17

4,5,6,7

NOT FOUND

8

16

18

ERROR 404

110

112

114

11,28,29,44,45,58,59,82,83,97,109,116

jepras kalendari 2005

damfuZneblebisagan

momsaxureba

Savi piari

TanamSromlebi

klientebi

proeqtebi

Cavardnili proeqtebi

veb-proeqtebi

treningebi

partniorebi da madlobebi

statistika

GEPRA’S CALENDAR 2005

FROM THE FOUNDERS

SERVICES

BLACK PR

STAFF

CLIENTS

PROJECTS

FAILED PROJECTS

WEB-PROJECTS

TRAININGS

PARTNERS AND THANKS

STATISTICS

saZiebeli CONTENT

2

2

bevri vifiqreT, Tu ra dagverqmia

2005 wlis saqmianobis

angariSisTvis.

bevri safiqrali, Turme, arc gvqo-

nia, radgan veb-gverdze

siaxleebis gaxsnisTanave

mivxvdiT, rom:

bevri kargi saqme gagvikeTebia;

bevri klienti gvyavda;

bevri proeqti ganvaxorcieleT da

bevri madlobac davimsaxureT;

bevri megobari SeviZineT;

bevri partniori Semogvexida Cvens

saqmeSi;

bevri axali TanamSromeli

SemogvierTda;

bevri gegma davsaxeT 2006 wlisTvis;

bevri warmatebuli saqmis

molodinSi varT, radgan

bevri dRe da bevri Rame vifiqreT

Tqveni warmatebisaTvis!

bevri dRe da

soso galumaSvili

damfuZnebeli, direqtori

Soso GalumashviliFounder, Director

sofiko SublaZe

damfuZnebeli

Sofiko ShubladzeFounder

MANY DAYS AND

MANY ideas came to our minds on

how to title Gepra’s Annual

Report 2005, but later

MANY of these options had been

rejected once we realized

that:

MANY good things were done;

MANY clients have been served;

MANY projects were implemented

and

MANY thanks were received;

MANY partners were gained;

MANY new persons joined us;

MANY plans were arranged for 2006;

and

MANY successful cases are waiting

for us, because

MANY days and many nights we've

been thinking of your success!

3

bevri Rame

MANY NIGHTS

sofiko SublaZe cxra welia xelmZRvanelobs"partniorebi-saqarTvelos", romelic daintere-sebul pirebsa da organizaciebs sTavazobstreningebsa da konsultaciebs organizaciulimarTvisa da ganviTarebis sxvadasxva sakiTxebSi.is profesiiT fsiqologia da aqvs magistrisxarisxi adamianuri resursebis marTvaSi.

soso galumaSvili dafuZnebis dRidansaTaveSi udgas sakonsultacio jguf jepras.profesiiT qimikosi da ekonomisti, ukve 12welia sazogadoebasTan urTierTobissferoSi muSaobs.

Sofiko Shubladze is a director of PARTNERS-GEOR-GIA - organization providing skill building and busi-

ness trainings for various Georgian and internationalbusiness companies and non-profit organizations.She is a psychologist, holding an MBA in Human

Resource Management, and having more than 11years of experience in training and consultancy.

Soso Galumashvili being a founder and director ofConsulting Group GEPRA, has 12 years of experience

of working in the field of public relations. Having a firstprofession as chemist, he has a degree in economy.

4

momsaxureba SERVICES

■ sakomunikacio strategiis SemuSaveba

■ sakomunikacio kampaniis dagegmva daganxorcieleba

■ RonisZiebebis organizeba

■ konsultaciebi mediapolitikis dagegmvasada realizaciaSi

■ media-monitoringi

■ socialuri proeqtebis mxardamWeri aqciebi

■ Sidakorporatiuli piari

■ Building Communication Strategy

■ Planning and Implementation of Communication Campaigns

■ Event Management

■ Consulting in Media Planning

■ Media Monitoring

■ Social Projects' Supporting Activities

■ Corporate PR

■ antikrizisuli piari da krizisis marTva

■ brend-sakomunikacio kampaniebis dagegmva daganxorcieleba

■ arCevnebis mxardamWeri sazogadoebrivikampaniebi

■ sakomunikacio auditi

■ jepra kreativi TM

■ jepra ivenTi TM

■ jepra disqaveri TM

■ Anti-Crisis PR and Crisis Management

■ Planning and Implementation of Brand-

Communication Campaigns

■ Election Process Supporting Civil Campaigns

■ Communication Audit

■ GePRA Creative TM

■ GePRA Event TM

■ GePRA Discovery TM

ras vakeTebdiT: ras gavakeTebT:

What we used to do: What we are going to do:

5

jepra ivenTi

GGEPRA EVENT

Conferences & Meetings

■ Conferences

■ Seminars & workshops

■ Meetings

■ Exhibitions

Corporate Events

■ Presentations

■ Receptions

■ Promotional & Incentive Events

■ Stuff Motivation Events

■ Anniversaries

Social Events

■ Festivals & Concerts

■ Sports Events

Bespoke Events

■ Celebrations

■ Indoor & Outdoor Parties

■ Anniversaries

ww

w.e

vent.ge

GePRA Discovery offers full logistic

services to business delegations

jepra disqaveri

ww

w.d

iscovery

.ge

Flight Assistance

Providing information about airline

timetables and direct flight schedules;

Ticket booking

Accommodation

GePRA Discovery enjoys special

prices and arrangements with

hotels in Tbilisi and outside of the

capital city. Rooms are available at

special prices.

Restaurants & Entertainment

Providing information about traditional

and international cuisine and restaurants,

night clubs and cultural events.

Transportation

Transportation by high-class vehicles,

also car hire for self-drive; Transfers

from and to the Tbilisi Airport.

7

ww

w.g

epracre

ative.g

e

Cven mogifiqrebT!

Creative in Branding

■ Naming

■ Trade Mark/Logo

■ Corporate Style

■ Brand Mission & Slogans

Creative in PR & Advertisment

■ Concept & Scenarios

■ Original Communication Channels

■ Design

■ Events

PACKAGINGCONCEPTORIGINALZWEBSITEFLIYERBUKLETSWOTGROUTDOORBILLBOARDPROMOB2BGEPRA C REATIVEPRSTRATEGYPRSTRATEGYBRANDMANAGEMENTGSLOGANLOGOADVERTISEMENTATSCENARIOEVENTMANAGEMENTMDESIGNMISSIONIMAGESHAPINGNAMINGCOOPERATIONNEWSRGBPACKAGINGCONCEPTORIGINALZWEBSITEFLIYERBUKLETSWOTGROUTDOORWE’LLBOARDPROMOGEPRACREATINVENTSTRATEGYRSTRATEGYBRANDFORMANAGERADVERTISELOGOGRYOU!CREATSCENARIOEVENTMANAGEMENTMDESIGNMISSIONIMAGESHAPINGNAMINGCOOPERATIONNEWSRGBPACKAGINGCONCEPTORIGINALZWEBSITEFLIYERBUKLETSWOTGROUTDOORBILLBOARDPROMOB2BGEPRACREATIVEPRSTRATEGYPRSTRATEGYBRANDMANAGEMENTGSLOGANLOGOADVERTISEMENTATSCENARIOEVENTMANAGEMENTMDESIGNMISSIONIMAGESHAPINGNAMINGCOOPERATIONNEWSRGB

jepra kreativi

GEPRA CREATIVE

8

Giga

Kharebava

PR Manager

Kakha

Magradze

Campaigns’ Manager

saxeli:

elene

gvari:

oqromWedliSvili

Tanamdeboba:

ofisis menejeri

ganaTleba:

sazogadoebasTan urTierTobebi

sayvareli fraza:

jepra gismenT!

saxeli:

kaxa

gvari:

maRraZe

Tanamdeboba:

kampaniebis menejeri

ganaTleba:

saerTaSoriso urTierTobebi

sayvareli fraza:

PR-is PR-i cxondao!

saxeli:

giga

gvari:

xarebava

Tanamdeboba:

piar menejeri

ganaTleba:

fsiqologi

sayvareli fraza:

germania Cempion!

Elene

Oqromchedlishvili

Office Manager

TanamSromlebi

STAFF

9

saxeli:

ramaz

gvari:

janiaSvili

Tanamdeboba:

finansuri menejeri

ganaTleba:

ekonomisti

sayvareli fraza:

xelfasebi xval!

Eka

Ioseliani

Event Manager

saxeli:

eka

gvari:

ioseliani

Tanamdeboba:

RonisZiebebis menejeri

ganaTleba:

ekonomisti

sayvareli fraza:

autaneli!

Sopo

Tkhelidze

Media Coordinator

Ramaz

Janiashvili

Financial Manager

saxeli:

Tamro

gvari:

jamarjaSvili

Tanamdeboba:

media koordinatori

ganaTleba:

fsiqologi

sayvareli fraza:

moeqeci adamianebs ise, rogorc

gsurs, rom isini mogeqcnen!Tamro

Jamarjashvili

Media Coordinator

saxeli:

sofo

gvari:

TxeliZe

Tanamdeboba:

media koordinatori

ganaTleba:

sociologi

sayvareli fraza:

sad SemiZlia?!

Maia

Takashvili

Journalist

Naziko

Sturua

Housekeeper

Tea

Baramashvili

Journalist

saxeli:

irakli

gvari:

leqvinaZe

Tanamdeboba:

proeqtis menejeri

ganaTleba:

ekonomisti

sayvareli fraza:

dro fulia!

saxeli:

maiko

gvari:

takaSvili

Tanamdeboba:

Jurnalisti

ganaTleba:

ekonomisti

sayvareli fraza:

ra mainteresebs, ici?!

saxeli:

Tea

gvari:

baramaSvili

Tanamdeboba:

Jurnalisti

ganaTleba:

Jurnalisti

sayvareli fraza:

ar arsebobs!!

saxeli:

naziko

gvari:

sturua

Tanamdeboba:

zrunavs ofisis sisufTaveze

ganaTleba:

rZis nawarmis teqnologi

sayvareli fraza:

oqro xar!

Irakli

Leqvinadze

Project Manager

TanamSromlebi

10

STAFF

41m e d i a

turim e d i a

TTOOUURRSSssttaattissttikkaa 2005

STATISTICS

12

jepras

TanamSromlis

dRis

wesrigi

09:00 - samsaxurSi misvla09:30 - TaTbiri (davalebebis miReba)10:30 - presis gacnoba11:00 - proeqtis Teoriul komponentzemuSaoba12:30 - Sexvedra klientTan13:30 - Sesveneba14:30 - klientis prezentaciis adgilismonaxuleba16:00 - momzadebuli statiebisSesworeba16:45 - zari redaqtorTan statiisTaobaze17:00 - Sexvedra dizainerTan damisTvis klientis logos parame-trebis gacnoba17:30 - klientisaTvis saproeqtowinadadebis gadagzavna17:45 - dRis angariSis momzadeba18:00 - saxlSi wasvla

13

jepras TanamSromlis dRis angariSi

08:52 6 wuTi gigas lodini momiwia ofisis karebTan. rogorc

yovelTvis, gasaRebis gareSe karebi verc amjerad gavaRe

09:00 wyali davdgi asaduReblad da momiwia yavis momzadeba

yvelasaTvis. aseT Secdomas aRar davuSveb!

09:20 movicale yavis dasalevad, magram ukve gaciebuli damxvda.

damebada civi yavis promouSenis kargi idea: `civi yava -

maTTvis, visac Zalian uyvars yava!!!~

09:30 yvelaze meti davaleba TaTbirze me miviRe. sxvebi Suris

TvaliT miyureben. kargia, roca ufross yavas moumzadeb -

gafasebs.

10:30 vecnobi samamulo presas, raRac gazeTebis raodenoba

iklebs da Jurnalebis ricxvi izrdeba. movnaxe klientis

Sesaxeb dawerili ori statia da amovWeri . Jurnalistebs

araferi SeucvliaT. yoCaR!

11:00 vamzadeb saproeqto winadadebas klientisaTvis. saTauri

momwons. imedia klientsac moewoneba.

12:50 mivdivar ofisSi klientTan Sexvedraze. ufrosis sityvebi

ar mSordeba Tavidan: `xom ici, klienti yovelTvis

marTalia~. me ki mainc es fraza ufro momwons: `bosi

yovelTvis marTalia!~.

13:02 vxvdebi klients. bevrs vxumrobT. saTauri moewona.

14:00 daiwyo Sesveneba. yavaze saerTod uars vambob da gamarjve-

buli RimiliT vuyureb TanamSromlebs, Tavad rom imzadeben

yavas.

14:30 movinaxule prezentaciis adgili. ukve vici, sad unda daiki-

dos banerebi, ra unda SeiRebos da ras unda gadaekras

gaRimebuli klientis suraTi. yvelaferi CaniSnulia!

16:00 vamowmeb statiebs. amjerad ZiriTadi aqcenti punqtuaci-

aze gavakeTe.

16:45 vurekav megobar Jurnalists da vuyvebi axal anekdots.

pasuxad viReb, rom Tema sainteresoa da is moamzadebs

reportaJs Cemi klientis Sesaxeb.

17:00 kidev kargi, dizainers Sexvedra 16:00 saaTze rom

davuniSne. zustad erTi saaTi daigviana. Cemda gasakvi-

rad, kargad momismina da saintereso kiTxvebic damisva.

17:34 klients vugzavni saTaurmowonebuli proeqtis ele-

qtronul versias. dailocos bil geiTsi!

17:36 vaTvaliereb internetis usazRvro sivrces, sadac

usazRvrod saintereso informaciebia Tanamedrove

piarsa da marketingul komunikaciebze. meSinia, orjer

madlobis moxdam ar awyinos, amitom Cumad var.

19:00 mivdivar erT-erTi cnobili qarTuli gazeTis redaqciaSi.

dacva ukve mcnobs. me da damkabadonebeli vmartovdebiT

da vikargebiT beWdviTi mediis siRrmeebSi. presa mainc

klasikaa! Cveni presac Cvens klasikosebs gavs.

20:53 televiziaSi klientis Caweras veswrebi. Cumad vyvebi mis

pasuxebs. tuCebi ucnaurad micmacunebs. Cemi da klientis

bageTa moZraobebi erTmaneTs daemTxva. warmatebuli

dRea.

23:25 vwer imas, rasac axla kiTxulobT.

ra

to

m i

rC

ev

en

j

ep

ra

s

jepras ofisTanAt the GEPRA's office

Cven veZebT ideebs...Looking for ideas ...da vpoulobT

Insight

saWiroebebis gansazRvraIdentifing Needs

1

3 4

2

WH

Y G

EPR

Aproeqtis damtkicebaProject is aproved!

proeqtis Sesrulebis procesi

Project implementation

proeqtis SedegiProject results gaumarjos!

Celebration

5 6

87

www.Zaliko.com

16

◆◆ `Tibisi banki~

◆◆ `saqarTvelos minisa da mineraluri wylebiskompania~

◆◆ ludsaxarSi kompania `baltika~

◆◆ arqiteqturisa da samSeneblo menejmentis kompania `arsi~

◆◆ saqarTvelos rekonstruqciisa da ganviTarebis kompania`jiardisi~

◆◆ si-ar-es saqarTvelo

◆◆ saqarTvelos gaerTianebuli satelekomunikacio kompania

◆◆ saqarTvelos peintbolis klubi `spa~

◆◆ kanargo

◆◆ aq SeiZleba Tqveni saxeli ganTavsdes

◆◆ qarTul-amerikuli universiteti

◆◆ saqarTvelos gaeros asociacia

◆◆ sanapiro zolis marTvis integrirebuli centri

◆◆ qarTuli stilizebuli folkloris Teatri `nabadi~

◆◆ samoqalaqo sazogadoebis instituti

◆◆ saqarTvelos strategiuli kvlevebisa da ganviTarebiscentri

◆◆ samoqalaqo iniciativebis centri

◆◆ saqarTvelos komunikaciebis erovnuli komisia

◆◆ sandro vaSakiZe da zviad devdariani

◆◆ TBC BANK

◆◆ GEORGIAN GLASS & MINERAL WATER COMPANY N.V.

◆◆ BALTIKA BREWERY

◆◆ ARCHITECTURE AND CONSTRUCTION MANAGEMENT COMPANY ARCI

◆◆ GEORGIAN RECONSTRUCTION AND DEVELOPMENT COMPANY (GRDC)

◆◆ CRS GEORGIA

◆◆ UNITED TELECOM OF GEORGIA

◆◆ GEORGIAN PAINTBALL CLUB SPA

◆◆ CANARGO

◆◆ YOU CAN BE THE NEXT

◆◆ GEORGIAN-AMERICAN UNIVERSITY

◆◆ UNITED NATIONS ASSOCIATION OF GEORGIA

◆◆ INTEGRATED COASTAL ZONE MANAGEMENT CENTRE

◆◆ THE FOLK THEATRE NABADI

◆◆ CIVIL SOCIETY INSTITUTE

◆◆ CENTER FOR STRATEGIC RESEARCH AND DEVELOPMENT OF

GEORGIA

◆◆ CIVIL INITIATIVE CENTER

◆◆ GEORGIAN NATIONAL COMMUNICATION COMMISSION

◆◆ SANDRO VASHAKIDZE & ZVIAD DEVDARIANI

BELOVED CLIENTS

sayvareli klientebi

GE

PR

A’S

C

ALE

ND

AR’2

005

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agvisto August

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noemberi November

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dekemberi December

jepras samuSao dReebi

jepras RonisZiebebi

jepras dasvenebis dReebi

GePRA’s working days

GePRA’s events

GePRA’s holidays

jepras kalendari’2005

Sesrulebuli

proeqtebi

IMPLEMENTED

PROJECTS

rogor movaswariT amdeni ramis gakeTeba, Cven TviTon gvikvirs...

We are truly surprised - how did we manage to do so much...

19

06.01.05 - "nabadi" erTi wlis xdebao - ninuka

SaraSiZem gagvaxsena. mniSvnelovani TariRia!

vemzadebiT. midis breinstormingi jer

ofisSi, Semdeg "nabadSi". TamaSebis Sinaarsi

da Teatris axleburad mowyobis idea nino

turabeliZesTan Tanxmdeba. TeatrSi mosuli

rezi arvelaZe da Teona TavarTqilaZe saqmes

gvawyvetineben - Coxa-farTisaTvis kostiumebs

arCeven (sxvaTaSoris, erT-erTma maTganma

saukeTeso kostiumisaTvis prizic miiRo).

13.01.05 - magidebi da skamebi gadaadgilebu-

lia, furSeti SekveTilia, yvelasTan dareki-

lia, Teqis gamofena momzadebulia, repeticia

mimdinareobs. Semfaseblebs Teatri xval

elodeba. bolo momentSi gvaxsendeba sakar-

navalo niRbebi, romlis damzadebasac

Teatris mxatvari iRebs Tavis Tavze.

moaswrebs! magrebi arian!

"viTiSebiT" Wabuka amiranaSvilis

kompoziciebze. nino gvpirdeba, pirveli kom-

paqt-diski "jeprasi" iqnebao!

stilizebuli folkloris

Teatri `nabadi~F

olk

-T

he

atr

e N

ab

ad

i

MA

NY M

ED

IA-G

UES

TS

bevri media-stumari

20

14.01.05 - Turme, iuri meCiTovi,

fotografiis xelovnebis garda, sxva,

aranakleb saintereso unarebs flobs:

saukeTesod cekvavs da tamtamebze

ukravs. rezo SatakiSvili (`alias~

korespondenti) leqsebsac wers, xolo

zaza gaCeCilaZe ("mesinjeris" gamom-

cemeli) mSvenivrad mReris xalxur

simRerebs. nino turabeliZem da folklo-

rulma Teatrma "nabadma" Jurnalistebs

dafaruli talantebis gamomJRavnebis

saSualeba misca. Jurnalistebma da "nabad-

ma" erTmaneTs iubile da erTwliani Ta-

namSromlobis dasawyisi miuloces! prizi

bevrma miiRo da siurprizic bevri iyo, maT

Soris "jepras" mier dawesebuli - "nabads"

wlis yvelaze ukeT gapiarebuli kultu-

ruli siaxlis sigeli gadaeca.

bevri media-stumari

Many Media-Guests

21

10.01.05 - `mariotSi~ maiko wereTels

Sevxvdi. fantastikuri winadadeba miviRe

misgan: ufaso darbazi

konferenciisaTvis. amas namdvilad ar

velodi. Tumca, aq orma faqtorma imuSava:

megobrobam da `mariotis~ dasavlurma

warmoSobam. socialuri pasuximgebloba

da qvelmoqmedeba `mariotis~ saqmianobis

umniSvnelovanesi mimarTulebaa.

15.01.05 - specialurad ar

gavakeTeT mosawvevebi. SevecadeT

mxolod erTxel Segvexsenebina,

rom konferencia tardeba. man-

amde, ori Tvis ganmavlobaSi, sami

mrgvali magida gvqonda, sadac

enjeoebi da biznes-kompaniebi

gverdigverd msjelobdnen

TanamSromlobis perspeqtivebze.

nana qarselaZem da lela xoferi-

am iraklis meSveobiT wignic ki

gamosces. `bankebi da finansebSi~

specialuri CanarTic gavakeTeT!

29.01.05 - Zalian bevri xalxi

movida. aravin eloda aseT

interess. biznesi, xelisufleba

da enjeo erT magidas Semousxda.

vamayobT, rom aseTi erTsulovnebaa.

gamomsvleli gamomsvlels cvlis da yvela

bevri sasargeblo

kontaqti

konferencia: biznesis

socialuri pasuxismgebloba

Co

nfe

re

nce

: S

ocia

l R

esp

on

sib

ilit

yo

f B

usin

esse

s

MA

NY U

SEFU

L C

ON

TA

CTS

22

Tanxmdeba TanamSromlobaze. socialuri

pasuxismgebloba, vxvdebiT, modaSi Semova.

biznesma unda iswavlos (qarTulma biznes-

ma qvelmoqmedeba icis!) Tavisi saqvelmo-

qmedo da socialuri proeqtebis struq-

turizacia, xolo maTi efeqturi marTva

sazogadoebrivi seqtoris saqmea. xelisu-

fleba, saxelmwifo ki am saqmeSi

xelSemwyobi da iniciativebis

mxardamWeri

unda iyos. bizne-

sisa da

arasamTavroebis

Sexvedrebis

maraToni

damTavrda -

TanamSromloba

unda gagrZeldes!

bevri sasargeblo kontaqti

Many Useful Contacts

"es gza, Camoyalibebis

garkveul etapze, praqtiku-

lad, yvela qveyanam gaiara.

biznesi valdebulia, aiRos

pasuxismgebloba da mis

interesebSia, rom sazoga-

doeba socialurad daculi

iyos. am mxriv dRevandeli

Sekreba, TavisTavad, win

gadadgmuli nabijia, da mis

Semdgom ganviTarebas dro da

sazogadoebis aqtiurad

CarTva sWirdeba".

ssavvaWWro-ssamreewwvveello

pallatiiss Tavvmjddomaree

jemal inaiSvili

23

31.01.05 - proeqti `sanapiro zonis inte-

grirebuli marTvis centris~ mier gamocxade-

buli tenderiT daiwyo. rogorc mosalod-

neli iyo, tenderSi gavimarjveT da SevudeqiT

saproeqto winadadebiT gaTvaliswinebuli

gegmis Sesabamisi kampaniis da konkretuli

RonisZiebebis dagegmvas.

15.03.05 - kampania ukve davgegmeT,

movamzadeT sainformacio masalebi da sloga-

nis ramdenime varianti. upiratesoba mieniWa

slogans: `kolxeTis erovnuli parki - legen-

da, romelic grZeldeba~

30.07.05 - proeqti ar Semoifargleba

mxolod `kolxeTis erovnuli parkis~

TematikiT, misi mizania agreTve

zogadad ekologiuri

Tematikisadmi mediis da mTlianad

sazogadoebis yuradRebis mipyroba.

konkretuli RonisZiebebi

qobuleTSi `fiWvnaris eko-plaJis~

prezentaciiT daviwyeT. es plaJi

qobuleTis nakrZalis gverdiT mde-

bareobs. es warmatebuli magaliTia

imisa, rom ekologiis dacva da turis-

tuli potencialis ganviTareba

erTmaneTs xels ar uSlis.

gadavwyviteT gaxsnis RonisZieba 10

agvistos mogvewyo. visargebleT

SemTxveviT da RonisZiebis

gasaSuqeblad mowveuli mediisTvis `sanapiro

bevri mze

kolxeTis erovnuli parkis sareklamo-sainformacio

kampania - `fiWvnaris eko-plaJis~ prezentacia

Informational and Ad Campaign of Kolkheti

National Park - Presentation of the Eco-Beach

MUCH SUN

24

zonis integrirebuli marTvis proeqtis~

prezentaciac davgegmeT. paralelurad

sareklamo kampaniac warimarTeba: vamzadebT

klipebs centralur televiziebSi

gansaTavseblad, xolo abrebs da banerebs

qobuleTisTvis. amaSi ramdenime organizacia

gvexmareba: `3X7~ - dizains amzadebs, `mi-mi-no~

banerebs, abras da specialur maisurebs

beWdavs, `ultragrupi~ sareklamo klips

iRebs, `ei-si jgufi~ ki mis ganTavsebas moax-

dens.

31.07.05 - adgilze situaciis garkvevis

mizniT qobuleTSi Cavedi. plaJze samuSaoebi

mimdinareobs. daniSnuli TariRisTvis mzad

iqneba. davjavSne sastumro, gavarkvie abris da

bilbordebis ganTavsebis sakiTxi. samwuxarod,

klipis gadaReba ver moxerxda uamindobis

gamo, magram klipis reJisori mixo qoCakiZe

baTumSia da srul mzadyofnaSia. Sempirda:

rogorc ki amindi gamova, maSinve gadaiRebs da

saswrafod daamontaJebs, rom prezentaciis

dRisTvis ganTavseba movaswroT.

03.08.05 - qobuleTidan Camovedi. bevri

saqmea sxvadasxva mimarTulebiT. ki vaswrebT

yvelafers, magram 2-3 dRiT Tu gadavitanT

prezentacias, ufro mSvidad SeiZleba yve-

lafris gakeTeba. swored amis Taobaze mindo-

da nino gabriaZesTan dalaparakeba, rom Tavad

dareka da miTxra - RonisZieba 10-Si ki ara,

7_Si unda gaimarToso. gaxsnis RonisZiebas

bevri mze

Much Sun

swored aqedan Sedis

gza qobuleTis

unikalur nakrZalSi,

sadac SegiZliaT

bunebis namdvili da

Tanac mxolod aq

SemorCenili

saocrebebi ixiloT.

aaxxaallii vveerrssiiaa

25

premier-ministri unda daeswros. man ki,

rogorc aRmoCnda, qobuleTSi 10-Si ki ara, 7-

Si gadawyvita Casvla - ras gviSveba es

noRaideli?! ramdenime wuTi damWirda azrze

mosasvlelad. Semdeg saqmeebi gadavinawileT.

isedac dReebSi gaTvlili sareklamo

masalebis damzadebis daCqarebas me mivxedav,

ukve gafrTxilebul medias ki am siaxles

Tamro jamarjaSvili Seatyobinebs.

04.08.05 - kargia, rom aseTi partniorebi

SevarCieT. Tavs ar zogaven CvensaviT, mixom

klipis gadaReba moaswro, sareklamo masalebs

ki gzaSi dagvaweven.

06.08.05 - dilis 8 saaTidan viwyebT Sekrebas

51-e skolasTan. ZiriTadi nawili droze movi-

da, sxvebma zomierad daigvianes. sia

amovikiTxeT - yvela adgilzea.

gamgzavrebisTanave Jurnalistebi dRis

wesrigiT da sainformacio masalebiT

interesdebian.

17:00-ze ukve qobuleTSi viyaviT. dabinavebis

Semdeg yvela zRvisken gaemarTa, 21-saaTisTvis

Zlivs movuyareT Tavi `sanapiros integrire-

buli marTvis proeqtis~ prezentaciaze.

prezentatorebi iyvnen darejan kapanaZe -

msoflio bankis warmomadgeneli, mamuka

gvilava - `szim~-centris direqtori da qeTi

ComaxiZe - `szim~-centris grant-menejeri.

Jurnalistebic sakmaod aqtiurad CaerTvnen

diskusiaSi, bevri Tema ganixiles, zogadad

bevri mze

Much Sun

26

proeqtis miznebi, ganxorcielebuli

aqtivobebi, adgilobriv mosaxleobasTan

urTierTobis sakiTxi, zogadad Savi zRvis

sanapiro zonaSi arsebuli ekologiuri mdgo-

mareoba da sxva sakiTxebic. rogorc xdeba

xolme, rodesac media saintereso responden-

tebs `Caigdebs xelSi~.

07.08.05 - mobiluris zarma dilis 6 saaTze

da 17 wuTze gamaRviZa. sxva SemTxvevaSi

namdvilad ar gamixardeboda, magram axla sul

sxvaa! fiqriam damireka `mi-mi-no~-dan - Cveni

abrebi, banerebi da maisurebi Camoitanes.

plaJTan mivedi da abris damontaJeba

daviwyeT. iqaurebi jer gakvirvebulebi

gviyurebdnen - am dros ras muSaobeno, Semdeg

ki seriozuli daxmareba gagviwies. amasobaSi

`mi-mi-nos~ jgufma gadasaWimi banerebis

Camokideba daiwyo.

12 saaTisTvis sastumrodan Cveni avtobusic

movida, medias da mowveul stumrebs bevri

cnobismoyvare damsvenebelic Seemata. zRva da

plaJis garemo yvelas araformaluri

urTierTobis ganwyobas uqmnis. premier da

garemos dacvis ministrebma oficialuri

gamosvlebisgan Tavi Seikaves da xalxTan

urTierToba da plaJis detalurad

daTvaliereba amjobines.

baTumidan sagangebod Camoyvanil manqanas,

romelmac xmis gamaZlierebeli aparatura

mohqonda, fuli gadavuxadeT, sabuTebi

bevri mze

Much Sun

27

gamovarTviT da ukan gavabruneT. kargi amin-

dia da yoveli SemTxvevisTvis momaragebuli

tentic ar dagvWirda. Jurnalistebma, pir-

dapiri CarTvebisa da interviuebis Caweris

Semdeg, plaJis `testireba~ gadawyvites,

raSic mec siamovnebiT SevuerTdi.Sav zRvaze

media-turisTvis 2 arasruli dRe Zalian

cotaa, wamosvla aRar gvinda arc

Jurnalistebs da arc organizatorebs,

magram sxva gza ar

gvaqvs - gezi

Tbilisisken unda

aviRoT. plaJi

gaixsna - media,

msoflio banki da

maspinZlebi kmay-

ofilebi arian. Cvenc

meti ra gvinda!

yvelani erTad

movemzadebiT

oqtombris bolosTvis

frinvelebis gadafre-

nis sanaxavad palias-

tomis tbaze.

bevri mze

Much Sun

sofo _ mudmivad dakavebuli; soso _ mudmivad gaRimebuli; giga _ mudmivad dabneuli,magram koncentrirebuli; kaxa _ mudmivad mxiaruli; Tamuna _ mudmivad mSvidi. "jepra" erTi didi profesion-aluri ojaxia, romelTanTanamSromlobac martivi, sasi-amovno da sainteresoa".

ggaarreemmooss ddaaccvviissaa ddaa bbuunneebbrriivviirreessuurrsseebbiiss ssaammiinniissttrroossssaazzooggaaddooeebbaassTTaann uurrTTiieerrTToobbiissssaammssaaxxuurriiss uuffrroossii

nino gabriaZe

1248konsultaciiss a a T i

ssttaattissttikkaa 2005

STATISTICS

CCOONNSSUULLTTIINNGGhh oo uu rr ss

30

04.02.05 - dasrulda ufrosi socialuri

agentebis SerCevis procesi. rTuli procesi

iyo. varCevdiT adamianebs, romlebsac

udidesi pasuxismgebloba daekisrebaT. maT

uSualo Sexeba eqnebaT socialurad daucvel

ojaxebTan. maTTvis isini iqnebian saxelmwifos

warmomadgenlebi, romelsac imedis TvaliT

Sehyureben, elian daxmarebas. SerCevas goCa

goSaZe xelmZRvanelobda (swored man mimiwvia

am saqmis gasakeTeblad). 20 ufrosi

socialuri agenti SevarCieT. male maT spe-

cialur treningebs `partniorebi-

saqarTvelos~ konsultantebi Cautareben.

05.04.05 - "jepras" TanamSromlebi

`socialuri daxmarebis da dasaqmebis saxelm-

wifo saagentos" konsultantebi gavxdiT.

bevri mimarTulebiT gvaqvs samuSao: sakomu-

nikacio kampaniiis implementacia, konsul-

tireba sareklamo tenderis organizebaSi,

sazogadoebasTan urTierTobis departamenti-

sa da `cxeli xazisaTvis~ kadrebis SerCeva,

sainformacio-saprezentacio masalebis

momzadeba, konsultaciebi media-politikis

dagegmvasa da realizaciaSi, RonisZiebaTa

menejmenti. mokled, Zalian bevri saqme gvaqvs.

rac mTavaria martoni ar varT. es Cveni da ei-

si-Ti-piar-is konsultantebis erToblivi

proeqtia. ei-si-Ti piaridan CarTulebi arian

nika javaxiSvili (sakomunikacio strategiis

avtori), giorgi kalatoziSvili da salome

maWaraSvili.

bevri mimarTuleba

socialuri daxmarebis da dasaqmebis saxelmwifo saagento

So

cia

l A

ssis

tan

ce a

nd

Em

plo

ym

en

t S

tate

Ag

en

cy

MA

NY D

IREC

TIO

NS

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. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

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31

01.06.05 - socialuri sistemis reformirebis

mizniT saxelmwifos mier SemuSavebuli

RonisZiebebi sakmaod rTuli proceduruli

da meTodologiuri aspeqtebiT gamoirCeva.

imisaTvis, rom programis principebi da

mniSvneloba gasagebi iyos sazogadoebis dain-

teresebuli nawilisTvis, aucilebelia, rom,

pirvel rigSi, media icnobdes mas.

amitomac SevkribeT likanSi 2 dRian media-

seminarze, erTis mxriv, socialur Temaze

momuSave 22 Jurnalisti, meores mxriv, ki

Sromis, janmrTelobisa da socialuri dacvis

saministrosa da socialuri daxmarebisa da

dasaqmebis saxelmwifo saagentos

xelmZRvanelebi. seminarSi monawilobas

iRebdnen: Sromis, janmrTelobisa da

socialuri dacvis ministri - lado

WipaSvili, ministris moadgile vaxtang

megreliSvili (programis ideuri mama), saa-

gentos direqtori levan feraZe (saagentos

xelmZRvaneli daarsebis dRidan, misi xelSi

moxda saagentos formireba), saagentos direq-

toris moadgile moris wamalaSvili (mTavari

organizatori. adamiani, romelmac yovelTvis

icis ra xdeba saagentos nebismier rgolSi da

mzad aris CaerTos yvelaze rTul monakveTze)

meTodologiis avtori mamuka nadareiSvili

(adamiani, romelsac veravin ekamaTeba. rode-

sac mis mier moyvanil formulebs naxav, isRa

dagrCenia aRiaro, rom meTodologiis

bevri mimarTuleba

Many Directions. .

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32

statistikuri nawili SesaniSnavia da aucile-

blad gaamarTlebs). programis mesveurebidan

mxolod irakli giorgobianma ver SeZlo

wamosvla.adgilebze programis

uzrunvelyofisTvis, (iqneba es sakomunikacio

punqtebis gaxsna, rwmunebulebTan da

gamgeblebTan Sexvedrebi Tu aTasi sxva ram,

zogjer baton levanTan an morisTan erTad,

zogjer ki martom) iraklim erTi wre

saqarTvelos ukve Semouara da axla meore

wrezea wasuli. amjeradac erT-erT regionSi

mouxda wasvla.

02.06.05 - saagentos sazogadoebasTan

urTierTobis departamentis TanamSromlebi

srul mzadyofnaSi arian. leqsosTan erTad

dRis wesrigis saboloo varianti gavacaniT

seminariis monawileebs. megim sainformacio

masala moamzada da mediis mobilizacia moax-

dina, irmam saprezentacio masala moamzada,

paata mxatvrul da teqnikur mxares akont-

rolebs.

05.06.05 (09:00) - Sekrebis adgilia metro

`rusTaveli~. avtobusi nel-nela ivseba. megi

periodulad `sias kiTxulobs~. rogorc iqna

yvelani SevgrovdiT.

05.06.05 (14:30) - CavediT da davbinavdiT.

axla likanis korpusebs Soris vikvlevT gzas

seminaris darbazisken. 30 wuTi gvaqvs iqauro-

bis momzadebisa da `testirebisaTvis~. ise,

dRes `jepras~ meore ivenTic aqvs - TbilisSi

bevri mimarTuleba

Many Directions

33

gaxurebuli peintbolia. egrea - or frontze

vibrZviT!

05.06.05 (19:00) - seminaris orive nawilma

sainteresod Caiara. cota ki gadavRaleT

Jurnalistebi. arauSavs, saRamos eqnebaT

dasvenebis SesaZlebloba.

06.06.05 (10:00) - sasauzmeSi vikribebiT.

zogs uWirs adgoma. gasagebi mizezebis gamo

unda dauCqaron. 11-ze viwyebT seminars da

sasurvelia ar dagviandes, radgan dResve

unda gamovemgzavroT. Zalian bevr kiTxvaze

pasuxi Jurnalistebs ukve aqvT, magram lado

WipaSvilis gamoCena axal diskusiebs iwvevs.

Jurnalistebi guSin miRebuli codnis seri-

ozul demonstrirebas axdenen!

06.06.05 (19:00) - CamovediT TbilisSi. kargi

ramea es gasvliTi seminarebi. marTla wydebi

sxva problemebs da ufro koncentrirebuli

xar konkretul Tematikaze. Cveni

Jurnalistebi ki, ukve SeiZleba iTqvas,

socialuri eqspertebic gaxdnen.

09.06.05 - satendero komisiis sxdoma. dRes

gadawydeba romeli kompania gaimarjvebs

sareklamo tenderSi. orives masalebs

gavecaniT da rekomendaciebic movamzadeT.

komisiis wevrebisa da Cveni azri emTxveva,

tenderSi sareklamo kompania `TV+~-ma

gaimarjva.

bevri mimarTuleba

Many Directions

34

23.07.05 - kampania dagegmilia da ukve

konkretuli RonisZiebebis, sareklamo

masalebis mzadebac daiwyo, magram, vatyobT,

gegmebis Secvla mogviwevs. mTavrobam

gadawyvita, rom 2005 weli monacemTa bazis

formirebas dauTmos da socialuri daxmare-

bis axal sistemaze gadasvla 2006 wlidan

moxdes. rTuli situaciaa: mosaxleobis

garkveul nawils ukve aqvs informacia pro-

gramis Sesaxeb, mediasac ukve detalurad

gavacaniT yvelaferi. am fonze momxdarma

cvlilebam gaurkvevloba da imedgacrueba

rom ar gamoiwvios, aucilebelia droulad

mivawodoT informacia momxdari cvlilebis,

misi gamomwvevi mizezis Sesaxeb. amasTanave

axali sakomunikacio strategia da kampaniis

gegmaa dasamuSavebeli da es yvelaferi umok-

les droSi unda moxdes.

24.08.05 - SevcvaleT mesijebi da mimarTvebi,

sakomunikacio kampaniis gegmac absoluturad

sxvaa. mzad varT cxeli seqtembrisaTvis!

20.09.05 - amoqmedda saagentos "cxeli xazi".

bevri ramea gogoebze damokidebuli, bevri

adamiani darekavs informaciis misaRebad da

Tavisi problemebis gamosaTqmelad, zogic -

saCxubrad. yvelas koreqtulad unda upasuxon

da saWiro informacia miawodon.

26.09.05 - Tbilissa da regionebSi aTasze

meti sakomunikacio punqti funqcionirebs.

dRes TelavSi regionuli ofisis gaxsnaze

bevri mimarTuleba

Many Directions

35

viyaviT. saministodan irakli giorgobiani da

nino qoCoraSvili iyvnen, saagentodan moris

wamalaSvili da sazogadoebasTan

urTierTobis departamentis TanamSromlebi:

megi kikaCeiSvili da paata vardanaSvili. adg-

ilze regionaluri centris xelmZRvanelma

oTar sesikaSvilma gvimaspinZla. ofisis

prezentacias kaxeTis gubernatori da

Telavis gamgebelic daeswrnen. kargi

namuSevaria. iSviaTia Cvens regionebSi aseTi

komfortuli da teqnikurad gamarTuli

ofisi. regionSi programis mimdinareobas

gavecaniT: mosaxleoba informirebulia,

aqtivoba maRali. aRsaniSnavia agreTve, rom

sakomunikacio punqtebs ZiriTadad is pirebi

mimarTaven visac realurad sWirdeba sax-

elmwifosgan daxmareba. msgavsi Sexvedrebi

yvela regionSi unda gaimarTos, imedi maqvs

yvelgan aseTi mdgomareoba dagvxvdeba.

09.10.05 - saagentos gazeTis gamosacemad

vemzadebiT, masalebi momawodes piar departa-

mentidan, TiToeul frazas Cavkirkiteb. rac

daibeWdeba, yvelasaTvis gasageb enaze unda

iyos. amasTan, maqsimalurad unda gamoiricxos

araswori interpretaciis SesaZlebloba.

01.10.05 - daaxloebT 10 dReSi socialuri

agentebi ojaxebSi gadian. amasTan

dakavSirebiT, programis prezentacia unda

gavmarToT. bevri adgili movinaxuleT. Tumca,

Tbilisi ar aris ganebivrebuli aseTi

bevri mimarTuleba

Many Directions

36

adgilebiT. Cveni azriT, saukeTeso adgili

filarmoniis foie iqneba. filarmoniis

administraciasTan mosalaparakeblad nika

ToxaZesTan da naTia odiSariasTan erTad

mivedi. gavacaniT Cveni miznebi, rom 10-Si

prezentacias gvgegmavT. kai xans vsaubrobT

fasze da imaze, Tu rogor unda

gaformdes SeTanxmeba,

rom saxelmwifo

organizaciisTvis

savaldebulo pro-

cedurebic davicvaT

da meore

mxarisTvisac

misaRebi iyos.

aCqareba rom

Segvatyves,

gaukvirdaT, raa

saCqaro, 10 noembramde

yvelaferi moeswrebao.

rom gaiges, 10

oqtomberze iyo saubari,

ucbad gviTxres uari -

iumorinaa da am dReebSi

yvelaferi dajavSnilia,

darbazic da foiec da

araferi gamovao. is-is iyo

sxva variantebze daviwye

fiqri, aRmoCnda, rom Cvens

mier dagegmil dRes koncerti

ar yofila - darbazic da

bevri mimarTuleba

Many Directions

37

foiec Tavisufalia. ase, rom prezentaciis

adgili ar Seicvleba.

07.10.05 - ucnauri ramea RonisZiebis orga-

nizeba. yvelaze rTuli sakiTxi uproblemod

gvardeba, xolo rac advilad mogvarebadi

gvegona, iq aRmoCndeba xolme Seferxeba. yvela

sagamofeno organizacias davukavSirdi da

CvenTvis saWiro stendebi aravis aRmoaCnda.

bolos eka ioselianma gaixsena, rom ji-Ti-si-

Si art-kavkasiis gamofenaa da mgoni 9-Si

ixurebao. gamofenaze

rom mivedi,

namuSevrebis nacvlad

stendebis

daTvaliereba davi-

wye, mgoni zustad

isaa, rac gvWirdeba.

vnaxe gamofenis orga-

nizatori batoni

zura niJaraZe da

avuxseni Cveni mdgo-

mareoba. batoni

zura dagvpirda,

rom 10_Si dilidan

stendebi Cvens

gankargulebaSi

iqneba. maT daSla-

awyobasTan

dakavSirebiT

mcire instruqciac

movismine. Tanac,

bevri mimarTuleba

Many Directions

38

yovelgvari anazRaurebis gareSe. sul bolos

ki gamofenis daTvalierebis SesaZleblobac

ar gavuSvi xelidan.

10.10.05 - 10:00-ze mivedi ji-Ti-si-Si,

mxolod dacva damxvda. ra gvian viwyebT

muSaobas qarTvelebi. male batoni zurac

gamoCnda, Semdeg muSebic, rogorc xdeba

xolme, orsaaTiani dagvianebiT. mokled,

davSaleT stendebi da satvirTo manqanebzec

davtvirTeT. amasobaSi adgils soso, megi,

nika, irma, elene da nino awesrigebdnen.

10.10.05 (16:00) - yvelaferma scenaris

mixedviT Caiara. vizualurad ufro lamazi

sanaxaoba gamovida, vidre velodiT, emociu-

radac sakmaod datvirTuli da, rac mTavaria,

dRes kidev bevrma gaigo programis Sesaxeb da

mas kidev bevri gulSematkivari Seemata.

01.12.05 - `socialuri macnes~ pirvel gadace-

mas vamzadebT saeTerod. masala mzadaa,

montaJs viwyebT. magari programaa es `pre-

mieri~. eg rom ara, ra sawvalebeli iqneboda

yvelaferi. kargia, rom `tv+~-sTan

vTanamSromlobT, am programis mimdinareo-

bisas uamravi faqtoris gaTvaliswineba

gvixdeba, ris gamoc sareklamo masalebis

damzadeba zogjer gacilebiT adre gviwevs,

vidre vgegmavdiT. Tan eqstremalur reJimSi.

Cvens amgvar `siurprizebTan~ Tavis garTmeva

bevr kompanias gauWirdeboda.

bevri mimarTuleba

Many Directions

39

30.12.05 dRes sazogadoebriv sabWos pirveli

sxdoma gaimarTa. sabWo saagentosTan arsebuli

sakonsultacio organoa, romelic dargis

eqspertebs, mediis da sazogadoebis warmomad-

genlebs aerTianebs. sabWos mizania saagentos

mier ganxorcielebuli programebis sazoga-

doebrivi monitoringi, rekomendaciebis

SemuSaveba. programis realizaciaSi CarTuli

organizaciebi da konsultantebi, rogorc ar

unda vcdilobdeT obieqturobis grZnobis

SenarCunebas, mainc subieqturebi varT da

Signidan aRviqvamT mimdinare procesebs. am

dros ki saqmis arsSi Caxeduli, kompeten-

turi, miukerZoebeli adamianebis Sefaseba

bevrs niSnavs. kargad SevarCieT sabWos

Semadgenloba - dabalansebulia! sabWos

wevrebi iseTi enTuziazmiT CaerTvnen

saqmianobaSi, rom axali wlis wina dRes

TiTqmis sruli Semadgenloba Seikriba. sxdoma

saaxalwlo milocvebiT da programis ganxor-

cielebis keTili survilebiT dasrulda.

31.12.05 - radganac proeqtze muSaoba axali

wlis bolo dRemde ar SeCerebula, gaweuli

saqmianobisTvis Tvalis gadavlebis da Seja-

mebis SesaZlebloba mxolod dRes momeca. uam-

ravi Sexvedra (daaxloebiT jepras Sexvedrebis

naxevari), TaTbiri, erTxel dagegmilis meored

da mesamed axlidan keTeba, koreqtireba,

gasaubrebebi, masalis momzadeba. magram

mTavaria, Sedegi aris! kargia imis SegrZneba,

rom saxelmwifoSi raRac mniSvnelovani,

dadebiTi xdeba da amaSi Seni wvlilicaa.

bevri mimarTuleba

Many Directions

jepras konsultantebmamoaxerxes eCvenebinaT part-niorobis warmatebulimagaliTi. maT dagegmes sain-formacio kampania, romlisdaxmarebiTac SevZeliTsaqarTvelos masStabiTsocialurad daucvelimosaxleobis informireba.

ssoocciiaalluurrii ddaaxxmmaarreebbiissaa ddaaddaassaaqqmmeebbiiss ssaaxxeellmmwwiiffoo ssaaaaggeennttoossddiirreeqqttoorrii

levan feraZe

40

04.02.05 - erTi kviraa, yvelaferi mzad

gvaqvs. guSin No Smoking firfitebic miama-

gres. qen qaTSou, gau-s amerikeli

damfuZnebelic Camodis. miuxedavad imisa, rom

kolin pauelis xelmowerili ustari,

ZiriTadad lamazi foCebis gamo, saqarTvelos

fostaSi ukvalod gaqra, keni 12-Si Camodis da

yvela damfuZnebeli pres-konferencias

daeswreba. bajebic Sesabamisad momzadda. 300

stumars mosawvevi daurigda da sareklamo

rgolebic ganvaTavseT.

12.02.05 - zarebi ar wydeba. universitetis

vice-prezidenti swavlis msurvelebma

mosamzadebeli samuSaoebidan, faqtobrivad,

xelidan gamogvtaces. prezidenti maikl

qaugili da vice-prezidenti elene

jamarjaSvili "dilis kurierSi" miiwvies.

"imedi", "mze", "miri" da "kavkasia" rigSi dganan!

tyuili yofila - qarTvelebs swavla ar

uyvarTo!

13.02.05 - gaixsna! damTavrda dRec!

Sampanuris bolo boTli gavxseniT. yvela kmay-

ofilia, stumarica da maspinZelic.

bevri ganmanaTlebeli

GAU - qarTul-amerikuli universiteti

GAU - Georgian-American University

MANY EDUCATORS

41

makratelic droulad mivawodeT, Viva

Academia - marTla magari iyo, ra taSi mowyvi-

ta! saRamos yvela arxze GAU-ze laparakob-

den. gazeTebSic karg gamoxmaurebas veliT.

14.02.05 - vikribebiT "jepraSi" da

Secdomebze gvinda visaubroT. ver vpoulobT

da eiforias vabralebT. GAU-s saTadarigo

baneri gagvaxsenda, romelic kaxas garaJSi

movaTavseT. Secdomebze Cvenc vswavlobT.

mTavaria, es grZnoba ar davkargoT!

1.10.05 - GAU sam wamyvan universitets Soris

dasaxelda, studentebis da magistrantebis

ricxvi dRiTidRe izrdeba, vin Tqva,

saqarTveloSi jiari da piari ar muSobso?!

29.12.05 - GAU axal SenobaSi gadavida.

qarTul-amerikuli univer-siteti, gardaaraCveulebrivi komfor-tuli interierisa da sru-lyofili materialur-teqnikuri bazisa, imiT iqne-ba gamorCeuli, romsamarTlisa da biznesisskolebs msoflioSi cnobiliprofesorebi

uxelmZRvaneleben.

Jurnali "Tbiliselebi"

42

15.02.05 - Conference.ge-ze piar specialiste-

bis gamoxmaurebebs bunebrivad mohyva

garkveuli profesiuli gaerTianebis

Camoyalibebis survili. kamaTi da disku-

sia internetSi anu on-line gavrcelda da

"oflain" SexvedriT dasrulda. swored

maSin gadawyda pirveli piar onlain

klubis Camoyalibeba. gadawyda, rom

klubi erTi Tvis ganmavlobaSi ifunq-

cionirebda da gascemda pasuxs piariT

dainteresebul yvela pirs yvela

kiTxvaze (an TiTqmis yvela kiTxvaze).

klubis organizatorebi Tavidanve

gamoikveTnen: tariel zivzivaZe

(Conference.ge-s mama da saqmiani

adamianebis Sekrebis ubadlo

didostati), berdia nacvliSvili

(piaris guru), xaTuna giorgaZe

(agriteqniqs jgufi - qarTuli

piaris diasaxlisi), ei-siTi piari,

profili, jorjian ivenTsi da

jepra. saqme yvelam

gadavaniwileT da daviwyeT...

15.03.05 - mgoni gamogvivida.

Cven Conference.ge-ze gavzardeT

SemsvlelTa raodenoba da sain-

tereso saqmeebic gavakeTeT.

vfiqrob, Zalian bevr kiTxvas

gaveciT pasuxi da saqarTveloSi piaris

ganviTarebis sxvadasxva mimarTulebebzec

gakeTda daskvnebi.

bevri piar-gakveTilionlain piar klubi

onlain piar klubis Camoyalibeba

TvalsaCino magaliTia imisa, Turogor SeiZleba Seiqmnas piarisprofesionalebis araformaluri

gaerTianeba saerTo interesebisgarSemo. swored saerTo interesebi

gaxda is ZiriTadi faseuloba, ramac

"jepra" gaaerTiana am klubSi sxva

kompaniebTan da individebTan erTad.

vfiqrob, yvela dainteresebulimxaris erToblivi saqmianobisSedegad unda moxdes piaris sferos

wamoweva saqarTveloSi da am kuTxiT,

"jepra" Tavis mniSvnelovan rols

aucileblad iTamaSebs.

tariel zivzivaZe bbiizznneess eeTTiikkiiss aassoocciiaacciiiissggaammggeeoobbiiss TTaavvmmjjddoommaarree

CONFERENCE.GE

43

25.05.05 - es ra

vnaxe! "mariotis"

gaerTianebuli

"bolrumebi" Seivso.

da Seivso piar

specialistebiTa da

piar menejerebiT,

Seivso piariT dain-

teresebuli xalxiT.

piars

saqarTveloSi

sikvdili ar uwe-

ria! radgan amdeni

xalxia dainterese-

buli, e.i.

ganviTardeba

kidec. erTi seri-

ozuli konferen-

cia ar gvawyenda!

movawyobT kidec!

iSviaTad Tu Sexvdebi iseT sakonsulta-

cio kompanias qarTul bazarze, romelic

gamoirCeva TanamSromelTa

kompetenturobiT, uSualobiT, saqmisadmi

profesiuli damokidebulebiT,

operatiulobiTa da mudmivi mzaobiT -

Seitanos sakuTari wvlili im dargis

ganviTarebaSi, romelSic igi moRvaweobs.

jepra swored is mzardi kompaniaa,

romelic ukve ramdenime welia, qarTul

bazarze amkvidrebs piars, rogorc axal

praqtikasa da profesias. amis erT-erTi

naTeli magaliTia kompaniis aqtiuri mon-

awileoba piar onlain klubis

dafuZnebaSi, romelic piar praqtikose-

bisa da profesionalebis pirveli profe-

siuli virtualuri gaerTianebaa.

berdia nacvliSvili

prroeqti harrmonia -

saqarrTvelos dirreqtorri

Online PR Club

MANY PR LESSONS

24

ssttaattissttikkaa 2005

STATISTICS

p r e z e n t a c i a

da

preskonferenciaCCoonnffeerreenncceessP r e s s&&Presentations

8p r e s -

reliziRReelleeaasseessssttaattissttikkaa 2005

STATISTICS

P r e s s

77

46

14.12.04 - sosom damireka da miTxra:

marjaniSvilze `Tibisi bankis~ axali ofisi

vnaxoTo. Turme, Senobis prezentaciis Sesaxeb

proeqti unda movamzadoT. gamixarda ori

mizezis gamo: rogorc iqna, avlabris ofisidan

veraze gadavidodi da Tanac, aRmaSenebelze

isedac gasasvleli viyavi - raRac saqme mqonda.

18.12.04 - Cvens ofisSi (veraze!) maiko

ZirkveliSvili movida. Cveni proeqtis ganxil-

vam sicilsa da mxiarulebaSi Caiara. netav, ase

vimuSaoT yvela klientTan!

03.01.05 - bakurianSi waviRe Cemi nouTbuqi,

romelic axali daformatebuli mqonda. amitom

carcikas Cemi Zmis daxmarebiT MS Office-is

sainstalacio diski gamovagzavnine. mxolod

bolo Rames gamovnaxe dro da prezentaciis

detaluri scenari davwere. kidev erTxel

mivxvdi, rom qarTveli var!

12.01.05 - swored Cvenzea naTqvami, Rame rom

gagaRviZo Seni klientis Sesaxeb yvelaferi

zepirad unda gaxsovdeso. amas yvelaze metad

sainformacio kampaniis mzadebis procesSi

xvdebi. mesijebs Sen ki moifiqreb Tavidan,

magram Semdeg maTi `tyveobis qveS eqcevi~.

rato vyvebi amas? albaT imitom, rom dilas

`Tibisi bankis~ axali saTao ofisis

restavrirebuli Senobis arqiteqtorTan

gacxarebuli kamaTis Semdeg gameRviZa (mesizm-

ra).

bevri detali

Many Details

bevri detali da kreativi

`Tibisi bankis~ axali saTao ofisis gaxsna

Opening Ceremony of TBC Bank New Head-Office

MANY DETAILS

47

28.01.05 - sabolood gadawyda, rom

`Tibisi bankis~ saTao ofi-

sis prezentacias da masTan

dakavSirebul sainformacio

kampanias Cven gavakeTebdiT.

saubedurod, ofisSi ar

aRmoCnda Sampanuri. sam-

agierod vipoveT ramazis

mier "airiS kofisTvis~

motanili koniaki.

04.02.05 - marjaniSvilis 7

nomerSi SevikribeT axali ofi-

sis prezentaciis mamebi: maiko

ZirkveliSvili, irakli

burZgla, nino yambaraSvili

(burZglas meuRle), soso da me.

moviareT mTeli Senoba.

SevixedeT yvela kuTxeSi. amis

mere gadavediT kunWulebze.

sabolood yvela detalze

CamovyalibdiT. rac mTavaria,

gadavwyviteT sasule orkestris

meore sarTulis aivanze dayeneba

(sabolood es ar gamogvivida,

magram xom gadavwyviteT!).

10.02.05 - dilis 10 saaTze

gavuare maikos samsaxurSi manqaniT

da SevTavaze, erTi samuSao dRe erTad

gagvetarebina, romlis ganmavlobaSic

movaswariT 16 sxvadasxva pirovnebasTan

bevri detali

Many Details

48

saqmiani Sexvedra, 4 problemuri sakiTxis

gadaWra da ori uSvelebeli namcxvris

mirTmeva (orive maikom SeWama da mTxova,

aravis uTxrao. mec, ra Tqma unda, Sevusrule

Txovna). saRamos 6 saaTze mivxvdiT, rom

erToblivi muSaoba magari produqtiulia.

14.02.05 - maiko da irakli movidnen Cvens

ofisSi. maikom araJani da cxeli SoTis puri

moitana (dRemde ar

modis xelcarieli).

samzareuloSi ori

kolofi sigaretis

mowevis Semdeg

gadavwyviteT,

rogori sufra unda

yofiliyo

prezentaciaze:

xmeli xili,

felamuSi da sxva.

18.02.05 - rac

ufro

vuaxlovdebiT

prezentaciis

TariRs, saqmec

ufro matulobs.

davaskveni, rom es

kanonzomierebaa,

magram ver movi-

fiqre, ra saxeli

damerqmia am

bevri detali

Many Details

2005 wlis TebervalSi "Tibisibankma" axali saTao ofisisprezentaciis organizebaswored "jepras" miando. imetapze es proeqti CvenTviswlis erT-erTi yvelaze mTavarisaimijo proeqti iyo. prezenta-cias 600 stumari, maT Sorismsoflios 10-mde qveynidanCamosuli Cveni partniorebieswrebodnen. maRalorganizebulobasTan,gemovnebasa da kreatulobasTanerTad, "jepram" rTul da kri-tikul situaciebSi muSaobisunaric gamoavlina, ramacsabolood prezentaciisbrwyinvaled CatarebasmniSvnelovnad Seuwyo xeli.

Tibis bankis sazogadoebasTan

urTierTobebisa da imijis formirebis

samsaxuris xelmZRvaneli

maiko ZirkveliSvili

S ee nno b a

49

kanonisaTvis (niutonis da lavuazies saxelebi

momwons, magram viRacam ukve gamoiyena). dilas

saxlidan rom gamovdivar, aRar vici rodis

mivbrundebi.

22.02.05 - rogorc iqna, movipoveT 400 (ara

TanmimdevrobiT) danomrili Jetoni tansacm-

lis sakidebisaTvis. im dros Cemze bednieri

aravin megona. ramazis koniakic darCenila

cota.

25.02.05 - mTeli dRe axal ofisSi varT.

vkidebT naxatebs. daTos vexmarebiT baneris

gaWimvaSi. mokled gaqafulebi davrbivarT

aqeT-iqiT. yvelaferi mogvarebulia. yvelaferi

movaswariT. mamuka xazaraZes ki tansacmlis

sakidebi ar moewona. daviRupeT? ara!

daRupvisagan daTom gvixsna: sakidi araa jer

damTavrebulio. daamTavra da yvelas moewona.

26.02.05 (02:03) - rogorc iqna, vipoveT

skamebi. CamovsxediT da gavwereT dRis

detaluri gegma. sofo SublaZis mier `makdo-

naldsidan~ gadmotanilma yavam sulze

mogviswro. sosom gadaanawila pasuxismge-

blobebi. erTi suli gvaqvs yvelas - rodis

gaTendeba 27 Tebervali.

26.02.05 (08:14) - 4 saaTi meZina. ase rom,

gamoZinebuli mivedi marjaniSvilze. mivxvdi,

rom Zalian adre momivida misvla. daviwye

sarTulebze siaruli da yvelafris Semowmeba.

didi ekrani da audio aparatura adgilze

iyo.

bevri detali

Many DetailsTTee mmuurri

ttoorrttii

50

26.02.05 (12:11) - Teatraluris

student biWebs CavacviT kinos-

tudiis garderobSi naSovni fos-

talionis formebi da gavuSviT

quCaSi `Tibisi bankis~ angariSis

dasarigeblad.

26.02.05 (14:58) - sasule

orkestri ganlagda Tavis adgilas.

me sosos xelis daqnevas velodebi,

rom davuqnio xeli baton

polkovniks (ase veZaxdiT

orkestris xelmZRvanels), rom man

dauqnios xeli musikosebs, rom maT

daiwyon saqarTvelos himnis

Sesruleba.

26.02.05 (15:22) - Sevcvale

`jepras~ TanamSromeli xelmowere-

bis furcelTan da daviWire sapa-

tio markerebi. ukve vici, rom yve-

laferi kargad midis da dasas-

ruls uaxlovdeba. isic vici, rom

verafers SevWam. saRamos isedac

magrad unda movulxinoT.

26.02.05 (18:44) - bolo stumarma

datova bankis Senoba. rogorc

iqna, daviRale. Tikom manqaniT

gamomiara. axla mTavaria, rom

`metexidan~ naqiravebi tribunis

dabruneba ar damaviwydes.

bevri detali

Many Details mm a i ko

51

27.02.05 - piar specialisti Tavisi Sromis

Sedegs yvelaze kargad taqsistebTan saubris

Semdeg xvdeba. uzomod bednieri viyavi, rode-

sac mZRols vuTxari: marjaniSvilze Zveli

univermaRis SenobasTan mimiyvane-Tqo,

Semiswora `Tibisi bankTano~. piarma imuSava!

01.03.05 - gazafxuli Cvens

quCazec movida! SevikribeT,

gavaanalizeT da SevajameT: maias-

gan da burZglasgan bevri ram

gviswavlia! maiko ZirkveliSvili

kidev erTxel vaRiareT

saqarTvelos saukeTeso

piar qalbatonad!

bevri detali

Many Details

"uamravi stumari, cno-bili saxeebi, wiTelilentebi, cocxaliorkestri, klasikurimelodiebi, nacionalurihimni, saxelmwifodroSebi da ra Tqma unda,didi sazeimo torti... -aseTi iyo SabaTiTbilisSi, marjaniSvilisquCaze, "Tibisi bankis"axali saTao ofisis gaxs-naze."

24 saaTi

mm a i kok a x a

52

05.02.05 - saqarTvelos savaWro-samrewvelo

palatis mier organizebuli mcire da sa-

Sualo biznes kompaniebis dajildoebis cere-

monialamde, jer Jiuris Sekreba gaimarTa.

logikuria! Jiuris wevrebs gadavxede Tu ara,

mivxvdi, rom Sedegi goWebis, doqebis da

niorwyalSi Cadebuli qaTmis raodenobiT ar

ganisazRvreboda. viamaye, rom am Jiuris wevri

viyavi da diskusiaSi Cavebi. manamde sami dRe

valagebdi da vamowmebdi, kidev erTxel

valagebdi da kidev erTxel vamowmebdi yvela

cifrs, romelic savaWro-samrewvelo palatam

mogvawoda. diskusia mwvave da saqmiani gamovi-

da, Jiuri kmayofili darCa Tavisive

gadawyvetilebiT. kmayofili var mec da obieq-

turi JiuriT moxibluli. (ra cota yofnis

adamians bednierebisTvis!)

17.02.05 - qarTuli pur-Rvino (vaRiareb, rom

elguja marRias gavleniT davwere ese. ise ki,

pur-marilis daweras vapirebdi), qarTuli

simRera, qarTuli kompaniebi, gamarjvebulTa

bednieri saxeebi, obieqturi Jiurisa da

saqarTvelos sadRegrZeloebi. dagvifasda!

mTavaria, daufasdaT biznesmenebs, marTlac,

Tavganwiruli brZola. Cvenc xom xalxi varT

da dasvenebac ar gvawyenda.

bevri qarTuli kompaniajepras direqtori mcire da saSualo biznes kompaniebis

dajildoebis Jiuris wevri gaxda

Director of GePRA is selected as a Jury member

for the Small and Medium Business Award

MANY GEORGIAN COMPANIES

53

01.02.05 - eTo mamulaSvilma "tvini SemiWama"

- 20-mde Jurnalists saqarTveloSi fulis

gaTeTrebis winaaRmdeg mimdinare procesebi

gvainteresebs gulis gulSio. mivmarTe megob-

rebs - finansuri monitoringis samsaxuris

xelmZRvanelobas. Tanxebi gamoiZebna da

"Toric" viqiraveT erTi dRiT.

21.02.05 - davibeni! eTos informacia ara-

swori aRmoCnda: 20-is nacvlad 40-mde

Jurnalistma gamoTqva daswrebis survili.

mgoni, "Tori" ar gvyofnis da Tu ase

gagrZelda "metexis" samive darbazis

gaerTianeba mogviwevs.

05.03.05 - gavmarTeT proeqtori da ekrani,

nouTbuqi SevaerTeT, lazeris maCvenebeli

movimarjveT! aravis axsovs, rom stalinis

gardacvalebis dRea. sawyenia! ra Taoba

modis?! seminaris I da II nawilSi - Jur-

nalistebi gafacicebiT adevnebdnen Tvals

fulis gaTeTrebis sqemebs, ecnobodnen

sakanonmdeblo da Teoriul masalebs, bolos

ki mravlismetyveli kiTxvebi dasves. nika ge-

guCaZis, finansuri monitoringis samsaxuris

ufrosis mimarT, Jurnalistebs erTi Txovna

hqondaT - rogor gaeTeTrebinaT fuli ise,

rom vercerT saxelmwifos eWvi ver aeRo maT-

ze. Jurnalistebis uecari metamorfoza

sisxlis samarTlis kodeqsis Sesabamisi mux-

lebis moSveliebiT iqna mogeriebuli. kidev

erT cdunebas gavuZeliT! 45 Jurnalisti

kmayofili darCa.

2005 wlis dasawyisSi finansuri

monitoringis samsaxurma

JurnalistebTan saintereso

Sexvedra moawyo. fulis

gaTeTerebis Tema masmediisTvis

metad aqtualuri da saintere-

so aRmoCnda. Tumca, minda

aRvniSno, rom es Sexvedra aseTi

masStaburi da mniSvnelovani

ver gamovidoda, rom ara soso

galumaSvilisa da kompania

"jepras" mowadineba. "jepram"

TanamSromlobis saukeTeso

magaliTi gviCvena - Cven am

TanamSromlobiT kmayofilebi

varT!

finansuri monitoringis samsaxuris

ufrosis moadgile

nino toronjaZe

bevri Jurnalisti

finansuri monitoringis samsaxuris media-seminari

Media-Seminar by the Financial Monitoring Service

MANY JOURNALISTS

nn i k a

nn i nnonni nno

xx-yy-zz-bb- jj - tt - ff -ww

54

28.03.05 - dRes gmirTa moedanze lamazi

diriJabli avuSviT da mTeli qalaqi

transparantebiT avaWreleT - samoqalaqo

interesebis dacvis programis farglebSi yve-

laze grandiozuli proeqtisTvis vemzadebiT!

01.04.05 - ukve mzadaa `eqspo~: 50 specialuri

oTaxi, 4 darbazi, erTi scena, 3 droSa,

mravali kompiuteri, bevri proeqtori, media-

centri da mikrofonebi. gafrTxilebulia

yvela - ani toklikiSvilma saqarTvelos yvela

registrirebul enjeosTan ikontaqta.

gaZleba ar unda?! sareklamo kampania

televiziiTac mimdinareobs.

02.04.05 - gaixsna! pavilionSi 6 oTaxis

damateba mainc dagvWirda - aseTi ram xdeba

xolme, miT umetes, saqarTveloSi - bolo

momentSic gamoTqves monawileobis survili.

gaeros asociaciis direqtori, ramaz afciau-

ri gamosvlisTvis emzadeba da ori dRis

ganmavlobaSi televarskvlavic xdeba. deni

robertsonis (USAID-is direqtoris)

Sefasebas aRtacebaSi mohyavs samoqalaqo

sazogadoeba. Zveli enjeoSniki, axla

Tbilisis meri - zurab WiaberaSvili gancv-

ifrebuli aTvalierebs pavilionebs. ver war-

movidgendio, - mgoni, wamoscda.

03.04.05 - xalxis nakadi ar wydeba: mTavroba,

media, parlamenti, mosamarTleebi da ubralo

xalxi. viRacam daiTvala - 5000-io. mravlism-

naxveli eqspoelebic ki gaocebulebi arian

sazogadoebis aseTi interesiT. presas saqme

bevri enjeo

sazogadoebrivi organizaciebis I gamofena-forumi

First Fair of Civil Society Organizations

MANY NGOs

55

bevri enjeo

Many NGOs

dirriJa bli

56

ar eleva. erTad amden respondents

Tavs namdvilad ver mouyri. media-

centri gamalebuli muSaobs - kar-

triji ukve orjer gamovcvaleT.

03.04.05 - saRamosken yvelani I

sarTulze CavediT. gvanca, indira,

qeTi, sofo, kaxa, maiko da me

mSvidobianad vtovebT me-2 sarTulis

pavilions. saxeldaxelod momzadebul

scenaze samoqalaqo seqtoris

ganviTarebaSi Setanili wvlilisaTvis

3 pirovneba unda daajildovon. jiuris

wevrebma ukve ician saxelebi, sazoga-

doebam ara. zurab Jvania, gia nodia da

daviT usufaSvili - asaxeleben! pirve-

lad saqarTveloSi erTsulovnebaa

Jiuris gadawyvetilebasTan

dakavSirebiT. zurab Jvanias sigels misi

meuRle iRebs - cremlnarevi siamayiT!

wuTieri siCume - gamocxadebis gareSe. Semdeg

iluriZis bendi da enjeo xmauri. yvela

kmayofilia. ramaz afciauri da sofo SublaZe

Tanxebis moZiebas iwyeben Semdegi wlis

RonisZiebisaTvis. Cven ki magari

RvinisZiebisaTvis vemzadebiT.

bevri enjeo

es proeqti ver iqneboda

aseTi warmatebuli da

aseTi saxalxo, rom ara

Cveni aqtiuri

TanamSromloba

jeprasTan.

gvanca asaTiani

Save the Children-iis

sazoggaddoeebasTan urTieerTobeebisa

dda informaciis wamyyvvani

speeciallisti

Many NGOs

57

bevri enjeo

Many NGOs

"USAID-is misiis direqtori

batoni deni robertsoni didad

moixibla am gamofeniT. 2

aprils, forumis gaxsnisas

warmoTqmul sityvaSi, batonma

robertsonma Tqva: "me

aRfrTovanebuli var Tqveni

muSaobiT.. Tqven xarT magaliTi

mTeli msofliosaTvis, Tqven

qveyanaSi Zalian bevrma jer

kidev ar icis ramdeni sasikeTo

saqmis gakeTeba SegiZliaT. ase

gaagrZeleT".

saqarTveloSi amerikis

saelCos veb-gverdi

9r a d i o

siuJeti

ssttaattissttikkaa 2005

STATISTICS

5IItteemmssr a d i o

ssttaattissttikkaa 2005

STATISTICS

11

t e l e

siuJeti 6IItteemmsst v

60

01.04.05 - uZravi qonebis bazarze pirveli

obligaciebi gamodis. `arsis~ da

`saqarTvelos bankis~ erToblivi proeqtia.

daaxloebiT erTi kviraa Cvens

gankargulebaSi. dro problemaa araa! magram

rodesac RonisZiebis organizebaze daviwyeT

fiqri, aRmovaCineT, rom ukve imdeni rame

gvaqvs gakeTebuli, aRar viciT, ra vqnaT

iseTi, rom ar gavmeordeT. breinstormingi

movawyveT; "jepradan" me, soso da sofo

viyaviT, `arsidan~ - nana, Tiko da Tornike.

rogorc yovelTvis, originaluri raRaceebi

movifiqreT. nanam `daglija~ - mosawvevebis

gakeTeba qisebis saxiT SemogvTavaza,

romelSic xurdasac CavyridiT. erT

TeTrianebis Zebnam erovnul bankSi migviyvana

da qisebic Seivso. mosawvevis teqsti Zvel

sabWoTa (ufro nep-is) droindeli obligaciis

msgavs furcelze davbeWdeT. stumrebma magra

ixalises!

06.04.05 - gavimeoreb, iseTi mosawvevebi

davarigeT, rom ara mgonia, vinmem Tavi

Seikavos mosvlisgan.

08.04.2005 - `arsis galerea~ prezentaciis

dawyebamde gaivso. mgoni marTla yvela

bevri (800 000$-is) obligacia

arsis da saqarTvelos bankis erToblivi proeqtis prezentacia

Presntation of the joint project by Arci and Bank of Georgia

MANY (800 000$) BONDS

61

mowveuli movida. SemosvlisTanave yvelas

qisebisken gaurbis Tvali, kargi suveniri

gamovida. Jurnalistebs, rogorc yovelTvis

prezentaciamde undaT yvelafris garkveva da

Tornike abulaZes da lado gurgeniZes alyaSi

aqceven.

mTavari momentic dadga - SeTanxmeba ofi-

cialurad gaformebulia. ofi-

cialurma nawilmac

mSvenivrad Caiara da

araoficialurmac.

xalxi ar iSleba, biz-

nesmenebic ki ar

Cqaroben - fuliT savse

qisa Tavis saqmes akeTebs!

"qronika" -"korporatiuli

obligaciebis emisia

uZravi qonebis sferoSi, es

iqneba "TeTri biznesis"

civiluri damokidebulebis,

misi aRmSeneblobis

sawindari".prezentaciis mosamzade-

blad 4 dRe gvqonda. cait-

notis miuxedavad,

prezentaciam warmatebiT

Caiara. "jepras"

daxmarebiT SevZeliT

mniSvnelovani proeqtis

ganxorcieleba, rasac

didi gamoxmaureba mohyva

rogorc sazogadoebis,

aseve mas-mediis mxridan.

aarrssiiss ssaazzooggaaddooeebbaassTTaann

uurrTTiieerrTToobbiiss mmeenneejjeerrii

Tiko ratiani

62

08.04.05 - saxeldaxelo Sexvedraze vaJa

beriaSvilma agvixsna, rom `Tibisi banki~

apirebda revoluciuri siaxleebis Semotanas

bazarze da amis sakomunikacio kampaniis

ganxorcieleba iyo saWiro.

09.04.05 - kvira dRe iyo. ofisSi sofo

SublaZe, soso da me SevikribeT. kampaniis

mTavari idea maSinve daibada - yovelkvireuli

siaxleebi momxmareblisaTvis. sofom saxeli

moifiqra: `10 nabiji momxmareblisaken~. aTi

gadakeTda cxrad, xolo kampaniis Semadgeneli

aqtivobebis mofiqreba ukve restoran

`nikalaSi~ moxda, im sezonze axali

kartofilis pirvelad gasinjvis dros. Rame

saxlSi proeqtis "drafti" gavakeTe, romelic

bankma meore dRes moiwona (mTlad ase ar iyo

eg saqme, magram mowoneba marTlac didi iyo!)

14.04.05 - bankis ofisSi gaimarTa `Tibisi

bankisa~ da `centr-pointi jgufis~

erToblivi proeqtis prezentacia, romelmac

didi interesi gamoiwvia mediaSi. aqve daiwyo

9 nabijis wardgenac. `Tibisim~ da `centr

bevri nabiji (momxmareblisken)

`Tibisi bankis~ brend-sakomunikacio kampania`9 nabiji momxmareblisaken~

Brand Communication Campaign of the TBC Bank

Nine Steps towards Customers

MANY STEPS (TOWARDS CUSTOMERS)

63

pointma~ momxmarebels marTlac

revoluciuri servisi - 20 wliani

ipoTekuri sesxi SesTavaza. magrad

daviwyeT sakomunikacio kampania!

25.04.05 - popikam (giorgi popiaSvili)

moifiqra kampaniis logo, romelmac

usityvo mowoneba daimsaxura.

05.05.05 - `Tibisi bankma~ gaaforma

sagarantio memorandumi germaniis

ganviTarebis bankTan (KFW). kidev erTi

nabiji da kidev erTi pliusi bankis,

rogorc stabiluri finansuri organi-

zaciis imijs. Cveni kampaniis miznebs

mivyvebiT kvaldakval.

13.05.05 - `Tibisi banki~ saqarTvelos

rekonstruqciisa da ganviTarebis kompani-

is pirveli qarTveli investori xdeba.

bankis ofisSi msoflioSi cnobilma

amerikelma arqiteqtorma moSe safdim

sakuTari proeqtebis prezentacia moaxdina da

isaubra `Tbilisi sitis~ proeqtis perspeq-

tivebze.

18.05.05 - kvlav bankis ofisSi moxda `Tibisi

bankis~, `Tibisi tv~-s, kompania `magi stilisa~

da `rusTavi 2~-is erToblivi proeqtis

prezentacia saSualo biznesisaTvis. amis

Semdeg satelevizio reklamis damzadeba da

ganTavseba mcire da saSualo

kompaniebisaTvisac xelmisawvdomi gaxdeba.

"Tibisi banki"

Tavis konkurent

bankebs aiZulebs

siaxleebis dan-

ergvaze ifiqron.

axali versia

64

13.06.05 - gaimarTa `Tibisi bankisa~ da

evropis rekonstruqciisa da

ganviTarebis bankis (EBRD)

Tanadafinansebis programis prezenta-

cia. Cvens mier sawyis etapze

SemuSavebuli gzavnilebi kidev erTxel

pouloben samizne jgufebs.

20.06.05 - mTeli saRamo davdiodiT

Wukis manqaniT da seresTan da

TengosTan erTad veZebdiT transparan-

tebis ganTavsebis adgilebs. erTmaneTis

miyolebiT 5 transparantis dakidebis

idea me mekuTvnoda. amitom, Cumad

viyavi, Tu romelime adgili ar esadage-

boda Cems survilebs. xuTsaaTiani tan-

jvis Semdeg, sabolood mainc SevarCieT

adgilebi.

06.07.05 - moxda `Tibisi bankis~ kampani-

is `9 nabiji momxmareblisaken~ daxurva. me-8

da me-9 nabijebi gulisxmobda `VIP Banking~-isa

da `avtomaturi komunaluri gadasaxadebis~

servisebis danergvas. idea mec momewona da

dRes Cems komunalur gadasaxadebs "Tibisi

banki" `ixdis~.

08.07.05 - saboloo angariSis mzadebis dros

mivxvdi, Tu ras niSnavs kargad dagegmili

komunikaciuri procesi. sami Tvis

ganmavlobaSi 76 sagazeTo statia, 34 radio

da 29 satelevizio siuJeti. ai, aseTi

fablisiTi mesmis!

bevri nabiji

Many Steps

2005 wlis gazafxulze "Tibisi bankma"

ramdenime mniSvnelovani siaxle

SesTavaza momxmareblebs - dawyebuli 20

wliani ipoTekuri sesxebidan da banko-

matebis raodenobis gaormagebiT

damTavrebuli. saWiro gaxda am siaxlee-

bis miznobriv momxmareblamde efeq-

turi mitana sareklamo kampaniiTa da

piar aqciebiT. am saqmisaTvis bankma

Tavisi gamocdili partniori - kompania

"jepra" - daiqirava, romelmac kargad

gaarTva Tavi dakisrebul amocanas da

Seqmna piar kampania saxelad "cxra nabi-

ji momxmareblisaken". ideac da misi

ganxorcielebis organizebac kompania

"jepras" ekuTvnis. bankma "jepras"

daxmarebiT miaRwia mizans - miznobriv

auditoriamde efeqturad miitana

informacia.

TTiibbiissii bbaannkkiiss mmaarrkkeettiinnggiiss

ssaammssaaxxuurriiss xxeellmmZZRRvvaanneellii

vaJa beriaSvili

v aJa

65

19.04.05 - vemzadebiT saxeldaxelod Seqmnili

koalicia "optimumis" farglebSi. kompleqsuri

momsaxurebisTvis aseTi koaliciebi namdvilad

amarTlebs. proeqtis Sesasruleblad ed bren-

di, TV+, ACT Research da "jepra" gaverTiandiT.

gvjera, Cveni momgebi aravinaa!

21.04.05 - Cveni prognozi gamarTlda.

tenderSi gavimarjveT! axla TiToeuli Cvengani

Tavis saqmes gaagrZelebs. koaliciis koordina-

tori "jepraa" da proeqtis menejmentsac Cven

ganvaxorcielebT.

12.05.05 - "kanargos" axali produqtebis

promouSenisaTvis buSis Camosvla garkveul

problemad iqca. lali simonia em-si-ji-dan 5O

ppm-iani xarisxiani sawvavis 300 aTasi

lifletis darigebas xelmZRvanelobs Tavis

gogonebTan erTad. yvela SuqniSanze Sevxvdi

"kanargos" logoian lamazmanebs.

profilaqtikebSi maTi stumroba ki mazuT-

zeTian garemosac ki sxva elfers sZenda.

06.08.05 - kvleva dasrulda da ed brendi da

"jepra" agrZeleben saqmianobas. andros didi

xania vicnobT, magram kidev erTxel

davrwmundiT, rom magari profia. Sexvedrebzec

mis ofisSi varT, amitom koka-kolebSic is

"iweweba". SemdegSi mec viyidi rames - ukve

magrad mrcxvenia!

2.09.05 - klientma moiwona Cveni namuSevari. me

piar-samoTxeSi movxvdi, andro _ brend-

samoTxeSi, orive erTad ki "dedlainSi"

CavetieT. reportic gavCarxeT da prezentaci-

ac. vake-saburTalos gzaze "kanargos"

avtogasamarT sadgurze saintereso cvlilebe-

bi dafiqsirda. siaxleebi gagrZeldeba.

bevri cvlilebakanargo

pirovnuli da profesiulikriteriumebis mixedviTSemiZlia vTqva, rom "jepra"erT-erTi yvelaze maRal-kvalificiuri kompaniaa,visTanac ki odesme mqoniaurTierToba. darwmunebu-li var, rom codna,SesaZleblobebi dasaqmisadmi Tavdadeba fas-daudebel samsaxurs uwevsorganizacias.

kanargos markettiingiismenejerii

gia barkalaia

Canargo

MANY

CHANGES

66

14.04.05 - saqarTveloSi bavSvis ganaTlebaze

zrunvas mSoblebi akvnidan iwyeben. qarTul-

amerikuli universitetis gaxsnasTan

dakavSirebuli aJiotaJi amis naTeli dadas-

tureba iyo. xarisxiani ganaTleba TavisiT ar

modis. erTi, Tundac, saukeTeso univer-

sitetis gaxsnas arc gazafxuli mohyavs da arc

did gavlenas axdens qveynis saganmanaTleblo

sistemaze. saWiroa maRali donis, ukve apro-

birebuli standartebis Semotana, romelic

rogorc politikis ganmaxorcielebel struq-

turebs, aseve licenzirebul saswavlo dawe-

sebulebebs swor orientirebs naTlad

uCvenebs. boloniis procesisadmi mierTeba am

orientirebis swori veqtoria.

19.05.05 - saqarTvelo miuerTda boloniis

process.

24.05.05 - am faqtTan dakavSirebiT, samo-

qalaqo sazogadoebis institutma boloniis

procesis standartebis Sesaxeb gamocemuli

wignis prezentacia moawyo. "jepra" mediasTan

urTierTobas uZRveboda.

08.10.05 - media-kampania sagazeTo statiebsa

da reitingul telekompaniebSi sareklamo

rgolebis ganTavsebas moicavda.

bevri procesi

saqarTvelo boloniis process SeuerTda

jepram TanamSromlobis

saukeTeso magaliTigviCvena. maisSi samoqalaqo

sazogadoebis institutma

boloniis procesis stan-

dartebis Sesaxeb gamo-

cemuli wignis prezentacia

moawyo. sazogadoebamde am

siaxlis mitana da Semdeg

misi mniSvnelobis popular-

izacia jepram iTava.

samoqalaqo sazoggaddoeebis instituuti

lali baqraZe

Georgia Joined Bologna Process

MANY PROCESSES

67

30.01.05 - `arsTan~ erTad axal proeqtze

viwyebT muSaobas. proeqtis saxelze da mis gan-

zogadoebul mniSvnelobaze bevri vifiqreT.

sabolood SevTanxmdiT, rom yvelaze kargad

proeqtis arss gamoxatavda slogani - Tbilisi,

romelic davkargeT! proeqti daiwyo

arqiteqtorTa jgufis ideiT - moxdes

Tbilisis istoriuli centris aRdgena. proe-

qtis I etapi miznad isaxavs Tbilisis istori-

uli ubnebis gamaerTianebeli ori qarvaslisa

da maTi SemaerTebeli xidis aRdgenas. Semdeg

etapze, Tbilisis ganviTarebis tradiciuli

da istoriuli realobebis gaTvaliswinebiT,

unda moxdes am ubanSi mZlavri kulturuli da

turistuli centris Camoyalibeba, istori-

uli centris umniSvnelovanesi arqiteqtu-

ruli qsovilis dazianebis gareSe.

(unda gamovtyde: bolo frazis ase saintere-

sod da mecnierulad CamoyalibebaSi arsis

xelmZRvaneli gia abulaZe damexmara. misi xedva

da ideebi bevri mniSvnelovani wamowyebis

stimuli gaxda Cveni kompaniisaTvis).

es ubani yovelTvis iyo qalaqis istoriuli

centri da saukuneebis ganmavlobaSi asruleb-

da ori sanapiros organulad gamaerTianebeli

rgolis funqcias. gansakuTrebulad

movixibleT e.w. `viris xidis~ - safexmavlo

xidis aRdgenis ideiT. es xidi metexTan axlos

mdebareobda, iqve iyo avlabris xidic da

qarvaslebis ubanic.

bevri cekva

bevri Sexvedra

Tbilisi, romelic davkargeT!

Tbilisi that We Lost

MANY MEETINGS

68

21.02.05 - mas Semdeg, rac

Segrovda Zveli Tbilisis

amsaxveli unikaluri foto-

masala da Seiqmna proeqtis

koncefcia, dRis wesrigSi

dadga am proeqtis

sazogadoebisTvis wardgenis

sakiTxi. swored am etapze

CaverTeT proeqtSi. qalaqis

istoriuli nawilis mdgomare-

oba Zalzed mniSvnelovani

sakiTxia Cveni

sazogadoebisTvis. aucilebe-

lia, rom am proeqtis Taobaze

maT obieqturi da amomwuravi

informacia mivawodoT.

proeqtis farTo

sazogadoebisTvis wardge-

namde davgegmeT Sexvedrebis

seria im samizne jgufebis

warmomadgenlebTan, visi

Sexeduleba da ukukavSiric

gansakuTrebiT mniSvnelovani

iqneboda proeqtis

mimdinareobisaTvis.

15.05.05 - movamzadeT sain-

formacio masala. gaimarTa

gamofena `arsis galereaSi~,

iqve Sedga dagegmili

es proeqti mtkvris orive sanapiroze

ori qarvaslis da maT Soris e.w. "viris

xidis" aRdgenas isaxavda miznad. kompa-

nia "arsis" generaluri direqtoris

gia abulaZis gancxadebiT, am proeqtis

ganxorcielebaze saubari 2003 wlis

maisSi daiwyo, roca sakrebulos

Tavmjdomare mixeil saakaSvili iyo.

ganxorcielebis SemTxvevaSi, mola-

parakebis Tanaxmad, proeqti saxelm-

wifos arcerTi TeTri ar ujdeba. -

mTels xarjebs investorebi aiReben

sakuTar Tavze! zurab WiaberaSvilis

gancxadebiT, es iqneba saintereso da

masStaburi proeqti.

24 saaTi

69

Sexvedrebis seria

arqiteqtorebTan, urbanistebTan,

xelovnebaTmcodneebTan, kul-

turis saministros, qalaqis meri-

isa da sakrebulos warmomadgen-

lebTan, parlamentarebTan, Jurna-

listebTan, mwerlebTan. moxda

proeqtis prezentacia biznesmenTa

federaciaSi. rogorc velodiT,

maTi umravlesobisTvis es namdvi-

li aRmoCena iyo. sakmaod sain-

tereso ukukavSiric miviReT. pro-

eqts bevri gulSematkivari

gauCnda, dainteresdnen biznes-

menebi da rac mTavaria, proeqti

saprezidento programis statuss

iRebs.

25.05.05 - `Tbilisis istoriuli

centris aRdgenis da ganviTarebis

saprezidento programis~

prezentaciaa. metexis xidze uam-

ravi xalxi Seikriba. yvela didi

interesiT aTvalierebda eqspozi-

cias, maT Soris Cvenc da `arse-

lebic~, miuxedavad imisa, rom ukve

bevjer gvaqvs nanaxi. RonisZiebis

mTavari movlena, ra Tqma unda,

prezidentis gamosvla iyo. Canda

rom namdvilad esmis proeqtis

mniSvneloba. ai, am wvimas ver

movuxerxeT veraferi. danarCenma

yvelaferma kargad Caiara!

proeqt ,,viris xidis" saxiT kompania

,,arsma" daiwyo mniSvnelovani da

grZelvadiani proeqtis ganxorciele-

ba. imedi gvaqvs, davubrunebT Tbiliss

istoriul xibls da amavdroulad,

gavxdiT mas Tanamedrove qalaqad.

sakonsultacio jgufma ,,jepram"

dagegma proeqtis sakomunikacio kam-

pania, organizeba gaukeTa Sexvedrebs

calkeul profesiul jgufebTan da

Caatara media-kampania. yvela

Catarebuli RonisZieba warmatebuli

aRmoCnda. proeqtma didi interesi

gamoiwvia sazogadoebaSi.

Tiko ratiani arsis sazoggadoeebbasTan

urTieerTobbis meeneejjeeri

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

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. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . .

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. . . . . . . . . . . . . . . . .

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

70

16.01.05 - "socialuri proeqtebis birJa"

"jeprasTvis" pirveli internet-proeqtia.

Cafiqrebulia virtualuri savaWro moednis

gakeTeba, romelic xels Seuwyobs biznesisa da

enjeo seqtorebs Soris informaciis gacvlas

socialuri proeqtebis ganxorcielebis

saqmeSi. orive seqtori aqtiurobs.

29.01.05 - socialuri pasuxismgeblobis kon-

ferenciaze orive seqtorma gamoTqva

internetsaitTan da jeprasTan Tanam-

Sromlobis survili. kargi dasawyisi iyo!

21.05.05 - samoqalaqo seqtoris, donorebis,

biznes seqtorisa da xelisuflebis warmomad-

genlebi "socialuri proeqtebis birJis"

prezentacias eswrebodnen. opoziciamac

dagviTmo yuradReba - gia maisaSvilisTvis es

Tema cnobili da saintereso yofila. BP,

rogorc yovelTvis, Seudarebeli iyo -

aTeulobiT milioni rom gaqvs daxarjuli

sazogadoebrivi investirebis programebSi,

rTulia, vinme Segejibros. dadebiTi

Sefasebebi miviRe CemTvis Zalian avtoriteti

pirovnebebisagan: qeTi baqraZem da daviT

losaberiZem, maka jaxuam da zviad devdarian-

ma proeqtis idea moiwones!

bevri pasuxismgebloba da bevri

qvelmoqmedeba

socialuri proeqtebis birJis prezentacia

Presentation of Social Projects Exchange

MUCH RESPONSIBILITY AND MUCH CHARITY

TanamSromlobaze roca vsaubrobT, ratomRac

dgeba erTjeradi aqciebis sakiTxi. upirvelesad,

saubari unda iyos im garemos gaumjobesebaze,

romelSic Cven varsebobT. cxadia isic, rom ar

aris Camoyalibebuli uSualod TanamSromlobis

formebi. swored amitom, misasalmebelia is

garemoeba, rom biznesi gamoyofs specialur sam-

saxurebs, romlebic moaxdenen sazogadoebriv

seqtorTan koordinirebas.

kkaavvkkaassiiuurrii iinnssttiittuuttii

daviT losaberiZe

kompania rom warmatebuli iyos, man garkveuli

wvlili unda Seitanos sazogadoebis

ganviTarebaSi. am mxriv, Cveni kompania aqtiuria -

socialur proeqtebs mTeli saqarTvelos

masStabiT vaxorcielebT.

BP-iiss ssaazzooggaaddooeebbaassTTaann uurrTTiieerrTToobbiiss

ssaammssaaxxuurriiss uuffrroossii

rusudan meZmariaSvili

idea da proeqti drouli da marTlac mniSvnelovania.

socialuri pasuxismgebloba da solidaroba biznesis war-

moebis Tanamedrove formaa. proeqtis ganviTareba da efeq-

turoba damokidebulia biznesisa da arasamTavrobo seq-

toris aqtiurobaze.

eekkoonnoommiissttii

gia maisaSvili

71

jepras gundi mudam gvaoceb-

da saqmisadmi SemoqmedebiTi

midgomiT, pasuxismgeblobis

maRali xarisxiT,profesionalizmiTa daoperatiulobiT. rTulia

"jepraze" isaubro, rogorc

mxolod saqmian partniorze,

es aris Cveni megobari orga-

nizacia, romelTanacurTierToba rogorc sasi-

amovno, ise sasargeblocaa.

samoqalaqo iniciattivveebbis

ceenttris direeqttori

levan xaratiSvili

72

12.05.05 - megobar enjeoSnikebTan erTad

samuSaod da wasaxemseblad riyis megrelebs

mivakiTxeT da swored is "kupe" SevarCieT,

sadac "vercxlis 5 principi" daibada. sazoga-

doebrivi seqtoris eTikis kodeqsidan 5

mniSvnelovani punqtis gamoyofa swored

RomSi Cazelili sulgunis dagemovnebis dros

moxda. tradiciac iqidan daiwyo. bevri

vifiqreT Tu cota, "kavalerebze" SevCerdiT -

lamazi sityvaa da yvelas moewona. Tanac,

raRac keTilSobiluri da garkveuli damsa-

xurebis gamomxatvelic.

22.05.05 - dajil-

doeba maRal doneze

Catarda. samoqalaqo

seqtoric gaxalisda

da Zveli Tbilisic.

restoran "kalaSi"

enjeofarTic

gaimarTa. sazogadoe-

brivi organizaciebi

ki irina cincaZem kidev

erTxel aRiara

"rogorc klasi da

pirovneba".

bevri dajildoebuli

vercxlis xuTi principis kavalerebi

Cavaliers of Five Silver Principles

MANY AWARDED

73

23.05.05 - xelSekruleba sami TviT davdeT...

23.12.05 - da ukve 7 Tve grZeldeba. Cven da

Cveni partniorebi kargad vmuSaobT.

bevri analizi

energetikis sferos media-monitoringi

Media-Monitoring of Energy Sector

MUCH ANALYSIS

CORE international, rogorc USAID-is kon-

traqtori, mrCevlobas uwevs saqarTvelos

energetikis saministros iseT sakiTxebSi,

rogoricaa saerTo energo politikis refor-

ma, energo seqtoris marTvis reforma,

xangrZlivi strategiis SemuSaveba sazogadoe-

bis CarTvisTvis ormxriv dialogSi. am proe-

qtis farglebSi CORE jgufi sxva CarTul

mxaresTan erTad axorcielebs

sazogadoebasTan urTierTobis strategiul

gegmas.

2005 wlis maisidan sakonsultacio jgufi

jepra CORE international-is subkontraqtori

gaxda da Semdegi RonisZiebebis

ganxorcielebaSi dagvexmara:

1. beWdviTi mediisa da televiziis mokle,

yoveldRiuri mimoxilva

2. Tvis media-analizi

jepra CORE international-sTvis profesiuli

dasayrdeni da aqtiuri partniori gaxldaT.

Cven maT serviss didad vafasebT da migvaCnia,

rom igi mniSvnelovania Cveni proeqtis

warmatebiT ganxorcielebaSi.

CORE international-iiss

pprrooggrraammiiss xxeellmmZZRRvvaanneellii

pol bolonofi nnoo ccoommmmeennt!!

74

10.05.05 - CvenTan ofisSi movidnen lela

xomeriki, kote kandelaki, Tengiz

SergelaSvili da irakli melaSvili. saqme exe-

boda decentralizaciis reformis sainforma-

cio kampanias. kerZod ki `adgilobrivi

TviTmmarTveli erTeulis biujetis Sesaxeb~

kanonproeqtis mxardamWer aqtivobebs.

amisaTvis ki sainiciativo jgufs

esaWiroeboda kampaniis saidentifikacio

atributika - slogani da logo.

15.05.05 - `jepras~ isedac gadatvirTul

ofisSi aRar dagvrCa carieli kedeli. yvel-

gan gakruli iyo didi furclebi, romlebzec

moTavsebuli iyo sloganebisa da mesijebis

breinstormingis Sedegebi.

16.05.05 - `3X7~-dan gadmogvigzavnes logoe-

bis variantebi. gogoebma magrad imuSaves.

17.05.05 - sloganebisa da logoebis arCeuli

variantebi gadavugzavneT damkveTebs. Cveni

namuSevari magrad moewonaT. vamayobT, rom

mTeli kampania Cveni saidentifikacio

atributebiT mimdinareobs. egac didi saqmea!

bevri mesiji

TviTmmarTvelobis reformis piar kampaniis

saidentifikacio atributika

Identification Attributes of PR Campaign of Local Governments' Reform

MANY MESSAGES

Zlieri saqarTvelo

-Zlieri TviTmmarTveloba

75

bevri mesiji

Many Messages

Cveni asociacia `jepras~

daukavSirda, rodesac decentral-

izaciis reformis xelSewyobis kam-

pania wamoiwyo. cota dro gvqonda

da TanamSromlobis SedegiT kmay-

ofili varT. samoqalaqo sazogadoe-

bis organizaciebisaTvis

`jeprasTan~ muSaoba sasiamovnoa

ara mxolod maTi profesionalizmis

gamo, aramed imitom, rom maT

SeuZliaT nebismieri socialuri

ideis gaTaviseba, ris gareSec samo-

qalaqo interesebis dacvisaken

mimarTuli kampaniis saxis

SemuSaveba warmatebuli ver iqneba.

ssaaqqaarrTTvveellooss qqaallaaqqeebbiiss

TTvviiTTmmmmaarrTTvveelloobbiiss kkaavvSSiirriiss

aaRRmmaassrruulleebbeellii ddiirreeqqttoorrii

kote kandelaki

76

03.01.05 - Camowerili gvaqvs is movlenebi,

romlebic 2004 wlis ganmavlobaSi Cveni da

sazogadoebis yuradRebis centrSi moxvda - is

pirovnebebi, romlebic wlis PR personis nomi-

naciaze wardgenas imsaxureben. wina, revolu-

ciur wels mixeil saakaSvilma toli aravis

daudo. mis

mere, albaT

Zneli iqneba

SerCeva.

Tumca, lid-

erebi am

welsac

gamoikveTnen.

15.03.05 -

piar onlain

klubis

mesveurebs

onlain

Sexvedraze

Cemi mosazre-

bebi gavacani -

sixaruli da

aRtaceba ver

dafares. visac ar sjera, hkiTxeT! SevarCieT

nominantebi da conference.ge-ze gamokiTxvac

gamovfineT.

25.05.05 - wina dReebSi gamokiTxva SevajameT

bevri patruli

wlis PR persona - 2004

PR Person of the Year

MANY PATROLS

77

da RonisZiebisaTvis

daviwyeT mzadeba. "pro-

filis" klientma

Sampanuri da mSvenieri

Rvinoc mogvarTva.

berdiam da tarielma

saorganizacio saqmeebi

itvirTes da prezenta-

ciac moamzades, yvela

msurvelTan

Sexvedrebic da onlain

piar klubis saqmi-

anobis angariSic.

guram donaZem

patrulis aTeulis

daswreba uzrunvelyo.

vano merabiSvilma dagvafasa da RonisZiebac

Sedga. "patruli" wlis piar personad

gamocxadda. aravis

gauprotestebia -

guram donaZe

niWieri

pirovnebaa.

patrulmac Seuwyo

xeli - esec unda

aRiniSnos!

daZabuli muSaoba, saqmisadmi erTguleba,xelmZRvanelobisagan mxardaWera, patrulis TiToeuliTanamSromlis gverdiT dgoma da gundi, romelTanac muSaobagvixdeba - es aris im didi warmatebis safuZveli, rasacpatrulis PR personad aRiareba hqvia. minda, madlobagadavuxado xelmZRvanelobas da im TiToeul patruls, rome-lic maZlevs saSualebas, maT saqmianobas piari gavukeTo.vfiqrob, es warmateba ufro metis gakeTebis stimulsgvaZlevs. namdvilad Rirda am yvelafrisTvis Rameebis Teneba.

SSiinnaaggaann ssaaqqmmeeTTaa ssaammiinniissttrrooss

ssaazzooggaaddooeebbaassTTaann uurrTTiieerrTToobbeebbiiss

ssaammssaaxxuurriiss xxeellmmZZRRvvaanneellii

guram donaZe

piar personis idea, romelic "jepras" ekuTvnis,TavisTavad aris saintereso, vinaidan misi mizania moaxdi-nos konkretuli personis gamovlena da imavdroulad xeliSeuwyos piaris, rogorc profesiis popularizebas.

bbiizznneess eeTTiikkiiss aassoocciiaacciiiiss ggaammggeeoobbiiss TTaavvmmjjddoommaarree

tariel zivzivaZe

"2005 wels wilad mxvda pativi, "jeprasTan" da sxvaorganizaciebTan erTad vyofiliyavi partniori im proeqtisa,romelic cnobilia wlis piar personis saxeliT saqarTveloSida romelsac, ager ukve meore welia, organizebas ukeTebs kom-pania "jepra". am kompaniis TanamSromelTa kompetenciismaRalma donem da energiam didwilad ganapiroba am proeqtiswarmatebuloba, romelic mTlianobaSi piaris popularizebasemsaxureba".

pprrooeeqqtt hhaarrmmoonniiaa - ssaaqqaarrTTvveellooss ddiirreeqqttoorrii

berdia nacvliSvili

78

27.05.05 - konkursi `qarTuli dizaini~ proe-

qt `qarTuli saxlis~ egidiT xorcieldeba. am

proeqtSi Cveni roli mxolod `gapiarebiT~ ar

Semoifargleba, Cven erT-erTi organizatore-

bic varT. `qarTuli saxli~ CemTvis pirveli

masStaburi da kompleqsuri proeqtia.

bevri arqiteqtori da dizaineri

qarTuli dizainis II konkursi

79

maxsendeba, rogor iwyeboda yve-

laferi: samuSao Sexvedrebi,

proeqtis mimarTulebebis dasax-

va, kampaniis dagegmva,

Catarebuli RonisZiebebi.

wels ukve meore konkursia da

Zalian sasiamovnoa, rom matu-

lobs rogorc konkursis organi-

zatorebis, aseve monawileebis

raodenoba. sakonkursod sul 61

namuSevari iqna SerCeuli.

Jiuris seriozuli muSaoba

dasWirda. amasTan, rogorc

pirveli konkursisas, axlac

calke Seiqmna Jurnalistebis

Jiuri, romelmac `jepras~ mier

dawesebuli mediis premiis

mflobeli unda gamoavlinos.

mediis JiuriSi moxvedris

msurvelic Zalian bevria, mgoni

JiuriSi mosaxvedrad calke konkursi gveqneba

Casatarebeli.

31.05.05 - gamarjvebulTa dajildoveba

Sardenis quCaze imarTeba. ramdenime wvimiani

dRis Semdeg, saucxoo amindi gamovida. ukve

ikribebian organizatorebi da nominantebi,

II Competition on Georgian Design

MANY ARCHITECTS AND DESIGNERS

80

romlebic, bunebrivia, yvelaze metad

Relaven. male gairkveva Sedegebi. zogs

gaumarTlebs, sxvebi ki momaval konkurss unda

daelodon - kidevac daizrdebian.. konkursi

Sedga da profesiuli namuSevrebic bevri

vixileT. Jurnalistebi Tavis rCeul avtorebs

laivSi ecnobian. viRacis gulSematkivarma

wamoiZaxa kidec: mesame da samarTalio.

dReidan iwyebs xalxi mesame konkursisTvis

mzadebas.

81

`konkursze warmodgenili

namuSevrebis umetesoba

Zalze saintereso iyo,

radgan Taviseburad aisaxa

Zveli qarTuli xelovnebis

ama Tu im niSnis, formisa da

saxis bunebrivi aRdgenis

procesi. mniSvnelovania,

rom konkursSi ume-

teswilad axalgazrda

mxatvrebi, arqiteqtorebi

da dizainerebi monaw-

ileobdnen da maTi interesi

qveynis warsulis mimarT ar

neldeba".

rezonansi

jepra Cvens proeqts pirveli

nabijebidanve udgas gverdiT.

sazogadoebam am proeqtis nebis-

mieri aqtivobis Sesaxeb swored

misi wyalobiT icis. konkursi

`qarTuli dizaini~ ki jepras

mier Sekrebili Jurnalistebis

`xmauriani~ Jiuris gareSe war-

moudgeneli gaxda. ase iyo 2005-

Sic: II konkursze warmodgenili

namuSevrebi Jurnalistebma,

tradiciulad, guldasmiT

daaTvalieres, tradiciulad -

ikamaTes da, sabolood, aseve

tradiciulad - obieqturi

gadawyvetileba miiRes...

pprrooeeqqtt qqaarrTTuullii ssaaxxlliiss

xxeellmmZZRRvvaanneellii

nana mefariSvili

ssttaattissttikkaa 2005

STATISTICS

s a g a z e To218 statiaARTICLES

ssttaattissttikkaa 2005

STATISTICS

ideaIIDDEEAASS364

84

30.04.05 - ofusSi gvestumra sandro vaSakiZe,

Cveni didi xnis megobari gaeros asociaciidan

da gviTxra, rom peintbolis klubs xsnida da

`jepras~ daxmareba undoda. imave dRes

daviwyeT informaciis moZieba peintbolis

Sesaxeb. proeqtis momzadeba Tamros daevala.

01.05.05 - internetSi Zebnis Semdeg

aRmovaCineT, rom peintboli sportis saxeoba

yofila. imave dRes me, sosom da sandrom klu-

bis gaxsnis adgili davaTvaliereT. uamravi

xalxi irujeboda kus tbaze. gulwrfelad

gagvikvirda, SuadRisas amden xalxs rom

ecala.

02.05.05 - gairkva, rom peintboli marto

sporti ki ara, garTobis kargi saSualebac

yofila mTels msoflioSi. Tamrom proeqtic

moamzada, romelSic gapiarebis magari

meqanizmebi ido. gadawyda, rom gaxsnis matCSi

cnobili saxeebi miiRebdnen monawileobas.

06.05.05 - Rame saxlSi magari slogani

momafiqrda - iTamaSe dacemamde! erTi suli

mqonda, rodis gaTendeboda da yvelas vetyo-

di amas.

07.05.05 - slogani yvelas moewona,

gansakuTrebiT sofo SublaZes. is dRe magari

produqtiuli iyo. saxelic movifiqreT -

saqarTvelos peintbolis klubi `spa~. Tamrom

mogvawoda idea - mosawvevi wvevamdelis

gamoZaxebis formis gagvekeTebina.

bevri meomari

peintbolis klubi `spas~ prezentacia

Presentation of Paintball Club SPA

MANY MILITANTS

85

08.05.05 - momzadebuli saproeqto winadade-

ba gadavugzavneT sandros, romelic `pir-

dapir aRfrTovanda Cveni namuSevariT~

(es sandros sityvebia!).

09.05.05 - dadginda prezentaciis saboloo

TariRi. daviwyeT intensiuri mzadeba da xalx-

is gafrTxileba. `Ramis Sous~ da `en Sous~

xalxi Cems Tavze aviRe.

20.05.05 - gamaxsenda, rom Cemi Zma mxatvaria

da myisve davureke. avediT kus tbaze, vnaxeT

maniSneblis adgili, davxateT (ZiriTadad

Cemma Zmam) eskizi, SevaTanxmeT yvelasTan

(ZiriTadad me) da daviwyeT damzadeba

(ZiriTadad Cemma Zmam). maniSnebeli,

`jariskacis mamaSi~ rom TovlSi gaxveul

sazRvars ipovis sergo zaqariaZe, imas hgavs

da ramdenime mniSvnelovan punqtamde (did-

gori, berlini, vaterloo da.S.) manZilsac

aCvenebs. magari gamovida!

28.05.05 - gaxurda da gacxelda mzadeba. wamy-

vanis teqsti davwere. sosom, wamyvani koba

baraTeli (Cainika) unda iyoso da iyo kidec!

musikaluri gaformebisaTvis iluras

davureke.

30.05.05 - movifiqreT nominaciebi TamaSis

monawileTa dajildoebis ceremonialisaTvis.

yvelaze metad `ucnobi peintbolistis~ nomi-

nacia momewona.

03.05.05 - gamwarebulebi vemzadebiT

bevri meomari

Many Militants

86

prezentaciisTvis. vavrcelebT

pres-relizebs, vukavSirdebiT

Jurnalistebs da gaxsnis ceremoni-

alis monawileebs. saRamos, satele-

vizio gadacemaSi `arCevanis zRvarze~,

peintbolis garda, araferze

usaubriaT.

04.05.05 - dilidan wvimda

gadauReblad. amindi ar apirebda

gamosworebas. magrad SevSindiT, magram

ras vizamdiT. iluriZis bendi da aparatu-

ra `besedkis~ qveS ganvaTavseT. yvelaze

saintereso is iyo, rom stumrebi mainc

movidnen. RonisZieba saqarTvelos himnis

jazuri interpretaciiT daiwyo, Semdeg

saCvenebeli TamaSi gaimarTa Sss-s

specrazmelTa monawileobiT. prezentaciis

ZiriTadi nawili ki cnobili saxeebis TamaSs

daeTmo. qalebis gundi kacebis gundis

winaaRmdeg. sxvaTaSoris, qalebma moiges.

bolos dajildoebis ceremoniali gaimarTa.

ucnobi peintbolistis nominaciaSi koba

beqaurma gaimarjva. yvela kmayofili da

aJitirebuli wavida kus tbidan. peintbolic

Cven gavxadeT popularuli???

05.05.05 - dilas sxva qveyanaSi gameRviZa.

Cveni mecadineobiT es ukve is saqarTvelo iyo,

sadac peintboli ician da TamaSoben!

peintbolis klubi `spa~

gaixsna, naxeT albaT, da kus

tbaze pirveli Sexvedrac

gaimarTa. peintboli aris

omobana saRebavis tyviebiT.

am SexvedraSi warmodge-

nili iyo fexosanTa nawili

irakli imnaiSvilis

saxiT, mZime artileria -

inga grigolias saxiT

da aviacia - nini

baduraSvilis saxiT.

Ramis Sou (rusTavi 2)

jepras roli peintbolis klub "spas"

da zogadad peintbolis

popularizebaSi ganuzomlad didia.

ufro konkretulebi rom viyoT,

peintboli, rogorc aseTi,

TavisTavad arsebobs, sxva danarCeni

ki "jepram" gaakeTa. vfiqrob, zustad

SerCeulma piar taqtikam da klubis

gaxsnis sazeimo ceremonialma

molodins gadaaWarba da am movlenas

arnaxuli popularizacia gauwia.

praqtikulad ori-sami dRis

ganmavlobaSi es Tema sainformacio

eleqtronuli saSualebebis

yuradRebis centrSi iyo, xolo

beWdviTi presa ki axlac interesdeba

peintbolis TemiT.

ppeeinttbbolis kklubb sppas

damfuZneebbeeli

sandro vaSakiZe

bevri meomari

Many Militants

30.06.05 - damireka salome lekiSvilma da

Sexvedrazec SevTanxmdiT. Semdeg ki, rogorc

bevri kinomoyvaruli

`jiardisis~ proeqtis - `kino-qalaqis~ prezentacia

Presentation of GRDC Project Cinema-City

MANY CINE AMATEURS

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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88

yovelTvis, gamogviara da proeqt `kino-

qalaqis~ prezentaciis sakiTxebSi daxmareba

gvTxova. SesaniSnavi saCuqari iyo Cemi dabade-

bis dRisaTvis. Zalzed saintereso RonisZieba

igegmeboda da Cvenc davinteresdiT. sososTan

da salomesTan erTad mec wavedi Zveli kino-

studiis im pavilionSi, romlis rekonstruq-

ciac igegmebo-

da.

01.07.05 -

dilidan

movamzade

saproeqto

winadadeba da

gadavugzavne

salomes.

`jiardisiSi~

proeqti moi-

wones da

daviwyeT

muSaoba.

04.07.05 -

proeqtSi

CarTul

mxareebTan

erTad

gaviareT prezentaciis yvela detali.

movamzadeT pres-relizi da davagzavneT media

saSualebebSi. `jiardisis~ warmomadgenlebi

sxvadasxva

Cveni kompania "jeprasTan" daaxloebiT

erTi welia urTierTobs. am erTi wlis

ganmavlobaSi ramdenime proeqtiganvaxorcieleT erToblivad. maTSoris Cveni erT-erTi proeqtis, "kino-

qalaqis" prezentacia, romlis orga-

nizeba, gaSuqeba da mediasTanurTierTobebi "jepras" daxmarebiTganvaxorcieleT.CemTvis, rogorc sazogadoebasTan

urTierTobis menejerisaTvis, pirvel

rigSi mniSvnelovania Cemi kompaniis

imiji. am mxriv, SemiZlia TvaldaxuWuli

vendo "jepras". maT araerTxel gamoav-

lines TavianTi profesionalizmi. me

piradad Zalian moxaruli var, rom aseT

xalxTan ara marto saqmiani, aramedpiradi megobruli urTierTobacmakavSirebs.

jjiardisis sazzooggadooeebbasTanuurTieerToobbeebbisa da mmarkkeetinggis mmeeneejjeeri

salome lekiSvili

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tele da radio gadacemebSi iyvnen miwveulni.

05.07.05 - pres-kitebiT aRWurvilebi mivediT

Zvel kinostudiaSi. yvelaferi mzad iyo

prezentaciis Casatareblad. Tbilisis jaz-

bendi repeticias gadioda, Teatraluri uni-

versitetis studentebi formebs irgebdnen,

alafurSetis magidebi ukve gawyobili iyo.

prezentacias uamravi stumari ewvia.

RonisZiebam didi gamoxmaureba hpova masmedi-

is saSualebebSic.

89

90

17.06.05 - ratom iyo revoluciamdeli bavSvi

gonebaClungi? am kiTxvaze pasuxi yvela

qarTvelma icis. magram ar ician pasuxi sxva

kiTxvaze: ratom ver gadadioda "eleqtro-

kavSiri" wuTobriv anazRaurebaze? swored

dRes gaeca am kiTxvas pasuxi. "eleqtrokav-

SirTan" xelSekruleba gavaformeT piar da

antikrizisul momxaxurebaze. ratom ver gada-

dioda "eleqtrokavSiri" wuTobriv anazRau-

rebaze? "eleqtrokavSirs" ar emsaxureboda

"jepra", xolo `eleqtrokavSiris~ saTaveSi ar

iyvnen nana adeiSvili, aCiko bukia, arCil

melqaZe, levan kvernaZe, anu axali menejmenti.

esaa da es!

09.08.05 - yvelaferi wynaradaa: xalxi ixdis

wuTobrivs, servisi gaumjobesda, CairTo ATP

servisi. quCaSi aravin gamosula.

19.10.05 - amuSavda axali cifruli sadgure-

bi. "saqarTvelos gaerTianebuli satelekomu-

nikacio kompania" didi privatizaciisTvis

emzadeba.

bevri zari

gaerTianebuli telekomi

United Telecom

MANY CALLS

2005 weli `gaerTianebulitelekomisaTvis~ gardamtexi damniSvnelovani iyo. movida axali menej-menti, romelsac aramartoTanamSromlebis, aramed partniorTaaqtiuri mxardaWerac esaWiroeboda.sakomunikacio da sainformacio kam-paniis dagegmva sakonsultacio jgufma`jepram~ iTava da yvelaze novaciurinabijebi swored am periodSi gadaidga:saxelis da logos cvlileba,wuTobrivi tarifis SemoReba, wlisbrendis _ ATP servisis amoqmedeba,xelaxali registraciiT sainformaciobazis Seqmna, axali servisebisSemoReba. partnioris mTavari misia _TiToeul proeqtze sazogadoebisa dakompaniis 350 aTasi abonentisinformireba iyo. `jepram~ SeZloeCvenebina warmatebuli partniorobismagaliTi da SemoeTavazebina kompeten-turi momsaxureba.

gaerTianebuli telekomis

sazogadoebasTan urTierTobis menejeri

Teona wereTeli

91

15.08.05 - movemzadoT banakebisTviso,

SemogvZaxes da Cvenc movemzadeT. avtobusi

viqiraveT, mediaSi mobilizacia gamovacxadeT

da ...

25.08.05 (09:00) - daviZariT. Jurnalistebs

banakebis dRis wesrigi gavacaniT.

datvirTuli grafiki aqvTo, - ganacxades.

Sokirebulebi iyvnen, aRfrTovanebas ver

malavdnen, SedarebiT asakovanni Tvalebsa da

yurebs ar ujerebdnen - ra momavali gvezrde-

bao! Jurnalistebi aSkarad moixiblnen:

treningebsac daeswrnen da mowyobil xazzec

kargad ixalises, SekiTxvebic dausves

mozardebs da Tavadac mouwiaT pasuxebis

gacema.

25.08.05 (11:00) - koba liklikaZem

gansakuTrebuli madloba gadagvixada -

cxovrebiseuli gakveTili CautareT Cems

Svilso, romelic kobam specialurad wamo-

iyvana banakSi. deni robertsoni, USAID-is

saqarTvelos warmomadgenlobis direqtori,

namdvili organizatori yofila. bevri ver

SeZlebs 500 mozardis yuradRebis mopovebas.

25.08.05 (13:00) - axaldabaSi avtobusebi

jipebiT SevcvaleT da ise vagrZelebT gzas.

banakis usafrTxoebaze qarTuli sabrZolo

xelovnebis klubis "xridolis" wevrebi

zrunaven. mozardebs tkbilad da komfortu-

lad sZinavT. sandro vaSakiZe, gaeros aso-

ciaciis proeqtis menejeri, gviyveba, rom

Building for the Future Program

MANY TEENAGERS

bevri mozardi

programa - vaSenoT momavali

92

banakebSi bavSvebis mier mowyobili mariamo-

bis dResaswauli arasodes daaviwydeba. yvela

mozardi eTanxmeba - qarTveli, somexi, rusi da

azerbaijaneli. ano tabiZe, partniorebi

saqarTvelodan, banakis suli da gulia: ener-

gia da moZraoba, kargad Sexamebuli

ganaTlebasa da erudiciasTan + gamWriaxi

azrovneba + organizatoruli niWi. rame xom

ar gamomrCa? ano cocxali TvalsaCinoebaa

momavali ivenT-menejerebisaTvis!

26.08.05 - "vaSenoT momavali" ase hqvia prog-

ramas. kargi saTauria. miT umetes, roca saxe-

li kargad asaxavs programis Sinaarss da

mimarTulebas. am mozardebma unda aaSenon

momavali - sakuTaric da qveynisac. Cven,

ubralod, kargi safuZveli unda movumzadoT!

93

es is Taobaa, romlisTvisacsul erTi ar aris sakuTariqveynis momavali. mixaria, romaseTi banakebi arsebobs, sadacsxvadasxva kuTxis bavSvebsSesaZlebloba aqvT, ukeT gaec-non erTmaneTs da damegobrd-nen. mniSnelovania, romdasvenebasTan erTad isinigarkveul codnasa dagamocdilebasac iReben.

sportiT rom ar viyo dakave-buli da asakic xels miwyob-des, uars ar vityodi amgvarbanakSi dasvenebaze.

oolliimmppiiuurrii CCeemmppiioonnii

zurab zviadauri

94

18.09.05 - kviraa, magram ras izam, satyeo

departamentSi unda gavide. 2 dReSi `garemos

dacvis inspeqciis~ prezentacia gvaqvs, ram-

denime sakiTxia gadasaWreli. scenari mzad

aris, teqnikuri detalebi darCa dasazustebe-

li. RonisZieba Ria cis qveS imarTeba da

amindis prognozic mniSvnelovania. adgilze

yvelaferi wesrigSia, yvela teqnikuri mxare

movagvareT, xmis sakiTxic, oRond erTi prob-

lemaa - plazmuri monitori gvWirdeba da ver

vSoulobT. aravin aqiravebs da erTi

RonisZiebisTvis yidva Zalian Zviri

saimovnebaa. danarCeni yvelaferi wesrigSia:

mosawvevebi dagzavnilia, klipebi mzad aris,

mzad aris beqgraundic.

19.09.05 - 2 kargi ambavi: plazmuri moni-

tori viSoveT da amindis prognozic

damaimedebelia.

20.09.2005 - (13:30) am plazmuri monitoris

gadamkide (Zalian rTuli dasaSleli yofila)

adgilze gasvla cotaTi dagvagvianda, nino

gabriaZe ukve anerviulda. vamSvidebT, rom

uproblemod vaswrebT yvelafers. adgilze

rom mivediT, iqac bevri teqnikuri sakiTxi

dagvxvda mosagvarebeli, magram prezentaci-

amde 1 saaTiT adre ukve srul mzadyofnaSi

viyaviT da velodebiT sapatio stumrebs.

20.09.2005 - (16:30) mgoni kargad Caiara,

premier da garemos ministrebis gamosvlebic

bevri garemos damcveli

garemos dacvis inspeqciis prezentacia

Presentation of Eco-Police

MANY ENVIRONMENT-PROTECTORS

95

saintereso iyo (eg mTlad Cveni damsaxurebaa

araa, magram mainc) da ceremoniis dasasrulic

Zalian maJoruli iyo. `nivebis~ eskorti efeq-

turi gamovida. rac mTavaria, premieri da

garemos dacvis ministri kmayofilni Candnen.

naxevari ministrTa kabineti ki gvyavda stum-

rad! ise, am bolo dros, raRac xSirad gviwevs

ministrebTan urTierToba.

25.10.05 - gaxsovT, paliastomze rom

vapirebdiT wasvlas da seriozuli media-

turis mowyobas? foTSi sastumro rom

davjavSneT da berd voCingis marSrutebi rom

SevaTanxmeT? zviad nikoleiSvili da mari

roWikaSvili gamarjobis nacvlad palias-

tomze rodis wagviyvanTo, rom gveubneba?

hoda ar gamogvivida! ara, Cveni mizeziT ar

momxdara es da arc saministrosi da arc

msoflio bankis, ubralod frinvelis gripma

SegviSala xeli. mas Semdeg amitom aris Cvens

ofisSi, H5N1 yvelaze saSineli formula.

rogorc ityvian xolme Cveni ingliseli

winaprebi: That's why... qaTmis xorcs xom veRar

vWamT, axla paliastomis ulamazesi xedebiTa

da unikaluri floriTa da fauniT veRar

vatkbobT verc Cvens Tavs da veRarc medias.

gagvityda!

24.12.05 - msoflio bankis warmomadgeneli

ofisSi gvewvia da gagvamxneva. proeqti

gagrZeldeba!

garemos dacvisinspeqcia iqnebagamWvirvale, maRalidonis profesi-onaluri da qmediTiorgano, romelicCveni qveynisbunebriv simdidresdaicavs.

xvalindeli dRe

96

03.10.05 - sandro vaSakiZe (mgoni, ukve mesame

proeqts gvTavazobs) movida CvenTan ofisSi.

gvegona ubralod gamogviara, magram gviTxra:

adre rom turnirebis vatarebdi

minifexburTSi, axla Cempionati unda daviwyo

da momifiqreT rame prezentaciisTviso.

gamocdilebiT icoda, rom karg rames

movifiqrebdiT.

04.10.05 - dilas sandros gadavugzavne mza

proeqti Tavisi detaluri scenariT. saRamos

SevxvdiT me, sandro da soso. erTsaaTiani

Sexvedris dros mxolod 5 wuTi visaubreT

proeqtze. isic sandrom Tqva, kargia da

gavakeToTo.

08.10.05 - prezentacia 3 saaTze iwyeboda.

mivedi 2 saaTze, magram aravin damxvda

`iraoze~. gamikvirda, magram moTminebiT davi-

wye lodini. male vitali gamoCnda Tavisi

aparaturiT. mere buStebic moitanes. bolos

sandroc movida da gundebic moiyola Tan.

gaxurda da gaxurda. mzis saTvalis moxsna

rom ar damviwyeboda ceremonialis wayvanis

dros, ukeTesi iqneboda!

bevri gulSematkivari

minifexburTis samoyvarulo Cempionatis -

`demokratiis Tasis~ prezentacia

Presentation of Amateur Championship in

Mini-Football Democracy Cup

MANY FANS

gulSematkivrebiTsavse tribunebi,TamaSis winsaqarTvelos himnis

Sesruleba, feradiburTebis caSi gaSvebada cotaTi mRelvarefexburTelebi - iraozemarTlac didiCempionatis gaxsnis

atmosfero sufevda.

axali versia

ssttaattissttikkaa 2005

STATISTICS

1538Sexvedras a q m i a n i

MEETINGSB U S I N E S S

98

07.07.05 - me da soso SevxvdiT levan kasraZes

`saqarTvelos minisa da mineraluri wylebis~

ofisSi. levanma agvixsna maTi saWiroebebi da

is ZiriTadi RonisZiebebi, risi ganxorciele-

bac unda momxdariyo kampaniis farglebSi.

swrafad gamovnaxeT saerTo ena.

12.07.05 - levani, soso da me wavediT

borjomSi qarxnebis dasaTvaliereblad.

amdeni borjomi arasodes damilevia da arc

amxela qarxana minaxavs manamde.

25.07.05 - `saqarTvelos minisa da miner-

aluri wylebis~ ofisSi kompaniis

xelmZRvanelobisaTvis movawyeT SemuSavebuli

proeqtis prezentacia. yvelaferma kargad

Caiara. aqve daibada idea, romelic levan

kasraZes ekuTvnis, radio `fortunas~ sain-

formacio gamoSvebis gansxvavebuli

formatiT sponsorobis Taobaze.

26.08.05 - me da levani wavediT (niviT!)

ninowmindaSi axlad aSenebuli skolis sanax-

avad. SevxvdiT gubernatoris moadgiles da

(Zalian) bevri saqme

saqarTvelos minisa da

mineraluri wylebis

kompaniis 10 wlisTavis

sakomunikacio kampania

99

ninowmindis gamgebels, romelsac siCqaris

gamo uari vuTxariT sujuxis gasinjvaze. 13

saaTi gzaSi viyaviT. saRamos roca

davbrundiT, imis gamo, rom saxlSi remonti

mqonda, gvianobamde vangrevdi Zvel metlaxs

aivanze. aRar gecodebiT, kaco?

11.09.05 - sabolood gadawyda prezentaciis

Catarebis TariRi. gadasawyveti mxolod ban-

ketis adgili iyo.

14.09.05 - popikam ise swrafad moifiqra

Cveulebrivi da eleqtronuli mosawvevebis

dizaini, rom me da levanma erTmaneTis

mokiTxvac ver movaswariT. sam dReSi

sareklamo flaeris dizainic mogvawoda. amo-

canis dasmaSi varT magrebi!

20.09.05 - morigi gasvla borjomSi.

axaldabaSi yovel gaCerebaze ukeTes mwvadebs

gvimzadeben.

05.10.05 - daviwyeT molaparakebebi irakli

varvariZesTan bukletis dizainis Taobaze.

teqstis koreqtireba moxda aTjer, Targmna

da misi koreqtireba ki - ocjer. miyvars

mrgvali ricxvebi.

Communication Campaign of

GG&MW 10th Anniversary

(VERY) MUCH WORK

100

15.10.05 - sabolood gairkva, rom

saqarTveloSi Camodioda daaxloebiT 130 stu-

mari ucxoeTidan. daviwyeT fiqri maT

saCuqrebsa da gamaspinZlebaze. pirvel rigSi,

yvelas mcxeTa da xinkali gaaxsenda.

22.10.05 - Camoyalibda `borjomis~ qarxnis

prezentaciis scenari. giam daiwyo suraTebis

da banerebis beWdva.

25.10.05 - erTi dRis ganmavlobaSi, iubilesTan

dakavSirebiT, `jepras~ ofiss stumrobdnen

nino qaTamaZe, giorgi baqaniZe, zura manjaviZe,

...ia, ...Svili, ...iani, ..ava da ..Ze.

28.10.05 - me da levanma movnaxeT avtobusebi.

didi neoplani yvelaze metad mogvewona. amis

Semdeg ekam Seadgina avtobusebisa da mini-

venebis moZraobis grafiki.

13.11.05 - me, levanma da gio baramiZem Rame

gavaTeneT stumrebis detaluri instruqciebis

momzadebaSi. 120 instruqcia rusul da

inglisur enebze. saocari Rame iyo, tkbili

mogonebebis sadRegrZelos dros rom ixsneben

xolme, iseTi.

14.11.05 - gia kenWaZem yvelas warmogvidgina

`borjomis~ sasaCuqre boTli (Zveli dizainiT)

da boTlis Casadebi xis simpaTiuri yuTi.

15.11.05 - yvelani CavediT qarxnisa da borjom-

parkis dasaTvaliereblad. CavitaneT suraTebi

da banerebi. yvela detali sabolood

dadginda.

bevri saqme

Much Work

101

17.11.05 - Camovida pirveli stumari.

18.11.05 - stumrebis raodenoba izrdeba.

Tiko makariZe da sofo miqelaSvili ukve

sastumroebSi (`metexi~ da `marioti~) arian da

iq xvdebian stumrebs.

19.11.05 - avtobusebi da mini-venebi srul

mzadyofnaSia. ewyoba eqskursia mcxeTaSi

(xinkali ar dagvviwyebia!) da mcire banketi

(Tavisi diskoTekiT) `meidanSi~. saxlSi ukve

aRar melodebian.

20.11.05 (07:11) - levanma gamomiara saxlTan

manqaniT. wvergaparsuli da yvela saWiro

adamianis telefonebis nomrebiT

aRWurvili var.

20.11.05 (07:23) - manqaniT mivediT kompaniis

ofisTan, sadac TanamSromlebi da

Jurnalistebi SeSfoTebuli elodebodnen

avtobuss, romelic moSorebiT idga. avtobu-

sis monaxvisaTvis yvelasgan miviReT

madlobis sityvebi.

20.11.05 (07:30) - avtobusebi gavidnen `mari-

otidan~ da ofisidan.

20.11.05 (07:45) - avtobusebi gavidnen

`metexidan~.

20.11.05 (09:50) - stumrebma daiwyes `bor-

jomis~ #2 qarxnis daTvaliereba.

20.11.05 (10:30) - stumrebi ukve borjom-

parkSi arian. Cven maT momzadebulebi

davxvdiT.

bevri saqme

Much Work

102

20.11.05 (12:00) - vbrundebiT TbilisSi.

mcxeTaSi me da levans mogvSivda da

SevuerTdiT salobieSi Sekrebili stumrebis

nawils, romlebic im dRes Camovidnen

saqarTveloSi da mcxeTaSi eqskursiiT

Semoifarglen.

20.11.05 (15:23) - ukve "metexSi" varT da

vxvdebiT banketis organizatorebs da monaw-

ileebs. valagebT magidebs aparaturisaTvis.

momRerlebi gadian repeticiebs.

20.11.05 (18:00) - stumrebi eswrebian `eri-

sionis~ koncerts.

20.11.05 (21:00) - iwyeba banketi sastumro

`metexSi~. yvelasaTvis sayvareli kaxi kavsaZe

ambobs pirvel sadRegrZelos.

21.11.05 (03:00) - bolo stumarma datova ban-

keti. soso da sofoc wavidnen. me da giorgi

baqaniZem CavalageT aparatura manqanaSi.

amdeni RamisTevis Semdeg, rogorc iqna mec

meRirsa saxlSi dasaZineblad wasvla.

ggiiaa

lee v a nn i

103

saqarTvelos minisa da miner-

aluri wylebis kompaniis

(GG&MW) axali sawarmos

prezentacia ori dRis win

borjomSi uamravistumrisaTvis moewyo.msoflios sxvadasxvaqveynidan 200 stumari kviras

borjomSi mxolod imitom

Camovida, rom im dRes minisa

da mineraluri wylebis kom-

paniis warmatebis 10 weli

erTad ezeimaT.

24 saaTi

jepra aris kompania,

dakompleqtebuli

profesionalebiT,

romelTac, garda im

servisebisa, rasac

gTavazoben, SeuZliaT

gacilebiT metis

gakeTeba.

levan kasraZe

saqarTTveloos minisa da

mineraluuri wylebis

koompaniis markettingis

menejeri

Kakha Magradze

Soso Galumashvili

Thanks

Äîðîãîé Êàõà, è â îñîáåííîñòè, Ñîñî! Õî÷ó ñêàçàòü âàì îãðîìíîå ñïàñèáî çà òî, ÷òî âàì âñå æå

óäàëîñü ïåðåâåðíóòü ìîå ïðåäñòàâëåíèå î ãðóçèíñêîì ïèàðå. Âû ñäåëàëè îòëè÷íóþ ðàáîòó ïî

îðãàíèçàöèè ïðàçäíèêà äëÿ ñîòðóäíèêîâ è ãîñòåé GG&MW. È ÿ õî÷ó âûðàçèòü íå òîëüêî ñïàñèáî çà

îòìåííóþ îðãàíèçàöèþ íåñêîëüêèõ ñîáûòèé, íî è çà òî, ÷òî ïðàêòè÷åñêè âñå ïðîøëî áåç ñó÷êà è

çàäîðèíêè. À Êàõà è Ñîñî íå òîëüêî îòëè÷íûå ðóáàõè ïàðíè, íî è

îòëè÷íûå îðãàíèçàòîðû.

Ñ óâàæåíèåì,

äîâîëüíûé ïî óøè êëèåíò,

Ðûáàê.

saqarTvelos minisa da

mineraluri wylebis

kompaniis sazogadoebasTan

urTierTobebis menejeri

sergei ribaki

104

18.11.05 - dRes `arsis galereaSi~ biznes-

menTa federaciisa da mediis warmomadgenlebi

arian mowveulni. gaimarTeba kompaniis axali

proeqtebis da samomavlo gegmebis prezenta-

cia. warmodgenili iqneba mSenebare da

daproeqtebis stadiaze myofi sacxov-

rebeli da komerciuli daniSnulebis

obieqtebia, maT Soris, elitaruli

sacxrovrebeli saxli - `axali proeqti

arsis ubanSi". galerea Zalzed origi-

nalurad iyo gaformebuli, galereis

iataksa da erT-erT kedelze `axali

proeqtis~ gegma iyo gamosaxuli. bevri

Sroma da skoCi dasWirda ideis ganxor-

cielebas, magram aSkarad gaamarTla.

yvela SemosvliTanave gverdis avlas

cdilobda da mzeriT eZebda maspinZels

vinc auxsnida mis mniSvnelobas.

es idea TviTon `arselebma~ moifiqres.

Zalian kreatiulebi arian. imedia,

saqmianobis sferos ar Seicvlian da

piarSi ar gadmovlen, Torem seri-

ozuli konkurentebi gagviCndeba.

prezentatoroba gia abulaZem ikisra.

manve warmoadgina Savsoflis,

boWormisa da orTaWalis turfas

proeqtebi. Sekrebilebma magrad daamuRames

yvela proeqti. 2006 wlis reportSi es sityva

magrad gamogvadgeba, vatyob!

bevri interesi

`arsi" - Sexvedra biznesmenTa federaciis da mediiswarmomadgenlebTan

Arci Meeting with Representatives of Media andBusinessmen Federation of Georgia

MUCH INTEREST

105

08.11.05 - caze varskvlavTa simravle, mgoni,

aRar mikvirs! bevri ram aRar mikvirs. nino

qoCoraSvilma ki gamakvirva - 38 gradusiani

sicxiT, ise, rom memarjvene eqimic ki ar

gamouZaxiaT, quTaisis axladaSenebuli da

unikaluri saavadmyofos prezentacia, faqto-

brivad, martom moawyo. modi da nu gagikvird-

eba! nino mxolod 22 wlisaa. fotoze saaTic ki

ar wavSale, rom kargad vaCveno momaval

piaristebs da ivenT-menejerebs: es saqme

msxverpls moiTxovs!

05.11.05 - saqarTvelos Sromis,

janmrTelobisa da socialuri dacvis minis-

tris lado WipaSvilis TxovniT, quTaisis

unikaluri saavadmyofos gaxsnisTvis

vemzadebiT. dro, rogorc yovelTvis, ar

gvaqvs. vnerviulobT, radgan pirveli lentic

pirvelma - saqarTvelos prezidentma unda

gaWras. nino qoCoraSvilTan, ministris

presmdivanTan erTad, sarTulebis gegmas

vecnobiT da prezidentis marSrutsac

vadgenT. yovel sarTulze mimtkicdeba rwmena,

rom 8 noembers veraferi moeswreba. proeqtis

Semsrulebeli mamuka janaSvili, "blok-jor-

jias" generaluri direqtori, gvarwmunebs,

rom yvelaferi moeswreba. me mainc ar mjera!

bevri medikosi da erTi prezidenti

samedicino centri quTaisSi

Medical Centre in Kutaisi

MANY PHYSICIANS AND ONE PRESIDENT

kompania jeprasTan quTaisis

samedicino centris gaxs-nisas viTanamSromle. esTanamSromlobis saukeTesomagaliTi iyo! jeprasdaxmarebiT, quTaisis samedi-

cino centris gaxsnamarTlac movlenad iqca, rac

sazogadoebisdainteresebaSi gamoixata.gaxsnis ceremoniali sain-tereso gamovida, racupirvelesad, jeprasTanamSromelTa kompeten-turobam da profesiona-lizmma ganapiroba.

nino qoCoraSvili

106

08.11.05 (8:15) - ver

moeswreba veraferi -

SevrcxvebiT!

08.11.05 (9:15) - ver

moeswreba veraferi -

magrad SevrcxvebiT!

08.11.05 (12:15) - ver

moeswreba veraferi -

Zalian magrad

SevrcxvebiT!

08.11.05 (13:15) -

Jaluzebi ver moeswreba

me-5-ze!

08.11.05 (13:25) - rame

darCa, rasac ver

vaswrebT? - mgoni, ara!

08.11.05 (14:15) - prezi-

denti, parlamentis

Tavmjdomare da ministri

aTvaliereben saavadmyofos

08.11.05 (14:25) - prezidenti me-5-ze saaqto

darbazSi ar adis, marika verulaSvili ezoSi

saxeldaxelo tribunis mowyobas gvirCevs. ra

darbazi gaimaza?!

08.11.05 (14:35) - "mobilur telefonze

ladom SeiZleba arc upasuxos, es Zalian

piradulia" - ambobs prezidenti.

08.11.05 (14:37) - magrad moewona aqauroba! -

vfiqrob me.

05:22

nn i nnonni nno

01.11.05 - daiwyo kompania "baltikas" orTviani

media kampania. mebadeba SekiTxva, romelsac

TviTonve vpasuxob: "am siciveSi, neta, vinmes

axsovs ludi? etyoba axsovs?!" saqme lirikul

gadaxvevebs ver itans da Cvenc SevudeqiT

Taimlainis SemuSavebas.

25.11.05 - yvelaferi kargad midis. klienti

kmayofilia. man arc ki icis, ra fasad mijdeba

TiToeuli dawerili statiis koreqtura da

misi rusulad Targmna.

08.12.05 - giorgaZem "gadamagdo". dRes

"Ñâîáîäíàÿ Ãðóçèÿ"-Si unda gamogveqveynebina sta-

tia. ras vizamT, erTi dRiT gadavwieT.

20.12.05 - "auTluqma" "gaWeda". veRar vagzavni

statiebs did ruseTSi. "Taimlainidan"

gadavuxvieT. daviRupeT!

22.12.05 - saqarTvelos savaWro-samrewvelo

palatisa da piar saagento "profilis" mier

organizebul proeqtSi - "brendis dRe - 2005",

"baltika" nominaciaSi "reputacia da ndoba",

daajildoves.

30.12.05 - "24 saaTSi" vixileT bolo 34-e sta-

tia. SvebiT amovisunTqe. axal wels dawynarebu-

li Sevxvdebi. mTavaria, mizans mivaRwieT da

sanqt-peterburgSic kargi Sefaseba

davimsaxureT. esec ase! saerTaSoriso saqmi-

anobac daviwyeT!

107

bevri statia

"baltikas"

media kampania

"baltikas"

media kampaniaM

ed

ia c

am

pa

ign

of

Ba

ltik

a

MA

NY A

RTIC

LES

2005 wlis bolo ori Tve - noember-

dekemberi, kompania "jeprasTan"

viTanamSromle, romelic

"baltikas" moRvaweobaze sazoga-

doebisa da qarTveli ludis moy-

varulebis informirebas

Segvpirda. media-kampaniac amas

hqvia - ori Tve da 34 gamoqveynebu-

li sagazeTo statia! am etapze

"baltikasTvis" prioritets

qarTvel momxmarebelSi kompaniisa

da misi produqciis cnobadobis

gazrda warmoadgenda. "jepras"

daxmarebiT Canafiqri warmatebiT

ganxorcielda.

kkaappiittaallppooiinnttiiss ggeenneerraalluurrii mmeenneejjeerrii

paata gurgeniZe

bevri statia

108

19.11.05 - `borjomis~ ambebze Tavgadakluls,

morigi RamisTevis win damireka zviadma (mego-

bari!!!) da Sexvedra mTxova. jemal WkuaselTan

Sexvedris Semdeg zviadis droc movnaxe.

wavediT "kolibrSio". wavediT. aCikoc da

laSac (megobrebi!!!) movidnen. zviadma miTxra,

Cemi wigni ukve davbeWde da prezentacia minda

erT kviraSio. Zlivs gadavadebine. bevri

vicineT da umagresi ideebi davyareT

laTinuri musikis fonze.

25.11.05 - laSam gamomigzavna `samedicino

baraTis~ formis mosawvevi. magrad momewona.

02.12.05 - mTeli dRe movandome

Jurnalistebis gafrTxilebas,

pres-relizebis dagzavnas,

redaqtorebTan da

prodiuserebTan saubars.

yvela mekiTxeboda - `ukve

wignebis prezentaciebsac

akeTebTo?!~

03.12.05 - me ver mivedi

prezentaciaze saswrafo

samedicino daxmarebis

centr - 03-Si. rac

mTavaria, soso iyo da

Jurnalistebic. laSam,

blomad wignebi

gavyideo. mixaria, rom

adre maqvs wakiTxuli

da yidva aRar

damWirdeba.

bevri wigni

zviad devdarianis romanis

`mravaljeradi gulis~ prezentacia

bevri wigni

zviad devdarianis romanis

`mravaljeradi gulis~ prezentacia

Presentation of Zviad Devdariani's Novel"Mravaljeradi Guli" (Multiple Heart)

MANY BOOKS

jepra Zalian kargi gundia. ician,

rogor migitanon momxmarebelTan.

icnoben maT, visi saSualebiTac

unda migitanon da Tu Tavadac

kargi misatani xar (rogorc Cems

SemTxvevaSi iyo), warmateba garan-

tirebulia.

saswrafo eqimis formaSi

gamowyobili avtori-eqimi

artTerapiis meTodiT `ylup-

ylupad~ gvasmevs sacdeli roma-

nis `mravaljeradi gulis~

amonaridebs. sainteresoa

avtoris gadawyvetileba - wig-

nis prezentacia gaakeTos mainc-

damainc samedicinodawesebulebaSi, kerZod,

saswrafo samedicino daxmare-

bis centrSi.

zviad devdariani

gazeTi `saswrafo 03~

2sadiliLLUNCHES

statiistiika 2005

STATISTICS

3kkll

iieenntt

iiss xx

aarrjjzzee

s a q m i a n i

BU S I N E S S

111

www.bff.ge

www.spe.ge

www.gau.ge

treningebi

TRANINGS

ii

treining programa

biznes administraciaSi

`biznesis simulacia~

`̀mmaarrnneettii~~ ddaa `̀pprrooeeqqttii hhaarrmmoonniiaa~~

`̀eeii-ssii-TTii~~,, `̀eemm-jjii-aaii mmaarrTTvviiss iinnssttiittuuttii~~ ddaa

`̀aammeerriikkiiss ssaazzooggaaddooeebbaassTTaann uurrTTiieerrTToobbeebbiiss

aassoocciiaacciiaa~~..

MARNET & PROJECT HARMONY

ACT, MGI MANAGEMENT INSTITUTE

AND PUBLIC RELATIONS SOCIETY OF AMERICA

kursi `sazogadoebasTan

urTierTobis strategiul

dagegmarebaSi~

TRAINING PROGRAM IN

BUSINESS ADMINISTRATION

BUSINESS SIMLUATION

COURSE IN SUCCESSFUL

STRATEGIC PUBLIC

RELATIONS PLANNING

- sakuTari biznes organizaciis Camoyalibeba

- moziduli investiciebiT bazarze gasatani produqciis warmoeba

- produqciis, gayidvebis, sadistribucio qselis marTva

- konkurenciis pirobebSi maqsimaluri mogebis miReba

- marketinguli kvlevebis gamoyeneba

- dagegmarebis procesis xuTi ZiriTadi koncefcia

- rogor unda ganviTardes sazogadoebasTan urTierToba

- rogor unda Sefasdes da SeirCes strategiuli dagegmvis modeli

- rogor unda moxdes organizaciuli misiis Sesabamisi Temebisa da

Setyobinebebis identifikacia

- Establish business company

- Develop products for the market by the attracted investment

- Manage production, sales agents, and distribution networks

- Overcome competition for getting maximum possible profit

- Make use of marketing research information

- Five key concepts for the planning process

- How to develop targeted public relations activities

- How to evaluate and choose from strategic planning models

- How to identify key themes and messages that flow from

your organization's mission statement

bevri partniori

MANY PARTNERS

3X7 studia

24 saaTi

alternativa

artlaini

axali versia

axali Taoba

bankebi da finansebi

biznes eTikis asociaciasaqarTveloSi

borjomis kulturis saxli damasTan arsebuli xalxurisimRerebis ansambli

daviT iluriZis jaz-bendi

ed-brendi

edkorporacia

ei-ar-si

ei-si jgufi

ei-si-Ti piari

ei-si-Ti riserCi

em-es-ji

vaxtang kaxiZis simfoniuriorkestris klasikuri musikiskvarteti

TarjimanTa asociacia

Ti end esi

Tibisi tivi

Tavdacvis saministros sasuleorkestri

Tbiliselebi

Tbilisis municipaliteti

Teatr-studia saxioba

kafe kala

kavkazus Treveli

konturi

kviris palitra

magi stili

mesinjeri

mi-mi-no

mifasi

nino qaTamaZis bendi

o-es dizaini

oTar maRraZis jaz-trio

partniorebi-saqarTvelo

piar onlain klubi

profili

radio imedi

radio fortuna

rezonansi

rusTavi 2

sakonditro ana

samebis mgalobelTa gundi

safdi moSe - amerikeli arqiteq-tori

saqme da ekonomika

sastumro Tori

sastumro mariot Tbilisi

sastumro mariot qorTiardi

sastumro metexi

saswrafo daxmarebis centri - 03

sezani

svobodnaia gruzia

tele imedi

telekompania mze

ti-en-ti

ti-esi

ti-vi plusi

ultra grupi

federacia gadavarCinoT bavSvebi

forte

conference.ge

centr point jgufi

cxeli Sokoladi

xvalindeli dRe

jiTi servisi

jorjia ivenTsi

jorjia Tudei

jorjian Taimsi

abaroviCi genadi

abulaZe gia

abulaZe Tornike

amiranaSvili indira

arvelaZe naTia

asaTiani anano

asaTiani gvanca

afciauri ramaz

baraTeli koba

barkalaia gia

baSaruli eka

baqaniZe giorgi

baqraZe qeTi

belqania Tamar

beriaSvili vaJa

beraia badri

beriZe vaJa

bigvava nino

biwaZe maia

bokuCava irakli

burZgla irakli

burWulaZe tata

gabriaZe nino

gabrielaSvili stefane

gagniZe xaTuna

geguCaZe nika

gvasalia daviT

gvilava mamuka

giorgaZe bela

giorgaZe giorgi

giorgobiani irakli

goraZe irakli

da bevri madloba

& MANY THANKSOrganizations and Persons Involved in Projects (In Alphabetical Order)

proeqtebSi CarTuli organizaciebi da pirebi (anbanuri TanmimdevrobiT)

gurgeniZe paata

dgvefaZe nino

devdariani zviad

donaZe guram

dorofeeva daria

eqizaSvili eka

vaSakiZe sandro

vardanaSvili paata

zivzivaZe tariel

zueva nata

Tabagari maia

TavaZe armaz

TamasiZe levan

ToxaZe nika

idaZe TaTia

imnaiSvili lado

imnaiSvili irakli

inasariZe giorgi

inasariZe nestan

iremaSvili lela

kakabaZe giorgi

kakulia maka

kandelaki kote

kapanaZe darejan

kasraZe levani

kenWaZe gia

kvernaZe Tamuna

kikaliSvili gvanca

kikaCeiSvili megi

kirvaliZe maTe

kobalaZe mariam

kokoraSvili Sorena

lekiSvili salome

makalaTia eka

malaciZe irma

mamulaSvili eTo

maWavariani leqso

maRraZe zviad

megreliSvili vaxtang

mekraviSvili sofo

melaSvili irakli

menTeSaSvili eka

mesxi lali

mesxi marina

metreveli andro

mefariSvili nana

nacvliSvili berdia

nacvliSvili naTia

ninikaSvili daviT

nodia laSa

noniaSvili nino

papauaSvili giorgi

ratiani Tiko

ribaki sergei

rostomaSvili irakli

roWikaSvili mari

sabaSvili oTar

saaTaSvili eka

silagaZe vaJa

sobolevi aleqsandre

taSkeviCi qristine

toronjaZe nino

turabeliZe nino

ugulava qeTi

farulava aleqsandre

feraZe levan

qaTamaZe nino

qarselaZe nana

qaugili maikl

qevxiSvili Teona

qobulia spartak

qoCoraSvili nino

yambaraSvili nino

SaniZe eka

SaraSiZe giorgi

SaraSiZe ninuka

SayulaSvili aCiko

SergelaSvili Tengiz

SveliZe Tea

SublaZe nino

CitiZe avTo

ComaxiZe qeTi

CxaiZe jimi

CxartiSvili arCil

carciZe giorgi

cincaZe irina

ciciSvili nino

ciciSvili rusiko

ZirkveliSvili maiko

wamalaSvili moris

wereTeli baadur

wereTeli Teona

wereTeli maia

wiklauri maia

wulukiZe nino

WeliZe irina

WiTanava zaza

WipaSvili lado

xaCiZe ana

xomeriki lela

xoferia lela

xuroZe levan

jalaRonia irma

jamarjaSvili elene

janaSvili naTia

jorbenaZe nana

juReli laSa

jRamaia rozi

didi madloba Cveni ofisis yvela mezobels

madloba fidel kastros imisaTvis, rom is

ar aris Cveni klienti

99,99%klienti

statiistiika 2005

STATISTICS

kmayofili

CCLLIIEENNTTSSSATISFIED