/13

GOOD DAY


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Google Versus Microsoft_version 3