Zain MasriNada HassanGOOGLE REPORT

1998

Larry Page Sergey Brin

MISSION

SimpleBeneficial

Google InstantConsumer-OrientedFree Access to Information

WHY IS GOOGLE SO POPULAR?

Billion Search Requests/Day0.4 AED/Search Request

Yahoo!FacebookMSN (Bing.com)

COMPETITORS

HOW CAN IT MAINTAIN ITS COMPETITIVE ADVANTAGE?

Computing Power Size ▲Computing Power Speed ▲

Cost of CPU Cycles ▼

1) PARALLEL WITH MOORE’S LAW

On a Monthly Basis

Massive, general purpose computing platform for web-scale programming

2) GOOGLE CLOUD

3) RESEARCH AND DEVELOPMENT

1 • Zagat2 • YouTube3 • Android4 • Google Wallet5 • Google Airline6 • Creative Human Capital

LIVES UP TO ITS SLOGAN

Don’t be evil.

Advertising is Google’s backbone 

GOOGLE DIGITAL MARKETING FEATURES

AdWords

Text-Only

Pay-Per-Click

Display Advertisi

ngDoubleCli

ck Advertisin

gGoogle Display Network

Mobile

Click-To-Call

AdMob

AdSense

• For Internet Publishers

• Precisely Targeted Ads

Google Places

•Local Database•For Local Businesses

Google Analyti

cs• Measures Website Performance

Accumulation of search queries to gain insight into global, regional, past and present search trends.

GOOGLE ZEITGEIST

Most Popular Searches YouTube, Facebook and Yahoo! Mail

Service Related Searches Gulf News jobs section, Emirates NBD and REEL

Cinema Dubai

UAE, 2010

Reflects Western influences

Entertainment Mohammad AlSalam’s music Eysh Elly Cartoon Network Arabia

SAUDI ARABIA, 2011

Focus is Arabic music, food and entertainment.

AdWordsSearches reflect interests

Understand lifestyle Attitudes, Opinions and Interests

Internet habitsAnalyze past trends Predict future trends

HOW CAN DIGITAL MARKETERS USE GOOGLE ZEITGEIST?

Hanson, H. and Kalyanam, K. (2010) . Internet Market ing & e-Commerce. United States: South-Western Col lege Publ ish ing.

In i t iat ives. Google Company. Retr ieved on March 17, 2012. http: / /www.google .com/int l /en/about/company/ ini t iat ives .html

Messieh, N . (2011). Hosny Mubarak and Wael Ghonim Top L is t of Google’s Most Searched for People in Egypt . The Next Web. Retr ieved on March 17, 2012. http: / / thenextweb.com/me/2011/12/15/hosny-mubarak-and-wael -ghonim-top- l i s to f-googles-most-searched-for-people- in-egypt/

Skrenta, Rick . (2004) . The secret source of Google ’s power. Topix Weblog. Retr ieved on March 17, 2012. http: / /blog.topix.com/2004/04/ the-secret-source-of-googles-power.html

The History of Google. (2006) . Evolut ion SEO. Retr ieved on March 17, 2012 http: / /www.evolut ion-seo.co.uk/history-of-google.html#ixzz1pMuelvdB

REFERENCES

THANK YOU!