Coconuts.co Global Audience Sizecoconuts.co/media/download/CoconutsAudience2019.pdf · 2019. 2. 1. · Coconuts.co Global Audience Demographics Source: Coconuts Reader Survey 2017-2018

Coconuts.co Global Audience Size

2

Coconuts.co monthly page views

4.3Maverage

9.7Mtop

Coconuts.co monthly unique visitors

1.7Maverage

4.2Mtop

26Mtop

Monthly reach on all platforms

10.9Maverage

Coconuts.co Global Audience Demographics

3Source: Google Analytics

Gender

Age

Geo Location

Singapore 18%

Philippines 17%

Thailand 12%

US 10%

Hong Kong 9%

Indonesia 7%

Malaysia 6%

Australia 3%

UK 3%

Canada 2%

Myanmar 1%

India 1%

55% male45% female

0%

10%

20%

30%

40%

18-24 25-34 35-44 45-54 55-64 65+

Coconuts.co Global Audience Demographics

4Source: Coconuts Reader Survey 2017-2018 of 4,235 respondents

38% are married32% have children

92% make online purchases74% own credit cards58% pay for content from online services like Netflix, Spotify, and newspaper subscriptions53% earn over US$3,000 per month (US$3,000 = S$5,360 / THB132,000 / HK$31,200 / PHP203,200 / MYR16,800 / IDR52m) 17% earn over US$10,000 per month (S$20,100 / THB495,000 / HK$117,000 / PHP762,000 / MYR63,000 / IDR195m)

71% have a bachelor’s degree or higher24% have graduate degrees96% are employed

30% at multi-national corporations28% employed at domestically owned companies13% are entrepreneurs or business owners

96% buy airline tickets and hotel reservations online81% travel at least twice a year for leisure44% travel at least twice a year for business

79% drink alcohol88% eat out at least once a week

Coconuts Platform Metrics

5

650K+

70K+

22K+

34K+

10K+

52K+

Coconuts bali Audience Metrics and Demographics

6

Monthly unique visitors (average)

Monthly Monthly unique visitors (top)

Monthly page views (average)

Monthly page views (top)

99,000

219,000

279,000

581,000

Age

25-34 - 30%

35-44 - 23%

45-54 - 17%

Gender

Male 54%

Female 46%

Device

Mobile 68%

Desktop 23%

Tablet 9%

6.7K Facebook fans

1.7K Instagram followers

1.3K Twitter followers

3K Newsletter subscribers

http://facebook.com/coconutsbali

http://instagram.com/coconutsbali

http://twitter.com/coconuts_bali

coconuts.co/bali

7

Coconuts Bangkok Audience Metrics and Demographics





335,000

1,103,000

931,000

2,453,000

Age

25-34 - 34%

35-44 - 26%

45-54 - 14%

Gender

Male 64%

Female 36%

Device

Mobile 70%

Desktop 24%

Tablet 6%

14K Facebook fans


800+ Twitter followers

13.2K Newsletter subscribers

http://facebook.com/coconutsbangkok

http://instagram.com/coconutsbangkok

http://twitter.com/coconutsbangkok

coconuts.co/bangkok

8

Coconuts hong kongAudience Metrics and Demographics





169,000

736,000

474,000

2,114,000

Age

25-34 - 32%

35-44 - 30%

45-54 - 9%

Gender

Male 49%

Female 51%

Device

Mobile 73%

Desktop 22%

Tablet 5%

7.7K Facebook fans

4K Instagram followers



http://facebook.com/coconutshongkong

http://instagram.com/coconutshk

http://twitter.com/coconutshk

coconuts.co/bangkokcoconuts.co/bangkokcoconuts.co/hongkong

Review: Artemis & Apollo is a classy Greek taverna dishing out

excellent Mediterranean mezes and spit-fire roasted meats

After 10 minutes of walking up and down the same street, checking Google Maps with increasing levels of anxiety, followed by a more-arduous-than-usual climb up a flight of

stairs — we made it...

9

Coconuts jakartaAudience Metrics and Demographics





209,000

1,100,000

423,000

1,474,000

Age

25-34 - 34%

35-44 - 23%

18-24 - 9%

Gender

Male 60%

Female 40%

Device

Mobile 77%

Desktop 19%

Tablet 4%

6.7K Facebook fans

400+ Instagram followers



http://facebook.com/coconutsjakarta

http://instagram.com/coconutsjakarta

http://twitter.com/coconutsjakarta

coconuts.co/jakarta

10

Coconuts klAudience Metrics and Demographics





123,000

569,000

244,000

1,123,000

Age

25-34 - 32%

35-44 - 25%

45-54 - 14%

Gender

Male 58%

Female 42%

Device

Mobile 73%

Desktop 23%

Tablet 4%

5.5K Facebook fans



2K Newsletter subscribers

http://facebook.com/coconutskl

http://instagram.com/coconutskl

http://twitter.com/coconutskl

coconuts.co/kl

11

Coconuts manilaAudience Metrics and Demographics





282,000

1,676,000

682,000

4,157,000

Age

25-34 - 32%

35-44 - 23%

18-24 - 15%

Gender

Male 46%

Female 54%

Device

Mobile 68%

Desktop 31%

Tablet 6%

14K Facebook fans




http://facebook.com/coconutsmanila

http://instagram.com/coconutsmanila

http://twitter.com/coconutsmanila

coconuts.co/manila

12

Coconuts singaporeAudience Metrics and Demographics





341,000

736,000

704,000

1,799,000

Age

25-34 - 32%

35-44 - 23%

18-24 - 15%

Gender

Male 58%

Female 42%

Device

Mobile 71%

Desktop 25%

Tablet 4%

11K Facebook fans




http://facebook.com/coconutssingapore

http://instagram.com/coconutssg

http://twitter.com/coconutssg

coconuts.co/singapore

13

Coconuts yangonAudience Metrics and Demographics





36,000

124,000

95,000

178,000

Age

25-34 - 33%

35-44 - 27%

45-54 - 14%

Gender

Male 60%

Female 40%

Device

Mobile 71%

Desktop 24%

Tablet 5%

16K Facebook fans




http://facebook.com/coconutsyangon

http://instagram.com/coconutsyangon

http://twitter.com/coconutsyangon

coconuts.co/yangon

Coconuts Media LimitedRoom 3806, Central Plaza18 Harbour RoadWanchai, Hong Kong

Coconuts Media Pte. Ltd.70 Neil RoadSingapore088837

Coconuts Media Ltd.Piya Place Langsuan BuildingUnit 11C, 11th Floor, 29/1 Soi LangsuanPloenchit Rd., LumpiniPatumwan, Bangkok 10330

[email protected]

Documents

Coconuts.co Global Audience Sizecoconuts.co/media/download/CoconutsAudience2019.pdf · 2019. 2. 1. · Coconuts.co Global Audience Demographics Source: Coconuts Reader Survey 2017-2018