Planeteves is a haven for every women who love to belethal yet dressed to nines. It is a harbor of brands wherea woman can design her wholesome look. Be it her hautebag, chic dress or the glamorous heels, Planeteves.comhas every element that adorns the closet of a stylish andswell woman. So, be the Diva of your sorority withplaneteves.com on your browser.

Planeteves is an E-commerce venture from the house of renownedbusiness group “SAAMAG”. It is driven with an ambition to reachout to the maximum customer base, Planeteves will have itsdistribution network PAN India. It will help in prompt delivery andeffective customer support. Unequivocally, satisfying a customer is adownright challenge for any business, but we are well equipped tocrack this hard nut and hence become the largest and most potentonline vogue portal.

As we also have international presence in countries like Singapore,London and America, we will be sourcing their best brands to serveour customers.

SUMMARY

VISION & MISSION

Planeteves.com is a venture by “SAAMAG” Group, who has propelled againstthe tempest and made a mark in every endeavor that they undertook.

VISIONPlaneteves is entering the market with only one aim; to make online shoppingnot only therapeutic but an engaging and addictive affair for women. Satisfyingour customers is of paramount importance therefore bringing every essentialonly of fine quality to her closet also ensues our vision.

Planeteves is entering the market with only one aim- to be an engaging andaddictive affair with only top-notch and exquisite products that adorns hercloset on our portal.

MISSIONTo be the hallmark and an absolute gateway for quality services, supreme andin-vogue products with unending list of satisfied regular and new customers.

• With such diversified brands intending women satisfaction we make sure that we reachto them in every possible way; be it Electronic, Print Media, Social Media, Smart phones,tablets and every medium that seems feasible

• Encompassing every essential of woman’s closet, we strive to become the paradise andmake shopping fun for women and easy for men

• With every state under radar, international market is also on our target• To be abreast of the tech-savvy world planeteves.com will have a responsive site, i.e.

you can reach your Planeteves through smart phones and tablets• We will deploy the best processing software to cut down the dispatch and

delivery time to the minimum• Free and prompt shipping will be offered above certain orders all over India and to major

international destinations• With easy and dependable refund and return policy shopping at planeteves.com is safe,

secure and convenient• Planeteves very wisely will use ORM(Online Reputation Management), SEO and SMO

as the marketing tool to have a far reach in the online world.

MARKETING STRATEGY

Mobile Phone internet user penetration in India from 2012 to 2018

World: 2,97,650,00,00India: 2,50,650,000As per the survey conducted by Google in 2013 out of total internet users (150 million in India) 60million constitutes the female section of the society falling in the age group of 15-34 years. In terms of topsearched categories apparel and accessories topped the list followed by food and drink, baby care andskincare.In an independent study by TNS Australia released by Women & Web Study that studied the growinginfluence of the digital medium on women’s purchase decisions for the above stated categories it emergedthat women are strong brand advocates

MEDIA PLANNINGPlanet Eves will reach the customers through TV, Radio, News Papers, Magazines,Outdoor Advertising, Personalised Calling, Social Media i.e. Twitter, Facebook,Blogs etc. It will be supported by Product Catalogues, Mailers, News Letters.

BRANDS FINALISED

BRANDS TARGETED

CONCLUSION

We wrap up by saying that we are putting every effort, nailby nail to clinch the unexplored place in the market forPlaneteves.com. We are making sure that we serve to ourcustomers to the best of our abilities.