google-for-lawyers.pdf

8/13/2019 google-for-lawyers.pdf

1/13

iii

Contents

About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xix

Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xxi

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xxiii

Chapter 1Why Use the Internet to Locate Information? 1

1.1 The Lawyers Duty to Google . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

1.2 Beware of the Reliability of Information on the Internet . . . . . . . . . . 3

1.2.1 Internet Source Credibility Checklist . . . . . . . . . . . . . . . . . . . . 5

1.3 Case Law: Will Judges Admit Evidence from the Internet? . . . . . . . . 6

1.4 War Stories: How Lawyers Have Used Information

They Found on the Internet to the Benefit of Their Cases

and Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Impeaching the Oppositions Credibility . . . . . . . . . . . . . . . . . . . . . . . 7

A Google Search Leads to a Settlement . . . . . . . . . . . . . . . . . . . . . . . . 8

Chapter 2Introduction to Google 9

2.1 What Is Google? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2.2 Where Did Google Come From? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

2.3 How Google Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

2.3.1 PageRank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

2.3.2 Relevance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

2.3.3 Organic Search Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

2.3.4 Searching Googles Index, Not the Live Internet . . . . . . . . 15


2/13

CONTENTSiv

2.4 Personalizing Your Google Search Experience . . . . . . . . . . . . . . . . . 16

2.4.1 Accessing Additional Features and Products

via a Free Google Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

2.4.2 Create a Google Profile to Claim Your Identity Online . . . . 182.4.2.1 Creating a Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

2.4.2.2 How to Access Your Existing Google Profile

and Edit It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

2.4.3 Google Dashboard Helps You Keep Track

of All the Google Services Youre Using . . . . . . . . . . . . . . . . 24

2.5 Limitations of Google . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Chapter 3Basic (And not so Basic) Google Search Strategies:All You Need to Know to Becomea Good Internet Researcher 27

3.1 Boolean Connectors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

3.2 Word Stemming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

3.3 Phrase Searching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

3.4 Proximity Searching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303.4.1 Using More Than One Asterisk in a Search . . . . . . . . . . . . . . 31

3.4.2 Using the Asterisk to Circumvent Googles

32-Keyword Limit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

3.5 Noise or Stop Words . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

3.6 Punctuation in Searches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

3.7 Capitalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

3.8 Im Feeling Lucky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Chapter 4Advanced Google Search Strategies:All You Need to Know to Becomea Great Internet Researcher 39

4.1 Boolean Searches Using the Advanced Google Search Page . . . . . . 41

4.2 Limiting Results to Specific File Formats: Locating Unexpected

Documents Posted to the Web (e.g., Opposing Experts PriorPowerPoint Presentations) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

4.3 Limiting Results to a Specific Web Site . . . . . . . . . . . . . . . . . . . . . . . . 44


3/13

CONTENTS v

4.4 Whos Linking to Whom? Determining Possible Business

or Personal Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

4.5 Hidden Features of the Advanced Search Page . . . . . . . . . . . . . . . . . 47

4.5.1 Date Search Restrictions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 474.5.2 Usage Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

4.5.3 Pinpointing the Location of Your Search Terms . . . . . . . . . 49

Chapter 5Youve Got Your Search Results, Now What?Understanding and Manipulating the Displayed

Search Results 515.1 Indented Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

5.2 Google Cache . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

5.3 Search Within Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

5.4 Narrowing Results by Information Type . . . . . . . . . . . . . . . . . . . . . . . 54

5.5 Narrowing Results by Currency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

5.6 Altering the Way Results Are Displayed . . . . . . . . . . . . . . . . . . . . . . . 59

Chapter 6Google News 63

6.1 What Google News Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

6.1.1 Google News Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

6.1.2 Personalize the Google News Directory Home Page . . . . . . 65

6.1.3 Google News Search Engine: Basic Search . . . . . . . . . . . . . . 68

6.1.4 Google News Search Engine: Advanced Search . . . . . . . . . . 68

6.1.5 Google News Search Engine: Results from Basic

and Advanced Searches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

6.2 Google Alerts (Formerly Known as Google News Alerts):

Keeping Current with Information About Clients, Your Firm,

the Opposition, or Even Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

6.2.1 What Google Alerts Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

6.2.2 How to Create a Google Alert . . . . . . . . . . . . . . . . . . . . . . . . . 73

6.2.3 How Setting Up Alerts with Your Clients Names

as Keywords (or Phrases) Might Help You Avoid

a Conflict of Interest and Even a Malpractice Suit . . . . . . . . 75


4/13

CONTENTSvi

6.3 Google News Archive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

6.3.1 Find Older Documents Online (Even Pre-1940) . . . . . . . . . . 76

6.3.2 What Google News Archive Covers . . . . . . . . . . . . . . . . . . . . 77

6.3.3 Searching Google News Archive: Basic, Advanced,and Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

6.3.4 Limiting Results Using the Advanced Google

News Archive Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

6.3.5 Case Law Research Available for a Fee

on Google News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

Chapter 7

Google Groups: Retrieving Information from OverOne Billion Publicly Archived E-mail Messages 79

7.1 What Google Groups E-mail Archive Contains . . . . . . . . . . . . . . . . . 79

7.2 Basic Search Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

7.3 Advanced Groups Search Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 82

7.3.1 People-Finding Search Strategy Tips Using

Advanced Groups Search: Search for a Message

Authored by a Specific Person . . . . . . . . . . . . . . . . . . . . . . . . 837.3.2 Limiting Results to Specific Discussion Groups

Using Advanced Groups Search . . . . . . . . . . . . . . . . . . . . . . . 84

7.3.3 Limiting Results to a Specific Subject Using

Advanced Groups Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

7.3.4 Other Advanced Groups Search Features . . . . . . . . . . . . . . . 85

7.4 Using Google Groups to Find or Background an Expert . . . . . . . . . . 85

7.5 The Anatomy of a Google Groups Message . . . . . . . . . . . . . . . . . . . . 86

7.6 How to Unlock an Authors E-mail Address . . . . . . . . . . . . . . . . . . . . 89

7.7 How to Locate a Group to View Their Archives or to Join . . . . . . . 927.8 Creating Your Own Google Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

Chapter 8Google Image Search: Locating Photosof Individuals, Products, and More 97

8.1 How Google Images Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

8.2 How to Access Google Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98

8.3 Advanced Google Images Search Strategies . . . . . . . . . . . . . . . . . . . . 98

8.4 Google Images Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99


5/13

CONTENTS vii

Chapter 9Google Blog Search 105

9.1 Locate the Latest in Personal Opinion . . . . . . . . . . . . . . . . . . . . . . . 109

9.2 Keep Up to Date in Your Practice Area. . . . . . . . . . . . . . . . . . . . . . . 110

9.2.1 Receiving Automatic Updates from Useful Blogs

You Find with Google Reader . . . . . . . . . . . . . . . . . . . . . . . . 112

9.3 Create Your Own Blog to Market Your Practice . . . . . . . . . . . . . . . 118

Chapter 10

Google Finance: Monitor Current Financial Newson Public Companies and Market Trendsfor Due Diligence and a CompetitiveIntelligence Advantage 123

10.1 How to Access Google Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

10.2 The Anatomy of the Google Finance Home Page. . . . . . . . . . . . . . . 124

10.3 Stock Quotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126

10.4 Historical Stock Prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

10.5 My Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

Chapter 11Google Glossary 133

Chapter 12Google Translate 137

12.1 How to Access Google Translate . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137

12.2 The Anatomy of the Google Translate Home Page . . . . . . . . . . . . . 137

12.2.1 The First New Feature: Typing Text to be Translated

(Quick-and-Dirty Document Translation

On the Fly) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138

12.2.2 The Second New Feature: So What if You Cant

Read the Languages Characters or Dont HaveThem on Your Keyboard? . . . . . . . . . . . . . . . . . . . . . . . . . . . 139

12.2.3 The Third New Feature: Text-to-Speech . . . . . . . . . . . . . . . 140


6/13

CONTENTSviii

12.3 Translate a Document from Your Computer (or Network,

External Hard Drive, or Thumb Drive) . . . . . . . . . . . . . . . . . . . . . . . 140

12.4 Translate a Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

12.5 Translated Search: Locate Pages in Foreign LanguagesWhile Searching in English . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143

12.6 Allow Visitors to Translate Your Web Site Into Another

Language On the Fly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144

12.7 Word Translator: Translate from English to Your Language,

One Word at a Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

12.8 Translator Toolkit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149

Chapter 13Google Books: Quickly Locate Useful Books,Magazines, and Legal Treatises, Statutes,Opinions, and Legislative Histories 151

13.1 Where Does Google Books Acquire Books From? . . . . . . . . . . . . . . 152

13.2 How to Access Google Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152

13.3 Advanced Book Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

13.4 Book Search Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15413.5 How to Navigate Through a Book Result . . . . . . . . . . . . . . . . . . . . . 156

13.6 About This Book, Search Within This Book,

and Other Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160

13.7 How to Purchase a Book You Find at Google Books

or Locate a Library That Owns the Book . . . . . . . . . . . . . . . . . . . . . 161

13.8 My Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

Chapter 14Google Maps 165

14.1 Getting Directions to Far-Flung Deposition Locations . . . . . . . . . . 171

14.2 Local Searching: Find Restaurants and Hotels

Near Far-Flung Deposition Locations . . . . . . . . . . . . . . . . . . . . . . . . 175

14.3 Street View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176


7/13

CONTENTS ix

Chapter 15Location-Based Google Search via YourNon-Web-Enabled Telephone (GOOG-411) 181

Chapter 16Free Knowledge-Management Toolsfrom Google: Desktop Search 183

16.1 Advanced Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186

16.2 Cache . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18716.3 Previewing the Content of Documents the Desktop

Search Returns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188

16.4 Removing Files from the Desktop Search Index . . . . . . . . . . . . . . . 189

16.5 The Quick Search Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191

16.6 Using Desktop Preferences to Control Desktop Searchs

Functionality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191

16.6.1 The Desktop Search Preferences Tab . . . . . . . . . . . . . . . . . 192

16.6.1.1 Enable Content Indexing . . . . . . . . . . . . . . . . . . . . 192

16.6.1.2 Search Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

16.6.1.3 Indexing Plug-ins . . . . . . . . . . . . . . . . . . . . . . . . . . 193

16.6.1.4 Search Locations . . . . . . . . . . . . . . . . . . . . . . . . . . 194

16.6.1.5 Google Integration . . . . . . . . . . . . . . . . . . . . . . . . . 195

16.6.1.6 Encrypt Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195

16.6.1.7 Remove Deleted Items . . . . . . . . . . . . . . . . . . . . . . 196

16.6.2 Google Account Features Tab . . . . . . . . . . . . . . . . . . . . . . . . 196

16.6.2.1 Gmail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196

16.6.2.2 Search Across Computers . . . . . . . . . . . . . . . . . . 197

16.6.3 The Display Preferences Tab . . . . . . . . . . . . . . . . . . . . . . . . 198

16.6.3.1 Quick Search Box . . . . . . . . . . . . . . . . . . . . . . . . . . 198

16.6.3.2 Quick Find . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199

16.6.3.3 Display Mode . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199

16.6.3.4 Taskbar Gadgets Button . . . . . . . . . . . . . . . . . . . . 199

16.6.4 Other Preferences Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200

16.6.4.1 Improve Google Desktop . . . . . . . . . . . . . . . . . . . . 200

16.6.4.2 Safe Browsing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201


8/13

CONTENTSx

Chapter 17Google Scholar: Locate Informationfrom Academic Sources and RetrieveFree Case Law 203

17.1 Anatomy of the Search Results Page . . . . . . . . . . . . . . . . . . . . . . . . . 205

17.2 Advanced Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208

17.3 Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209

17.4 Free Legal Opinions and Journals . . . . . . . . . . . . . . . . . . . . . . . . . . . 211

17.4.1 Advanced Scholar Search for Free Legal Opinions

and Journals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

17.4.2 Google Scholar Case Coverage . . . . . . . . . . . . . . . . . . . . . . 21517.4.3 The Anatomy of a Google Scholar Legal Opinions

and Journals Results List . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215

17.4.4 The Anatomy of a Google Scholar Case . . . . . . . . . . . . . . . 217

Chapter 18Google Apps: Free Collaboration Toolsto Help Solos and Small Firms Competewith Big-Firm Technology Budgets 219

18.1 Gmail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221

18.1.1 Advantages of Gmail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221

18.1.2 Gmails Web-based Inbox Interface . . . . . . . . . . . . . . . . . . . 224

18.1.2.1 The Area Above Gmails Message List . . . . . . . . 225

18.1.2.2 The Left-hand Column of Gmails

Web-based Inbox Interface . . . . . . . . . . . . . . . . . . 226

18.1.2.3 Spam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22818.1.2.4 Additional Tools in the Left-hand Column

of Gmails Web-based Inbox Interface . . . . . . . . 229

18.1.2.5 Contact Manager . . . . . . . . . . . . . . . . . . . . . . . . . . 230

18.1.2.6 Task Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

18.1.2.7 Additional Useful Elements of Gmails

Web-based Inbox Interface . . . . . . . . . . . . . . . . . . 233

18.1.3 Gmail Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234

18.1.3.1 Gmail General Settings . . . . . . . . . . . . . . . . . . . . . 235

18.1.3.2 Accessing Multiple E-mail AccountsThrough Gmail . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237

18.1.3.3 Creating and Managing Labels for Your

Gmail Messages . . . . . . . . . . . . . . . . . . . . . . . . . . . 238


9/13

CONTENTS xi

18.1.3.4 Creating Filters to Manage the E-mail

Messages You Receive . . . . . . . . . . . . . . . . . . . . . 239

18.1.3.5 Accessing Gmail Messages from Other

E-mail Accounts or Software . . . . . . . . . . . . . . . . 24018.1.3.6 Customizing Your Google Chat Experience . . . . 242

18.1.3.7 Customizing or Removing Web Clips and Ads

from the Top of Your Gmail Web-Based

Interface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243

18.1.3.8 Add Experimental Features and Functions

to Your Gmail Web-Based Interface . . . . . . . . . . 245

18.1.3.9 Accessing Your Gmail Messages Without

an Internet Connection . . . . . . . . . . . . . . . . . . . . . 246

18.1.3.10 Customizing Your Gmail Interface . . . . . . . . . . . . 24818.2 Google Docs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 248

18.2.1 Google Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

18.2.1.1 Sharing Documents in Google Docs . . . . . . . . . . 253

18.2.1.2 Tracking Changes to Google Documents . . . . . . 254

18.2.2 Google Spreadsheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

18.2.2.1 Sharing Google Spreadsheets . . . . . . . . . . . . . . . 259

18.2.2.2 Tracking Changes Made to Google

Spreadsheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260

18.2.3 Google Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262

18.2.3.1 Sharing Google Presentations . . . . . . . . . . . . . . . 264

18.2.3.2 Tracking Changes to Google Presentations . . . . 264

18.2.4 Google Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266

18.2.4.1 Creating Google Forms . . . . . . . . . . . . . . . . . . . . . 266

18.2.4.2 Distributing Your Forms Publicly . . . . . . . . . . . . 267

18.2.4.3 Viewing the Results of Your Forms

Submissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

18.2.4.4 Sharing Forms with Collaborators . . . . . . . . . . . . 27018.3 Google Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270

18.3.1 Adding Events to Google Calendar . . . . . . . . . . . . . . . . . . . . 272

18.3.2 Searching for Events and Appointments

in your Google Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274

18.3.3 Customizing Your Calendar with Settings . . . . . . . . . . . . . . 276

18.4 Google Sites. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279

18.4.1 Creating Google Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 280

18.4.2 Creating and Editing Google Sites Pages . . . . . . . . . . . . . . . 282

18.4.3 Sharing Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28718.4.4 Tracking Revisions to Sites . . . . . . . . . . . . . . . . . . . . . . . . . . 289


10/13

CONTENTSxii

18.5 Google Wave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294

18.5.1 Anatomy of Wave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295

18.5.2 Creating and Editing a Wave . . . . . . . . . . . . . . . . . . . . . . . . . 298

18.5.3 Tracking Changes in a Wave . . . . . . . . . . . . . . . . . . . . . . . . . 30018.6 Google Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300

18.6.1 Starting a Google Talk Video or Voice Chat . . . . . . . . . . . . 301

18.6.2 Google Talk Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301

18.7 Picasa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

18.7.1 Creating New Picasa Web Albums

and Uploading Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304

18.7.2 Sharing Picasa Web Albums . . . . . . . . . . . . . . . . . . . . . . . . . 307

18.7.3 Customizing Picasa Web Albums Settings . . . . . . . . . . . . . 309

18.8 Security and Privacy of Information Storedin Your Google Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 311

18.8.1 What Does the Bar Say About Online Services? . . . . . . . . . 312

18.8.2 What Does Google Say About Its Security? . . . . . . . . . . . . . 313

18.8.3 Security Good Enough for Some Entities

But Not Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

Chapter 19Google Voice 319

19.1 Selecting Your Google Voice Number . . . . . . . . . . . . . . . . . . . . . . . . 321

19.2 The Google Voice Web Interface: A Unified Inbox . . . . . . . . . . . . . 324

19.3 Placing Calls Using Google Voice (Using a Phone

or via the Web) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 327

19.4 Recording Incoming Calls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329

19.5 Customizing Google Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330

19.5.1 Voicemail & SMS Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . 33119.5.2 Calls Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331

19.5.3 Creating Groups to Identify Callers . . . . . . . . . . . . . . . . . . . 333

19.5.4 Let Visitors to Your Web Site Call You on the Phone

(for Free) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 334

19.5.5 Checking Your Bill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 335

19.6 Importing Contacts from Other Sources. . . . . . . . . . . . . . . . . . . . . . 335

19.7 Searching for Messages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 336

19.8 Privacy Concerns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338


11/13

CONTENTS xiii

Chapter 20Google Search Shortcuts 341

20.1 Google Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 341

20.2 iGoogle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 344

Chapter 21Google SMS (Short Message Service):Retrieve Information via Text Messaging 347

Chapter 22Google EarthNow You Can FlyUnder the Surface of Oceans 349

22.1 Installing Google Earth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352

22.2 Anatomy of Google Earth Search Results . . . . . . . . . . . . . . . . . . . . . 352

22.2.1 Using the Toolbar to Manipulate Your Map . . . . . . . . . . . . 355

Chapter 23Googles Uncle Sam Search: A Specialized Searchfor Federal GovernmentRelated Resources 357

23.1 Advanced Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 359

Chapter 24Google Analytics: Free Traffic Statistics for YourWeb Site (You Do Have a Web Site, Dont You?) 361

24.1 Find Out How Many People Are Visiting

Your Web Site and How They Got There . . . . . . . . . . . . . . . . . . . . . 363

24.1.1 Trends About Your Site Visitors . . . . . . . . . . . . . . . . . . . . . . 363

24.1.2 How Many People Are Visiting Your Web Site? . . . . . . . . . 364

24.1.3 Where Are Your Sites Visitors Coming From?

(How Did They Find Your Site?) . . . . . . . . . . . . . . . . . . . . . . 368

24.1.4 What Are They Looking At? . . . . . . . . . . . . . . . . . . . . . . . . . . 371


12/13

CONTENTSxiv

Chapter 25Advertising Services from Google 375

25.1 AdWords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375

25.1.1 Creating Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 379

25.1.1.1 Campaign Settings . . . . . . . . . . . . . . . . . . . . . . . . . 380

25.1.1.2 Creating the Ad Content . . . . . . . . . . . . . . . . . . . . 384

25.1.2 Advertising on Sites Other Than Google . . . . . . . . . . . . . . . 386

25.1.3 Tracking Your Ads Performance . . . . . . . . . . . . . . . . . . . . . 389

25.2 AdSense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 390

Chapter 26Googles Web Browser: Chrome 391

26.1 Installing and Customizing Chrome . . . . . . . . . . . . . . . . . . . . . . . . . . 392

26.2 The Omnibox: How to Use the Address Box as a Search Box . . . . 393

26.3 Other Features Located on the Address/Omnibox Bar . . . . . . . . . 394

Back-and-Forth Arrow Icons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 394

Circular Arrow Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 394

House Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395Star Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395

Page Menu Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395

Wrench Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 396

26.4 How to Quickly Revisit Web Pages Using Tabs

or Thumbnails . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398

Chapter 27

Google Knol: Experts Sharing Their Knowledge,One Unit at a Time 401

27.1 Who Can Author a Google Knol? . . . . . . . . . . . . . . . . . . . . . . . . . . . 402

27.2 Are Knol Authors Verified? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 402

27.3 How to Access Google Knol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 403

27.4 How to Advance Search Google Knol by Using

the Search Toolkit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 404

27.5 The Anatomy of a Knol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40727.6 How to Author a Google Knol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 408

27.7 AdSense Participation at Google Knol . . . . . . . . . . . . . . . . . . . . . . . 409


13/13

CONTENTS xv

Appendices 411

Appendix A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 411

Appendix B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 427

Appendix C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447

Appendix D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 453

Appendix E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 456

Appendix F . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 468

Appendix G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 471

Appendix H . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 477

Appendix I: Web Site Credibility Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . 488