GOLDKLANG MEDIA KIT

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fun IS GOODH H H H H

H H H H HOver the last decade, the Goldklang Group has become synonymous with the art of promotions - crazy, wacky, ingenious, breathtaking, envelope pushing, off-the-charts promotions. It’s what we do.

What makes the perfect promotion? One that garners national media coverage? Creates industry-wide buzz? Mike Veeck involved somehow, some way? Yes to all of the above. But our greatest thrill is when a promotion works for our fans and sponsors. The smiles on the faces of fans as they leave the park are the greatest satisfaction in our field.

Veeck has taken the “Fun is Good” way of life and helped his teams routinely reach attendance and customer service milestones, while receiving national publicity and awards for innovative promotions and the injection of fun into business. He has made appearances on 60 Minutes, HBO Real Sports with Bryant Gumbel, NBC Nightly News and ESPN Sportscenter.

As a result of the Groups success throughout the years, the Fun Is Good philosophy was born. Veeck quickly realized that incorporating FUN into an organization is simply sound business.

Fun is Good is simply sound BusinessThe Fun Is Good philosophy evolved from Veeck noticing many people leading lives that seemed unfulfilled. Businesses operating without the Fun is Good culture were not nearly as prosperous as they could be. The potential to

increase productivity while at the same time increasing workplace happiness (the two are not mutually exclusive as many corporations would lead you to believe), was obvious to Veeck. He set out to help businesses create an atmosphere where creativity and irreverence are valued, and where it’s encouraged to take your job, but not yourself, seriously.

Veeck demonstrates how an injection of fun, creativity, and passion is essential to business success. An understanding of how customer service acts as the lifeblood of any business. Fun is Good has become the operating standard in defining businesses’ day-to-day operations, hiring practices, and

goals. This philosophy has worked to transform struggling businesses or clubs into profitable entities and catapult already successful ones into industry leaders.

Marketing Genius Spins the Turnstiles

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“”

The magic of minor league baseball is that it makes you

remember the game the way you saw it as a child. I

didn’t get into minor league baseball to make money and

didn’t believe it was possible to do so until I met Mike Veeck. He’s a genius, and he knows that good

business is all about fun. That fun should be the driving force

behind most any decision. - Bill Murray

Mike Veeck, Marv goldklang & Bill Murray

FUN IS GOOD

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rmed with a passion for the game and the foresight of growth within professional baseball, Marv Goldklang formed the Goldklang Group. A fan himself, Goldklang set out to capitalize on what he felt were the key

ingredients to success once the market and venue was established- providing superior customer service, cutting edge ideas, and family entertainment at affordable prices.

The origins of the Goldklang Group date back to September 1989, when investment partnerships headed by Goldklang acquired controlling interests in three affiliated Minor League Baseball franchises - the Single A Charleston, S.C. franchise in the South Atlantic League; the Single A Miami, Fla. franchise in the Florida State League (relocated to Ft. Myers in 1992); and the Double A Williamsport, Pa franchise in the Eastern League. At that time, the Goldklang Group also acquired a substantial minority interest in the Triple A Oklahoma City franchise in the American Association, which subsequently was sold in 1992. In 1990, the Goldklang Group added the Erie, Pa. franchise in the short season A New York-Penn League, which was relocated to the Hudson Valley, N.Y. region in 1994. In December 1990, a new Professional Baseball Agreement was entered into between the Major Leagues and the affiliated Minor Leagues which, among other things, mandated affiliation of the Goldklang Group’s Williamsport franchise with the New York Mets. Goldklang, also a part owner of the New York Yankees, thereupon entered into discussions with the crosstown rival, resulting in sale of the franchise to the Mets in 1991. In 1992, Goldklang and Mike Veeck participated with Miles Wolff and Van Schley in recreating the concept of independent professional baseball and helped establish the Northern League, acquiring rights to St. Paul, Minn. where the Goldklang Group’s franchise commenced play in 1993. The Saints immediately became the league’s premiere franchise, garnering national attention and acclaim on a regular basis. In 1998, Goldklang and Veeck acquired a controlling interest in the Sioux Falls, SD franchise of the same league, which they subsequently sold in 2001.

Over more than a decade, the Group has participated in the construction and financing of three minor league baseball stadiums (Hudson Valley, Charleston and Brockton), as well as a major renovation of the Sioux Falls facility. Goldklang and Veeck were also at the forefront of the formation of the American Association in 2005, a modern independent baseball venture in which the St. Paul and Sioux Falls franchises currently play.

The GoldklanG Group represenTs The markeTinG and promoTion riGhTs for The followinG orGanizaTions:

PROFESSIONAL / BASEBALL

Charleston River Dogs, Charleston, SC

Hudson Valley Renegades, Fishkill, NY

Ft. Myers Miracle, Ft. Myers, FL

St. Paul Saints, St. Paul, MN

Sioux Falls Canaries, Sioux Falls, SD

Brockton Rox, Brockton, MA

The followinG represenTs The GoldklanG Groups pasT clienTs Chicago White Sox

Detroit Tigers

Florida Marlins

Tampa Bay Devil Rays

Senior League

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the origin of fun

FUN IS GOOD

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H H H H HFor years fans have invested time, money, and emotion with the goal of hearing the sounds of America’s pastime. That passion has created the current $500 million industry with nearly 40 million fans and 176 teams.

The Goldklang Group was formed to ensure this atmosphere permeates throughout each and every ballpark in which it invests, constructs, manages or consults. The Goldklang Group strives to provide entertainment that is unmatched in professional baseball.

Through an all-star team of seasoned professionals, constant evaluation of markets, and a large network of partners and affiliates, the Goldklang Group creates an exciting, family-oriented atmosphere for fans while bringing success to ownership and management groups throughout the US.

Over the course of two decades, the Goldklang Group has developed extensive experience in virtually all aspects of the operation of professional sports franchises and venues. Group Executives have won numerous industry awards in diverse areas such as marketing, franchise management, promotional excellence, advertising, field turf maintenance and food and beverage concessions operations, and the staff is widely regarded as second to none in the industry.

In 1999, a strategic decision was made to offer the services of selected personnel to other sports and entertainment entities, subject to relationships determined on a case by case basis. These services have included marketing services provided to a Major League Baseball Club; management of food and beverage concessions for a professional soccer franchise; consulting

services provided to minor league baseball franchises; facility management, catering and marketing services for a Conference Center; development of ballpark aesthetic programs; contract negotiation and project oversight services in connection with the construction of minor league baseball facilities, including the negotiation of lease relationships; operation of the acclaimed Veeck Promotional Seminar for the sports industry, and the development of media advertising materials for major and minor league baseball franchises.

In addition, we currently develop projects that focus on the generation of non traditional revenue (NTR) opportunities for minor league baseball franchises, including activities as diverse as concerts, banquets, and home run derby.

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Fans are treated as valued customers, and service

exceeds expectations for a moderate price of entry. On

any given night, children and adults can expect to be

entertained by dancing nuns, mimes reenacting close

plays, daytime fireworks, and even comedian Bill Murray

leading a marching band.

FUN IS GOOD BUSINESS

Over the course of two decades, the

Goldklang Group has developed extensive

experience in virtually all aspects of the operation

of professional sports franchises and venues.

FUN IS GOOD

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GoldklanG Group EvEnt ManaGEMEnt

The Goldklang Group event management experience includes the creation, management, sponsorship sales, ticketing, and execution of a wide range of non-baseball special events. Event management

includes in-stadium and out of stadium turnkey event execution, including The Veeck Seminars, a series of one and three day seminars that are universally regarded as the premier marketing and promotional seminars within the industry.

When considering a Goldklang Group franchise, the intial focus is centered on the baseball product. In recent years, however, the Group has become increasingly more active in event management through capitalization on

brand recognition, in concert with establishing further communication and trust with clients. Rather than rest on their laurels as some of the best run

minor league and independent ballclubs in the nation, they’ve expanded their business to include a full schedule of special events.

The Groups philosophy in developing and promoting these events is twofold: capitalize on a positive brand name image for each franchise, and utilize talented staffs in place who are experienced in developing and staging events, whether they are baseball games or some other venue or sports related experience. They also have sought to capture the creative energy that has distinguished promotions associated with baseball games and apply it to other challenges. Participants in and sponsors of a Goldklang Group event often extend well beyond baseball relationships and this has resulted in broadened support for the baseball product as well.

GoldklanG Group profilE (offiCial BoilEr for pr)The Goldklang Group is a sports entertainment consulting and management firm. The Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation.

The principals in the Group are Marvin Goldklang and Mike Veeck. Goldklang is a noted owner and operator of several highly successful minor league baseball franchises, Chairman of M.S. Goldklang and Company, a New Jersey-based merchant banking firm, and a limited partner in the Yankees. Veeck is a noted public speaker and author, as well as an owner and operator of minor league baseball clubs that continually are recognized nationally for their promotional innovation and financial success.

In addition to oversight and management of four proprietary minor league baseball clubs**, the group provides or has provided operational management and/or sales and promotional consultation to clients through MG Group Consulting, LLC, a wholly-owned subsidiary, including the Florida Marlins Baseball Club (MLB), Portland Beavers Baseball Club (PCL) and Portland Timbers Soccer Club (A-League), the Brockton Rox (Can-Am Association), Sioux Falls Canaries (American Association) and Shaw’s Center, a full-service catering and events center, the Charleston Battery Soccer Club (A-League) and others.

** Charleston RiverDogs - Charleston, SC Hudson Valley Renegades - Fishkill, NY Ft. Myers Miracle - Ft. Myers, FL St. Paul Saints - St. Paul, MN

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MANAGEMENT & CONSULTING SERVICES

FUN IS GOOD

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Marv Goldklang, Chairman

Goldklang serves as Chairman of the Group and is responsible for overseeing its activities. He holds a degree in Economics from the Wharton School of the University of Pennsylvania, a law degree from the University of Pennsylvania Law School and a Masters

of Laws degree from New York University. Following military service with the 11th Special Forces Group, Goldklang practiced law with the firm of Cahill Gordon & Reindel in New York, becoming a partner of the firm in 1974 specializing in corporate tax and investment banking transactions. He continued to practice law until 1983 when he left to accept the position of Senior Executive Vice President of a New York Stock Exchange company at which he focused on developing its leveraged buyout and asset management divisions. Goldklang established his own merchant banking and private investment firm in 1986, which has included the Group among its activities. Goldklang played college baseball at Penn and holds what he believes still to be the school record as a pitcher for most hit batters in an inning (4). He is married and has four children.

Mike Veeck, President

It is a name synonymous with fun at the ballpark. Veeck continues to blaze new trails every baseball season. After all, who else would hire a dog or pig to deliver baseballs to the umpire, a Roman Catholic nun to give massages, mimes to perform instant replays or lock fans

out of the stadium to set an all-time attendance record for fewest people at a game. The Veeck family started in baseball nearly a century ago when Veeck’s grandfather was president of the Chicago Cubs. Veeck’s father, Bill, was a Hall of Fame owner with the St. Louis Browns, Cleveland Indians, Chicago White Sox and the then-minor league Milwaukee Brewers. Famous for so many occurrences at the ballpark, Bill Veeck will always be remembered for signing Larry Doby, the first black man to play in the American League and for sending 3 foot, 6 inch Eddie Gaedel to the plate for the Browns in a 1951 game against Detroit. It is with the belief that anything is possible and no idea too silly that Veeck operates his ballclubs. Veeck is the part owner of five baseball teams including the Charleston RiverDogs, and is a consultant for one other. He has served to put fun back into baseball while proving his ideas are not specific to sport. An advertising professional, coveted public speaker, founder of the Veeck Promotional Seminar, and all around idea man, Veeck has recently released his first book, entitled “Fun is Good,” describing how this simple philosophy leads to success in any business. Veeck has spoken and entertained groups at companies such as 3M, the NBA, General Mills, and NASCAR. Veeck and his wife Libby, reside in Mt Pleasant, S.C. He is the father of two children, William “Night Train” and Rebecca.

Bill Murray, Co-owner, Director of Fun

Bill holds co-ownership in St. Paul, Fort Myers, Hudson Valley, Brockton and Sioux Falls. Bill is an accomplished actor, a graduate of “Saturday Night Live,” and has starred in such films as Ghostbusters, Caddy Shack, Meatballs, Stripes, Quick Change, Groundhog Day, What About Bob?, Rushmore, Charlie’s Angels, The Royal Tenenbaums, and Lost in Translation. Most recently, Murray was awarded a Golden Globe for Best Actor and was nominated for an Academy Award for his performance in Lost in Translation.

Tom Whaley, Exec.Vice-President Business Affairs

Whaley’s career in baseball began accidentally in 1992 when he sold an outfield wall billboard, program ad and four season tickets to the general manager of a moving company as they stood on the courthouse steps following a motion hearing. The St. Paul Saints and the independent Northern League began play the following summer. From 1993 through 1998, he was employed by the Saints as director of operations and assistant general manager. In addition to sales, marketing and operations duties, he handled a variety of legal matters for the Saints and other minor league clubs in the areas of contract, intellectual property, immigration and litigation. During this period, the Saints played to 99% of capacity at 6,300-seat Midway Stadium.

From 1995 through 1999, he was part-owner of the Butte (Montana) Copper Kings of the Pioneer Baseball League. In 1999, he accepted a position with the Tampa Bay Devil Rays as director of corporate sales, where he stayed for two seasons. His primary duties were the creation and sale of sponsorships for the American League team.

In December of 2000, Whaley joined The Goldklang Group. He currently is active in the group’s acquisitions and consulting practices. Whaley was principally involved with the start-up of the Canadian-American Association’s Brockton Rox and construction of a new baseball stadium and conference center facility in Brockton, Massachusetts in 2002. The Rox were winners of the 2003 league championship title.

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Playing with All-Stars

“ ”The magic of minor league baseball is that it makes you

remember the game the way you saw it as a child. I didn’t get into minor league baseball to make money and didn’t believe it was possible to do so until I met

Mike Veeck. He’s a genius, and he knows that good business is all about fun. That fun should be the driving

force behind most any decision. - Bill Murray

FUN IS GOOD

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Jeff Goldklang, Vice President

Goldklang, a left-hander out of New Jersey, has been involved with the Group in various roles since its inception, coming on board officially in 2002. He began his career with the Charleston RiverDogs in 1994, handling the concessions and merchandise operations,

and was instrumental in the transition of the club into its new ballpark for 1997. Upon leaving the RiverDogs, Goldklang worked as Manager of SFX Properties, initially as a member of the Sports Group and, subsequent to its acquisition by Clear Channel Entertainment, in the event and marketing areas as well. During his tenure at SFX, Goldklang managed all aspects of the merchandising programs for Properties, specializing in formulating sponsorship agreements for national brands, primarily sports-related. In addition, he developed marketing programs for the Talent division of SFX Sports as well as the Theatrical, Radio, and Outdoor divisions of Clear Channel Entertainment. Goldklang’s current responsibilities as Vice President within the Group center on overseeing the general financial operations of each franchise, managing the group wide Special Events department, and coordinating national and regional sponsorship and marketing opportunities for the six Goldklang clubs. Goldklang resides in New Jersey with his wife Erica, sons Jared and Jacob, and Labrador Retriever Mattingly.

Linda McNabb, Vice President

McNabb, a native of Cleveland, Ohio, and a long-time resident of Southwest Florida, began her career in baseball in 1994 after 10 years as a successful senior account executive with radio station ownership groups in the Fort Myers market. She began her employment

with the Fort Myers Miracle initially as Director of Sales and was responsible for all activities related to the club’s sales and marketing efforts. In addition to her duties with the Miracle of the Florida State League, McNabb headed sales and marketing for the Major League Minnesota Twins during Spring Training. Under her leadership, the Miracle have experienced record double-digit revenue growth. In 2001, McNabb’s talent and effort were recognized nationally as she was awarded Rawlings Female Executive of the Year by the National Association of Professional Baseball Leagues, the governing body of all affiliated minor league baseball clubs. That year, she was name Vice President of the Miracle. Her stay in that position was short-lived, as the following year she was promoted to President of the Miracle. McNabb joined the Goldklang Group as a senior officer in 2001 and among her responsibilities are the sales and promotion of the Veeck Seminar, a lead position in the Group’s league-wide sponsorship sales department, and oversight and management of all sales training for the Group, both internally and in connection with the Group’s consulting practice. McNabb resides in Cape Coral, FL with her daughter Nicole and son Mathew.

John Schumacher, Director of Food and Beverage

Schumacher is the food and beverage director for the Goldklang Group and a native of Aiken, SC. His 30 years of experience in the food and beverage industry began with the Marriott Corporation, Joe’s Crab Shack, fast food restaurants and other various establishments. Schumacher was drawn to baseball in 2000 because it is the only sport where the food and beverage experience is such an integral part of the game. The Goldklang Group’s food and beverage operations have appeared on the Food Network and ESPN the Magazine. Schumacher resides in Charleston, SC where he is also a contributing food writer for a local entertainment magazine. Schumacher earned a political science degree from the College of Charleston and a master’s degree in criminal justice from the University of South Carolina.

Tyler Tumminia, Director of Communications

Tumminia serves as public relations and communications contact for the Goldklang Group. Previously, Tumminia served as Director of Communications for the Hudson Valley Renegades. She was responsible for the team’s communication, website content, sales, marketing, and promotion of Mike Veeck’s book “Fun Is Good.” She also managed the team’s media coverage, arranging and facilitating interviews and appearances for Renegades players and coaches. Prior to joining the Renegades, Tumminia served as a public relations associate for Morrissey & Company, a reputation management firm in Boston, Massachusetts. Before Morrissey & Company, Tumminia served as public relations associate for EMT Corporation in Quincy, Mass.- an e-marketing technology company that specializes in building private-label Internet Media Networks for the sports, entertainment and music industries. She worked alongside clients from MLB, NFL, Arista Records, SESAC and EMC. At EMT, she specialized in media relations and was able to secure coverage in several leading publications, including the Wall Street Journal, InfoWorld, Business Week and Street and Smith’s Sports Business Journal. Prior to EMT, Tumminia conducted media relations at IBM for their PSG Netfinity Server Group. There, she worked alongside Brodeur Porter Novelli on various press releases, media relations and marketing activities. Tumminia currently resides in New York.

Playing with All-Stars

FUN IS GOOD

tumminia@goldklanggroup.com

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