GOOGLE + ANALYSIS CONDUCTED BY VITALII ALIMOV

Google + Value Proposition

To enable users with similar interests access each other content(photos, videos, blogs etc.) and collaborate with each other.

Google + is a social media platform

Google + features:

• Collections• Communities

Benefits for users:

• Access each other content• Collaborate with each other

Typical Google + user

• Mature• Intelligent• Emotionally stable• Predominantly male• Has unique interest’s and hobbies• Interested in technology

Google + users demographic breakdown

74%

26%

Google+ user's sex

MalesFemales 28%

72%

Google+ user’s age

15-3435+

32%

18%13%15%

16% 5%Google+ users oc-

cupations

Enginner DeveloperSoftware engineer DesignerTeacher Web Developer

Google + offers to organizations:

• 375, 000, 000 active users.• Social media platform that is

made by the most popular search engine in the world.

• Google+ Local feature.

Benefits for organizations:

• To target qualified leads to sale and promote products and services.

• To get Indexation of SEO results by Google

• To promote own business by writing reviews in Google+ Local

• The best time to post is from 9 am to 11am.

• The best day to post is Wednesday

Google + users are the most active at weekday mornings.

Metrics Output for a business

Number of active users Potential reach

Total number of unique monthly visit’s Predicts future evolution of the platform

Average time spent per visit Outlines platform popularity for business

Average sales order from a visitor referred from social platform

Correlation between shared content and sales

Analyze data in Google+

Google Analytics

(provides 360* analysis of the page)

Free of charge

CircleCount

(customizes content based on location)

Free of charge

Ripples

Feature that built into Google+, enables to find influencers and

evangelistsFree of charge)

Google + is more beneficial to use for B2C organization because:

• Google+ users are for the most part are people rather than businesses.

• Main objectives of Google + users are making friends and networking, as opposed to conducting business affairs.

Nike Google + page

Brand/Product promotion objective

Expected costs:

Time cost – 10 hours in a week if put 2 hours per day during pic hours of platform usage. Resources cost – platform is free and linked to some free analytic tools. Opportunity cost – not using Google + means that organization loose an opportunity to not be visible to almost 375, 000, 000 active users.

Start button is here Google+

Sources:

Sam Olawale “Why do intelligent people struggle to succeed” Personal growth. Image retrieved on 25th October 2016 https://medium.com/personal-growth/why-do-intelligent-people-struggle-to-succeed-7dc43a46a32b#.o4ei2jcfw

“Google Plus Demographics and Statistics” Statistics Brain. Retrieved 24th October 2016 http://www.statisticbrain.com/google-plus-demographics-statistics/

Alex Glusman “7 Reasons Why You Should Be Using Google Plus for Your Business” Business to Community. Retrieved 24th October 2016 http://www.business2community.com/google-plus/7-reasons-using-google-business-01126869#OdAMGf9HpKWuEjOZ.97

KC Fox “ Top Three Reasons Your Business Should Use Google Plus” Social Media Delivered. Retrieved 24th October 2016 https://www.socialmediadelivered.com/blog/2015/07/30/top-3-reasons-your-business-should-use-google

Jackson Lo “8 Reasons Why Every Business Should Be On Google Plus” Cardinal Path. Retrieved 24th October 2016 http://www.cardinalpath.com/8-reasons-every-business-should-be-on-google-plus/

Daniel Waisberg “ The Definite Guide to Google Plus Analytics” Online Behavior. Retrieved 24th October 2016 http://online-behavior.com/analytics/googleplus