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Gian De Belder Senior Packaging Engineer
Procter & Gamble
Sustainability in Packaging - Importance of Partnerships
Gian De Belder (Packaging Development, Belgium)
Content
• Who we are?
• P&G’s Strategic Commitment to Sustainable Development
• Packaging sustainability goals
• Case studies
– ISBM innovation strategy
– Renewable materials
– Partnerships
• Challenges
Founded in Ohio (USA)
• 170 brands in over 180 countries (23 billion $ brands)
• #1 or #2 in 80% of our categories
• Over $83 billion in sales in 13/14
• 50 leadership brands
• +/- 5 billion served around the world
177 Years In Business Founded in Ohio (USA)
177 years of
innovation
Always
Ariel
Braun
Crest
Duracell
Febreze
Gillette
Lenor
Pampers
Pantene
Fabric and Home Care Health and Grooming
Baby, Feminine and
Family Care
Beauty
P&G’s Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
The Power of P&G’s Purpose: Touch and improve lives, now and for generations to come
Sustainability is at the
heart of P&G’s purpose! More
Consumers
More Parts
of the World
More
Completely
Strong Sustainability Heritage
Introduced global corporate cause: Live, Learn and Thrive™
(2005)
Published our first environmental safety
publication (1956)
Announced new Long-Term Environmental Sustainability Vision
and 2020 Goals (2010)
One of the first corporate sustainability
departments and sustainability report
(1999)
Pioneered the use of Life Cycle Assessment
(1990s)
Co-founded the Society of Environmental
Toxicology and Chemistry (1981)
Developed first test to evaluate chemical
biodegradability (1973)
Powering our plants with 100% renewable energy
Designing products that delight consumers
while maximizing the conservation
of resources
Using 100% renewable materials or recyclate for all our products
and packaging
Having zero consumer
or manufacturing waste go to landfills
Products Operations
Announced Sept 2010
No trade-offs in price nor performance
Long-Term Environmental Sustainability VISION Reduce our environmental footprint. Enable consumers to be more sustainable.
2020 Environmental Sustainability Goals Announced Sept 2010
2020 Goals for Products Recycle • Double use of recycled resin in plastic
packaging • Ensure 90% of its production packaging is recyclable or programs are in place
Renewable materials
• Develop capability to replace top petroleum- derived raw materials with renewable materials (as cost and scale permits) • Confirm all palm oil purchases have originated from responsible and sustainable sources (by 2015) • All paper packaging contain either recycled or 3d party certified virgin content • 100% of virgin wood fiber in tissue/towel and absorbent hygiene products are 3rd party certified (by 2015)
Cold Water Washing 70% of total washing machine loads
Packaging Reduction 20% (per consumer use)*
Consumer solid waste Pilot studies in both developed and developing markets to understand how to eliminate landfilled/ dumped consumer solid waste
* vs. 2010 baseline
New
Update
New
1
2020 Goal:
20% Reduction per consumer use
Compaction
Light
Weighting
Durable
Refills
New
Materials
Optimizing
Transportation
Packaging New Forms
Rigid to
Flexible
Current
New
Packaging Optimization To reduce packaging, we focus on the following areas:
Progress:
7% reduction per
consumer use
since 2010
Packaging Optimization– New Forms
Holistic Innovation (Product, Package and Consumer) continue to drive
biggest Sustainability Wins!
• 3-chamber, pre-measured packet that is dropped in the wash
• Cold water washing conservation of resources
88% Less Water then 2x
Tide Liquid
50% Reduction in Plastic*
*Per Consumer Use
11% Reduction in Total Packaging*
Holistic Innovation (Product, Package and
Consumer) continue to drive biggest
Sustainability Wins!
Progress: 2020 Goal:
The Product
The Package
Tide Pods
Case Studies Innovation Drives Sustainability! Partnerships are Key!
Case Study 1:
ISBM Innovation Strategy
Why ISBM
EU 2020 circular economy!
Our ISBM Packaging Needs P&G is looking for connections against the following
New DECORATION Technologies
Copy
Progress: 2020 Goal:
New Technology implementation: Deep Gloss
Deep gloss: multilayer Patent Pending
New Technology implementation: Deep Gloss
Deep gloss: multilayer
Opaque AND
Glossy!
Patent Pending
Our ISBM Packaging Needs P&G is looking for connections against the following
HANDLING of Large Sizes
Integral grip: K-show 2011/PackExpo
Streams for
colored PET Low energy
machinery
Materials
with reduced
life cycle
impact
Light-weighting
without
consumer
negatives
Our ISBM Packaging Needs P&G is looking for connections against the following
Materials/process/… with reduced LIFE CYCLE impact
PEF
making 100%
plant-based
bottles possible
PepsiCo unveils
the world’s first
100% renewable
plastic bottle made
from sustainable
plant-based
resources
Research
programs:
Virent, Gevo and
Avantium
up to 30%
plant-based 100%
recyclable bottle
redesigned plastic,
recyclable as ever
PCR & Renewables – applications & developments
PCR & Renewables – applications & developments
r-HDPE pellets
made from ocean scrap
r-HDPE closed loop UK PLA
Case Study 2:
SIP (Sustainable Innovation Products)
Impact of Packaging on Energy Use Impact packaging on total LCA is relatively small, but packaging has huge impact
on consumers perception during TMOT
Energy use from
washing laundry in
the home is
P&G’s biggest
sustainability
opportunity
1. Product Innovation — ex 1 Dramatic Changes in Formulation A Dramatic Reduction in Overall Environmental Footprint
14-40%
Less
packaging
20-50%
Less energy by
washing in low
temperatures
40-57%
Less trucks to
transport
30-40%
Less energy to
manufacture
40-50%
Less water to
manufacture
1. Product Innovation – ex 2
New dosing system for 2.5x concentrate
Dosing cap: measures the flow through opening
of the cap with a kind of timer mechanism that
shuts it off when the right amount is dosed
Results for WE:
• Significant less water per bottle
• Amazing performance in cold water
• Auto-stop cap: no overdosing
• LW bottle (ISBM) and Packaging reduction:
11000 ton
• Transport reduction: 1125 less trucks
Bottle: 78g HDPE 33g PET (1400ml 600ml);
Cap= 4 component PP only (recycling)
1. Product Innovation – ex.2
Dosing
chamber
Piston
Ball valve
How does it work?
Dosing
holes
Timer holes
cap
Fost Plus Greener
Packaging Award
Nov 19th 2013
Belgium.
Oscar de
L’Emballage Nov
26th 2013 France.
External recognition :
Ameristar 2014 US
Household Cat. 10/6/14
Dupont Award Gold winner. 15/5/14
SPE Plastics & Polymers Innovation Award
Gouden Noot NL (World’s most competitive
packaging innovation award)
…
Recent external recognition :
Light-weighting Dish
Generation 2 of new Dish design:
optimize performance (virtual assessment)
2. Light-weighting
3. Introduction of plant-based materials in WE
Old
New
Old
New
BeGreen®Packaging
• Molded fiber supplier (moldable pulp)
• Fiber material based on bamboo,
sugarcane and bulrush
Design
• Minimized internal tray
• Simplified design
• Easier to open vs clamshell
2011 DuPont Packaging Award Winner: excellence in Innovation, cost/waste reduction and Sustainability
Certified Bio-based product
3.1 Example Plant-based Materials:
Gillette Fusion ProGlide Razors
20% Reduction in
gross weight**
100% PVC free
57% Redusction
in Plastic*
Status to-date • Up to 59% renewable content
• First shipments in WE: April 11
(1st mass HairCare brand)
• Global roll-out within 24 months
3.2 Example Plant-based Materials:
Pantene Nature Fusion
Healthy Choice
for your Hair,
Healthy Choice
for the planet
Communication is Key in
the Sustainability Story
Eva Mendes
<video>
4. Use of PCR
5. Use of PCR
Partner with few key
players (collection facilities,
recyclers, converters,
industry associations, …)
to assess high-quality,
sustainably affordable
sources of recycled resins
Recycled Resin Strategy: r-HDPE for EU
Institute having capabilities to help
companies transition their waste to worth:
• Identification and
• Characterization
of post consumer recycled plastics
Goal: high quality/high performance PCR
streams for HDPE (bottle grade) and PP
(at the right cost)
+ : Post Consumer Recycled Plastics
r-HDPE r-PP r-PET
• Stretched Sustainability vision
• We can not do it on our own…
• Partnerships with industry leaders/organizations is KEY!
5. Partnerships
MISSION PTC:
• Accelerate development of 100%
plant-based PET by 2020
(affordable, sustainably sourced…)
• Partner with external leaders
in industry
• LCA
• Feedstocks
5.1 Winning with Partnerships
Plant PET Technology Collaborative
Update PTC
• Published an article on “Catalyzing Innovation –
The PTC Collaborative: Driving Innovation and
Commercialization”
a new Open Innovation Model
• Published a review article on “Biobased Terephthalic Acid
Technologies: A Literature Review”
Update PTC
Update PTC
• The Catalysis Center for Energy Innovation (CCEI) at the U. Delaware made
an announcement on August 26, 2014, that CCEI and PTC are working to
accelerate the development and use of 100 percent plant-based materials to
produce renewable materials used in consumer products
focus on unique synthetic routes and catalyst development
• The PTC continues to explore various options to support its mission, i.e., develop new technologies
to evolve today’s material, that is partially made from plants, to a solution made entirely from plants
5.2 Winning with Partnerships
• P&G is a longstanding member of
EUROPEN
• We recognise and appreciate the role
of EUROPEN in providing a unified
voice for the packaging industry.
• P&G staff are active in various
committees that contribute to the
functioning to EUROPEN
Encouraging the responsible
development of plant-based plastics.
NON-RECYCLED PLASTICS
eg Non-clear PET – most of them used in downgrading
applications (carpet/fiber/sheet/strapping) and/or energy recovery (EU) – landfill (US)
EU Funding proposals to start active
work with partners along the full PET
supply chain
5.3 New Partnerships Required to Achieve
Circular Economies
Improve recycling profile of our packs
Develop colored PET streams
Several partners cross PET chain,
including Recyclers and end-users
Targets in EU legislation for the sorting and collection of
up to 80% of waste (60% plastics).
Develop
non-clear
PET
streams
NON-RECYCLED PLASTICS
NA Closed Loop Fund (zero –to–low interest loan
to improve municipal infrastructures)
5.3 New Partnerships Required to Achieve
Circular Economies
Improve recycling profile of our packs
P&G wants
to be part of
the solution SUSTAINABLE SLEEVES
Eastman, APR studies – need to include
detection @ MRF!
Summary: SUSTAINABILITY CHALLENGES The Consumer – The demand from the consumer continues to be “No Tradeoffs!”:
Price NOR performance.
No Tradeoffs
Basic
16%
Indifferent to
sustainability, value
consience
Innovation from Consumer Insights Consumer types
NO TRADE-OFF
Niche
~17% Highly engaged, will
accept trade offs in
cost and
performance
Sustainable
Mainstream
~67% Eco-aware, will not
accept trade-offs in
cost nor
performance
More than four billion people
use P&G products daily. We
drive meaningful improvements
in sustainability by targeting
mainstream consumers.
Sustainability Challenges The Consumer – The demand from the
consumer continues to be “No Tradeoffs!”:
Price NOR performance.
• Market Confusion – The industry
continues to confuse the consumer with
multiple labels, and different (often
conflicting) messages.
• Regional Differences – How do I
design a package that works for every
region? (maximize collection, utilize local
infrastructure, etc)
• Create more recycling streams &
improve sorting efficiencies: colored
PET, rPP, rHDPE, films, ….
Partnerships are KEY !
More info:
http://www.pg.com/en_US/sustainability/index.shtml
(16th Annual Sustainability Report – 2014)
www.pgconnectdevelop.com
Questions?
Making Every Moment Count
Gian De Belder Temselaan 100 B-1853 Strombeek-Bever Tel. +32-2-456-6230 Email [email protected]
Thank You!
