Go Green-Print Green-Save Green

Ron Pergande, Gary Miller GPA Papers Chicago, Philadelphia

@RedCoolerRon, 856.981.0443

Webster’s “Symposium”

2. A formal meeting at which several specialists deliver short addresses on…related topics.

How do YOU define ‘Green’?

• Papers

• Objects

• Processes

• Sustainability

• $$$$$Paper + Objects

Packaging + Processes

Rain Barrels Solar Panels

Green Giant

How do YOU define ‘Green’?

Ben Franklin needs NO explanation in Philadelphia…!

How Do We Think of Paper? Print?

• Coated, Uncoated

• Specialty Fine Papers

• Ink on Paper

• Traditional Communications

Go Green Traditionally

• 10% PCW, 50% Overall, Dull & Gloss

• 100% PCW, Uncoated Text & Cover

• 30% PCW Specialty Fine Papers

Go Green with Innovation

• Newest of NEW Substrates, no POP yet…

• MIT-developed, bubble-infused PET

• 50% recycled water bottles, recyclable

• 20 mil caliper, 40” sheets offset

Go Green with Partners

• TGI Partners + Expertise

• The Vinyl Viking

• 30+ w/ GPA

“InCycle” by www.microgreeninc.com

The Viking LOVES fishing!

Go Green—Think Differently

• Substrates & Applications• 100% Cotton & Bamboo• Limestone “Rock Paper”

Fine Art, Greeting Cards

Conventional BrochuresPrinted on “Rock Paper”

Direct Mail on Limestone

Go Green—Think Differently

• Processes & Applications• Value vs. /Piece Pricing Models• Synthetics & Plastics vs. Papers

Think Differently…

• …NOT “Green”…but FUN applications!

GPA Gary “Shrek” Miller

prepares for TGIgnite!

Green becomes GOLD $$$!

“The aim of any good speech is to make listeners change their minds about something…”

• Harvard Business Review online/Dan Pallotta blog (3/4)• www.SmartBrief.com (Leadership; Social Media)

Move from “Traditional” Print Green

• Coated and Uncoated Paper Mindsets

• Paradigm Shift to VALUE – Print MONEY!• Print & Market to the Audience of ONE

• Leverage Data• Leverage Partnership with TGI• Continue with TGIgnite Tools…Fast Forward!

Print Green Applications

• Version with Substrates• TGIgnite YOUR Growth Notebook• Dscoop Conference Guide• GPA “Paper” Product Catalog

Ultra Digital by GPA Catalog

Print Green—Think Differently

• Substrates & Applications• 100% PCW Labels• Repositionable Vinyl & ClingZ

Book Marks, Product Labels

Magnet/Poster Replacements

Print Green & TGIgnite Growth!

GPA’s Marketing Solutions Program (MSP)

Print Green – TGIgnite Growth!

• Vertical Market-Focused Printing• Massive Success Stories w/ Photo/Publishing• What’s Next: Creative; Packaging

• Application-Driven Printing• Greeting Cards• Photo Books• Benchmarking Best Practices

Webster’s “Symposium”1a: A convivial party (as after a banquet in ancient Greece) with music and conversation; 1b: a social gathering at which there

is free interchange of ideas.

Save Green – Traditional

• Traditional Thinking of “Save”• Save Money• Save Trees• Recycle

Gold Pearlescent 14pt Paper

Save Green – DRIVE Green $$

• Printing VALUE• Driving BRAND• HOLD what I give you longer• SAVE what I give you

• TGIgnite YOUR Growth Notebook• Photo Greeting Card Innovation

• As Ornaments, from squares to shapes• Archiving and Capturing Cross-Media Images on Phone

• Heirloom Photo Books, Birth Announcements

Save Green – DRIVE Green $$

Ultra Digital w/ FlexBind Swatch

Fine Art Photo Book

Layflat Publishing with FlexBind

Ultra Photo with FlexBind

Save Green – DRIVE Green $$

Announcements, Pearlescent Cover

Greetings, Family Photos

Ultra Photo Lustre

Save Green – Value Star

• TGIgnite Your Growth with RedCoolerRon Thinking of “Save Green”• Save TIME• LEVERAGE TGI Partnership• Build Your BRAND• Minimize Your RISK• Maximize ROI in Print…DRIVE Green

Happy Mardi Gras, Happy St. Patty’s

Day, Happy TGIgnite

YOUR Growth!!!

See you at 4:30: “Connections

& Cocktails”

After all, it’s St. Patty’s Day

@T G I !!!

Webster’s “Symposium”1a: A convivial party (as after a banquet in ancient Greece) with music and conversation; 1b: a social gathering at which there

is free interchange of ideas.

Feelin’ GREEN [Groovy!]

• “Slow down, you move too fast, You got to make the morning last. Just kickin’ down the cobblestones, Lookin’ for fun and feelin’ GREEN. Ba da da da da da da, Feelin’ GREEN…

Feelin’ GREEN…

• “Hello lamppost, what cha knowin’, I’ve come to watch your flowers growin’. Ain’t cha got no rhymes for me? Doot-in’ doo doo, feelin’ GREEN…

Feelin’ GROOVY!!!

• “Got no deeds to do, no promises to keep. I’m dappled and drowsy and ready to sleep. Let the morning time drop all its petals on me. Life I love you, ALL IS GROOVY!!!”

-The 59th Street Bridge Song, Paul Simon

Thank YOU!Ron Pergande, Gary Miller

GPA Philadelphiawww.RUniverse.org,856.981.0443

Sweet TGI [Caroline!]

• “Where it began, I can’t begin to know it, But then I know it’s going strong… Was in the Spring, and Spring became a Summer, Who’d have believe you’d come along…

Sweet TGI…

• “Hands… Touching Hands… Reaching Out… Touching Me, Touching You… Sweet T G I… Good Times Never Seemed So GOOD… I’m Inclined… To Believe There Never Would, But Now I’m…

Sweet TGI…

• “Look at the night, And it don’t seem so lonely, We fill it up with only two… And when I hurt, Hurting runs off my shoulder, How can I hurt when holding you…

Sweet TGI…

• “Warm… Touching Warm… Reaching Out… Touching Me, Touching You… Sweet T G I… Good Times Never Seemed So GOOD… I’m Inclined… To Believe There Never Would, Oh no no…

Sweet TGI!!!

• “Sweet T G I… Good Times Never Seemed So GOOD… I’m Inclined… To Believe There Never Would… …Sweet T G I…!” -

Sweet Caroline, Neil Diamond

Thank YOU!Ron Pergande, Gary Miller

GPA Philadelphiawww.RUniverse.org,856.981.0443