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8/14/2019 Google: A Brief Analysis
http://slidepdf.com/reader/full/google-a-brief-analysis 1/16
Google: A Brief Analysis
Group Assignment by
Mete KOÇ İdil KUŞOĞLU Leyla ERTÜRK Can KAYA
Duygu KAMBUR
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Contents of the Presentation
1) Business Sector
2) Mission Statement
3) Organizational Culture & Structure
4) Social Responsibility
5) Human Resources
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External Environment Analysis
Porter's Five Forces
Competitive Rivalry
Threat of Substitutes Threat of New Entrants Customer Power
Supplier Power
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Search Engine Market Share
Source: http://marketshare.hitslink.com/
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Possible Threats
Financial Threats Isolated
Formal Restrictions Censorship
Bargaining Power of Costumer & Suppliers
Monopoly
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Possible Threats (contd.)
Potential New Entrants High Barriers
Potential Substitutes None of them are foreseen in the near future.
Competitors
Dominant in the Market
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Mission, Foundation & Growth
Mission to organize the world's information and make it
universally accessible and useful
Foundation In 1996, founded by the PhD students at Stanford
University in California; Larry Page and Sergey Brin
Growth Experimenting with other markets such as radio
and print publications
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Ten Things to be True
„The perfect search engine would understand exactly whatyou mean and give back exactly what you want.”
Larry Page, co-founder of Google
1) Focus on the user
2) It's best to do one thing really, really well
3) Fast is better than slow4) Democracy on the web works
5) You don't need to be at your desk to need an answer
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Ten Things to be True (contd.)
6) You can make money without doing evil
7) There's always more information out there
8) The need for information crosses all borders
9) You can be serious without a suit
10)Great just isn't good enough
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Organizational Culture
„We try to provide an environment where peopleare going to be happy. I think that's a muchbetter use of money than, say, hundred-million-
dollar marketing campaigns or outrageouslyinflated salaries.”
Sergey Brin, co-founder of Google
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Organizational Structure
Flat (horizontal) structure Team based work and individualism are encouraged
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Innovation
Douglas Merrill, former Chief Information Officer of the company,has made a list to display the innovative form of Google:
Hire smart people who are nice to work with
Flat management structure
No silos, open communications Ideas mailing list
20 percent (time spent on personal projects)
Small projects Iterative design, constant improvement
Server-based deployment (AJAX)
Test, don’t guess
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Social Responsibility
Google.org
Its mission is to tackle poverty, global warming,and infectious diseases.
1 billion $ invested. Unlike most charities, it has afor-profit status.
Major initiatives: Develop Renewable Energy Cheaper Than Coal Commercialization of Plug-In Vehicles Predict and Prevent Inform and Empower to Improve Public Services Fuel the Growth of SMEs
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Google and Open Source
Supporting open source developers Project Hosting Google Summer of Code Google Code University
Releasing open source projects Android Google Wave Chrome OS Chrome Web Browser
Over 500 open source projects...
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Human Resources
For the last two years, Google was chosen the bestcompany to work for. The reason: HR Department’s strategies.
Google HR has a visible structure. HR Generalists are on the front line of servicing and
interacting with the employees on a global basis. Financial security and opportunities to try new things Google puts its employees into center and care their
needs.
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Thank you!
We would like to thank you for your interest.Please do not hesitate to ask any questions.
- THE END OF THE PRESENTATION -
This was „Google: A Brief Analysis” presented by Mete KOÇ, İdil KUŞOĞLU, Leyla ERTÜRK, Can KAYA and Duygu KAMBUR
on December 29, 2009.