ONLINE SHOPPINGDEFINE.

INCREASING TRENDS AND ITS REASONS.

ADVANTAGES AND DISADVANTAGES OF ONLINE SHOPPING.

ADVANTAGES AND DISADVANTAGES OF OFFLINE SHOPPING.

TIPS FOR SAFE ONLINE SHOPPING.

RESULTS AND DISCUSSIONS OF THE SURVEY.

ONLINE SHOPPING Online shopping or e-shopping is a form of electronic

commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Alternative names: e-web-store e-shop e-store Internet shopweb-shopweb-storeonline storeonline storefront virtual store.

INCREASING TRENDS OF ONLINE

SHOPPING IN INDIA

1. Studies showing the trend of increase in online

shopping.

2. Reasons why there have been such an increase in the

recent years.

RESEARCH BY “YOUSTORY.COM”

The respondents were spread across Delhi (22%), Mumbai (24%), Kolkata (9%), Bangalore (17%), Ahmedabad (6%), Hyderabad (12%), Pune (7%) & others (2%).

Online shopping in India, saw 128% growth in interest from the consumers in the year 2011 to 2012 in comparison to only 40% growth in 2010 to 2011, making 2012 the tipping point for online shopping in India.

As per the research, 90% of online shoppers are planning to buy more products online which reflects on the positive experience of the users.

Top Product Categories which have been bought online by the customers in India from the year 2011

to 2012.

RESEARCH BY “MBASKOOL.COM”

Reports show that out of the millions accessing the internet in India, over 8 million regularly shop through internet. This figure is set to grow exponentially as well. Google is the internet search engine that is predominately used throughout India. Below is a breakdown of top 4 popular searches in 2012 in India.

Electronics 28%

Books/educational material 15%

Beauty and personal care products 10%

Home products/furnishings 6%

Some things which are bought by the customers

at a high rate by people in India.

REASONS:

1. Broadband internet: After 2005, a rapid growth has been seen in the people using internet and currently there are more than 65 million people log-in on to web. This is due to increased internet services and penetration of 3G services that has given faster internet access.

2. Standard of living: The living standard of the people has made them inclined towards online shopping. The increased per capita income has also played its part in this inclination.

3. Availability of wider range: Online market has a much wider range of products than any retail shop. People have found the products online and bought them those are not available at the retail shops.

4. Lifestyle: In this busy lifestyle, lack of time for offline shopping and urban congestion of traffic has led the online shopping market to step up itself.

5. Free classified sites: These sites have been launched where

more consumers can buy and sell used goods as well.

6. Competition in online market: Competition among the online

shopping websites has attracted more customers to go for online

shopping.

7. Discounts and cheap rates: Through offers these sites sell the

products to customers. Hence, products can be purchased at lesser

price than the offline markets and not sacrificing the quality.

8. Coupons: Availability of different discount coupons on the sites

proves to be a great profit for the customers.

9. Improved online banking services: With improved and safer

online banking services people are now less afraid to make

payments online which in turn gave them faith to shop online.

10. Cash on delivery and home delivery: Cash on delivery along

with home delivery has played a great role in the inclination of

people toward online shopping.

1)Easy to Find:

2)No time bound

3). Products can be cheaper

4) Save time and energy

5). Freedom of choice

6) Freedom of price flexibility

8) Buyer protection

9). E-business

1. DelayInferior product

1. Delay

2. Inferior product

3. Shipping Charge.

4. Delivery Problem

5.Scam

6. Some items are better to buy from the real Store

7. Return problem.

8. Warranty issues

9. Miscellaneous trouble

ADVANTAGES AND DISADVANTAGES OF OFFLINE

SHOPPING

ADVANTAGES In offline shopping we don’t have to wait for long time to receive our

items.There could be delays on the delivery and miscommunications but this is not in the case of offline shopping.

There is no Shipping costs on offline items as shipping cost sometimes can be extremely high in comparison to what you paid for the item, sometimes making the purchase not worth it.

Immediate access . U can try and feel the products like clothes, shoes, etc,which is not possible in online shopping.

since all websites don’t provide the option of returning a product and those that do the process is so lengthy and complicated.

DISADVANTAGES Shopping is limited to retail store hours. We can’t shop anywhere and at

anytime. This means that if your daily schedule doesn't allow for picking up house hold necessities or if you get the shopping bug at 12am; your shopping mall is now just one click away .

Comparison shopping has been made easier due to online shopping. - Instead of driving around wasting gas or spending hours on the bus in travel time you can visit all the stores that you’re interested in at once. This eliminates time going from store to store to see what is available and at what price

If you love knowing the latest styles, or having unique pieces then online shopping makes it easier to do so as well.

Easier to find discounts on the sofa you’re looking for. Websites such as Ebay, Amazon and many other websites out there offer amazing prices on must have items. Online stores usually offer online specials as well, and there are multiple websites dedicated to sharing these deals with you.

TIPS FOR SAFE ONLINE

SHOPPING

Most of us couldn’t do without the convenience of online shopping. Whether it means getting the best price on the latest video game or purchasing the perfect pair of shoes, online shopping gives us access to products, services and special deals that might be unavailable to us otherwise.

However, online shopping has its risks. The popularity and profitability of online retail has resulted in unscrupulous people looking to take advantage of unwary shoppers.

With risks that differ from walk-in stores, online shopping requires special precautions, some of which are listed as follows:

1. Sharing payment information only with known or reputable vendors-The single best thing we can do to protect ourselves is to be careful about who we are giving our payment details to. If we are not entirely sure whether the retailer we are visiting is reliable, researching to verify its authenticity and security is a must. We can also use a third-party payment processor instead of giving our payment information directly to the online store.

2. Using a credit card instead of a debit card- Credit cards can be the safer choice for online shopping. If someone manages to intercept our financial information online, they can do less damage and we will have more recourse than if we would have used a debit card. Considering using a credit card with a low credit limit specifically for online shopping is best advisable. Some banks now even offer “one time use” or “virtual” credit cards that are designed specifically for online shopping.

3. Making sure the order checkout area is encrypted- Before purchasing anything from a website, verify that the vendor has encrypted its payment form. Many sites use SSL (secure sockets layer) technology to encrypt information flowing between the purchaser’s computer and the store’s server; this is typically indicated with a padlock icon and a website address that begins with “https:” instead of “http:”.

4. Printing or saving a copy of the orders- It is always a good idea to keep documentation of the online purchases. Most retailers will send an e-mail or refer a web page with a confirmation of the purchase: this page should include a purchase receipt and a confirmation number. Print or save thationand keep it until the product is received.

5. Using strong passwords- Passwords can be the best security defenses we have, but if they are not created properly, a hacker can easily guess them. We should always be sure to create good passwords for any online shopping accounts we have.

6. Checking the statements often- To ensure that no unknown or fraudulent charges have been posted to our accounts, we should check our statements every month. If a charge is seen which looks out of the ordinary, we should be sure of reporting it to our credit card company or financial institution immediately.

7. Remember: If it looks too good to be true…- The old-fashioned shopper’s rule of thumb “buyer beware” still applies to online purchases. If we are being offered a top-of-the-line item for an unbelievably rock-bottom price, it may really be too good to be true. We should surely do an additional research about the vendor before buying. At very least, we should check for a phone number and street or mailing address so that if there are any problems with the order, we have someone to contact.

DO YOU SHOP ONLINE?

Total no. of responses – 92

Yes – 83

No - 9

• YES – 90.20%

• NO – 9.80 %

Do you find shopping

online safe?

Are you satisfied with

your shopping

experience?

• YES – 92.40%

• NO – 7.60%

• YES – 85.90%

• NO – 4.30%

• N.A. – 9.80%

Your reasons for shopping online?

0

10

20

30

40

50

60

70

Door step delivery

Larger variety

Cheaper rates

Which type of products do you typically

purchase online?

0

10

20

30

40

50

60

Books

Electrical

appliances

Clothes

Gadgets

Home décor and

furnishings

PREFERRED WEBSITE FOR

ONLINE SHOPPING

0

10

20

30

40

50

60

70

Flipkart

Jabong

Myntra

Snapdeal

Others

Have you ever faced any

problem while shopping

online?

Which mode of

payment do you prefer?

69%

31%

Cash on delivery

Card payment

35%

65%

YES NO

What problems have you faced while

shopping online?

0

2

4

6

8

10

12

14

16

18

Delayed delivery

Wrong delivery

Cheap Quality

Damaged product

Problem in transaction

Presented By:

Unmana Dutta.

Tulika Singh.

Syeda Farheen Alam.

Vanshika.

Tarali Deka.