Gilroy Chamber of CommerceOFFICERSCHAIR OF THE BOARD LISA FARIA • Coldwell Banker

PAST CHAIR DEBBI SANCHEZ • Fortino Winery

CHAIR OF THE BOARD-ELECT TERRY FEINBERG • Moxxy Marketing

SECRETARY/TREASURER DAVID MATUSZAK, Ed.D.

VC OPERATIONS & DEVELOPMENT TERRY NEWMAN • Gavilan College

VC PUBLIC AFFAIRS TERRY FEINBERG • Moxxy Marketing

VC BUSINESS PROGRAMS & SERVICES JAY MENCHACA • Menchaca Law Offices

VC MARKETING & COMMUNICATIONS CHERYL ELLEMBERG • ABD Promotions

BOARD OF DIRECTORS JASON RABY • Articulate Solutions DAVID JEWELL • Syngenta Flowers ERIC GEBHARDT • Hilton Garden Inn PAM GARCIA • Affordable Solar Roofs GINA LOPEZ • State Farm Insurance

CHAMBER STAFF Mark Turner • President/CEO Michelle Garcia • Administrative Assistant Chris Bevilacqua • Administrative Assistant Sue Thurman • Business Relationship Manager

WELCOME CENTER STAFF Jane Howard • Executive Director Pam Gimenez • Office Manager

EDC STAFF Tammy Brownlow • President/CEO Candace Van Sambeek, Administrative Assistant

FOCUS PRODUCTION STAFF EDITOR • Mark Turner, President/CEO Gilroy Chamber of Commerce

PRODUCTION & DESIGN • J. Chris Mickartz InfoPOWER Communications

PHOTOGRAPHY • Larry Mickartz InfoPOWER Communication

7471 Monterey Street • Gilroy, CA 95020 web: www.gilroy.org e-mail: chamber@gilroy.org phone: (408) 842-6437

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LISA FARIA2015 Chair of the BoardGilroy Chamber of Commerce

MESSAGE FROM THE CHAIR OF THE BOARD

WHEN THE GILROY CHAMBER OF COMMERCE says, “Your Business is Our Business,” we are serious! Do you know that 80% of people have a fear of success? I would think most of us would fear failure, not success. What holds us back? Limiting beliefs and absence of goals are top of the list. Do you know it takes as much energy to worry as it does to believe?

If you want to reach your full potential you need synergy and support. This is where the Chamber excels. Come to net-working mixers, meet with Sue Thurman to see what marketing tools we have for you, make connections and use the many available tools we offer to you with your membership. From the bulk mail stamp, to member lists, to social media training,

“Success is not a destination, it’s a direction.”to available business sponsorships of the networking events, to e-blasts and Focus inserts – Your Business is Our Business!

Have you ever heard the saying readers are leaders? I completely believe this to be true so I would like to recommend a Book of the Month. This is an old but good one, “Your Road Map for Success,” by John C. Maxwell. I have read it twice.

If you would like a little help with your goal setting, there are many Apps available but I was surprised to see that Evernote was recommended by the CEO of RicketyRoo. It is not only a note taking app but also helps track goals and is already installed on many devices.

Remember the only place success comes before work is in the dictionary.

Perseverance is the key to success. The Chamber Board of Directors just had our annual retreat where we began our goal setting and development of our roadmap to success. I look forward to sharing with you our 2015 goals which are being refined at this time. The Board of Directors under-stands the Chamber is most successful when you, our members are successful.

Tim Saunders CSO, Yahoo

MARK TURNERPresident/CEOGilroy Chamber ofCommerce

MESSAGE FROM THE PRESIDENT/CEO

WHEN TALK DEVELOPS around the idea of shopping local, it’s often thought of as something that a community does around the holidays or during difficult economic times. As a community, we should be mindful of our local businesses year round, in good times and bad. Eating, shopping and buying local creates more local wealth and jobs.

The Local Multiplier Effect The local multiplier effect, which is some-times referred to as the local premium, refers to the greater local economic return generated by money spent at locally-owned businesses.

The multiplier consists of three ele-ments -- the direct, indirect, and induced impacts.

• Direct impact is spending done by a business in the local economy to operate the business, including the purchasing of supplies and inventory. It includes the money spent to pay for utilities and equip-ment not to mention wages paid to employees.

• Indirect impact happens when the money a local business spends at other area businesses re-circulate. When a local food processing company buys equip-ment from a local manufacturer, it allows the manufacturer to invest

Shopping Locally Reaps Community Benefits Year Rounddollars by purchasing from a local machine shop. Paying their employ-ees and buying supplies from other local businesses.

• Induced impact refers to the additional consumer spending that happens as employees, business owners and others spend their income in the local economy. Dinner and a movie here in Gilroy, shop-ping at a Gilroy grocery store, buy-ing gas in town before heading to San Jose or elsewhere.

Simple FactsAccording to sources such as the Small Business Administration; Intuit Small Business Innovation Study; the U.S. Department of Labor and others:

• Small businesses accounted for 65% of all net new jobs over the past 17 years.

• Small businesses employ 77 million Americans.

• 89% of consumers agree that inde-pendent businesses contribute posi-tively to local economies.

• Residential neighborhoods served by a successful independent business district gained, on average, 50% more in home values than their city-wide markets.

• If independent businesses regained their 1990 market shares, it would create 200,000 new small busi-nesses, generate nearly $300 billion in revenues and employ more than 1.6 million American workers.

• If just half the U.S. employed popula-tion spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue.

Community Benefits – Quality of LifeMore money spent locally increases the amount of the tax dollars that go to support organizations such as police, fire, schools and other needed services. We can improve the quality of life within our commu-nity by supporting and buying locally. The next time you go shopping, dining, to the movies, out to buy furniture or other items, go local, go Gilroy.

Rock the MockThe Gilroy Chamber of Commerce’s Business and Education Committee is planning two interview work-shops, one each at Gilroy High School (GHS) and Christopher High School (CHS). The workshops, referred to as, “Rock the Mock,” are designed to assist juniors and seniors develop the necessary skills when interviewing for jobs. Students from Gilroy Early College Academy (GECA), will join students at GHS, Thursday, March 26 while students from Mt. Madonna High School will travel to the CHS campus on Friday, March 27. The workshops will run from 9:00 am to noon both days and will consist of 4 modules. Each module will run for approxi-mately 20 minutes and include, “How to Prepare For an Interview,” “Dress for Success,” “What’s in a Handshake?” and “The Interview.”

Those interested in assisting with the workshops may contact the Chamber of Commerce at 408-842-6437.

Page 8 Gilroy Business Focus I March 2015

Downtown MuralIt was a proud morning on Friday when folks gathered to admire and celebrate the restoration that artist Scott Lance did on the beautiful train mural at 5th and Monterey Street. This Southern Pacific Train #4449 is the lone survivor of the GS-4 Steam locomotives and is currently maintained at the Oregon Rail Heritage Center in Portland. It was built in 1941 and during its service career transported passengers and mail through Gilroy daily. The locomotive was retired from service in 1956 but was recently restored as a part of the Freedom Train and has toured the US. The paint color was called “Daylight” and Scott was able to restore the mural with the exact colors as the original locomotive.

AnyTime FitnessOwners Russ and Jaime Allen celebrated the additional space that they recently added to their Gilroy facility nearly doubling their floor. More machines and a second classroom make it even more convenient and easier to use to achieve your workout goals. Located at 755 First Street, managers Brad Gwinn and Christopher Madewell invite you to stop in for a tour.

Sports ClipAndy and Nan Banton welcomed the Chamber Board of Directors and Ambassadors on Wednesday, February 18 to their newly opened business, Sport Clips located at 890 Renz Lane, Suite 101. Guys will enjoy having their hair cut while watching games on the many large screen tvs in the shop. They are opened 7 days a week and also sell high-end hair care products. Visit the website at www.haircutmentgilroyca.com or call 408-846-0020.

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