Coconuts in the Philippines

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    Economics and Management in Developing Countries

    A bottom-up approach: Integrated Coconut Processing

    Centers (ICPCs) in the Philippines

    Group Assignment

    By

    BUSTARRET Martin

    CONSTAIN Pablo

    DE WITH Hans

    HETROY Stphane

    LIM Zarah

    TSAUR Chen-en

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    Introduction

    Every single member of our group strongly believes in the bottom-up approach as a credible

    means of development, but in the same time we are all conscious of the problems linked to

    such a strategy (the main problems being execution and change of scale). Our papers goal is

    to give an example of a bottom-up development project, the challenges it faced and the

    potential solutions we would implement to give it a chance of success. The project weve

    chosen is the development of coconut centers in the Philippines.

    In a first part we will present the virtues of coconut and give an outline of the world trade of

    coconuts. Then we will show that a gap exists between the international perspectives and the

    actual abilities of coconuts farmers in the Philippines, pointing out the need of new structures

    to develop this activity in this country.

    In a second part we will present the ICPC initiative brought by a private bank in the

    Philippines and detail the realities that go with its launch.

    In a third part we will describe the oppositions that such a plan raised, like in most

    development approaches: resistance to change from the beneficiaries of the project, and fierce

    opposition from the powers in place.

    Then in the last part we will try to assess which solutions would help such a bottom-up

    project to be launched and meet success.

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    1. THE COCONUT INDUSTRY

    1.1 A Complete Product

    The coconut tree is called "The Tree of Life" because of the endless list of products and by-

    products derived from its various parts, making it an ideal product for developing areas.

    Coconut Meat: from coco meat can be obtained coco flour, desiccated coconut,coconut milk, coconut chips, candies, copra and animal feeds.

    o Coconut flour can be used as a wheat extender in baking certain productswithout affecting their appearance or acceptability.

    o The coconut milk is a good protein source. Whole coco milk contains about22% oil, which accounts for its laxative property.

    o Coco chips, which are curved and wrinkled coconut meat, is crisply toastedand salted. It is very popular in Hawaii.

    o Coconut Oil: Copra is dried coconut meat that has a high oil content (as muchas 64%). Coconut oil is the most readily digested of all the fats of general use

    in the world. Its chief competitors are soya bean oil, palm oil and palm kernel

    oil. Coconut oil is also used in the detergent industry. Other products from

    coco oil are soap, lard, coco chemicals, crude oil, pomade, shampoo,

    margarine, butter and cooking oil.

    Coconut Leaves: coconut leaves produce good quality paper pulp, brooms, hats andmats, fruit trays, waste baskets, fans, lamp shades, placemats, bags and utility roof

    materials.

    Coconut Water: it is a very rich and healthy drink. A recent breakthrough use is incoconut water therapy to cure renal disorders.

    Coconut Husk: Coconut husks are made of bristle fiber (10%), mattress fiber (20%)and coir fiber (70%). The abundance of fiber makes it good, stable supply for cottage

    industries that make brushes, doormats, carpets, bags, ropes, yarn fishing nets, and

    mattresses, etc. Coir fiber can also be used as substitute for jute in making rice, copra,

    sugar, coffee bags and sandbags. It is also suitable for making pulp and paper.

    Coconut Pith: Out of its pith can be produced coco pickles, but also helmets, caps,wooden shoe straps, handbags, fans, picture and house decor like lamp shades.

    Coconut Shell: Coconut shell produces the core of the most saleable householdproducts and fashion accessories that can be turned into lucrative, wide-selling cottage

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    industries. Among them are shell necklaces, shell bags, cigarette boxes, shell ladles,

    buttons, lamp shades, fruit and ash trays, guitars, placemats, coffee pots, cups, wind

    chimes, briquetted charcoal and activated carbon.

    The most important use of coconut shell is activated carbon produced from its

    charcoal. It is utilized in air purification systems such as cooker hoods, air

    conditioning, industrial gas purification systems, and industrial and gas masks.

    Coconut Trunk & Roots: Out of the coconut trunk, hardy and durable wood isobtained to make benches, tables, carvings, picture frames, tables, tool boxes, and

    construction materials, among many others. Paper pulp can also be extracted from the

    coconut trunk and other woody parts of the tree.

    1.2 A vital trade for a large number of people

    The total world coconut area in 1996 was estimated at 11 million hectares and around 93

    percent is found in the Asian and Pacific region. The two biggest producers Indonesia and the

    Philippines have about 3.7 million ha and 3.1 million ha respectively. India is the third largest

    producer.

    World Production of Coconuts (Measured in Million Nut Equivalent)

    1992 1993 1994 1995 1996Asia and Pacific 42,114 43,672 45,462 48,296 47,935

    Africa 2,129 2,231 2,181 2,196 2,193

    America 3,352 3,097 3,487 3,523 3,470

    To t a l 47,595 49,000 51,131 54,015 53,598Source: Statistical Yearbook 1966, Asian and Pacific Coconut Community (APCC)

    Coconut is a subsistent crop which has provided the basic needs of a number of countries in

    the tropics for centuries. With the use of coconut oil in the production of soap and margarine

    in Europe in the 19th century, it was converted into a commercial crop. In the beginning of

    20th century copra was the king among the oil seeds. However the period after the Second

    World War saw the substitution of vegetable oils and oleo chemicals for coconut oil in

    international trade. The increase in the output of coconut was marginal. Price of coconut oil

    fluctuated heavily due to frequent short supply situations.

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    With the depressed price of coconut oil, coconut-producing countries have now moved from

    traditional products to the processing of value added products. Consequently, recent years

    have seen coconut oil being further processed to produce coco-chemicals. Export of coconut

    shell charcoal and activated carbon is on the increase though in small quantities; products like

    coconut cream, nata de coco, fibre dust, coconut powder, coconut water, geo-textiles are

    finding their way into the international market.

    Another interesting feature that is becoming evident increasingly is the shift of the foreign

    markets from the traditional base to new areas. The newly industrialized countries in the East

    as Taiwan, South Korea are fast emerging as key importers of coconut products.

    Coconut products are also drawing attention as environmentally friendly. Research carried out

    has proved the adaptability of coconut oil as biodiesel. Coir is an excellent natural fibre which

    is strong, durable and biodegradable.

    A wide range of coconut products are internationally traded. There are more than 50

    unprocessed, semiprocessed or processed coconut products entering the international markets

    in small and big quantities. Aside from copra and coconut oil (which represent more than 50%

    of the trade of coconut related products), other exports which have a significant volume are

    desiccated coconut, copra meal, cocochemicals (fatty acids, fatty alcohol, methyl ether), shell

    charcoal and activated carbon, fibre products, coconut cream, milk, powder made with the

    coco flesh.

    All these coconut products represent a major source of foreign exchange for several small

    nations, especially in the Pacific area (the keys numbers of the industry of coconuts in the

    Philippines can be found in the Annex A). Moreover, coconut is a smallholder crop and

    millions of rural people depend on it for survival. Its development particularly in post harvest

    activities could be the base for rural development in the coconut producing countries.

    1.3 There is a gap between international needs and the present situation of a single

    peasant

    What we have described previously shows a large and rising market for a very complete fruit

    but a lot of issues prevent the local farmers in the Philippines (and more generally in the

    South-East Asia) to get their share of this market.

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    Access to knowledge: the farmers (often located in remote areas making access toeducation and social services difficult and expensive) are poorly educated and lack the

    basic management and technical tools, which can cause them significant losses.

    o For instance, the harvesting of immature nuts causes the production of rubberycopra with high moisture content.

    o On the other hand, if one allows the nuts to fall naturally, without harvesting orpicking the nuts from the tree, losses due to over-ripe nuts or germinated nuts

    are likely to occur.

    o The efficiency of the drying process at the farm level is the most critical stageand it can incur subsequent losses in terms of product quality and reduced

    prices if wrongly managed.

    o All these losses can yield up to 30 percent of the total harvest.In addition to these issues, in most of the cases, the farmers just use/sell a fraction ofthe fruit (the water or the flesh) and waste the remaining.

    Access to capital: the farmers are generally very poor, and are completely out of theregular bank system, which makes them susceptible to usurious interest charges by

    informal financiers.

    In the Philippines, coconut production largely comes from fragmented small farms as a result

    of inheritance and land reform, which means that the farmers have no marketing leverage in

    negotiating with traders and processors as well as financiers.

    Therefore, there is an urgent need for the farmers to syndicate in a way that would protect

    their interests and help them to have an access to the regional and international markets of

    coconut products, with the best products developed with the highest yield possible.

    2. THE INTEGRATED COCONUT PROCESSING CENTER (ICPC) PROJECT

    2.1 The ICPC is a better way for the farmers to be efficient

    We have established that in order to create the conditions needed for sustainable economic

    growth in the coconut industry, there needs to be a major change in the systems and

    institutions of coconut production and processing.

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    The model of the Integrated Coconut Processing Center uses the ideology that giving the

    farmers the resources and financing inputs with which to maximize an already existing

    knowledge base (that must also be improved) will lead to increased sales/income and better

    quality of life.

    Exhibit 1

    The ICPC project is designed to combat the underutilization of the fruit and the low qualityby-products. ICPC will become, ideally, the vehicle of a countryside industrialization system

    that helps coconut farmers climb out of poverty. The following advantages can be achieved

    through ICPC:

    1. Assured increased harvest of coconuts because of proper fertilization andcultivation of the coconut farm. With the financial and technical support, the

    productivity can be increased three times to 120 nuts per tree per year.

    2. Assured quality of the coconut raw material as a result of methodical sequenceof harvesting

    3. Integrated basic processing of the coconut to provide at least seven basicproducts instead of only two (oil and copra meal). Sales from the coconuts by-

    products will increase income by at least 40%.

    4. Reduction of production and marketing costs by sharing equipment,transportation, and overhead with other producers.

    5. Utilization of the heat energy generated by carbonizing the shell of thecoconut into charcoal.

    6. Utilization of modern methods which will eliminate toxins as well as ensurehygienic production of the oil and meal

    7. Utilizing the ICPC as engine for increasing coconut farmers income throughprojects that will improve land use of the coconut farms

    8. ICPC to set up a trading post to supply household and medical needs of thecommunity at wholesale price

    Knowledge Sales

    Financing

    Resources

    Knowledge Sales

    Financing

    Resources

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    9. Improved income of the farmers from their coconut farms will encouragepreservation and hopefully increased acreage of coconut farms

    10.Opportunity for the participating coconut farmers to eventually own the ICPC,thereby increasing their income further.

    The ICPC created the following strategies in order to realize these goals.

    Productivity and share of knowledge

    Coconut farming communities must be industrialized in order to firmly establish the ICPCs.

    Farmers would initially need assistance in managing their farms in order to increase nut

    production. The ICPCs objective is to move from the current average of 40 nuts per tree per

    year to 120 nuts through fertilization and replanting and in the processing of the entire nut

    (husk to core). Additionally, further improvements in farm productivity through

    intercropping, expanded land utilization (usage of the land under the coconut trees) animalraising, etc. would also increase the number of product lines that a single farm would produce

    with the same amount of land and minimal increase of resources. The project intends to

    source professional management to teach and transfer the capabilities to the local managerial

    workforce. The Philippine Coconut Authority could provide support from their manpower

    and resources to provide technical know-how and farm supervision as well as the Department

    of Agriculture for fertilization, intercrop and livestock raising support.

    Financing

    Financing programs must be reformed in order to provide the farmers better access to

    microfinance loans in order to provide access to funds to implement these new methods (yield

    increase, more efficient farming, intercropping, etc). Meanwhile funding must be sourced for

    the total capitalization per ICPC, which amounts to around Php 80 million (1998 prices). The

    capital may be partially generated from a loan from local banks plus equity participation from

    private investors. Gross sales are projected to generate annual revenues of between Php 300

    to 400 million and a net income at Php 46 million. The project will, under favorable

    circumstances, have a pay back period of 2 to 4 years, depending on market prices of the

    products.

    Centralized marketing of the various farm produce, which would then exist as a result of

    using the land under the coconut trees, would cut down transaction costs and create a better

    marketplace for the other products.

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    By-products

    The impact of the increased supply of coconuts and by-products as well as the consolidated

    production of new crops under the coconut trees will attract processors to locate near the

    ICPCs and expand domestic and export market. Additionally, better quality copra will lower

    production costs and make the Philippine coconut products more competitive. The success of

    the initial ICPCs may also attract new financiers and trigger industrialization of other coconut

    communities

    Social Impact: Expanding Community Prosperity

    Ideally, the ICPC would also be operating within the larger umbrella of the Coconut

    Community Center (CCC) which would serve as an adjunct project that will provide support

    system for all the farmers and their families and improve access to social services by

    providing housing clusters around the economic centers. To build better communities, they

    can form alliances with other community development organization to improve the livingconditions of the coconut farmers/workers by establishing housing clusters around the CCCs.

    The idea behind this is that the increased family incomes multiplier effect will generate new

    economic activities, more jobs and wealth for the communities and LGUs. Furthermore,

    localized production and distribution of the provisions by the participating communities will

    lower the prices of staple food items. When established these CCCs, would provide easy

    access to electricity, clean drinking water, bathrooms, health services and cheaper medicines

    which would lessen rural infant mortality and medical costs, which would free up even more

    disposable income for the farmers.

    For the mechanics of a sample project please see Annex B.

    2.2 Basic requirements to launch the ICPCs

    In order to boost development in the farming sector in the Philippines, the approach was not

    different from other development projects: injection of capital and knowledge. This injection

    was planned to be in the form of ICPCs. As mentioned above, these centers are independent

    companies that have the technology and the needed capital to tenfold the efficiency of

    coconut production and processing. They possess the structure of any company and are

    designed to run as any company. The planning of how this companies should function, was

    flawlessly addressed in the design stage and shows little areas for improvement. However, the

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    success of ICPCs relied in 3 premises that had to be taken as given; otherwise they would not

    work, as simple as that.

    The first premise is that coconut farmers should provide at least 50,000 coconuts per day to

    the ICPC. Thus, they should understand and appreciate the total project concept. Furthermore,

    in order to make the project financially viable, the coconuts should come from farms located

    no further than 20Kms from the plant. In other words, the ICPCs functioning depends on

    convincing a vast majority of the coconut farmers in the area to join the project, if the project

    leaders were unable to convince the critical mass of farmers to get the 50,000 nuts, the project

    would not provide the expected figures of production and therefore profitability.

    The second premise assumes that all the workers should come from the community. One of

    the principles of the project is that one of the ways of increasing the income per farmer, is that

    they would not only provide their coconuts but also they would join the workforce to shareknowledge and make use of their technical capabilities to have a more efficient operation.

    They would get paid for working in the ICPCs and therefore get money from two sources.

    Hence, these workers should come from the local communities as well. Although the second

    premise is by definition attached to the first one, the amount of employees needed to run the

    ICPCs would increase since the output in these production centers is expected to increase

    significantly. Therefore, the need of recruiting more people from the local communities is

    evident. The ICPCs need the availability and support of the local workforce in order to

    succeed.

    The last premise states that the project is funded by either public or private organizations and

    that ICPCs are profitable enough to pay an interest of 2% per month and provide investors a

    payback time of 2 to 4 years. As well, each ICPC requires a two year grace period to advance

    in the learning curve and get on track to be a profitable on going business. The sourcing of the

    project is conditioned to the willingness of capital providers to understand these conditions

    and bear the risk of such a complex set of operations. Given that investors assess risk and

    return in very conventional ways, ICPCs managers need to have the tools to convince them

    that their investments are safe and profitable.

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    3. OPPOSITION, OBSTACLES AND PROBLEMS

    As mentioned above, the creation of ICPCs benefits a lot individuals and communities. It

    benefits the farmers, because they can get a higher return for a more efficient use of their land

    and products. It benefits the current workers of coconut farms, because they are paid in a

    more fairly way and have opportunities to absorb knowledge and grow within the company.

    As well, as ICPCs produce new finished products and in higher numbers, it creates new

    employment, benefiting the unemployed. ICPCs are companies, but they are communities as

    well. Health, housing and education programs are planned to result from the creation of these

    processing centers, these programs will benefit the community as a whole. Furthermore,

    ICPCs would be formal firms registered properly and with all the regulations. Producing a

    higher output with a higher level of formality, results in higher taxes to be collected by the

    government, and therefore more funds to invest in the villages.

    Consequently, as farmers, workers, families, communities and government will benefit from

    this project, one expects to see fully cooperation to make this plan a reality. It result obvious

    to anticipate a lot of hard work, teamwork and support from all the involved stakeholders to

    make ICPCs successful and take a step further towards welfare and development. However,

    this has not been the case so far. Why?

    Several similar examples of attempts to promote development have failed in many industries

    in almost every undeveloped country. The specific reasons and technicalities vary among

    situations, but some of the root causes are the same: Resistance to change from the affected

    parties (even if it is to improve), and opposition from the individuals in power who benefit

    from the status quo. Of course, the case of ICPCs in the Philippines is not different at all.

    3.1 Resistance to change

    Coconut farmers have been doing their job for generations. Even though the conditions in

    which they live are not the best (among the worst indeed), they are in a comfort zone in which

    coconut planting and harvesting is part of a routine with deep and strongly attached roots. For

    some of them, that is the only way of planting and selling coconuts, and thinking about

    changing it sounds out of question. However, the resistance to change is caused by a deeper

    and more delicate issue: trust. Coconuts are all what most coconut farmers have, they provide

    them the means to survive and do something with their lives, without their coconuts, they are

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    nothing. Therefore, the idea of just placing the coconuts in a truck that takes them away from

    the farmers hands, which could seem a subtle change for us, results in a complicated issue of

    trust and resources processing getting out of their hands. Furthermore, the fact that they have

    to work differently on the coconuts (i.e. improved processes), and that another individual will

    make the sale and collect the fruits of the farmers work makes the problem more complex

    and farmer are psychologically wary, reticent to this transition. Good communication is

    essential at this point, and given the results it has not been that easy to execute it properly.

    The same case is similar for the workers that need to be recruited in the ICPCs, they normally

    perform different jobs and are not used to the company life that the ICPCs offer. Hence,

    these workers have been hard to hire and retain, the lack of company culture or work

    formalities in this area, makes a capable workforce very difficult to obtain.

    3.2 Opposition from Individuals in Power

    It is not a secret that undeveloped countries are helped to stay undeveloped by some people

    who benefit from them. These people are the ones usually located in the upper part of the

    power pyramids or the ones benefiting from inequality of income and lack of reliable

    institutions. Although it would not be fair to generalize, in the typical stereotype of an

    undeveloped country, they are bureaucrats from the government (local and/or national), union

    leaders, or people taking advantage of the lack of government control such as informal

    lenders or resources owners having people working for them in conditions which are not far

    from slavery.

    For the case of ICPCs, the panorama is not different. More specifically, ICPCs face problems

    with local government bureaucrats and farm leaders. The first group is making it hard to

    obtain permits and legal processes in order to obtain financing. The second group is making

    everything it can to stop ICPCs from being launched, this includes threatening the farmers

    who are willing to join, or brainwashing the ones who are having doubts and grouping them

    into opposition crowds.

    Local bureaucrats are used to work with corruption. They control their processes and get

    bribes for every favor they make, even if these favors are basic rights backed up by the

    constitution. When they see that private banks are planning to invest a higher amount of

    money of what they are used to see, some of them become greedier. The dynamics are as

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    expected: government individuals ask for bribes and investors do not accept to give them, for

    one reason or another. The result: stagnation of the project.

    For the case of the farm leaders, although they are motivated by greed as well, their methods

    for inflicting power are a little bit different. These individuals run the show in the current

    situation without ICPCs, and of course, they like it. They are exploiting the farmers and they

    plan to continue doing so. As they are powerful in their groups and much respected (feared)

    by the farmers, they have a high influence over the farmers and in most of the cases they have

    the last word in what they do, they own them in a certain way. Therefore, they use all their

    means (ie. fear or respect) to discourage farmers from joining the ICPCs.

    As a result of these two powerful opponents, the project does not have the required workforce

    nor the required amount of coconuts to operate and breakeven. This lack of certainty added to

    the bureaucracy dead spiral that comes from denying bribes to local government officials, the

    project does not have funds neither.

    These problems need to be addressed if we want ICPCs to be a reality.

    4. SOLUTIONS

    The promoters of this project definitely have to work on two distinct sets of actions to get the

    best chances of success:

    - solutions to the new problems raised in the early stages of development(presented in the last part),

    - actions that will raise the efficiency of the project.

    4.1 Overcoming resistance to change and oppositions: a gradual approach

    One way of breaking the mould of old habit might be to take a gradual approach:

    Immediate actions

    - Communication: farmers could be gathered in groups to attend information sessionsabout the program. Therefore, farmers would understand the real benefits and costs of

    ICPCs, and on the other hand, ICPCs would understand the farmers concerns and

    requests.

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    - Pilots: leverage on the success of the two pilots currently operating to show farmersthat they can be better off with the initiative, and bring some farmers to see the current

    operations and talk to the people involved. Successful stories will make farmers

    understand that they can be better off. It would also trigger the fact that they could

    regret not joining before and blame informal lenders and farm leaders for this

    -Providing them with a better life: we strongly believe that the best way to convincethe farmers is that they experience the immediate benefits of the program: other

    farmers who are doing better of or the construction of health and training centers,

    schools and housing that would result from the ICPCs in the communities. At this step

    we could try to involve the government in these initiatives. If they see that ICPCs will

    bring them more than money, the idea can be more attractive for them.

    Solutions to other problems

    - Start with a micro-credit project, combined with capacity building: when we teach thefarmers how they can increase their productivity and make the funds available to make

    the small investments needed, they can gradually break out of the loan shark debt

    entrapment and get production up the level necessary for the plant.

    - Once that we have sufficient insight in the local community, we can decide on how tohandle the farm/union leaders through a proactive approach and selecting interlocutors

    in the union who would like to see the project succeed and will act as facilitators.

    - Attract more private investors while gradually transferring ownership of part of theassets or the revenues to the farmers in order to strengthen the feeling of participation

    and control.

    - Increase the implication of the people or small batches of farmers (e.g. as you need abig number of participants in a 20km range, small groups of farmers could be

    organized by ICPCs and the profit divided proportionally to the participation of each

    groups; the transition in China in some areas, when they move to an ownership on the

    asset and the profit, led to the enrollment of energetic and motivated people in the

    process who were willing to succeed). In this case a natural mechanism (i.e. market

    approach?) must be implemented to evict or correct as time goes the less productive

    farmers and reward the most efficient and proactive farmers.

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    4.2 Enhancing the chances of success: Training - farmers and managers - and

    risk/knowledge management

    As highlighted in the first part of this report, the products and by-products of coconuts are

    numerous and represent nowadays slowly growing markets which can build up momentum

    quickly if well targeted and with a production enabling to satisfy the demand. However, to

    transform this natural resource into a strong income flow, important training and managerial

    issues need to be addressed to make the project sustainable: education and loyalty of skilled

    workers, management, commercial targets and distribution channels.

    Farmers Preparation

    The Operation Manuals (See Annex B) gives already a good and simplified idea of the

    functioning and different objectives of the ICPC. The training of the farmers will be required

    in order to improve or transform some steps in the process (e.g. respectful follow up ofinstructions for pesticides use). This should be done before and during the implementation

    phase through a learning/testing approach with an imposed feedback mechanism from the

    farmers (to allow testing of the processes and training tools used). This method should lead to

    an increase efficiency and productivity.

    Farmers will also learn to work in a more accountable manner due to the results of their plant

    directly linked to their own work quality. They will have an incentive perhaps of being lenient

    sometimes but overall as other farmers from the same community will keep an eye on the

    process and outputs, free-ride or cheating events should be low due to peer pressure and

    manager supervision (e.g. microcredit peer pressure when co-guarantee among a small group

    for refunding). Another incentive which can be achieved only via a strong communication and

    an education program is to present the future long term indirect benefits of the projects (i.e.

    positive impact on the community through development of a better health system, education

    level raise, etc.). This last point is very important as in communities with a low level of

    education people could have a tendency to not reinvest or save their small earnings for longer

    term purposes. Furthermore, the long-term investment in human capital through the education

    opportunity for their children could be overseen by non-educated parents. They typically do

    not see the importance of school basics or assume this is a waste of time or a waste of money.

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    Managerial Issues

    At the managerial level, the need exists to structure the organization and the links between the

    different groups. The Coconut Community Center (CCC) and the Integrated Coconut

    Processing Center (ICPC) will lead to a shift in responsibilities and functions with clear

    segmentation, this is partly illustrated in the draft for the Integrated Coconut Processing

    Corp. functioning (See Annex C). An option to strengthen the project would be to involve

    local and foreign managers with a previous experience in this type of agricultural project; they

    will train people and transfer at the same time knowledge that should stay locally. Another

    and complementary idea could be the creation of an independent or centralized risk-help

    office that will help farmers and managers in case of sudden issues (i.e. group of people with

    broad competencies who will collect each time that a problem has been solved the answer and

    manage these intellectual capital => knowledge management; for example, problem on a

    complex chemical process or a legal/commercial matter).

    This training will also progressively cover topics such as marketing, market entries,competition, law and regulation. The potential of this project is important and to meet the

    optimal forecast, the marketing strategy must be clear and based on a long term approach.

    Thus, markets and segments identification, use of diverse distribution channels, marketing

    campaign and sales people preparation will require a strong and continuous observation of a

    multiple set of factors unknown probably at the local level. For example, the impact of a

    substitute or complement product introduction in a market overseas will be difficult to assess

    for a manager without an international exposure. Among the operating activities, the financial

    and accounting training will also be important to optimize and present the results, as well as

    minimize the risks (e.g. currencies, taxes, accounting recognition, customs, etc.).

    The Funding

    The numbers we got from the initial research may be a little outdated (98), but their relative

    positions remain very impressive: with a projected pay back period of 2-4 years and an annual

    net profit of more than 40 million pesos on an 80 million capital investment, it sounds like

    there should be no shortage of potential investors, either from a public, multi-lateral of even

    private source.

    The initial idea of using the coconut levy fund to invest in these production centers has been

    blocked by the political caste. This is a bad omen, but still, there are a large number of

    organizations active in the Philippines who could potentially invest in a community based

    capacity building project especially if it includes health centers and schools, because then

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    you could include the WHO, UNICEF etc. under the UNDP umbrella. There is also the ADB

    who may be willing to invest in smaller scale community oriented infrastructure. The

    potential returns should be high enough to even attract private investors.

    5. CONCLUSION

    At first sight it seems that a bottom up approach with involving capital inflows from the

    private sector, would avoid all the traps frequently found when countries try work towards

    development. However, in the implementation of these ideas, most of the same challenges

    arise. We discovered that resistance to change is present in a bottom up approach as much as

    in top down initiatives. As well, corruption and individuals protecting their powerful positions

    are found in both formal and informal institutions in both public and private organizations.

    Pursuing comfort and greed are human characteristics, as simple as that.

    Furthermore, the economic principle states that a good combination of capital and knowledge

    can boost development. We believe that this statement is true, but at the same time, resolving

    these two issues is far from being enough. Implementation must be almost flawless. Processes

    should be clear, structured and well communicated. As well, there should be a clear

    understanding of the roles of the different stakeholders and their interests must be taken into

    consideration before suggesting any implementation plan. None of them should be considered

    as weak, since in an environment that lacks institutions different rules apply.

    Finally, we learnt that a bottom up approach is rather a long term initiative. As the bottom of

    the social pyramid is wider, the work to be done is indeed much larger. The results are not

    evident from day one, hence it results harder to get buy in from the involved parties. At the

    same time, as value is more equally spread it is less tangible. Having said that, a well

    implemented bottom up approach creates great amounts of value and impulses exponential

    sustainable growth, such a critical mass is harder to stop once it starts advancing towards

    development.

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    Annex A: The Industry of coconuts in the Philippines

    The coconut industry is considered a major dollar earner that provides livelihood to one-thirdof the country's population.

    Areas Planted to Coconut:o 3.135 M hectareso 27% of total agricultural lando 68 out of 79 provinces are coconut areaso 1,195 coconut municipalities

    Number of Coconut Trees:o 324 Million (total)o 304 Million bearing

    Nut Production:o

    12.160 Billion nuts/yearo 39 nuts/tree/year (average)

    Contribution to the Economy:o Constitutes 6% of Agricultural Gross Value Added and 1.2% of Gross National

    Producto Top agricultural export with an average yearly export revenue of US$774 Million or

    PhP 38 Billion (1997 - 2001)o Belongs to the top 5 merchandise exports of the Philippineso No. 1 among all agricultural product exports with 52 various coconut products to 63

    different countrieso No. 1 supplier of coconut products in the world with 64% share of total global

    requiremento RP CNO export equivalent to 64% world coconut oil

    Farmers' Profileo Total number of coconut farmers, estimated at 3.4 million with 1.5 farmers and 1.9

    farmworkerso To date, there are 11,109 coconut farmers' associations, 953 coconut farmers'

    cooperatives and 9 coconut farmers' federationso Considered poorest among the poor with an average income of only about PhP

    10,000/ha/year

    (source: Philippine Coconut Authority, Department of Agriculture)

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    Annex B:

    OPERATIONS MANUAL

    FOR THE OROQUIETA CITY MISAMIS OCCIDENTAL FIRST INTEGRATED

    COCONUT PROCESSING CORPORATION

    I. INTRODUCTION

    II. OPERATIONS OF THE BASIC CPC

    III. BASIC CPC MATERIAL BALANCE AND PROCESS FLOW

    IV. SCHEMATIC LAYOUT OF THE BASIC CPC

    V. ORGANIZATIONAL ASPECTS

    VI. FARMERS PROGRAM

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    I. INTRODUCTION

    The main objective is to increase the income of the farmers, both immediate and in the long run. Toachieve this objective the farmers have to commit their coconuts to the CPC. Without suchcommitment, the CPC cannot operate efficiently, and also the farm productivity program will becompromised. CPC management will therefore have to ensure the regular supply of nuts before thecommencement of its operations.

    The other objective is to lower the cost of production in order to be able to pay the farmers ahigher price for their whole nuts. This however runs counter to a third objective, which is tolower the cost of investment, and a fourth objective, which is to provide as much employment aspossible. The challenge is to create the right mix.

    The Misamis Occidental First Integrated Coconut Processing Corporation (CPC) in OroquietaCity is conceptualized and envisioned to achieve the above stated objectives. However, thesuccess of the CPC is dependent on the following:

    1. The preservation of a balance in CPCs corporate mission to help the coconut farmers andthe desire to maximize profits

    2. Maintaining a professional management team to operate the CPC3. Timely distribution of profits and benefits to the shareholders and farmers

    The CPC shall buy only whole nuts and process all components into the following primaryproducts:

    1. Dried coconut meat2. Coconut shell/charcoal3. Baled and twined coconut fiber4. Bio-organic fertilizer components and/or other cocopeat products

    The rated capacity of the CPC is 50,000 whole nuts per day. The CPC purchases the wholenuts from farmer members at a price that will generate a higher net income to farmers.

    Aside from a better price of the whole nuts compared to the buying price of copra, farmermembers will also be assisted by CPC to access loans for fertilizing their trees. They will also beassisted to avail of loans for intercropping under the coconut trees.

    The basic CPC is only the first step in the integrated processing of whole coconuts. Theprimary products will eventually be processed into high-end products, like granulated charcoal,soap, woven fibers, VCO, bio-diesel, flour and feeds. This will enable the farmer members toreceive a higher income for their coconuts, but also provide employment opportunities for thefarmers and their family members.

    II. OPERATIONS OF THE BASIC CPC

    2.1Receiving of the whole nutsReceiving 50,000 whole nuts requires 4 recorders and 1 cashier.

    Around 40 to 50 farmers will deliver their whole nuts to the CPC daily. Unloaders unload the whole nuts in the presence of the recorders. The recorder counts, records and issues an acceptance receipt to the farmer. The farmer presents the acceptance receipt to the cashier for payment.

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    2.2DehuskingDehusking requires around 30 piece meal workers and 1 supervisor/recorder.

    Around 30 dehuskers dehusk the whole nuts. Work standard is 1,500 to 2,000 nuts perday per dehusker. The group of dehuskers prepares 4,000 nuts per batch and should finisharound 1.5 batch per hour.

    2.3Dried coconut meat productionDried coconut meat production requires around 50 piece meal workers at 8 hours perworker, and two supervisors (2 shifts).

    8 splitters open 4,000 nuts per hour. 4 loaders load one hot air drier with 4,000 nuts per hour One drier is loaded every hour, and fired for around 10 hours. 1 unloader unloads 4,000 nuts per hour After unloading 16 scoopers remove the dried meat at 4000 nuts per hour.

    The above work standards still have to be tested in actual operation. They are based on 10-hourdrying time (this might be reduced with modification of the process). The objective is toprocess 4,000 nuts per hour in batches, maximize the capacity of the driers and achieve constantquality of the meat (in other areas with different nut conversion or larger driers, the batchesmight actually be 5,000 nuts). Since the dehuskers dehusk in batches of 4,000 pieces, countinghas to be done only once. At the end, it will be a matter of weighing the meat, which should notbe less than 800 kg per batch.

    2.4Husk decorticating and fiber dryingHusk decorticating requires 10 piece meal workers and 1 supervisor.

    The husks are conveyed to the decorticator. As per experience, around 10 people areneeded to operate the machine. As a starting standard it is assumed that at least 4,000husks can be processed per hour,

    Drying of the fibers to less than 20% moisture using a new process will cut drying costs

    2.5Fiber balingFiber baling requires 6 piece meal workers and a supervisor (same as under 3.4). Twiningrequires 2 workers per machine.

    The fiber-baling machine is aligned with the decorticator. Assume they can bale anaverage of 500kg per hour, operated by 6 workers. The work standard here has to berevalidated.

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    2.6Bioorganic soil enhancers productionBio-manure for soil enhancers (fertilizer) production requires 12 piece meal workers andsupervisor. The final blending of the bio-manure and cocopeat mixture and fermentation processto produce the final soil enhancers will be out-sourced to the families of enrolled farmers.

    The coconut peat is screened (1), using a simple engine driven screen, 2 people will beneeded to operate the screening

    The screened short fibers are brought to the driers and mixed with the coco shell as fuel 50% (around 5,000kg) of the cocopeat is mixed with copra meal (or equivalent), coconut

    water and bio-manure inoculants in a simple mixer. 3 people load the mixer and unloadinto bags (without plastic lining). The bags are then stored for 24 hours to produce 8,000kg of bio-manure.

    Another ingredient consisting of cocopeat, coconut water and bio-organic soil enhancersinoculants will be pre-mixed to be supplied to the families of farmers who will do theblending of the final soil enhancers. The operations will require the same people as in thebio-manure production.

    This next activity will be out-sourced to the families of enrolled farmers who will beprovided with micro-financed loans to buy the ingredients. They will buy the bio-manureand the pre-mixed ingredients, which will be delivered to their households where they willmix the two components manually using shovels then put into bags (without lining),weighed and sewed. Weight per bag should not be less than 55kg (the residual weight ofthe composted material is around 75%, or not less than 40 kg per bag after 4 weeks). Thetotal daily production of bio-organic soil enhancers will be around 16,000kg gross and12,000kg net, equivalent to around 300 bags of 40kg. The bioorganic soil enhancersmix bags are stored in the farmers families households and will be purchased by CPCspartner for the Farmers Program. The purchase price will provide for a profit to the

    families and will be picked up for delivery to the farmers participating in the fertilizationprogram.

    2.7Coco shell processingCoco shell crushing and bagging requires 2 piece meal workers.

    The shells not used in the copra driers (around 50%) are crushed manually and baggedwhich will be sold to the oil mills

    Any charcoal produced in the copra driers will be bagged and sold to farmers familieswho will become charcoal dealers

    2.8Coconut water Coconut water saved from the splitting operations are saved and piped to a tank for

    blending with soil enhancers production. No labor cost involved in this operation.

    2.9Loading/unloading/internal transport of products Around 30 people will be needed for loading and unloading whole nuts and finished

    products. Payment for loading and possibly internal transport will have to be determinedat actual operation. Cost hereof is included in copra making, fiber processing andfertilizer processing cost.

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    III. BASIC CPC MATERIAL BALANCE AND PROCESS FLOW

    +/-400,000 trees (+/-4,000ha) at

    40nuts/tree/yr and 312 workingdays, +/- 50,000 nuts/day, 56,000kg

    gross weight

    Bio-manure productionsection. +/- 300 40kg-bags

    (12,000kg)

    16,000 kg of husks,12,000kg dry

    Decorticating and fiberdrying section

    5-6,000 kg

    long fiber

    10,000 kg wetdust and short

    fibers

    10,000 kg driedcoconut meat

    10,000 kg shell

    Fiber balingsection

    Storage capacitymax of 2-3 days

    or stuffed intocontainers daily

    Bagged anddelivered daily

    5,000kg crushedand bagged

    Nut receiving, quality control and recording, 3 nutaccumulators, 50,000 nuts each

    50,000kg huskednuts

    Nut opening, drying and scooping section

    10,000 kg coco water

    Concentrated coconutwater, 1,500 2,000 kg

    Vinegar/inoculants

    production, small scale

    Dehusking section

    Short fiberscreening

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    IV. SCEMATIC LAYOUT OF THE BASIC CPC

    Vinegar and inoculantsproduction area,

    preferably a lowerlying area to

    accumulate the coconutwater from the nut

    opening section,allocate around 2-300m2 to include tankstorage and barrel

    accumulation area (stillfor discussion)

    Small covered area formixing and bagging, around100m2. Preferably located atthe side or even lower thanthe vinegar and inoculants

    production area, so that

    coconut water can free flow.

    Capacity 50,000 nutseach

    Nut accumulators,Simple dividers

    Say around 15 m x10m x 1-2 m high

    Load bearing cemented receiving area, max load around 10-15 ton truck,area depends on actual site

    Around 30 x 6 m (1.5 x 3) = 180m2 dehusking area, cemented andcovered, no load

    Around 300 m2 decorticatingarea, cemented + covered (10

    x 30m), including fiberdrying (see also actual

    design)

    Dustaccumulation

    , small

    transfer area

    Husked nutaccumulation,

    smalltransfer area

    Around 50m2 cemented,covered baling area (and

    small scale twining start-up)

    10 hot air dryers in1 or 2 rows, with 10small, stainless steelsinks, connected tocollection tank andconnected to watersupply at beginningfor flushing, withpathway fortransporting shellsto shell crushingand baggingsection, around 600m2 covered area(refer also to actualdesign at Oroquieta

    City)

    Around 300m2 cemented, covered storage area andcollection point, with protecting walls and recording

    facilities (allocate room for expansion)

    Load bearing cemented pick-up area, max load around20-ton truck, area depends on actual site, partially

    covered at exit point

    Initially shell crushingand bagging area ofaround 50m2, future

    carbonizing, granulatedcharcoal and briquette

    production area,allocate at least

    1,000m2 for expansion

    Future fiber processing area,

    allocate at least 1,000m2 fortwining machines, etc.

    Entry point,ideally highest

    Exit point,

    ideally lowest

    Small office building withroom for expansion

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    V. ORGANIZATIONAL ASPECTS

    There are three key managers that must be selected carefully to work in the CPC. Honesty,diligence and dedication are basic qualities required of each of them. Knowledge andfamiliarity of all aspects of the jobs and activities under his supervision is a prerequisite fortheir assumption as heads of their units.

    5.1 Resident Manager Must be a college graduate with at least 5 years of managementexperience and must also be willing to stay with CPC for at least 3 years. The ResidentManager is mainly responsible for coordinating all activities from farm to final markets, andconstant evaluation of input-output variables is crucial especially during start-up phase.Thereafter more attention can be given to planning new projects and expansion.

    He/she is responsible for the operations of the plant and will need 3 supervising assistants andtechnical maintenance personnel. He must ensure that capacity potential of the plant isachieved, organize preventive maintenance, and first-in-first-out inventory management ofraw materials and finish products. He coordinates with the leaders of the piece mealproduction teams.

    - Supply chain and production planning- Process and product flow management- Inventory management- Quality control- Marketing and sale of CPC products

    The management team is in charge of around 180 piece meal workers and 30 to 35 regularemployees. This first CPC require a highly energetic and innovative management team to face themany known and unknown challenges ahead. Thereafter younger managers can be hired andtrained in-house.

    5.2Logistics and Community Development Supervisor Must be a college graduate, withagricultural background, with at least 5 years of work experience. He/she will require around8 organizing assistants/farm supervisors to go around the farms, and will be in charge of asmall quality control team, receiving and recording clerks of the whole nuts in the field andmarketing assistants. His Units functions will include the following activities:

    - Farmer organizing- Farm enrollment- Farm management and productivity assistance- Ensures timely supply of good quality (not over or under mature) whole nuts to the

    Plant

    -

    Logistics and Transport of whole nuts, and other materials to and from the CPC plant- Promotes use of fertilizer components from CPC- Liaises between credit providers and farmers and their families for intercropping,

    animal raising, micro enterprises requirements- Promotes community economic projects related to coconut farming and designing of

    new product movement schemes from the farms to the trading centers- Promotes food production for community self-sufficiency- Devise schemes to enable farmers to access health insurance, educational plans as

    incentives for farmer participation in the supply base build up for whole nuts

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    5.3 Administrative And Finance Supervisor Must be a college graduate with accountingbackground and with at least 3 years in administrative supervisory work. He/she will beassisted by a cashier, accounting/bookkeeping clerk, encoder and other support staff.

    - Financial reports- Cashiering- Procurement of supplies for the Plant- Human resources and personnel support services- Inventory control- Security- Maintenance

    The team of managers will be in charge of the contracting and supervision of the piece mealworkers and regular employees. Since this is the first CPC to be established, it is imperative tohave a highly skilled and energetic management team to fix any kinks that will surface in thecourse of its operations. It is therefore suggested that the operations should start graduallywith 10,000 nuts per day and increasing only when the team is comfortable with thesmoothness of the operations. Thereafter younger managers can be hired and trained in-house.

    VI. FARMER PROGRAM

    The first important aspect in the operations of the CPC is buying of the whole nuts. Quality andquantity assurance, i.e. assuring delivery of more or less 50,000 ripe nuts, and not under-maturenuts, a day is a crucial consideration. The best option is to control and regulate the harvesting,even if it would require a major organizational and preparatory effort that will take time. CPCwill have to partner with the Partner Organizations of CPC to implement the Farmers Program.The first step is to organize a farmer enrollment and monitoring team to launch an informationcampaign in Oroquieta and neighboring municipalities to enroll in the CPCs Farmers Program.Farmers-suppliers of whole nuts who enroll will be able to enjoy special benefits compared tonon-member suppliers.

    Farmer members shall be provided with the option to avail of production loans for fertilization,intercropping, livestock raising and other micro-financed projects for them and their families.They will also receive technical assistance in their choice of intercrop or livestock project.

    6.1 CPC Farmers Program member benefits

    6.1.1 Higher year-round guaranteed buying price of whole nuts

    The CPC buys the whole nuts from the farmers based on the mill gate price of the buyer of its

    copra, less processing and transport costs divided by 5. The CPC guarantees the purchase ofeach whole nut based on the following price formula:

    (Copra mill gate price CPC copra processing cost transport cost of copra to oil mills)divided 5.

    For example, if the mill gate buying price for copra 6% moisture content, at POMS or Granexis P20/kg, and the copra processing cost is P2.00/kg, transport cost at P0.50/kg, then thewhole nut buying price is (20.00 2.00 0.50)/5 = P3.50. In comparison to the income of the

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    farmers under the current multiple middlemen system, 5 whole nuts make 1 kg of copra forwhich the farmer would receive P20.00 less copra making cost of P1.50, transport cost ofP0.50 less discounts of 25% for wet/dirty copra and profits of the middlemen resulting to anet price of around P13.50. Under the whole nut buying scheme the farmer would receive 5 x3.5 = P 17.5 per kilo copra equivalent, more than the copra price and without copraprocessing cost, or a net additional income of P4.00 per kilo of copra!

    6.1.2 Farmer ownership of the CPC or Extra Income

    Extra benefits for farmer members are that they will receive a credit point per peso valuedelivered, which will be converted into shares of stock, i.e. they will become part owners ofthe CPC, or, they may opt to exchange the points earned with cash.

    Farmer members will receive loans for bioorganic soil enhancers. Payments will bedeductible from their increased harvest after one year when the productivity has increased.This includes seedlings for replanting, and labor for fertilizer application.

    6.2 Farmer information and enrollment campaign

    Explaining the above benefits of the CPC to the potential farmer members will require aspecific information and enrollment campaign. The campaign should initially focus onprogressive farmers and farmer organizations with a proven record of accomplishment (e.g.existing whole nut suppliers), and with farms nearby the proposed CPC (ideally with a radiusof more or less 10 km). Papers to be prepared are: information materials, farmer fact sheetand enrollment forms.

    6.2.1 CPC information material

    The information material explains what a CPC is and why it will benefit the farmers in theshort, as well as in the long term.

    6.2.2 Farmer fact sheet

    The farmer fact sheet collects information about the exact location of the farm, the number ofcoconut trees, date and yield of latest harvest, family members and educational attainment,economic data, etc.

    6.2.3 Farmer enrollment form

    The enrollment form formalizes the commitment to supply the CPC with whole nuts every45-days from a given number of trees, as well as the CPC commitment to buy all the wholenuts from the given number of trees and based on the agreed price formula, subject to quality

    control and CPC random monitoring of the harvest. After enrollment, the farmers will beissued a membership I.D.

    6.2.4 Scope of the information and enrollment campaign

    The scope of the information and enrollment campaign will depend on the average farm size,the level of farmer organization of the area, and average yield. If the average yield is 4,000nuts/ha/year and the CPC operates 312 days a year, it will need a supply base of around4,000ha (50,000nuts/day x 312 days = 1,560,000. 1,560,000 nuts divided by 4,000

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    nuts/ha/year = 3,900ha). In the case of Oroquieta City the average farm size is 2 to 3hectares, which means that the CPC may have a membership of up to 1,400 to 2000 farmers.

    6.3 Farm operations

    6.3.1 Coconut productivity enhancement program

    Once the CPC starts its operations, the coconut productivity enhancement programcommences. The CPC Partner organizations will be assisted to create fertilizer applicationteams funded as a micro-finance project. Each team will consist of 2 sets of 3 people each setand will be provided with loans to purchase the equipment that will allow them to fertilize andweed at least 100 trees a day. At this rate, each of the team members should be able to takehome at least P150.00 per day. The teams will be contracted to perform the fertilization ofthe enrolled farms. To fertilize 4,000 hectares of coconut farms at 100 trees per hectare willrequire 40 people working 5 hours a day, 300 days a year. A farm supervisor will have tomonitor the work in conjunction with scheduling the harvesting of the whole nuts and assist indeveloping the productivity enhancement program under the coconut trees. If needed, areplanting program can be included to replace non-productive trees.

    6.3.2 Productivity enhancement program under the coconut trees

    Alongside the coconut productivity enhancement program, farmers will be assisted todevelop the land under the trees. Such can include field crops, orchards, honey production,hog fattening, cattle fattening, chicken egg and broiler production or vegetable production forthe members of the Peoples Organizations who are shareholders of CPC. A plan forintercropping and livestock projects has to be developed and markets assured before anyintercropping is started.

    6.3.3 Coconut harvesting and fertilizer distribution

    Eight farm supervisors will coordinate the harvesting of coconuts in around 500 hectares each(between 200 to 300 farms), and supervise teams of farm workers responsible for applying thefertilizer, harvesting the nuts and assist in developing the productivity enhancement programunder the coconut trees.

    Each farm supervisor ensures that every day around 12-14 hectares (6-7 farms) arebeing harvested; he will visit the farms 1 or 2 days before the scheduled harvest, andarranges delivery of the whole nuts to the CPC.

    Around 43 to 44 days later the supervisor will visit the same farms and schedules thenext harvest and delivery of the whole nuts.

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    Annex C:

    RECOMMENDATIONS FOR THE ORGANIZATIONAL AND MANAGEMENTSTRUCTURE OF THE MISAMIS OCCIDENTAL FIRST INTEGRATED COCONUTPROCESSING CORPORATION (CPC)

    The CPC, being the first of such venture to be formally organized under a corporate entity,needs an innovative approach to its organization and management structure. There are several

    components of the CPC operations that need to be addressed.

    A. Ownership of shares of stock of the CPC and the rights of its Stockholders Thestockholders being the owners of the CPC elect the members of the Board of Directors whoshall formulate the corporate and operating policies of the CPC in accordance to the Articlesof Incorporation and By-laws as originally approved by the incorporators. The number ofDirectors and their election to the Board of Directors are determined by the majority votes ofthe stockholders during the annual stockholders meeting (majority votes are determined bythe total number of shares held by the stockholders who voted for a particular candidate forthe Board).

    At the annual stockholders meeting, the Board of Directors shall report to the stockholders on

    the financial and operational status of the CPC. The stockholders will then elect newDirectors and/or reelect some or all of the existing Directors. The rights to represent shares ofstock in CPC owned by an organization shall be manifested through an official documentauthorizing a certain individual to vote for and in behalf of their organization.

    B. Board of Directors as the Policy Forming Body of the CPC the duly electedmembers of the Board of Directors shall formulate the set of policies that in their view willprotect and enhance the interests of the CPC, which are: balancing of CPC profitability,farmers benefits and social impact; employment generation and economic development inthe community. Their duties will include the selection of the officers of the CPC, approval ofcontracts, instituting controls and safeguards against abuse of authority and misuse of theassets of the CPC while taking cognizance of the need by the corporate officers to maketimely decisions to ensure efficient management of the activities of CPC.

    The complexity of the activities of the CPC will require initially quick decisions by the Board.Delays in convening enough Directors to constitute a quorum may not augur well in theoperation of CPC. An Executive Committee composed of three members of the Board withthe President of CPC as one of them can be created to decide on matters requiring Boarddecisions provided that the decisions of the Excom be confirmed by the full Board during itsregular Board meetings.

    C. Management Team Considering that the CPC is an integrated approach to business,industrialization and community development, there is a need to integrate the different

    expertise under one management team.

    The operation of the production facilities can be management more efficiently by people withtechnical expertise in operating the equipment and facilities, supported by community-basedprocurement and logistic expertise. This is to ensure that there will be continuous supply ofwhole coconuts to the CPC and the return of benefits to the farmers through better prices,lower transport costs, improved farm management, priority in employment, business and

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    other social opportunities. Marketing and other technical expertise will initially be providedexternally, while in-house expertise is being developed. The supervision of these variedaspects shall be under the corporate officers who must have prior experience in managementand people skills. Prior knowledge of financial analysis, negotiating abilities and a certaindegree of social concern are important qualifications for the chief executive.

    The management structure will therefore be composed of: the Office of the President/ChiefExecutive Officer and his staff to oversee the entire CPC operations. The CPC plant and

    other field operations shall be headed by a Resident Manager, who shall report to thePresident/CEO of CPC. As the Resident Manager, he coordinates the functions of the variousunit supervisors. As the Head of the Processing Plant Unit, he supervises the operations ofthe processing plant, which start with receiving the whole nuts to processing of the whole nutinto copra, fiber, fertilizer and/or feeds, shell/charcoal and other by-products.

    The Logistics and Community Development Unit is headed by a Logistics Supervisor whosefunctions start with enlisting farmers as suppliers of whole coconuts to the CPC, assistingfarmers in proper farm management, collection and delivery of the nuts from the farms to theCPC plant site, liaising between farmers and credit providers for fertilization and intercropproduction and other farm support services. He reports directly to the Resident Manager.

    The Administrative and Finance Unit is headed by a Supervisor and oversees all theadministrative and personnel support needs of the CPC. He/she shall also operate thecooperative store of the CPC. He reports directly to the Resident Manager.

    Staff requirements will be hired on an as need basis. CPC should outsource as much of theservices being performed in the plant on an activity basis and paid piecemeal. Salariedemployees should be kept to a minimum.