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Is Google Glass safe for HR and other G+ Questions that keep HR Up at Night... Shaker Cherukuri, MBA/MSEE Process IS Inc., Nashville, TN GE, Cummins, Caterpillar and Booz google.com/+ShakerCherukuri Google Voice: (408) 634-4754 [email protected]

Google+ and Google Glass for HR

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Is Google Glass safe for HR and other G+ Questions that keep HR Up at Night... Presented at the SHRM Event in Nashville, TN http://mtshrm.affiniscape.com/cde.cfm?event=421177

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Page 1: Google+ and Google Glass for HR

Is Google Glass safe for HR and other G+ Questions that keep HR Up at Night...

Shaker Cherukuri, MBA/MSEE

Process IS Inc., Nashville, TNGE, Cummins, Caterpillar and Boozgoogle.com/+ShakerCherukuriGoogle Voice: (408) [email protected]

Page 2: Google+ and Google Glass for HR

Process SolutionsPeople Process Systems Methodology

Page 3: Google+ and Google Glass for HR

Social Media IntegrationProvides a Useful Signal #SignalEconomy● Facebook: Friends & Family● Twitter: Real time Broadcast tool● Google+: Google PLUS!● LinkedIn: Professional Network● Other: FourSquare, Pinterest, Tumblr,

Flickr, Instagram, WhatsApp, YT● Ecosystems: #GAAF and MS

Page 4: Google+ and Google Glass for HR

Chipotle…

A lifestyle Brand

Creating Unique Messaging

To cut through the Digital Noise

http://farmedanddangerous.com/

Page 5: Google+ and Google Glass for HR

Google+: An Ideal Tool...● Key Marketing Tenants - STP

● Segmentation: Google+ Circles● Targeting: Posts for Circles● Positioning: Content, Semantics,

Authorship, Google search● Integration: Google, YouTube, Gmail,

Hangouts, Google Voice, Android, Chrome, Google Enterprise Cloud

Page 6: Google+ and Google Glass for HR

Segment Target Position

Page 7: Google+ and Google Glass for HR

HR Specific Strategic Use ● Recruitment

● Get to know people. Google...PLUS!● Communique

● Internal and External● Communities: Public, Private, Discourse● Hangouts on Air (HOA)/YouTube Live

● Brand Building● Unique Messaging: Chipotle

● Signal - Good to Great

Page 8: Google+ and Google Glass for HR

Hangout on Air…

YouTube Live

Broadcast Yourself

Video Conference

Low cost Telepresence

Page 9: Google+ and Google Glass for HR

Google GLASS Sensors for The #SignalEconomy

Contextual Computing

Wearable Computing

#IoT

#ifihadaglass I would explore opportunities to integrate #googleglass and #nfc into an enterprise asset management solution on a mobile platform. This could be a huge market in field work in almost all industries since it could fulfill an unmet need - just like iPod did in the consumer space.

Page 10: Google+ and Google Glass for HR

Applications...● Real Time Operations

○ PM, RCM, CBM(Condition Based Maintenance)

○ Power Generation/Tx. Smart Grid, Field Service

○ Heavy Earth Moving Equipment service(s)○ Trucking and Rail service(s) and tracking○ Oil and Gas Exploration (Upstream and Down)○ Healthcare (Electronic Medical Records etc)

● Business Processes ○ HR, Marketing, Sales, Finance, Compliance

● Consumer Space○ #Infotainment

Page 11: Google+ and Google Glass for HR

Social Google+ GLASS!

#Infotaiment

Privacy Concerns

#IoT

Early adopter phase. Tends to attract lot of attention.

Page 12: Google+ and Google Glass for HR

Step 1: Business Process AND/OR Root Cause Analysis● Identify the problems● Define the objectives● Create frameworks for solutions

DFSS for new process or productDMAIC to fix issuesLean to remove wasteSocial Media enabled ecosystems

● Evaluate IT and/or Embedded System solutions needed

Page 13: Google+ and Google Glass for HR

Step 2: Automation if and when needed● Evaluate IT and/or Embedded System solutions

TCOCloudProductsSoftwareTrainingWorkflows (tied to process in Step 1)Social Media enabled ecosystems

● Implementation

Page 14: Google+ and Google Glass for HR

Step 3: Analytics and Feedback

● To control the Process

● Using Data, Systems, Methodologies

● Social Media enabled ecosystems

Page 15: Google+ and Google Glass for HR

Step 4: Standards Creation & Employee Training● Create content for Employee Training● To institute the process And prevent drift● Using workflows and Standards● Who? What? When? Where? How? Why?● People, Process, Systems and Methodology

Page 16: Google+ and Google Glass for HR

Step 5: Content Creation● Customized content creation for various

Segments● To help Target Products and Services for the

Segments● Position products and Services● Using Social Media and Marketing tools