Global Media and

Entertainment Solutions

Vision & Strategy

Emerging MarketsINDIA, ASIA incl CHINA, SOUTH AFRICA

Deliver a new world of communications to advance the reach and leadership of our customers.

Converged IP

and Cloud Based

Solutions

Network and

Data Center

based Managed

Services

NEW WORLD OF

COMMUNICATIONS

NEW WORLD OF

COMMUNICATIONS

2

Managed Services Portfolio

Communication and CollaborationIndustry Applications

� Banking and Financial Services

� Media and Entertainment

� BPO sectorVoice over IP, Voice VPN, Hosted PBX,Messaging and Unified CommunicationsManaged Telepresence, Audio

Conferencing, Contact Center Services

IT Infrastructure Services

� Co-location Services

� Managed Hosting Services

� Managed Storage Services

� Virtualization - CPU and Storage on tap

Managed Network Service

� ICT Infrastructure management

� Managed CPE Services

� Network based Security Services

� Application Monitoring and Optimization

� Content Distribution (CDN)

Services launched in the last 2 years 3

A dedicated team

focused on delivering

world-class solutions to

enable Media and

Leverage our expertise

in serving the media

industry by providing

an end-to-end solution

Leveraging our Global

Media Delivery

Infrastructure, our

solutions will enable

Announcing the Launch of our Global Media

and Entertainment Solutions (GMES) group

enable Media and

Entertainment

companies maximize

the promise of digital

media

an end-to-end solution

for movement of digital

media content

solutions will enable

media companies to

maximize the quality,

speed and profitability

of how media is

produced, managed

and distributed globally

4

› GMES vision and strategy

› Product portfolio

› Acquisition of BT’s Mosaic platform

GMES Gameplan

› Acquisition of BT’s Mosaic platform

› Launch of Video Connect

5

Mega-Trends in Digital Media Value Chain

Multiple large-scale disruptive trends are simultaneously impacting the media value chain

Globalization Fragmentation Digitization Economics

6

Production PostProduction

Archive &Logging

B2BDistribution

Playout/Publish

B2CDistribution

CREATION AGGREGATION PUBLISH & REPURPOSE

CONSUME

Digital Media Value Chain

Do what you

do best…

create, aggregate

and capitalize on

your digital and

GMES Value Proposition

your digital and

interactive content

Our Business

is to ensure..

you spend more time

on your content and

less time worrying

GMES Value Proposition

less time worrying

about its management

distribution and

delivery

8

Media and Entertainment SolutionsBest-In-Class Integrated Portfolio

MOSAICVideo

Connect

Satellite

Broadcast

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Enabling

Services

Content Delivery

Network (CDN)MPLS Ethernet

Global Media Delivery Infrastructure

Global IP

Network

Managed

Security Services

Managed Hosting

and Storage Services

Video ConnectMaximizing high-quality video delivery across

global media markets

Dedicated Global Video Network

10

global media markets

› End-to-end managed video network

› Diverse and protected

› With global reach to key media hotspots

› Available on dedicated or occasional use basis

What is Video Connect?

› Available on dedicated or occasional use basis

› With 24x7x365 monitoring and robust SLAs

To enable seamless and assured delivery of video content for

broadcasters, events, studios and production houses

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Cloud-based globally networked workflow and enterprise media management

Media Process

AwareOpen Interfaces

Rich Networking

Broadcasters

Emerging

Retailers

Technology

Providers

Mosaic : Enabling Global Media Supply Chain

MosaicProduction Houses

Service Providers

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Mosaic

Enables Seamless Collaboration

within Media Ecosystem

Cloud based Media

Management platform

Leverages Tata Comm. Global

Media Delivery Infrastructure

From the earth.

Satellite Broadcasting

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From the earth.

To the sky.

To the earth.

Uplink + Bandwidth

Video Connect + Uplink

GM

ES

S

erv

ice

s

Customer

STUDIO

and

Playout

Our Product Offering

CPE Management

Playout Rooms

Internet TV Enablement

GM

ES

S

erv

ice

s

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› Multiple geographically dispersed teleports (Five operational, more

planned)

› More options for customers to choose from

› Teleports looking at different satellites (Three different satellites, more

planned)

› More options for customers to choose from

› Disaster Recovery for teleports

Our Capabilities | Why Tata Communications

› Disaster Recovery for teleports

› Video connect and Internet TV solutions to complement uplinking

› Managing contributory/other feeds

› International distribution

› Playout facilities

› Infrastructure for colocated playout facilities

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Effective enterprise ecosystem

Transformational change

Sco

pe

of

Ch

an

ge

Media and Entertainment SolutionsGrows with the Customer from enabling simple cost reduction to truly transformational impact

Reduce cost base

Improve operations

Efficient value chain

GMES Portfolio

Sco

pe

of

Ch

an

ge

Use of modules Pervasive use of portfolio Transformational Change Program

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Tata Communications helps

maximize your

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maximize your

digital media profitability.

Q&AOvercoming media fragmentation

and reaching global markets

THANK YOU