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Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 [email protected] S:\Staff\MBK\RTS Conference Presentation Moscow, Balchug Hotel 1

Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 [email protected] S:\Staff\MBK\RTS

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Page 1: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global and U.S. Trends in Information Disclosure, Annual

Reports and Best Practices

Mary Beth Kissane

Friday, November 19, [email protected]

S:\Staff\MBK\RTS Conference Presentation

Moscow, Balchug Hotel1

Page 2: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

2

Page 3: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

RTS Annual Workshop with Issuers

– A Bit of History of Investor Relations in the U.S.– What Attracts Investors to Annual Reports– Global Trends in Information Disclosure– U.S. Disclosure Best Practices

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Page 4: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

A Bit of History of Investor Relations in the U.S.

– 1929 Market Crash/Great depression– Securities Act of 1933– Securities Exchange Act of 1934– Formation of the SEC

• Watchdog for the retail investor

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Page 5: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

What Attracts Investors to Annual Reports

5

Page 6: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

6

What Attracts Investors to Annual Reports

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(National Investor Relations Institute 2008 Annual Report Survey)

Page 7: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

What Attracts Investors to Annual Reports

7(National Investor Relations Institute

2008 Annual Report Survey)

Page 8: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

What Attracts Investors to Annual Reports

8(National Investor Relations Institute

2008 Annual Report Survey)

Page 9: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

9

What Attracts Investors to Annual Reports

(National Investor Relations Institute 2008 Annual Report Survey)

Page 10: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Annual Report Format Trends

10(National Investor Relations Institute

2008 Annual Report Survey)

Page 11: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Page Count Trends

11(National Investor Relations Institute

2008 Annual Report Survey)

Page 12: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Unit Cost Trends

12(National Investor Relations Institute

2008 Annual Report Survey)

Page 13: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

13(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 14: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

14(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 15: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

15(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 16: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

16

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(National Investor Relations Institute 2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 17: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

17(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 18: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

AR Narrative Responsibility

18(National Investor Relations Institute

2008 Annual Report Survey)

Page 19: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

MD&A Involvement Trends

19(National Investor Relations Institute

2008 Annual Report Survey)

Page 20: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

20

Public Relations IT/MIS Finance/

Treasury Marketing Graphics/

Design (internal)

Other

(National Investor Relations Institute 2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 21: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

AR Challenges

21(National Investor Relations Institute

2008 Annual Report Survey)

Page 22: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

22(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 23: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

23(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 24: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

24(National Investor Relations Institute

2008 Annual Report Survey)

What Attracts Investors to Annual Reports

Page 25: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

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Page 26: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– Greater transparency– Greater use of technology– Need to watch for process, avoid glitches (Disney

problem last week)– Greater appreciation of reputational risk

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Page 27: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– Companies are LISTENING. Investment Community feedback the most important measure of IR effectiveness according to 65% of companies in all regions but North America.  North American firms value meeting quality (72%) and sound use of senior management time (69%)

(BNY Mellon: Global trends in Investor Relations – A Survey Analysis of IR Practices Worldwide – 6th edition)

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Page 28: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– IR Priorities: • Ensuring effective disclosure (63%)• Coordinating the public message (51%)• Ensuring management visibility (36%)

(BNY Mellon: Global trends in Investor Relations – A Survey Analysis of IR Practices Worldwide – 6th edition)

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Page 29: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– Investor communications spread between • Current Owners (33%) • Target Investors (25%) • The Sell-side (29%)

(BNY Mellon: Global trends in Investor Relations – A Survey Analysis of IR Practices Worldwide – 6th edition)

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Page 30: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– Average number of one-on-one meetings: • IRO 147• CFO 72• CEO 46

– IRO included in C-Suite meetings 92% of the time

(BNY Mellon: Global trends in Investor Relations – A Survey Analysis of IR Practices Worldwide – 6th edition)

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Page 31: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– U.S. still most frequent destination for non-deal road shows (85%). Followed by:

– UK (75%)– Continental Europe (64%)

(BNY Mellon: Global trends in Investor Relations – A Survey Analysis of IR Practices Worldwide – 6th edition)

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Page 32: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– Continued growth in research coverage– More meetings with hedge funds– More meetings with SWFs (U.S. firms – not as much)

(BNY Mellon: Global trends in Investor Relations – A Survey Analysis of IR Practices Worldwide – 6th edition)

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Page 33: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

– Technology – Feedback/dialogue– Web disclosure– Proxy access– Corporate reputation

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Page 34: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

Global Trends in Information Disclosure

Reuters, October 5, 2010 article

Exclusive: Symantec to restore live meeting after criticism

By Ross Kuber Tue Oct 5, 2010

Symantec Corp said it plans to hold part of its 2011 annual shareholders meeting in a live setting after criticism that its online-only 2010 meeting shielded executives from tough questions.

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Page 35: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

U.S. Disclosure Best Practices

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Page 36: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

U.S. Disclosure Best Practices

– IR has a seat at the table and board access• MDA/CDA/proxy issues

– IR is a member of the disclosure committee– Partners with PR/CS and GC

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Page 37: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

U.S. Disclosure Best Practices

– NIRI standards of practice and ethics committee– Invite dialogue– IRO is the Regulation FD compliance officer– Regular Regulation FD training– But Regulation FD is not a block to

communications        

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Page 38: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

U.S. Disclosure Best Practices

– Ultimately, the best IROs are an important risk mitigation tool. They set and manage appropriate investor expectations. The best IROs speak truth to power when appropriate. They don’t get so tangled in compliance that they forget to anticipate and address investor and public reaction to disclosures.

   

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Page 39: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

KNOWLEDGE. SERVICE. RESULTS.

Walek & Associates is one of the largest and fastest-growing independent, global financial and corporate public relations firms. Founded in 1998 and with offices in New York and Hong Kong, Walek specializes in public relations and investor relations in capital markets, traditional and alternative asset management, professional and financial services, information and financial technology, and public companies in all sectors. From building visibility and brand to financial PR, financial transactions, product and service launches, and managing crises, Walek delivers results that help clients build business. www.walek.com

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®

Page 40: Global and U.S. Trends in Information Disclosure, Annual Reports and Best Practices Mary Beth Kissane Friday, November 19, 2010 mbkissane@walek.com S:\Staff\MBK\RTS

RTS Annual Workshop with Issuers

Mary Beth Kissane

Friday, November 19, [email protected]

Moscow, Balchug Hotel40