1
Jennifer Hohman Global Chief Marketing Ocer SOME OF OUR CLIENTS Advertising Digital, Social Media, Mobile Healthcare Marketing Brand Consulting Direct Marketing & CRM Strategic Data Analytics Institute Of Decision Making Strategic Planning Rapid Pace Production Experiential Events/ Sponsorships Retail & Shopper Marketing Total Market Our CAPABILITIES Our APPROACH KNOW WHO THE BRAND IS A brand’s purpose is so important that we have created a disciplined approach to understanding it. We call this Brand Bedrock. In short, it’s about interrogating the past, understanding the present and anticipating the future. Contacts FCB Worldwide Foote, Cone & Belding 100 W. 33 rd Street, New York, NY 10001 Tel: 212.885.3000 fcb.com Press: Brandon Cooke [email protected] Our philosophy It all started in 1873, when Daniel Lord opened an oce in Chicago to sell advertising space. Today, FCB now boasts a fully integrated oering, with over 120 oces in more than 80 countries, employing roughly 8,000 people. Over a century into this epic story called FCB, we believe the best part is Never Finished. The part that asks: What can we do better? And always wonders: What’s next? What’s out there? What’s waiting to be discovered? We are always looking to partner with brands that want to tell Never Finished Stories of their own. MAKE PEOPLE BELIEVE IN THE BRAND When people interact, when they go from passive audience to active participant, it shows they believe in and care about the brand. That’s what Creating Behavior, rather than just getting attention, achieves. ensure the biggest ego in the room is the brand The success of any one of us is the success of all of us. We all work for the brand. By being Brave Together, we can make brave choices, our partners can make brave decisions. And together we can build brave, Never Finished brands. New Business: Brooke Miller [email protected] Brandon Cooke Global Chief Communications Ocer Dana Maiman CEO & President, Healthcare Bryan Crawford Vice Chairman Neil Miller Global CFO & COO Elyssa Phillips Chief of StaCindy Augustine Global Chief Talent Ocer Erika Darmstaedter Chief Client Ocer Nigel Jones Global Chief Strategy Ocer Susan Credle Global Chief Creative Ocer Carter Murray Worldwide CEO LEADERSHIP

Global fact sheet 1.8 - FCB › Media › Default › Factsheet › FCB_FactSheet_2… · from passive audience to active participant, it shows they believe in and care about the

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Global fact sheet 1.8 - FCB › Media › Default › Factsheet › FCB_FactSheet_2… · from passive audience to active participant, it shows they believe in and care about the

Jennifer Hohman

Global Chief Marketing Officer

SOME OF OUR CLIENTS

Advertising

Digital, Social Media, Mobile

Healthcare Marketing

Brand Consulting

Direct Marketing & CRM

Strategic Data Analytics

Institute Of Decision Making

Strategic Planning

Rapid Pace Production

Experiential Events/ Sponsorships

Retail & Shopper Marketing

Total Market

Ou

r C

APA

BIL

ITIE

S

Our APPROACH

KNOW WHO THE BRAND IS

A brand’s purpose is so important that we have created a disciplined approach to understanding it. We call this Brand Bedrock. In short, it’s about interrogating the past, understanding the present and anticipating the future.

ContactsFCB Worldwide Foote, Cone & Belding 100 W. 33rd Street, New York, NY 10001 Tel: 212.885.3000 fcb.com

New Business: Brooke [email protected]

Press: Brandon Cooke [email protected]

Our philosophyIt all started in 1873, when Daniel Lord opened an office in Chicago to sell advertising space. Today, FCB now boasts a fully integrated offering, with over 120 offices in more than 80 countries, employing roughly 8,000 people. Over a century into this epic story called FCB, we believe the best part is Never Finished. The part that asks: What can we do better? And always wonders: What’s next? What’s out there? What’s waiting to be discovered? We are always looking to partner with brands that want to tell Never Finished Stories of their own.

MAKE PEOPLE BELIEVE IN THE BRAND

When people interact, when they gofrom passive audience to active participant, it shows they believe in and care about the brand. That’s what Creating Behavior, rather than just getting attention, achieves.

ensure the biggest egoin the room is the brand

The success of any one of us is the success of all of us. We all work for the brand. By being Brave Together, we can make brave choices, our partners can make brave decisions. And together we can build brave, Never Finished brands.

New Business: Brooke Miller [email protected]

Brandon Cooke

Global Chief Communications Officer

Dana Maiman

CEO & President, Healthcare

Bryan Crawford

Vice Chairman

Neil Miller

Global CFO & COO

Elyssa Phillips

Chief of Staff

Cindy Augustine

Global Chief Talent Officer

Erika Darmstaedter

Chief Client Officer

Nigel Jones

Global Chief Strategy Officer

Susan Credle

Global Chief Creative Officer

Carter Murray

Worldwide CEO

LEADERSHIP