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This is our campaign review of Tata Safari's 'Whats in your mirror' campaign. Visit us at www.thesocialmediacompany.in
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Social Media Campaign Review What’s In Your Mirrors
Facebook Page Analysis
the page has a healthy following of more than 1,000,000 likes.
multiple apps on the page thataims to increase the user Engagement.
04/13/2023
the showroom application has a virtual showroom where the users can locate a dealer or find more about buying the car.
04/13/2023
the launch event tab has a live stream of the event where the Safari was launched.
04/13/2023
the tales and trails tab consists of users that share their experience with the car. Featured on YouTube, this tab is link to further YouTube videos as well.
what’s in your mirror contest
the contest
users are to go to http://www.tatasafari.com/whatsiny
ourmirrors/ to sign up for the contest.
users then upload their picture either from their Facebook profiles
or from their computer.
the selected ones get to be the cover page of the Tata Safari’s
Facebook page and the winners stand a chance to win a ‘Tata Safari Strome Extreme Kit.’
the best photo gets featured in the Tata Safari’s TVC.
scope for improvement
images such as these are misleading to the
fans – its not possible to have an image like this on
the rear view mirror of a car
scope for improvement
the website itself gives the option to upload pictures from their gallery which is not meaningful.
the social media company1st Floor Innovation Center
Manipal University Technology and Business Incubator (MUTBI)Manipal University Manipal – 576104
Karnatakawww.thesocimediacompany.in