An introduction to Havas Media

Shopping and buying with friends

through the use of digital technologies and social platforms

•  Exchanging product ideas, tips,

recommendations, and feedback throughout the pre, during & post shopping process, whether online or in-store

•  Communities for like-minded shoppers to share and connect

•  Shopping tools for personalizing, visualizing, customizing products

•  Rewards, discounts for promoting and incentivizing friend purchases

•  Special perks and exclusive access for most active fans and influencers

•  Fan and loyalty clubs

•  Group buying services

Social Shopping: What is it?

Social Shopping Lifecycle

DISCOVER: Inspire

& Motivate

CONNECT: Personalize & Visualize

SHARE: Feedback

& Influence

PURCHASE: Recommend

& Reward

Social

Shopping

Get inspired by eyewear styles on

fashionable bloggers and click through to buy the same glasses

(Pinterest, WarbyParker.com, U.S.)

Follow your favorite brands, designers and bloggers and get

their latest products, recommendations and

sales updates

(LYST, Facebook open graph, UK)

Social Shopping: Discover

Browse a selection of virtually displayed products, while getting

real-time access to the latest prices, social buzz, picture feeds

and other news. Use your mobile to buy

(Ebay Pop-up Store UK)

Get motivated for the holiday shopping season by finding

great ideas within a gift guide from your daily new stream

(Kate Spade, Facebook)

Social Shopping: Discover

Join the conversation with other

moms and receive personalized offers based upon your

interests and lifestyle

(Walmart, Google Plus, Brazil)

Social Shopping: Connect

Create a personalized product catalog, save items you want, rate what you own, read reviews, and chat directly with

others to get advice

(Sears Shop Your Way, iphone, U.S.)

Try on and visualize different outfits, without changing clothing,

through a virtual touch screen. Save and share pictures with

friends and get recommendations

(Swivel™ by FaceCake, Windows Kinnect)

Upload photos of your outfit and get real time feedback

(Fashism, iphone/Web)

Social Shopping: Connect

Upload photos of your outfit and get feedback in real-time from friends

(Fashism, iphone/Web)

Get feedback on which custom sneaker design

your friends prefer

(Nike, Twitter)

Select 2 friends and answer a quiz about the Kia Picanto for a

chance to win a Shopping Day while driving the Picanta car

around with your friends

(Kia, Facebook App, Netherlands)

Social Shopping: Share

Play a game and choose different fruits to make a virtual mixed

juice. Then have the same fruits you chose sent to your friend in

real life as a fresh juice

(Joyoung E6T, Weibo, Sina, China)

Let your friends know what items you want, and get entered into a contest to

win a gift card.

(Gap, Facebook, Pinterest, U.S.)

Social Shopping: Share

Order pizza directly from Facebook while chatting

with your friends

(Dominos, Facebook, Australia)

Social Shopping: Purchase

Purchase items directly through an interactive video, share your

purchases with other fans to win special rewards, and also get more

tips from influential bloggers

(Compass Visa, Facebook, Hong Kong)

Check-in while store shopping to receive a special discount

when you purchase an item

(American Eagle, Foursquare, U.S.)

Social Shopping: Purchase

Invite friends to split the cost of a gift together.

Get product suggestions based upon the recipient’s

social profile, brand likes and hobbies

(ebay, Facebook, U.S.)

Social Shopping: Opportunities

•  Inspire social conversation about your brand by fusing products with hobbies, events, passions, people, and causes that motivate your audience to talk and share

•  Leverage social graph for targeting new customers with relevant offers and products

DISCOVER: Inspire & Motivate

SHARE: Feedback &

Influence

•  Personalize messaging, experiences, offers so they are meaningful to the specific needs, desires, interests of the shopper and their communities

•  Help consumers visualize how a product will look, feel and function (via tools, apps)

CONNECT: Personalize &

Visualize

PURCHASE: Recommend

& Reward

•  Develop experiences that are easy and rewarding to customize (upload, edit, save) and distribute (post, link, email, tweet)

•  Incentivize active sharing (via offers, discounts, badges) and reward most influential consumers with special perks and exclusive brand/product access

•  Listen, learn and optimize content, products and offerings around customer feedback

•  Integrate commerce functionality seamlessly within social platforms online and in-store

•  Make certain products, services or discounts accessible only via social interactions

•  Invite customers to submit product reviews and create visibility around success stories and key influencers

•  Employ attribution modeling to track conversion to sales

By 2015, the dollar volume of goods* sold globally through social media should rise six fold, to $30 billion from $5 billion in 2011.

Social Shopping Key Stats: Driving Sales Globally

Social shopping habits may be a reflection of cultural tradition than merely just digital consumption habits

Social Shopping finds a sweet spot in categories where discovery and inspiration are inherent

For staying informed about brands, people look beyond just friend recommendations and consider social ads

What keeps you informed about a brand?

What drives purchase? Yet, when it pertains

directly to purchase, friend

recommendations are still much more

influential

Source: Global Web Index, 2012

Overview: Global Media Trends Video Series

l  For 2012-2013, Havas Digital is developing a global video series that will feature interviews with innovative leading companies and key industry specialists across nine media trend areas.

l  Havas has undertaken this comprehensive market review in order to identify the most crucial areas of opportunity for our current and future clients.

l  For marketers who are seeking to be more effective in reaching their audiences, more engaging when connecting with them, and more efficient in transacting with them, we believe there are multiple opportunities that are now available within this dynamic new landscape.

Trend categories: progressive screens, social shopping, location-based marketing, crowdsourcing/co-creation/curation, augmented learning, big data & analytics, smarter search, life tracking, and cashless commerce.

Thank you! Obrigado! Gracias! Merci! Grazie! Arigatô! Vielen Dank! Terima Kasih! 谢谢您!

For more information, please contact: •  Mark.Egan@havasdigital.com •  Rori.DuBoff@havasdigital.com