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TABLE OF CONTENTS
1. Introduction to LBGF
2. LBGF Executive Summary
3. LBGF Mission Statement
4. Objectives of LBGF
5. Keys to Success
6. Situation Analysis
7. Cato Ridge Country Club – LBGF Cato Ridge Project Overview and Responsibilities
8. Experience in Setting Up Similar Projects in the Past 10 Years
9. Expertise with Proven Proof of Professional Association Membership in the Sport
10. Methodology Used
11. LBGF Project and Marketing Plana. Organisation Summaryb. Marketing Strategyc. Marketing Objectivesd. Awareness Campaigne. Marketing & Fund-Raising Plan
12. Management Structurea. Head Officeb. Project Managementc. Coach and Mentor Developmentd. Expansion Plan
13. Monitoring and Evaluation Plan
14. Corporate Development Process
15. Financial Stability
16. 2014 / 2015 Budget
17. Appendices
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1. Introduction to LBGF
•Lee Bromley Golf FoundationORGANISATION NAME
•LBGFACCRONYM• Mr Lee Bromley• Mr Morgan Nzuza• Mr BigBoy Hlongwane• Mr Steven Sibetha• Mr Guy Smith• Mr Iain Ewing• Mrs Lee-Anne Bromley• Mr Mlondi Mlotshwa
TRUSTEES
• P.O.Box 930, Howick, 3290, South AfricaCONTACT ADDRESS
• +27 (0) 72 249 2733TELEPHONE
• www.leebromleygolf.co.zaWEBSITE• LBGF Howick GC Project• LBGF Midlands GC Project• LBGF Sobantu Project• LBGF Edendale Project• LBGF LIV Village Project• LBGF Imbali Project• LBGF Nogqaza Project• LBGF Mthethosmusha Project
LBGF PROJECTS
• https://www.facebook.com/pages/Lee-Bromley-Golf-FoundationFACEBOOK PAGE
• @leebromleygolf https://twitter.com/leebromleygolfTWITTER ACCOUNT
• http://za.linkedin.com/pub/lee-bromley/58/936/a77/LINKED IN PROFILE• http://www.togethersa.co.za/portfolio/lee-bromley-golf-
foundation/TOGETHER SA• http://awesomesa.co.za/?article&global[_id]=120&global-
The%20Lee%20Bromley%20Golf%20FoundationAWESOME SA• http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4i
KCHwVIDEO LINKS
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2. LBGF Executive Summary
The Lee Bromley Golf Foundation is a “Grass Roots” initiative and “First Touch” program that introduces golf to disadvantaged children from deprived areas, with the purpose of providing them with the tools, knowledge and core values to excel in life.
LBGF is a youth development organisation that incorporates the Long Term Athlete Development (LTAD) model with age appropriate skills activities to assist in the physical, emotional and social development stages that all individuals experience. LBGF teaches 11 core values;
More than a golf development centre, LBGF develops children physically, intellectually, emotionally and socially, providing a positive impact on children, their families and their communities through the great game of golf. It provides the perfect framework for optimal growth, development and maturation through golf.
Numerous studies document the direct value of children participating in sports. These studies demonstrate that involvement in development programs, such as the programs to be run by LBGF, results in reducing the potential to become involved in drugs, sex, crime and gang-related behaviors. Furthermore, it gives children the grounding to build character and learn important life skills. The economic, social and personal value of investing in the lives of children produces a positive impact on the communities and country.
LBGF is a Non-Profit Trust with 8 (eight) appointed Trustees;
The Trust’s main objective is to enrich the lives of disadvantaged children through golf. The Trust will be involved in activities that promote sport, specifically golf, for all impoverished, previously and currently disadvantaged youth in South Africa. Through these activities, it is envisaged that the children with whom the Trust will work, will gain new skills with which to better themselves through learning important life and social skills, and empowering themselves with the skills to grow up to be successful citizens and leaders in their communities.
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Mr Lee Bromley
Mr Morgan Nzuza
Mr Bigboy Hlongwane
Mr Steven Sibetha
Mr Guy SmithMr Iain EwingMrs Lee-Anne Bromley
Mr MlondiMlotshwa
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3. LBGF Mission Statement
4. Objectives of LBGF
LBGF’s main objective is to enrich the lives of disadvantaged children to empower them and give them a chance at a brighter future;
Enroll as many children as possible in the project, with the launch of projects initially throughout KwaZulu Natal;
Establish, implement and consistently manage a coaching philosophy with structured levels of progression;
Create national and international awareness of the Trust’s projects and the coaching model;
Implement a corporate development process to align with business partners that share the same vision and are looking to invest through their Corporate Social Investment initiatives;
Train certified coaches, mentors and assistants for each project run by the Trust;
Integrate non-athletic components into the Trust’s projects, such as educational assistance, counselling, medical evaluation and community service;
Engage with local, provincial and national government to identify new project areas, and request assistance in creating awareness and the development of corporate alliances;
Enroll each child who has participated in a project as members of a golf club, affiliated to the South African Golf Association, with official handicaps;
Establish and implement a state of the art training academy;
Develop and implement a Long Term Athlete Development Model;
Ensure the sustainability and growth of the Trust by way of flow from income (and if necessary, capital) from the General Capital Fund as well as from donations;
Maintain the fund into which unspecified donations from corporations and private individuals shall be paid and invested.
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5. Keys to Success
Creation of partnerships with reputable tertiary education institutions and the set up of scholarships for LBGF children with elite skills level in academics and/or sport.
Utilise the schools system to enrol children into LBGF and compliment current schools physical education and sports curriculums.
Procurement of state of the art coaching and training equipment, technology and applications.
Implementation of a sound Coaching Accreditation Program.
Ensure the LBGF Coaching Philosophy and Methodology is consistently administered and delivered in all LBGF Projects.
Continue to develop the corporate alliance base and fundraising efforts to ensure financial stability and sustainability of the program.
Secure the support of Local, Provincial and National Government, Provincial, National and International Golf Bodies.
Expand into new areas within KwaZulu-Natal to provide program access to all disadvantaged children in the province, through the implementation of the LBGF Strategic Plan.
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6. Situation Analysis
The need for youth golf programs is validated and magnified by information that attributeslong-term value to children in these programs. Numerous studies document the direct valueof children participating in sports. These studies demonstrate that involvement indevelopment programs, such as LBGF, results in reducing the potential to become involved indrugs, sex, crime and gang-related behaviours. Furthermore, it gives children the grounding tobuild character and learn important life skills. The economic, social and personal value ofinvesting in the lives of children produces a positive impact on the communities and country.LBGF provides opportunity that serves as a personal reference for children throughout theirlives. LBGF wants to empower the children to grow up to be successful citizens and leaders intheir community. Offering hope and opportunity for a better future is what drives us.
7. Cato Ridge Country Club – LBGF Cato Ridge Project Overview and Responsibilities
LBGF will set up and launch a project in partnership with Assmang at the Cato Ridge Country Club, situated in Cato Ridge, Ethekwini, South Africa. Mr Tim Chisale, a member of Cato Ridge Country Club will head up the project as its Head Coach and will be responsible for the day to day operations of the project. The project will be known as LBGF Cato Ridge Project and will enrich the lives of disadvantaged children in the Cato Ridge area.
Overview
Assmang, the owner of the Cato Ridge Country Club asset will partner LBGF in the LBGF Cato Ridge Project and project operations will commence, as of 01 September 2014. Both parties’ responsibilities are outlined under “Project Partner Responsibilities” below.
LBGF has the required expertise and coaching model to fulfil Assmang’s objectives in terms of golf development at Cato Ridge Country Club. In addition, LBGF has created a unique and innovative process to implement its comprehensive program to coach and nurture beginner golfers through all the golfing stages to elite professional golfers.
LBGF prescribes to the Long Term Athlete Development (LTAD) Model which uses appropriatetraining aims at each stage of an athlete’s physical, cognitive and emotional development.Producing elite level golfers is a long term process and LBGF has developed its own, effectivemodel, using LTAD principles and taking into consideration the life and cultural styles, thatmakes South Africa, unique unto its own.
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LBGF will implement a unique and effective, progressive development process to ensure that the project becomes successful and sustainable;
Phase 6
Playing and Practice Schedule
Playing and Practice Schedule
Training – Physical and Mental
Training – Physical and Mental
Competing in Provincial and National Tournaments
Competing in Provincial and National Tournaments
Phase 5
Coaching SessionsCoaching Sessions
Driving Range Practice
Driving Range Practice
Training –Physical and
Mental
Training –Physical and
Mental
Competing in Local
Competitions
Competing in Local
Competitions
Golf Club Membership and Official Handicap
Golf Club Membership and Official Handicap
Phase 4
Level 2 AssessmentLevel 2 Assessment
Phase 3
Coaching Sessions and Playing on Short Course at Cato Ridge Country ClubCoaching Sessions and Playing on Short Course at Cato Ridge Country Club
Phase 2
Level 1 AssessmentLevel 1 Assessment
Phase 1
Coaching Sessions conducted at Schools and Cato Ridge Country Club – ACTIVE STARTCoaching Sessions conducted at Schools and Cato Ridge Country Club – ACTIVE START
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LBGF is best suited for the project of setting up the LBGF Cato Ridge Project due to its superiority over other golf development organisations in South Africa in all aspects of youth development, including, but not limited to;
LBGF has reached out to over 1600 (one thousand six hundred children) in just over 1 (one) year of operations.LBGF has a coaching model that is based on LTAD principles and yet simple enough for children to understand and quickly grasp the fundamentals of golf.LBGF teaches children how to build character and learn important life skills through golf.LBGF’s sound financial and operational stability plan will ensure that it achieves sustainability in a relatively short time.LBGF is not only prepared to develop from Grass Roots level, it is also prepared to teach in the Grass Roots environment – Taking golf to the children, therefore creating a captive audience and not expecting the children to incur additional costs to get to coaching sessions.LBGF’s program introduces children to golf and assists them through all the different levels and stages of their golf career, right through to professional / elite level.
PROJECT RESPONSIBILITIES
Assmang, as a partner in the LBGF Cato Ridge Project, will allow LBGF the use of the Cato Ridge Country Club facilities without charge. Assmang will also allow LBGF to publicise the project and its partnership with Assmang, for marketing and communicative purposes. These are the only responsibilities of Assmang in the LBGF Cato Ridge Project. Should Assmang wish to be involved in any marketing, events, corporate alignment process, financial or sponsorship assistance of equipment, uniforms, events, prizes and/or coaching fees, it will be entirely at Assmang’s discretion and is certainly not a pre-requisite to their involvement in the partnership with LBGF.
LBGF will be responsible for the entire operation of the LBGF Cato Ridge Project and the costs incurred in doing so. All children participating in the coaching sessions and the LBGF program will be required to complete a registration form and indemnity. LBGF is responsible for the coaching fees and costs associated with the implementation and administration of the program and will be required to adhere to the rules of Cato Ridge Country Club and as laid down by Assmang.
LBGF will be allowed to use their own equipment and range balls when using the facilities at Cato Ridge Country Club.
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9. Experience in Setting Up Similar Projects in the Past 10 Years
LBGF is the only organisation in the bidding process that has the necessary expertise andcommitment to creating an efficient and cost effective model, that will ensure the development of golfers from “Grass Roots” and “First Touch” level, through to elite /professional level.
LBGF believes it is the only “genuine” grass roots golf development program in South Africa and has proven success in reaching out to over 1600 (one thousand six hundred) children in just over 1 (one) year. In addition, LBGF does not believe any other golf development organisation or bidders are prepared to initiate this project at grass root level in the disadvantaged areas of the Cato Ridge area which entails vast travelling and possible language barriers.
LBGF has vast experience and is currently operating in all these areas, with great success. LBGF has set up and currently manages 8 (eight) golf development projects in KwaZulu-Natal, namely;
LBGF is also launching a further 3 Projects in September 2014 which will ensure that over 2500 (two thousand five hundred) disadvantaged children are enrolled in the program;
The LBGF Howick GC Project is the pilot and first project under the LBGF Portfolio. Launchedon 18 July 2013 after LBGF’s Founder, Mr Lee Bromley and his friend, Mr MlondiMlotshwa invited children from the Shiyabazali Informal Settlement to attend free golf lessonsat Howick Golf Club. Please see attached newspaper article (Appendix 1).
The children of the LBGF Howick GC Project had never held a golf club before attending thefirst session. There was also the language barrier to contend with. It was therefore, vital tocreate a coaching model for beginner golfers which was easily translated into isiZulu.The “Steps” coaching model was created and as soon as the children mastered the 10 (ten)
LBGF Howick GC Project
LBGF Midlands GC Project
LBGF Sobantu Project
LBGF Edendale Project
LBGF LIV Village Project
LBGF Imbali Project
LBGF Nogqaza Project
LBGF Mthethosmusha Project
LBGF Gowrie Project
LBGF Mooi River Project
LBGF Chatsworth Project
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The children of the LBGF Howick GC Project had never held a golf club before attending thefirst session. There was also the language barrier to contend with. It was therefore, vital tocreate a coaching model for beginner golfers which was easily translated into isiZulu.
The “Steps” coaching model was created and as soon as the children mastered the 10 (ten)step process, the fundamentals were instilled and hitting a golf ball became a very easy task.In a very short period of time, within the very first session, all the children were able toconsistently strike the golf ball. This, combined with enjoyable extra-curricular games madethe introductory experience, to golf, a memorable and enjoyable for all the participatingchildren.
The Howick GC Project soon became the highlight of the children’s week and at the request ofthe children, coaching sessions were increased from 2 (two) hours on a Sunday to 3 (three)hours on a Sunday and 2 (two) hours on a Tuesday.
LBGF Trustees, Mlondi Mlotshwa and Lee Bromley soon realised that the children were learning more than just golf. The children were learning valuable character building qualities and important life skills. It was decided to combine life skills with the intended golf skills. The LBGF coaching model was created and implemented.
In less than 2 (two) months, the children of the LBGF Howick Project, became very proficientin the steps (fundamentals), with the majority of the children showing very good golf skills.
The LBGF Midlands GC Project was launched on Saturday, 5 October 2013 after Midlands GolfClub approached LBGF to set up and implement a replica of the LBGF Howick GC Project atEddels Driving Range, in Pietermaritzburg. The implementation process was smooth andefficient, due to the tried and tested model created at LBGF Howick GC Project, proving thatthe LBGF model can be successfully implemented throughout KwaZulu-Natal and beyond.
LBGF’s expertise and experience in creating a suitable coaching model and successfullylaunching a second project created a influx of interest in the program. Radio stations,newspapers and golf governing bodies requested interviews and meetings to find out moreinformation on LBGF.
Cato Ridge Country Club will benefit greatly from being part of the LBGF and, in turn, LBGF is certainly the best suited organisation to initiate and launch the LBGF Cato Ridge Project, in partnership with Assmang. This partnership will not only ensure the project is successfulin achieving its objectives, but it will also provide the opportunity for future projects,corporate alliance developments and instrumental in changing the lives of disadvantagedchildren.
The synergy between Assmang’s development objectives and LBGF’s coaching model, and the implementation of LBGF’s coaching model throughout KwaZulu-Natal, provides the perfect platform to create a unique and successful breeding ground for future generations.
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9. Expertise with Proven Proof of Professional Association Membership in the Sport
LBGF is headed up by its Founder, Lee Bromley who has a wealth of experience in all levels ofgolf;
Junior Golf – National and International Level
Amateur Golf – Local, Regional and International Level
Professional Golf – Local, Regional, International Tour Level
Lee Bromley was introduced at a very early age in 1978 and has been actively been involved inplaying, coaching, mentoring and development at all levels of the sport since then. Please see Lee Bromley’s Professional Golf Curriculum Vitae (Appendix 2) which clearly outlines his wealth of knowledge and proven expertise, including;
President of the Zimbabwe Professional Golfers Association (ZPGA) which manages professional golf and the interests of professional golfers; men, ladies and seniors, in Zimbabwe. ZPGA is responsible for all aspects of Professional Golf in Zimbabwe, including hosting the Zimbabwe Open, International Golf Tours and Associations, World Cup of Golf and strengthening affiliation with the Sunshine Tour (South Africa).
Vice President of the ZPGA in 2000.
Executive Committee member (Head of Development) of the ZPGA in 1998 and 1999.
Zimbabwe Open Committee 2000 and 2001.
Tournament Director and Host of the Econet Island Hospice Invitational 2001 – Professional golf tournament with local and international players.
Tournament Director and Host of the SAA Charity Classic 2006 – Professional golf tournament with local and international players.
Successfully held the position of Tournament Director for various Pro-Am events with touring Cricket sides such as England, South Africa, West Indies and India.
Hosting and co-ordinating several Charity events and celebrity guests.
Outstanding Junior and Amateur Golf Career.
Qualified as a professional Golfer in 1994.
Course Record Holder at Kwekwe Golf Club (65) at age 17 and The Brooke Golf & Country Club (63).
Caddied on the European Tour 2004 – 2005.
Lee Bromley also possesses vast business expertise and experience in all facets of business, asshown in his Curriculum Vitae (Appendix 3).
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Lee Bromley and LBGF have affiliations with local and national golfing associations which canbe found, as follows;
LBGF is also very proud partner of SuperSport and its corporate social investment program, Let’s Play.
10. Methodology Used
The LBGF Cato Ridge Project will be launched as a LBGF Project in partnership with the Assmang. As such, the methodology used will be the same as any project launched under the LBGF Banner. The LBGF LTAD coaching model will be implemented from the first session and progress will be made, monitored and evaluated, as it would for any LBGF Project.
The Active Start and FUNdamentals phases are designed to build physical and movement skilldevelopment and general foundation, leading to typical initiation of golf specific entryprograms. The next three phases (Learn to Play, Train to Play and Learn to Compete), focus onthe sport specific aspects of golf and initiate the importance of competition play. The Train toCompete phase focuses on the high performance expectations, attention to detail andcomprehensive evaluation / review process. The following phases (Train to Excel and Excel)focus on the process of ascent to the highest level of competitive play.
Zimbabwe Professional Golfers AssociationSouth African Golf AssociationKwaZulu-Natal Golf UnionSouth African Golf Development BoardKwaZulu-Natal Ladies Golf AssociationKZN Midlands Golf AssociationMidlands Golf ClubHowick Golf ClubGowrie Farm Golf Club
Mooi River Golf Club
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LBGF will utilise its comprehensive and meticulous coaching model to ensure all enrolledstudents are given the best possible opportunity to excel in golf and in life. It will focus on getting as many children into the program as possible, using the current school infrastructure and providing a “fun” introduction to golf, in the children’s environment.
A state of the art, High Performance Golf Centre for LBGF will be a medium to long term goal and will form part of LBGF’s “Corporate Alignment Process.” LBGF’s coaching plan is simple, but highly productive and certainly cost effective.
11. LBGF Project and Marketing Plan
a. Organisation Summary
LBGF is a non-profit, youth development program serving children from the age of 3 years old, in the KwaZulu-Natal Province of South Africa. The focus of the program is to promote healthy development in children, by providing them with the opportunity to build character and learn important life skills through golf. LBGF has successfully implemented the coaching model in 8 (eight) projects.
b. Marketing Strategy
LBGF strives to be the premier “Grass Roots” initiative and “First Touch” program for children in South Africa. The marketing strategy serves to successfully communicate the unique value LBGF offers children and corporate partners. This strategy reflects the focus of the benefits to, not only the children, but the communities in which these children live. The marketing strategy will continue to identify the needs of the market and communicate with this audience in the most effective and positive manner.
Continuous efforts will be made to understand how LBGF can maintain the quality and integrity of our program within the financial resources provided by the community of donors and supporters. The LBGF “Brand” will become globally synonymous with youth development and enriching the lives of future generations. The growth strategy is based on continued attention to the quality of the experiences and opportunities for the children, in conjunction with identifying opportunities toexpand the participation of programs through KwaZulu-Natal and beyond.
The objective is to enrich the lives of as many disadvantaged children as possible in a positive and supportive manner. A positive, constructive and meaningful manner is the sought-after result of the LBGF experience. This experience will assist children to better understand the necessary skills that life demands and empower them to realise the choices and attached commitment, available to them.
c. Marketing Objectives
LBGF marketing objectives serve common purposes;
Enrich the lives of 2500 (two thousand five hundred) children in KwaZulu-Natal by 30 September 2014 and enable their parent/guardian to appreciate the value of the LBGF experience for their child.
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Create awareness for LBGF on a national and international platform, allowing corporate partners to enjoy numerous and unique benefits for their corporate social investment.
Fund raising efforts to acquire the financial resources to meet the objectives and ensure expansion of the projects reach.
Create strategic alliances within Government to provide the appropriate platform to ensure LBGF becomes the premier and preferred youth development organisation.
Promote the coach training accreditation program and attract individuals to become coaches, mentors and assistants at one of the LBGF projects.
Education of all sectors of the community and promote LBGF’s strategy pyramid.
d. Awareness Campaign
LBGF has already embarked on an extensive, strategic awareness campaign through social media and promotion of all LBGF Projects. Video presentations of coaching sessions and regular interactive online presence is at the forefront of the campaign. LBGF has also conducted radio interviews and has featured in prominent newspapers.
LBGF’s social media and online presences, currently includes;
Twitter: https://twitter.com/leebromleygolfLinked In: http://za.linkedin.com/pub/lee-bromley/58/936/a77/Facebook: https://www.facebook.com/pages/Lee-Bromley-Golf-FoundationYou Tube: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHwTogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/Awesome SA: http://awesomesa.co.za/?article&global[_id]=120&globalThe%20Lee%20Bromley%20Golf%20Foundation
Excel in sports and life
A broad variety of experiences to self-develop, build character and learn important life-skills
A wholesome, positive, safe and value-oriented atmosphere where children learn LBGF core
values
Equal opportunity to participate in the LBGF program, regardless of skill level
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e. Marketing and Fund-Raising Plan
The LBGF Marketing and Fund-Raising Plan includes fundamental elements that will ensure LBGF is constantly planning, sourcing required funding and creating awareness.
These elements include;
Creating and constantly networking, allowing LBGF to keep informed about what is going on within the corporate social investment sector and developing connections.
Ultimately, LBGF will form a partnership with a consultant or organisation who will take on scouting and tracking opportunities that may be available to LBGF.
Create associations and partnerships with other like-minded non-profit organisations.
Ensuring LBGF is appropriately positioned to secure, or at least apply for funding and assistance.
Build relationships with Local, Provincial and National Government.
Diversifying funding to ensure LBGF is not completely dependent on one form of support.
Stick to the mission with consistency and create a local base of support.
Develop a plan for financial sustainability which is intricately linked with the idea of institutionalising LBGF and its program as a whole.
12. Management Structure
LBGF is administered and co-ordinated from the Head Office by founding trustee, Mr Lee Bromley with the support of a small dedicated team. Each project will be responsible for the implementation and management of the LBGF operations model and must meet clearly defined time-based targets.
a. Head OfficeThe Board of Trustees is currently made up of 8 (eight) Trustees:Mr Lee John BromleyMr Morgan NzuzaMr Bigboy HlongwaneMr Steven SibethaMr Guy SmithMr Iain EwingMrs Lee-Anne BromleyMr Mlondi Mlotshwa
Upon securing a “Presenting / Title Corporate Partner”, the corporate involved will be invited to have a representative on the Board of Directors. Furthermore, a Government Representative will be invited to also sit on the Board of Directors, ensuring all concerned parties interests are represented and the appropriate governance of LBGF. In order to create and maintain transparency and legitimacy in the operations of LBGF, various consultants / affiliates will be appointed to take care of important aspects of the foundation.
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b. Project Management
While all the projects will be co-ordinated from Head Office, each project willimplement the LBGF coaching curriculum independently, according to the progress ofthe children, but with time-based targets. Each project will have the following minimumstructure;
The Head Coach of each project is responsible for the operations of the project and will be required to report weekly to Head Office. The Head Coach will be supported by a Mentor and Assistant Coach, who in turn will be responsible for training an apprentice, who is either a volunteer or an aspiring coach.
The Head Coach will be accredited as a Level 3 LBGF Coach, being an individual who has completed the first 3 levels of LBGF coaching curriculum.
The Mentor will be accredited to Level 1 LBGF coaching and will have the added responsibility of the welfare of the children both at home and at school. The mentor will have to submit individual reports for each child in the project on a monthly basis.
The assistant coach will be an accredited Level 1 LBGF coach and will assist the Head Coach with sessions and the LBGF coaching curriculum. The assistant coach will also act as a translator for effective communication between the Head Coach and the children.
c. Coach and Mentor Development
All project employees will be required to complete the LBGF Coaching and Mentoring Accreditation Process. Each coaching level is based on the progressive levels that children will reach as they benefit from the LBGF experience. Each level is more advanced and requires coaches to evolve with the children in their project. The curriculum in each level, not only covers the golf coaching aspect, but also requires the coach to be just as competent in the life aspect, including the emotional and mental stage a child may be experiencing.
Head Coach
Assistant Coach
Mentor / Community Leader
Apprentice Volunteers
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LBGF expects the coaches to consistently deliver LBGF’s coaching philosophy and, as the children are expected to grasp the opportunity to be the best they can be, LBGF expects coaches to also want to progress through all the levels of coaching accreditation to become the best coach they can be. From the volunteer or apprentice stage, an individual should share the vision of LBGF and want to progress through all the levels and want to manage their own project. Thereafter, the individual is expected to want to progress with the children in their project and become an Elite Coach to take the children to the highest possible level of golf and life skills growth.
d. Expansion Plan
LBGF’s vision has no boundaries and plans to launch as many projects as resources will allow. The current expansion is based on the ability to recruit and accredit as many coaches, mentors and assistants, as possible, in the shortest period of time. This will provide LBGF with a workable implementation and expansion model.
Each LBGF Project will be launched under the guidance and direct instruction of Founder, Mr Lee Bromley. Initially, a project will conduct sessions once a week with all children being coached in the “Active Start” level.
Potential coaches will be given practical training before completing accreditation exams. LBGF plans to expand throughout KwaZulu-Natal with the launch of twenty five new projects in the first two years of operation, ending 31 August 2015.
LBGF PROJECT
LBGF Coaching Accreditation
Head Coach (Level3)
Assistant Coach (Level1)
Mentor(Level 1)
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13. Monitoring and Evaluation Plan
LBGF’s monitoring and evaluation plan will enable the organisation to learn about its activities and results, as well as, support internal planning and development. Monitoring and evaluation is extremely important in the accountability of LBGF to its stakeholders, partners and corporate socialinvestors.
The four stages of monitoring and evaluation – planning, monitoring, evaluation, using thefindings – are represented as a continuous cycle. These stages will assist LBGF to:
Specify program objectives in measurable terms
Identify key indicators of success
Outline data collection and analysis activities
Develop a timeline to monitor the success of the program on an ongoing basis.
Planning
LBGF will continue to find and improve upon more efficient means of launching projects to ensure that the maximum number of disadvantaged children are given the opportunity to enrol in a project close to them. Planning will always be an important tool in developing each LBGF Project in terms of equipment, coaching programs, community and governmental involvement, to ensure that the highest level of professionalism, efficiency, proficiency, mentorship and growth is achieved at all times.
Monitoring
Each LBGF project is required to submit standardised monthly reports directly to Founder, Lee Bromley. The use of email and internet connectivity will ensure this process is expedited in a timely and efficient manner. The continuous monitoring of the children’s progress at each project and in comparison to all other projects will ensure that complete project model is as efficient and effective as it can be. From a financial standpoint, LBGF will meticulously monitor each project’s financials and find more effective financial means of achieving objectives.
Evaluation
LBGF management have a mandate to continuously improve the service offering to the children, stakeholders, government, corporate social investors and the team at LBGF. It is vital that LBGF continues to evolve with the latest management, financial, training, sports science, long term athlete development trends to ensure constant improvement in productivity. The evaluation of reports and statistics from each project will play a vital role in the process.
Use the Findings
The Monitoring and Evaluation of the monthly data received from each project will be used to enhance the program as a whole. Furthermore, individual needs for each project may vary in certain aspects of the program, which can be implemented from the findings.
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14. Corporate Development Process
LBGF is currently undergoing a corporate development process which will see it align with partners who are looking to enjoy numerous benefits for their corporate social investment while assisting LBGF in its quest.
LBGF has created a unique offering to the corporate sector and will continue to source and customise mutually beneficial partnerships within this sector, in its quest to fulfil its goals and objectives.
Corporate Partners are provided excellent marketing and creative leverage. It is also an exciting opportunity to align their organisation with a genuine “grass roots” youth development program that enriches the lives of the next generation.
15. Financial Stability
LBGF has identified fundamental components for its financial stability;
Financial and Strategic Planning
Although LBGF is in the similar situation to most non-profit organisations, whereby it needs to raise “as much as possible, as soon as possible”, it also understands the minimum it must raise to achieve its proposed objectives, related to fulfilling its respective missions and covering administrative costs.
As LBGF grows, it will maintain focus on long range objectives while dealing with day to day management issues. Effective planning is the prerequisite for accessing available local and international funds. LBGF focuses on the carefully prepared budget rather than implementing a projected financial plan for the first year. A financial plan operates in the basis of scenarios, ranging from the minimum feasible to the ideal and basically, consists of projected expenditures, with the organisation’s potential to generate the income to cover such expenditure. Therefore, LBGF will focus on the financial requirements for each project individually on a minimum basis, based on the pilot project. Funding for each project will be sourced from within the project’s relevant, local corporate community initially, before exploring provincially and nationally.
Income Diversification
At least 60% (sixty percent) of LBGF’s overall budget must come from at least five different sources, to ensure that a large portion of the budget does not depend on one partner. In a scenario such as this, LBGF becomes seriously jeopardised if there are any changes in the partner’s decision and it can induce a major crisis.
Sound Administration and Finance
The management of resources is as essential to achieving financial sustainability, as knowing how to generate income. LBGF has efficient procedures for administration and finances, which are governed by a series of institutional policies, to ensure transparency in fiscal management. Moreover, these procedures allow LBGF to anticipate the organisations financial standing and, ultimately, make appropriate decisions in a timely manner. Accounting and administrative procedures fit into LBGF’s needs. Regardless of their scope and structure, these procedures record LBGF’s transactions, ensuring the ability to visualise the organisation a whole.
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Own Income Generation
LBGF will diversify its sources of revenue through the generation of its own income. This unrestricted income will be generated through innovative means, such as;
Contributions to a trust or endowment fund – The objective of the trust fund is to benefit from the interest generated by the capital. The capital remains untouched and its value maintained or increased over time.
Fundraising for institution building or operations – Donations from individuals, corporates or agencies willing to make contributions in support of the institutional development of LBGF. Theses donations may be given in the following ways;
Helping LBGF to increase its income generation capacity whether by hiring new staff, acquiring computer systems or the initial investment necessary to implement an income-generation project, etc.Increase equity, whether by building infrastructure or building up an endowment fund.Contributing unrestricted funds for a specific time period. Such funds are usually provided to an organisation when it starts up operations to allow it to achieve a degree of financial stability until such time as its project volume increases.
Income Generation through Public Contribution – Solicit public support for LBGF. There are many ways to approach the public, including;
Offer membership in the Lee Bromley Golf Academy to support the LBGF.Organise golf events and other events on which the public attend and/or participate.Solicit donations in public campaigns.Solicit corporate contributions in exchange for tax deductions, image, group membership of the LBGA or a combination of these.
Income Generation through the Sale of Goods and / or Services - This income generatingstrategy exists in many forms. It can be as simple as the sale of promotional products, or as complex as offering professional consulting services in a particular field. Online services is another method of soliciting these products and services.
Income Generation through Financial Management – LBGF will implement this income-generation technique by the appropriate, strategic management of LBGF’s assets, in order to maximise their financial potential. For instance, property that is not being used can be rented, bank accounts can be transferred to interest-bearing accounts until the funds are needed, or unused assets which retain some market value can be sold.
Income Generation through Corporate Alliances – Cause-related marketing allianceswith corporates. Commercial activities where LBGF partner with corporations to market an image, product, or service with the purpose of obtaining a mutual benefit. The corporate achieves a good public image, sells more products or services and LBGF raises funds to carry out its mission. Funds received could be a percentage of sales and / or a specific amount.
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16. 2014/2015 Budget – LBGF Cato Ridge Project
Assumptions1. Enrolment of only 150 children into the LBGF Project and the Annual Membership at the golf club not exceeding
R500 per child including affiliation and handicap fees.2. Coaching fees for Head Coaches will be R15000, Mentors R8000 and Assistant Coaches R4000.3. Transportation is based on the discounted purchase of an 18-seater mini bus.4. Utilities will not exceed R800 per month.5. Uniforms and kit for each child will not exceed R450.
Lee Bromley Golf Foundation 2014/2015 Annual Operating Budget for the period 01 September 2014 - 31 August 2015
Annual Budget : EXPENSES (Target - 250 children)
Equipment Actual Estimated Estimated Cost BreakdownSNAG® Equipment R 65 000.00
US Kids Golf Equipment R 35 000.00Swing Analysis & Launch R 47 000.00
Accessories & Games R 12 000.00Total R 0.00 R 159 000.00
Membership & Affiliation Actual Estimated
Golf Club Membership R 125 000.00KZN Golf Unions Affiliation R 12 500.00
LBGA Membership R 150 000.00
LBGA Membership Cards R 6 250.00Total R 0.00 R 293 750.00
Coaching Fees Actual Estimated
Mr Lee Bromley R 60 000.00
Mr Ron Smith R 60 000.00Mr Mlondi Mlotshwa R 36 000.00
Assistants R 48 000.00Total R 0.00 R 204 000.00
Operating Expenses Actual Estimated Estimated vs. ActualWebsite & Advertising R 5 500.00
Rentals R 18 000.00
Transportation R 265 000.00Utilities R 18 000.00
Uniforms R 112 500.00Other R 30 000.00
Total R 0.00 R 449 000.00
Clinic Sessions Actual Estimated
Food R 12 500.00Drinks R 15 000.00
Miscellaneous R 12 500.00
Total R 0.00 R 40 000.00
Competitions & League Actual Estimated
Green Fees R 75 000.00Food R 12 500.00
Drinks R 15 000.00Prizes & Trophies R 24 000.00
Administration R 16 000.00Total R 0.00 R 142 500.00
Corporate Expenses Actual Estimated
Audit & Accounting Fees R 15 000.00
Legal Fees R 5 000.00Total R 0.00 R 20 000.00
Total Expenses Actual Estimated
R 0.00 R 1 308 250.00
R 0.00R 50 000.00
R 100 000.00R 150 000.00R 200 000.00R 250 000.00R 300 000.00R 350 000.00R 400 000.00R 450 000.00
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Actual Estimated
12%22%
16%34%
3%11%2%
EquipmentMembership & AffiliationCoaching FeesOperating ExpensesClinic SessionsCompetitions & LeagueCorporate Expenses
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17. Appendices
Attached appendicies are:
Order Reference Description1. Appendix 1. LBGF Newspaper Article – The Witness.2. Appendix 2. Lee Bromley – Professional Golfer Curriculum Vitae.3. Appendix 3. Lee Bromley – Business Curriculum Vitae.4. Appendix 4. Zimbabwe Professional Golfers Association – Letter.5. Appendix 5. Letter of Support from KwaZulu-Natal Ladies Golf Association.8. Appendix 8. Letter of Support from Midlands Golf Club.9. Appendix 9. Letter of Support from Howick Golf Club.10. Appendix 10. LBGF Newspaper Article – PMB Fever.
Should you require any further information, please do not hesitate to contact the LeeBromley Golf Foundation on the following contact details:
Lee Bromley Golf FoundationHowick Golf Club, 1 Main Street, Howick, 3290
P.O.Box 930, Howick, 3290South Africa
Mobile Number: +27 (0) 72 249 2733 Email: [email protected] Join us on Twitter, Facebook, Linked In and TogetherSA
