23

Glr Networks 2013

  • Upload
    andymeg

  • View
    610

  • Download
    2

Embed Size (px)

Citation preview

2013 Programing Upfront Offering

COMPANY OVERVIEW:

GLR Networks, a PRISA Radio company.

GLR Networks is the content production and distribution arm of PRISA Radio in the USA. Our Spanish language programing includes:

Top of the hour newscasts with access to our large and unrivaled network of top journalists, radio personalities and sports commentators around the world.

Exclusive access to premier content and sports rights including Chivas de Guadalajara (1st Division Mexican Soccer League).

Lifestyle and Family shows. A variety of music formats targeted to the dynamic Hispanic market: Mexican Regional,

Contemporary Hits-Pop, Urban, Tropical and Dance.

PRISA Radio is the world's largest Spanish-language radio broadcasting group with more than 27 million daily listeners, more than 7 million unique users online (comScore) and more than 1,200 stations in ten countries.

www.prisaradio.com

2

2013 Programing Upfront Offering

COMPANY OVERVIEW:

PRISA Radio brands in Argentina, Colombia, Costa

Rica, Chile, Ecuador, Spain, Guatemala, Mexico, Panama and USA:

SPAIN

PANAMA

ARGENTINA

MEXICO

COLOMBIA

GUATEMALA

COSTA RICA

ECUADOR

USA

CHILE

• 1,276 Radio Stations

• 40 Websites

• 27 Million daily listeners

• 10 Countries

• 32 Formats/Brands:

• Talk: 9

• Music: 23

3

2013 Programing Upfront Offering

Source: U.S. Census Bureau Decennial Census 2010 vs. 2000

COMPANY OVERVIEW:

GLR Networks Covers the Top Hispanic Markets, as well as All of the High

Hispanic Growth States!!

2000 Hispanic 2010 Hispanic % Growth GLR Station 2000 Hispanic 2010 Hispanic % Growth GLR Station

Arkansas86,866

186,050114% √

Tennessee123,838

290,059134% √

Iowa 82,473 151,544 84% √ Alabama 75,830 185,602 145% √

Louisiana 107,738 192,560 79% √ Georgia 435,227 853,689 96% √

Maryland 227,916 470,632 106% √ South Carolina 95,076 235,682 148% √

Mississippi 39,569 81,481 106% √ North Carolina 378,963 800,120 111% √

New Jersey 1,117,191 1,555,144 39% √ West Virginia 12,279 22,268 81% √

South Dakota 10,903 22,119 103% √ Ohio 217,123 354,674 63% √

Texas 6,669,666 9,460,921 42% √ Delaware 37,277 73,221 96% √

Vermont 5,504 9,208 67% √ Pennsylvania 394,088 719,660 83% √

Virginia 329,540 631,825 92% √ Connecticut 320,323 479,087 50% √

Indiana 214,536 389,707 82% √ Rhode Island 90,820 130,655 44% √

Oklahoma 179,304 332,007 85% √ Massachusetts 428,729 627,654 46% √

Oregon 275,314 450,062 64% √ Vermont 5,504 9,208 67% √

Idaho 101,970 175,901 73% √ New Hampshire 20,489 36,704 79% √

Utah 201,559 358,340 78% √ Maine 9,360 16,935 81% √

Montana 18,081 28,565 58% √ Hawaii 87,699 120,842 38% √

Wyoming 31,669 50,231 59% √ Michigan 323,877 436,358 35% √

Colorado 735,601 1,038,687 41% √ Minnesota 143,382 250,258 75% √

Kansas 188,252 300,042 59% √ Missouri 118,592 212,470 79% √

Nebraska 94,425 167,405 77% √ Alaska 25,852 39,249 52% √

North Dakota 7,786 13,467 73% √ Washington 441,509 755,790 71% √

Kentucky 59,939 132,836 122% √ Washington D.C. 44,953 54,749 22% √

4

2013 Programing Upfront Offering

PROGRAMMING:

Meaningful News.

5

Minuto 60 is our top-of-the-hour headline newscast covering the most important national and international news, with special attention to news from Mexico. With the valuable support and access to PRISA Radio’s vast network of talk/news/sports journalists and correspondents in 22

countries, our News Services offer the best quality with the most diverse and tailored offerings available in America. Minuto 60 tailors its quick and energetic newscast to the interest and daily lives of Hispanics in America.

5 Minute Newscast / 16x day, M-F/ Every hour on the hour: PST 3AM-6PM / EST 6AM-9PM

DEMO 18-49AQH 194,700

AQH Rating 0.8Coverage 86.70%

With the participation of Pedro Sevcec covering deeper analysis of the day’s most important news:

2013 Programing Upfront Offering

PROGRAMMING:

Meaningful News.

6

With the support of our W Radio Network in Mexico, we offer Hora México as a 4 minute daily recap of Mexican national news, state-by-state. This is for all the affiliated stations with a strong Mexican audience. Hora México: ¡conecta a tu gente con su pueblo!

4 Minute News Segment / 2x day, M-F

2013 Programing Upfront Offering

PROGRAMMING:

Meaningful News.

7

Hosted by Pedro Sevcec, the economic segment “El Valor de tu Dinero” focuses on the importance of money management and family economy.

60 Second Capsules / 2x day, M-F

DEMO 18-49AQH 194,700

AQH Rating 0.8Coverage 86.70%

2013 Programing Upfront Offering

DEMO M18-49AQH 107,300

AQH Rating 0.8Coverage 86.60%

PROGRAMMING:

Compelling Sports.

8

Coverage of Mexican 1st Division Soccer League.

GLR is home to the Exclusive Radio Rights for Chivas de Guadalajara, and we also cover 10 other Top teams!

We bring listeners live coverage of the Mexican First Division Soccer Team matches: Highlights, stats and commentaries, plus in-depth interviews and a look-ahead to the prime time match-ups to be played the following weekend. Program includes a 30 minute pre-game and a 15 minute post –game. Broadcasts are produced in the US with narration by renowned sport experts Jorge

Zambrano, better known as “Dr. Z”, and Ricardo Celis, with the support of our coverage in Mexico.

Jorge Zambrano – “Dr. Z”

Mexican sports expert

and commentator, who

has a number of years of

experience working for

main media including

ESPN and Univision.

Ricardo Celis

With more than twenty

years of experience in

sports journalism, he is

one of the most

recognized figures in the

field and has covered

almost every major sports

event!

2013 Programing Upfront Offering

Fútbol Mexicano ¡al día! brings up-to-date coverage of Mexican Soccer - including the First Division League and the National Team (TRI) - as

well as full news about Mexican players that succeed all over the world: Highlights, scores and interviews brought by GLR’s sports experts Jorge Zambrano “Dr. Z” and Ricardo Celis.

Together they bring the most current news on soccer every day!!

2.5 Minutes / 5x day, M-F, 6am to 7pm

PROGRAMMING:

Compelling Sports.

9

2013 Programing Upfront Offering

PROGRAMMING:

Compelling Sports.

10

Minuto Deportivo is GLR’s revolutionary Sports Newscast service. A quick and energetic overview of the day’s sporting events. It brings listeners results, highlights, information about upcoming matches and the latest news on Sports in just one minute! A huge spectrum, with the participation of Grupo

PRISA’s world renowned correspondents.

2 Minutes / 6x day, M-F, 6am to 7pm

2013 Programing Upfront Offering

PROGRAMMING:

Compelling Sports.

11

Rumbo a Brasil brings listeners an overview to the history of soccer’s most popular Cups and follows the current participating teams’ journey up to the victory in an appealing and energetic way.

These features remember the biggest moments of the greatest event in soccer and their heroes. GLR Networks’ Rumbo a Brasil broadcasts are delivered by sports experts Jorge Zambrano – “Dr. Z” and Ricardo Celis.

3 Minutes / 3x day, M-F, 6am to 7pm

2013 Programing Upfront Offering

PROGRAMMING:

Lifestyle and Community.

12

First Ever Latino President of the American Cancer Society Dr. Elmer Huerta hosts Salud y Familia, a health-topic show that looks to answer our listeners’ questions and health concerns,

all while helping our community.

Salud y Familia gives listeners the opportunity to ask the doctor all their questions related to health and wellness and finds a way for listeners to learn how to prevent the most common health conditions that affect Latinos in the U.S. and Latin America. This would include cancer, heart disease, diabetes,

HIV AIDS, and tuberculosis. The final goal of his show is to improve the listeners’ general wellbeing and quality of life.

This is a show that GLR offers through its affiliated stations network to help Hispanic families, showing our commitment to the Hispanic Community in the US.

DEMO 18-49AQH 57,800

AQH Rating 0.5Coverage 61%

LONG FORMAT: 1 Hour / M-F, 1pm ET / 10am PTSHORT FORMAT: 2.5 Minutes / 3x day, M-F, 6am to 7pm

2013 Programing Upfront Offering

PROGRAMMING:

Lifestyle and Community.

13

En Voz Alta con Maria Celeste are 3 minute daily radio segments that address Hispanic women issues: relationships, current trends, health, lifestyle, fashion, travel, entertainment, home décor,

aspirations and controversial issues, among others.

2.5 Minutes / 5x day, M-F, 6am to 7pm

María Celeste Arrarás is a multimedia phenomenon and the host and

managing editor of "Al Rojo Vivo con María Celeste" (Red Hot Live with Maria

Celeste), produced by Telemundo/NBC. She is one of the most trusted media

personalities of Hispanic television who has also successfully crossed over into

the English-language market. She is a guest host for NBC’s Today show and has

collaborated with Dateline and NBC Nightly News with Brian Williams. She is also

the bestselling author of "Selena’s Secret", "The Magic Cane" and "Make Your

Life Prime Time". She has been featured on the cover of People en Español

more times than any other celebrity and was selected by Newsweek magazine

to appear on the cover of its "20 Most Powerful Women of the Next Generation"

issue.

DEMO W18-49 W25-54AQH 123,400 117,400AQH

Rating 1.0 1.2Coverage 89.3% 89.9%

2013 Programing Upfront Offering

PROGRAMMING:

Lifestyle and Community.

14

Flash Grupero is an informative and yet fun feature on Mexican Regional Music. All the news and the gossip about listener’s favorite artists, in just ninety seconds!

Expert Gerardo Rojas, best known by his fans as El Gigio de la Calle, gives us a quick and energetic review to the latest releases, concerts… and more! The show creates a connection between Mexicans on both sides of the border, even though they are separated territorially; they are still emotionally united through this platform.

2.5 Minutes / 3x day, M-F, 6am to 7pm

DEMO 18-49AQH 46,900

AQH Rating 0.2Coverage 51.30%

2013 Programing Upfront Offering

PROGRAMMING:

Heart-Gripping Music.

15

¡De Paisano a Paisano! broadcasts live in Mexico and the US, featuring the best of regional Mexican music and connecting listeners from both sides of the border. Don’t miss unique segments like TuBanda en tu Tierra, Que Buenas Emociones and Que Buena Sorpresa.

2 Hours / Sunday, 8-10pm ET / 5-7pm PT

The show is hosted by “Los Hermanos Escamilla” – El Coyote y El Charal:

DEMO 18-49AQH 46,900

AQH Rating 0.2Coverage 51.30%

2013 Programing Upfront Offering

PROGRAMMING:

Heart-Gripping Music.

16

40 Principales is a new CHR/Pop countdown of the Top 40 Hits of the week that GLR launches in the US, after proven success in Spain, Mexico, Colombia and Costa Rica, among other countries. The show is hosted by expert Hugo Martinez.

2 Hours / Saturday or Sunday, 7am to 7pm

Music and More…to Tune-in

• The top hits and new music releases• Inside scoop and news

• Exclusive interviews with the biggest artists

2013 Programing Upfront Offering

PROGRAMMING:

Heart-Gripping Music.

17

El Elevador is an exciting new program that is conducted by hosts Roxana Soler “La Ardilla” and Antonio Molina “El Tigre”, who together bring the top 10 countdown in Mexican Regional Music in America. The program is also accompanied with interviews with popular artists of this genre,

featuring new music and past successes in the Mexican music world. It is a journey through everything that happens in the world of popular music in Mexico.

2 Hours / Saturday or Sunday, 7am to 7pm

2013 Programing Upfront Offering

PROGRAMMING:

Heart-Gripping Music.

18

Tropical Latino is an exciting program conducted by Tata Solarteand Vicente Moros that is aimed for people who have grown up with this genre and find the rhythm, lyrics, and joy in this music

infectious, making their day fun, lively, and enthusiastic!

The program reflects the tropical movement in Latin America, however due to the wealth of recurrences, it is a significant stage to remember the great songs that have marked an important moment in history. The content consists of special tributes to artists, genres that take the world, new talents and artist information,

and more.

2 Hours / Saturday or Sunday, 7am to 7pm

2013 Programing Upfront Offering

PROGRAMMING:

Heart-Gripping Music.

19

El Callejon is a 2 hour program hosted by DJ Bravo aimed at young people between the ages of 18-34 years who love the latest news and trends, especially in urban music.

Listeners can tune in every day and travel through the musical universe with main protagonists and scenarios where the urban scene is present in distinct countries of Latin America.

2 Hours / Saturday or Sunday, 7am to 7pm

2013 Programing Upfront Offering

Jan MarchFeb April May July Aug SepJune Oct Nov Dec

TORNEO APERTURATORNEO CLAUSURA

News

Sports

Music

Lifestyle

PROGRAM CALENDAR:

2013.

20

2013 Programing Upfront Offering

• On air PROMOTIONS

• REMOTES in top 20 markets (2 GLR O&O stations in

LA and Miami)

• In Soccer:• Player of the game feature / Corner kick mentions

• Pre / post game sponsorships

• Halftime show

• Website BANNERS

• LIVE MENTIONS within Entertainment and Music

programs

• Mini Soccer FIELDS

• Online / On-Air CONTESTS

• TRIPS to soccer finals in Mexico

• Co-branded MERCHANDISE

• Holiday based PROMOTIONS (Mother’s Day, Cinco

de Mayo, etc.)

• Dedicated mini WEBSITES

ADDED VALUE AND TURN-KEY PROMOTIONS:

21

2013 Programing Upfront Offering

MUSIC

TALK + SPORTS

Mexico Colombia Spain Chile USAPanama -Costa Rica

Argentina

AD NETWORK:

40 Websites. 90+ MM Impression and 7 MM Unique Users per Month.

22

2013 Programing Upfront Offering

THANK YOU!!

Contact:

Luis GutierrezTel: 305.438.2572 - Fax: 305.644.6703

[email protected] glrnetworks.com

23