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GO SOCIALUsing Social Networks in Your Job Search
In This Workshop We Will Discuss:
• The Role of Social Media in Conducting a Job Search
• Building a Personal Brand• Building and Using a LinkedIn Profile
Companies are doing more with fewer resources
Demand for some jobs is decreasing Application process is generally
online Some jobs require hard to find skills Fewer jobs means more competition
(More applicants for each job)
The World of Work Search Has Changed !
Stay up To Date on Industry Knowledge
Identify Companies You Would Like to Work For
Diversify Your Job Search Strategies
Build Your Network/ Nurture Relationships
Display Your Brand/ Sell Your Value◦Differentiate Yourself from the
Competition
Social Media Can Help Your Job Search
Social Media Can Hurt a Job CandidateHiring managers who research candidates via social media reported that that these things have caused them to pass over a candidate: Provocative/inappropriate photos/info – 49%· Information about candidate drinking or using drugs – 45% Poor communication skills demonstrated– 35% Bad mouthing previous employer – 33% Discriminatory comments related to race, gender, religion
– 28% Candidate lied about qualifications – 22%
Source: The nationwide survey, conducted by Harris Interactive from February 9 to March 2, 20l2, included more than 2,000 hiring managers and HR professionals across industries and company sizes
Take a Break
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Participating in Group DiscussionsFind out if the online group has FAQs
Read frequently asked questions before participating.Stick to the topic.Limit your response to the current subject.Don't change the subject in the middle of the thread.Begin a new discussion if you want to change the subject.Consider when to respond to the group or to a specific individual.Respond to the individual if your reply is personal, off topic, or you want to limit the response.Respond to the group when your reply is of interestto the group.
Online Help Using LinkedInLinkedIn Help Center http://help.linkedin.com/app/home LinkedIn Webinars http://help.linkedin.com/app/answers/detail/a_id/530 Beginner’s Guide to LinkedIn
http://mashable.com/2012/05/23/linkedin-beginners/
LinkedIn Tutorial
http://www.gcflearnfree.org/jobsearch/module/25
One third of your time, post about you and/or your brand. This third covers everything from sharing your own blog posts, to posting updates about you and your company, or professional achievements.
One third of the time, Showcase your knowledge and provide value to others.
post about your areas of interest and expertise using material from an outside source.
One third of the time just be yourself: Interact, ask questions, answer questions,
participate in groups
The Rule of Thirds
