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August 2011 STAR PresentationGianni Mazzotta
Manhattan
August SMART goal for Duane Reades
Duane Reade with 750ml in monthly for $.99; 1L 2/$3 in ad 2 weeksGain Endcap display space in 80% of stores.
Duane Reade – 280 Broadway @ Chambers
Duane Reade - 769 Broadway
Full end cap with Sale Signs and POSFront Register end cap with POS!
Duane Reade- 569 Broadway
Monster Display!
Front and Center!!
Duane Reade - 1 Union Square
Great Visibility of Displays!!!
Duane Reade- 358 5th Ave
Various Displays all over store!!!
Duane Reade
305 Broadway @ Duane
Before rack movement-
Hard to see when coming through door-not prime positioning.
After rack movement-
Placement right next to weekly circular. Very easy to see when walking in.
Duane Reade – 155 E 34th St
Duane Reade – 60 Spring St750mL on sale for $.99 during month of August
Duane Reade 300 E 39th St
Before After
Movement of Rack for much better visibility and thus increased sales!
Duane Reade – 184 5th Ave
Display visible to pedestrians on street!!
Rack, cooler space dominance, + bonus extra open air sandwich cooler display space!!!
Point of Purchase…! (just in case they missed the other displays..!)
Gristedes SMART goal for August
Gristedes 1.5L on sale for month, $2.19 Have sale items displayed on Racks in 100% of stores. 75% of stores with extra display.8 Stores in my territory
Gristedes- 246 Mercer
Gristedes – 221 8th Ave @ 21st St.
Gristedes- 25 UniversityFull Rack & cooler space!
TV End-cap!
Gristedes – 460 3rd Ave @ 32nd St
T.V. Endcap Display
Additional case stack display
Gristedes – 225 9th Ave @ 24th St.
First thing the customer sees as they enter the store!
Gristedes – 4 Sheridan Square
Gristedes – 748 2nd Ave @ 40th
Gristedes – 221 8th Ave @ 22nd St.
Gristedes – 90 Maiden Lane
Food Emporium SMART goals for August
Food Emporium .5L/6pk on sale for $5.49 first 2 weeks of month, 1.5L 2/$4 for 2nd half of month. Gain case stacks or endcap displays in 80% of stores. 4 Stores in my territory
Food Emporium - 10 Union Square
Sold in 75 Case Display, by leveraging U.S. Open sponsorship!!
Food Emporium.. continued
Consolidated and re-designed display as it sold down..!
Super Shopper!!
This woman filled her cart full of Evian 1.5L!! The rackets for the display were to be raffled away…but after seeing this, I just had to give her a racket and balls!!
Food Emporium – 200 E 32nd St @ 3rd Ave
Evian displays of sale items
1.5L & .5L/6pks.
Food Emporium – 316 Greenwich St.
.5L/6pk Display
Morton Williams
Morton Williams SMART goal August
Morton Williams 100% of stores to have display of 1.5L on sale $1.99 all month. (week of Aug 26th 2/$3)
Morton Williams – 130 Bleeker St.
Morton Williams – 278 Park Ave South @ 22nd St
K-Mart SMART goal August
Gain Palate display of August sale item, .5L/6pk @ 2/$10
K-Mart
K-Mart 770 Broadway
Negotiated with Mgr to keep July sale price of 1L/6pks going into August by buying in bulk before corporate discount ended, thereby still making a good margin.
As well as to buy in the August sale of .5L/6pks and make a double palate display!! (completely sold thru for hurricane and reordered!)
100 Case Display!!!
K-Mart continued..
Store also has 3 coolers!!
All Other Market
In the following pages are some examples of great presence in some of the various AOM account which are present on virtually every NYC street corner.
New Valentino- 74 5th Ave @ 14th St.
Soho Garden – 307 West Broadway @ CanalFull GDM-12 Cooler in store
Large rack
Full store cooler door exclusive Evian, 5 skus!
Soho Garden.. continued
Strategic placement of POS!!
SoHo Food Mart – Mulberry St.1.5L Display in front of store all summer long!
1L/6pk stack with POS
251 Mulberry
Le Basket- 683 Broadway
Pink Umbrellas, visible across town!
People drinking Evian.
This water is delicious!
Metro Drugs – 7 W14th St @ 5th Ave
After years of being out of this account due to a distributor issue, thru super persistence, we were able to get back in & with solid rack action!!
!!!
Evian Ads (legit & gorilla!)
Subway entrance!!
AOM best practiceThe Following 3 slides are some examples of lunch specials incorporated with a free bottle of Evian I have made for an Elite account in NYC, Tribeca Bagels..!
Lunch Specials!!! Veggie Burger or Gyro
+ free! = $4.99!!
(11.2 oz Evian!)
Lunch Specials!!!Low-Fat Tuna FREE
+(11.2oz Evian!)
=
$5.99!!
Lunch Specials!!!Any Panini FREE
+(11.2oz Evian!)
=
$6.99!!