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The State of Play:

May 2015

A Look at the Growth of Google Play

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Supporting Customers With 350+ Employees Across 12 Offices

Our backing of $94MM from international VCs allows us to create the most innovative products

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Download and revenue estimates aggregated by app, publisher,

country and category, for all major stores.

Understand everything from user gender and age to income and education level. Analyze cross-app adoption rates across app

categories.

Store Intelligence Audience Intelligence

●  All countries and categories ●  Millions of apps and thousands of publishers ●  Daily, weekly and monthly granularity

●  Over 5 years of historical data ●  iOS, Google Play and Android

Data is available for: (support varies by product)

The #1 Enterprise and SMB App Market Data Solution Available

*SMB Intelligence starts at $599 per/month, based on an annual contract for either download and revenue estimates or audience estimates. Both data sets can be purchased together at an additional cost. Additional eligibility restrictions also apply. For small companies and startups with < 100 people.

Usage Intelligence

See how users behave, and understand how they spend time

and use data across apps, categories, and devices.

This Report is Powered by App Annie Intelligence

The State of Play 1.  Worldwide Google Play Opportunity Expands

2.  Top Countries See Major Growth

3.  Categories Continue to Expand

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Worldwide Google Play Downloads Continued Strong Growth

5

1.3x year-over-year

0

50

100

150

Q1 2014 Q1 2015

Inde

xed

Dow

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ds

Worldwide Quarterly Google Play App Downloads

•  Quarterly app downloads on Google Play grew about 30% from Q1 2014 to Q1 2015 largely due to growth in emerging markets such as Brazil and India

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