Gilroy Credentials Presentation

This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk

CREATIVITYIS ALL INTHE EYE OF THE BEHOLDER.GILROY CREDENTIALS

MARCH 2011

gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.

@GILROYHQ THE AGENCY: WHO WE WORK WITH: OUR EXPERIENCE: GREAT IDEAS IN ACTION: WHY WORK WITH GILROY?


THE AGENCY

through the line strategic marketing agency

30 year trading history – cash positive

national, pan-European and global experience

award-winning media-agnostic marketing

business-to-business technology focus

brand : messaging : communications : demand generation : social media : advertising : new media

long term engagements – c.83% recommendations


ENDORSED BY THE BEST


WHAT’S KEEPING US AWAKE AT THE MOMENT


OUR EXPERIENCE, YOUR ADVANTAGE

we understand technology; the vertical market issues; your products and services; and your competitors

we are tuned into buying cycles and purchasing behaviour

experience adds value to the brief, reduces the complexity and improves speed to market

available without retainer on a per-project basis – focused on results


WHERE GREAT IDEAS START, AND THEN WE CAN MAKE THEM HAPPEN.


TIMING IS IMPORTANT

campaign based on research addressing the issues with online retail in the UK market

messaging focused on the descriptive nature of the issue of providing timely relevant content

generated 258 responses and 49 downloads of a campaign specific business briefing

follow-up identified 22 business opportunities with three contracts closed (£470k) to date

campaign investment £20k with ROI at over 6:1


FIGHTING FIT

post-financial scandal, Mahindra Satyam needed to start communicating o openness about the scandalo what they’ve doneo demonstration of fitness

3D DM designed make an impact

successful in delivering a high recall rate

over 40 board level meetings booked


AN INDEPENDENT VOICE

seeking to develop broader awareness in the financial services sector

program sponsored by Computacenter and Sun Microsystems

targeting the Financial Sector

LinkedIn community grew from 700 to 2,300 in first 6 weeks

event attended by over 60 key decision makers

three major business leads delivered on the day of the event


targeting Cx level at existing telecommunications customers across EMEA

sustained campaign to raise awareness and generate demand

delivering a 5 part rich media experience for a personal and direct approach

messaging focused on Oracle offering more than just a database - to position the brand not the product

significant expansion of the business pipeline

DOING MORE


NEW BRAND, NEW DIRECTION

development of messaging and suite of tools to articulate the proposition to its target audiences

clearly outlining a new strategic direction - information delivery platform – taking the message deeper than just the network reach

identification of key messages for all divisions for consistency across the marketing community


BRINGING TECHNOLOGY TO LIFE

campaign for award winning unified communications software, HiPath OpenScape.

focused on identifying and generating qualified leads to drive licence sales amongst early adopters

conception to follow up in 12 weeks

integrated multimedia campaign – delivered on-time and within original budget

over 157 qualified leads (303%)


EMPOWERING A SOCIAL MEDIA STRATEGY

delivering a social media strategy and drive for thought leadership in the security space

developed a simple application for easy management enabling the client to change editorial priorities instantly

home to over 300 bloggers achieving global reach with over 740 visits per day and growing

Operation Aurora cyber threat – 12,640 unique page views with a dwell time of 3 mins – turning a negative to a positive


GETTING PERSONAL

targeting senior decision makers of €1bn+ turnover EMEA organisations

focus for the campaigns is to raise awareness and to position them as a voice of authority

personalised messaging (content, version, by territory) to individuals using PURLS targeting different sectors

content is issue based supported by relevant customer case studies, analyst briefings, etc

to date, campaign has generated over 360 TCS approved leads


WHY YOU SHOULD WORK WITH GILROY

proven effectivenesso performance endorsed by clientso measurement built-in as standardo high-profile, award-winning agency

business efficiencyo broad and deep understanding of technology and buyerso minimise wastage and increase speed-to-marketo ability to add to the brief and therefore its effectiveness

ease of operationo proven ability to deliver complex campaigns on-time and within budgeto reduced impact on customer resourceso more time for collaborating and therefore more effective for you

This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk

IF YOUR BUSINESS NEEDS SOME THOUGHT, LET US DO THE THINKING.

Andy WeeksBusiness Development Gilroy Corporate [email protected] D: +44 (0) 207 193 5412T: +44 (0) 1256 369 660

Gilroy Corporate CommunicationsRutherford Road, Basingstoke,

HampshireUnited Kingdom, RG24 8PD

t: 08456 184 184w: www.gilroy.co.uk

twitter:@gilroyHQ

http://www.gilroy.co.uk/