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u-blox

Introduction of u-blox and our business strategy in Japan

May 2013

© u-blox AG

u-blox at a glance

• Swiss high technology company

• Founded in 1997

• Listed on the SIX Swiss Exchange since 2007

• Core competencies

• GPS, GLONASS,GALILEO, Compass and QZSS positioning technologies

• GSM, UMTS, CDMA & LTE wireless communications technologies

• Product offering

• GPS/GNSS chips and modules

• Wireless modules

• Positioning and wireless services, 4G protocol stack licensing

• Market focus

• Consumer – mass market devices

• Industrial – durable solutions for professional electronics

• Automotive – robust, automotive grade products

• Business model

• Fabless operation

• Commercial, off-the-shelf products

Slide 2

• Semiconductor manufacturing

• Module manufacturing

Our partners

IC packaging and testing ISO/TS 16949

RF front-end wafer fab ISO/TS 16949

• R&D, sales, marketing, logistics ISO 9001

Packaging and testing ISO/TS 16949 ISO 9001

• Wireless technology ISO 9001

Baseband wafer fab ISO/TS 16949

© u-blox AG Slide 3

0

20

40

60

80

100

120

140

160

180

2007 2008 2009 2010 2011 2012

million USD *

Key figures

Revenue history Employee breakdown (end 2012)

u-blox is profitable and cash-flow positive

* Note: official reporting in Swiss Francs

400 employees total

© u-blox AG Slide 4

71% of employees based outside Switzerland (spread over 13 countries)

Research & development

64%

Sales, marketing,

support24%

Logistics, admin12%

u-blox organization

your positionis our focus

Wireless R&D centers

Sgonico, Italy

San Diego, USA Melbourn, Luton, UK

Leuven, Belgium Lahore, Pakistan

Positioning R&D centers

Thalwil, Switzerland

Reigate, UK Espoo, Finland

Production planning / Logistics / Quality Thalwil, Switzerland

Sales & Marketing Worldwide

Corporate Management Thalwil, Switzerland

© u-blox AG Slide 5

Worldwide presence

San Diego, USA

Beijing, China

Seoul, Korea

Tokyo, Japan

APAC head office Application engineering center Singapore

Shanghai, China

Hong Kong

Americas head office Sales, warehouse, application engineering,

Reston, Virginia, USA

Shenzhen, China

Corporate headquarters Thalwil, Switzerland

Regional offices

Sgonico, Italy

Reigate,

Melbourn,

Luton, UK

© u-blox AG Slide 6

Taipei, Taiwan

Bangalore, India

Leuven, BE

Lahore, Pakistan

Espoo, Finland

Sales office

R&D center

Consumer market – mass market solutions

• Typical applications

• Personal and marine navigation

• Mobile computing

• Geotagging of photos and videos

• Mobile phones

• Recreational devices like golf range finder

• u-blox’ advantages

• High performance solutions

• Small size, chip and module solutions

• Low power consumption

• Cost effectiveness

• Short time to market

© u-blox AG Slide 7

Industrial market - versatile and reliable technology

• Typical applications

• Mobile resource management

• Security systems

• Precision timing

• Smart metering

• POS terminals

• u-blox’ advantages

• Excellence in product features

• High reliability

• Form factor roadmap

• Seamless integration of positioning and wireless

• Short time to market

© u-blox AG Slide 8

Automotive market – high quality and robustness

• Typical applications

• In-car navigation

• Emergency call systems

• Stolen vehicle tracking

• Internet connectivity

• Road pricing

• u-blox’ advantages

• Automotive quality

• Dead-reckoning solutions

• Seamless positioning/wireless compatibility

• Robust performance

• Long product lifetime

© u-blox AG Slide 9

Wide range of products and services

© u-blox AG Slide 10

Product portfolio Product

Positioning chips u-blox 7 satellite receiver chips: Standard and automotive grade for compact, flexible, high-volume designs

Positioning modules AMY, MAX, NEO, LEA, Antenna modules: Comprehensive range of GPS/GNSS modules for consumer, industrial and automotive applications

Wireless modules SARA / LEON: GSM/GPRS modules

LISA: UMTS/HSPA/CDMA2000 modules

FW series: CDMA 1xRTT / EV-DO modules

Services CellLocateTM: hybrid GPS/wireless solution for indoor positioning

AssistNowTM: globally available A-GPS services for accelerated positioning

Wireless solutions: proven off-the-shelf designs

4G protocol stack licensing: mature, 3GPP compliant stack for LTE user-equipment terminals

Our quality assures high product reliability

• u-blox

• ISO 9001 certified

• All manufacturing sites

• ISO/TS 16949 automotive certified

• ICs

• JESD47 qualified

• AEC-Q100 automotive qualified

• Modules

• ISO 16750 qualified for vehicle use

• Structured life cycle management

• Product change notification (PCN) process

• End-of-life (EOL) process

© u-blox AG Slide 11

Why customers choose u-blox

• Dependable

• Financially stable company: solid, profitable 15 year history

• Low risk and fast time-to-market: software and form factor compatibility roadmap

• Proven technology

• Established supplier to market leaders: over 3500 customers worldwide

• Chip and module approach addresses any project type

• Outstanding performance and tight integration of positioning and wireless technologies

• Highest quality throughout entire product life cycle

• ISO 9001 & ISO TS 16949 certified processes

• End-to-end control over the entire manufacturing chain

• Structured life cycle management

• Dedication to automotive grade products

© u-blox AG Slide 12

Rajani Rao Senior Software Engineer,

u-blox Reigate, UK

Thank you!

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