Gepra NL July Sep 2009

jepra socialuri xdeba

iusticiis saministros

sakomunikacio

strategia jepras

eqspertebma daamuSaves

[email protected] q.12

USAID- PAR (Public Administrative Reform)is programa -is mxardaWeriT

iusticiis saministros sakomunikacio strategiis proeqtis farglebSi,

saministros sazogadoebasTan urTierTobis sammarTvelosa da ssip-ebis

TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules.

iusticiis saministros samwliani sakomunikacio strategia da

samoqmedo gegmebi jepras konsultantebma daamuSaves.

jepra bazarze axal produqtebiT gamovida da saqarTveloSi

socialuri mediis ganviTarebasa da mis xelSewyobaze zrunva daiwyo.

“socialuri media saqarTveloSi, iseve rogorc mTels msoflioSi sul

ufro popularuli xdeba. Cveni klientebisTvis mniSvnelovania, rom

Tvalyuri adevnon momxmareblebis qcevis cvlilebasa da axal

“moednebze” maT gadanacvlebas,” _ acxadebs jepras socialuri mediis

konsultanti TinaTin samyuraSvili.

am mizniT “jepraSi” socialuri mediis servisebis axali portfolio

Camoyalibda, romelic -is platformis SesaZleblobebs daefuZna.

portfolioSi Sesulia popularuli saitebi, rogoricaa:

da sxva.

jepraSi socialuri mediis mimarTulebiT muSoba 7 Tvea mimdinareobs.

kompaniaSi Camoyalibebulia socialuri mediis 6 kaciani gundi. jgufs

Tbilisis piar skolis kursdamTavrebuli TinaTin samyuraSvili

xelmZRvanelobs.

Web2

wikipedia,

twitter, linkedin, facebook, you tube, technoratti, digg

piar skolis klubisprezentacia

induri gamofena-

gayidvis sareklamo kampania

4 oqtombers dasrulda

jepram“baltikas” momsaxurebaze

kontraqti gaaforma

kaxa maRraZem evrosabWos

mier organizebul saerTaSoriso

RonisZiebaSi miiRo monawileoba

gv.10

gv.13

gv.13

gv.9

jepras korporatiuli gamocema

#12

ivlisiagvistoseqtemberi

20

09

gv.16

gv.2-6

socialuri mediis mimarTulebiT muSaobis idea

daaxloebiT 7 Tvis win gaCnda. am mizniT jepraSi

socialuri media jgufi Seiqmna.

gvsurs gagacnoT Cveni gundis wevrebi

piar skolis socialuri platforma ze

aigo, sxva yvela socialuri qseli ki mas

daukavSirda. Seikra erTi didi gvirila, romlis

TiToeuli furceli piar skolis istorias,

saqmianobas,ganviTarebis strategiebs aRwers.

facebook-

erT diliT,roca mobiluris Secvla gadavwyvite,

-is -Si Cavwere. Cemda gasaocrad,

Zalian saintereso gverdi amomigdo. maSin

socialuri mediis sargeblianobaze pirvelad

davfiqrdi. im dRidan socialuri qselebis aqtiuri

moxmareba daviwye, Seviswavle aTeulobiT kompaniis

socialuri strategia...

dRes Tamamad SeiZleba iTqvas,rom male socialuri

qseli yvela media saSualebas Camoitovebs. amisTvis

mas yvela bazisi gaaCnia. misi saSualebiT

gamartivda informaciis gacvla. SesaZlebeli gaxda,

media ufro daaxloeboda adamians. sazogadoeba

Tavad irCevs, ras uyuros, ra waikiTxos, ra aris

misTvis saintereso da Rirebuli.

CvenTvis mniSvnelovania, rom Cvens momxmarebels

SevTavazoT ukeTesi da gacilebiT iafi garemo

sakuTari Tavis ukeT warmoCenisTvis. ukve mzad

gvaqvs socialuri mediis portfolio, romelsac

mokle droSi klientebs SevTavazebT.

aseve minda aRvniSno, rom servisis Camoyalibebamde

misi srulyofis mizniT socialuri mediis

efeqturoba da Sedegi kompaniam sakuTar Tavze

gamoscada. socialur qselebSi adgilis

damkvidreba piar skolis wardgeniT daviwyeT.

s p e c i a l u r a d m i s T v i s T a n a m e d r o v e

saganmanaTleblo koncefcia „

SemuSavda. piar skolis promouSen kampania

swored am principebze aigo da saTauriT „gaiziare

codna, gaige pasuxi“ mimdinareobs.

facebook search Nokia

Share Knowledge – Know

Now“

“gaige meti”- socialur mediaSi!

gagrZeleba gv. 3

ratom socialuri qselebi?www.facebook.com/prschool

marita

maisuraZe

TinaTin samyuraSvili

2

dRes -i erT–erTi wamyvani saitia,

romelsac yvelaze ukeT icnobs qarTuli

sazogadoeba. CvenTvis mniSvnelovania, socialur

mediaSi im qselis daxmarebiT fexis mokideba,sadac

potenciuri studentebis ricxvi didia. amasTanave,

aRniSnuli socialuri qselis daxmarebiT martivia

sakuTari biznesis popularizacia, SesaZlebelia

informaciis, foto da video masalis atvirTva,

gacvla, gaziareba. am yovelives amartivebs marTvis

avtomatizacia, romelic feisbuqs yvela wamyvan

saitTan akavSirebs. amasTanave is saSualebas iZleva

Seqmna rogorc personaluri gverdi, aseve

isargeblo e.w. Ta da -ebiT”. maTi

meSveobiT uSualo kontaqti gaqvs momxmarebelTan,

yovelTvis ici, ras moelian Sengan, rogor unda

moawono Tavi sxvas, rogor ganaviTaro biznesi.

mniSvnelovania, visaubroT -zec. aq gaxsnilia

jepras gverdi, romelzec piar skolis jgufia

Seqmnili. e.w. „group” diskusiis gamarTvis

saSualebas iZleva. misi meSveobiT SesaZlebelia,

moZebno Seni sferos warmomadgenlebi, Tavi gaacno

da iTanamSromlo kvalificiur specialistebTan,

gaiziaro maTi Sexedulebebi, miiRo maTgan

rekomendaciebi. es yovelive ki imis maCvenebelia,rom

linkedini gexmareba ukeT warmarTo sakuTari

profesiuli qseli, moipovo xalxis ndoba,gazardo

kompaniis sargeblianoba, gadaaqcio Seni biznesi

sajarod da produqtiulad. uSualod

ukavSirdeba s, aseve mniSvnelovani

upiratesobaa, rom s gaaCnia 3 saZiebo sistema:

facebook

”fan page- ” group

linkedin

linkedin

facebook

linkedin

google, msn, yahoo.

-

-

#12ivlisiagvistoseqtemberi

20

09

#12ivlisiagvistoseqtemberi

20

093

Cveni mizania, Cvenive sferos farglebSi, viyoT

yuradRebianebi da ar gamoveTiSoT movlenebis

msvlelobas. erT–erTia im saitebs Soris,

romelic amis saSualebas gvaZlevs. mokle,

140–simboloiani Setyobinebebis meSveobiT

SegviZlia, gavavrceloT myisieri informacia,

romelic xelmisawvdomi gaxdeba am saitis

nebismieri momxmareblisaTvis. Cven aseve SegviZlia,

gamoviweroT da yoveldRiurad miviRoT informacia,

romelic msoflios garSemo xdeba. amas saitze

ganTavsebuli saZiebo sistema uzrunvelyofs.

vinaidan saTqmelis 140 simboloSi srulad

gamoxatva SeuZlebelia, vuTiTebT links, romlis

daxmarebiT momxmarebels misTvis saintereso Temaze

amomwuravi informaciis naxva SeuZlia. es faqti, ra

Tqma unda, Cveni nebismieri servisis gavrcelebas

Seuwyobs xels.

linkis saSualebiT informaciis gavrceleba,

gaziarebas socialuri ”CaniSvnis” saiti

iZleva. interesebis sferos gacvlisa da

dakavSirebis saukeTeso saSualebaa, romelic

integrirdeba -Tan.

-s ukavSirdeba -ic. piar skolis

blogi swored am saitze gakeTda. blogis Seqmnis

mizezi, nebismieri mkiTxvelis interesis

dakmayofilebaa. blogze piar skolis Sesaxeb

amomwuravi informacia ganTavsda. aqve aqtiurad

itvirTeba is siaxleebi, romelic yoveldRiurad

xdeba.

rac Seexeba dokumentebs, prezentaciebsa da

niusleTerebs, jepram arqivis gakeTeba iseT wamyvan

saitebze gadawyvita, rogoric aris da

aRniSnuli vebgverdebi saSualebas iZleva

atvirTo informacia rogorc -is failiT, aseve

-is formatebiT. mniSvnelovani

upiratesobaa, rom yoveldRiurad skalirebul

maCvenebels adevneb Tvals, Tu ramdenma adamianma

naxa Sens gverdze atvirTuli TiToeuli faili,

ramdenma gamoTqva azri ama Tu im prezentaciasTan

Twitter

delicious

delicious

facebook

facebook wordpress

slideshare

scribd,

word

powerpo , pdf, ex elint c

miuxedavad imisa, rom aRniSnuli saitebze

jeprasa da piar skolis gverdebi seqtembris Sua

ricxvebSi avamoqmedeT, ukve Tamamad SegviZlia

vTqvaT, rom yoveldRiurad, jamurad 100–mde

adamiani mainc gvstumrobs. aRsaniSnavia is faqtic,

rom Tbilisis piar skolaSi dRes ukve arian

bavSvebi,romlebmac axali kursebis Sesaxeb swored

-ze atvirTuli „Tbilisis piar skolis

axali programis“ saSualebiT Seityves. aqtiurad

kiTxuloben Cvens niusleTerebsac, romelTa naxvac

–zea SesaZlebeli. gvikavSirdebian ofisSic,

gvekiTxebian azrs,dainteresebulni arian kompaniis

momavali strategiuli gegmebiT.

mniSvnelovania aseve is foto da video masala,

romelic wakiTxuls advilad aRsaqmels xdis.

jepram piar skolis videoqselad airCia.

-s pirdapiri kavSiri aqvs -Tan,

-sa da -Tan, rac niSnavs, yovel axlad

atvirTul videoze Setyobinebis avtomatur

gavrcelebas zemoaRniSnul socialur mediaSi.

saits pirdapiri mxardaWera aqvs –isganac,

romelic gulisxmobs videoebis blogze

ganTavsebas. saitis ganaxlebuli funqciebi

saSualebas gvaZlevs, -s oficialur saitze

Seusvlelad, sxvadasxva veb gverdebzeve vuyuroT

videoebs. es ki dazogili dro, momxmareblisTvis ki

naklebi problemaa.

rac Seexeba fotomasalas, -i erT-erTi udidesi

fotosaitia, romelzec 3.6 miliardi fotoa

atvirTuli da 8 milioni momxmarebeli hyavs. -i

fotoebis organizebis, damuSavebisa da gagzavnis

saSualebas iZleva. aRniSnuli qseli, iseve rogorc

zemoT mocemuli yvela saiti,ukavSirdeba –s.

swored amitom piar skolis mTavari galereebi -

ze ganTavsda, mTavari platformidan ki xatulis

meSveobiT yvela albomis naxva aris

SesaZlebeli.

slideshare

scribd

ub

YouTube Google Reader

Twitter Facebook

Wordpress

YouTube

fli kr

fli kr

facebook

fli kr

(i on)

YouT e

c

c

c

c

gagrZeleba gv. 4

socialuri qselebi

zura

balanCivaZe

Tako

merabiSvili

www.facebook.com/prschool

Tqveni yuradReba –zec minda SevaCero. viki faqtobrivad

ganmartoebiT mdgari socialuri qselia, romelic onlain reJimSi

enciklopediuri samuSaoebis Catarebis saSualebas iZleva. dRes TiTqmis ar

moiZebneba wamyvani kompania,romelzec cnobebi vikize ar iyos atvirTuli. Cveni

mizania,yvela socialur qselSi viyoT warmodgenilebi,maT Soris vikipediazec,

radgan sabolood yvela saZiebo sistema internetSi vikimde midis. socialur

qsels upiratesobas matebs is faqtori,rom statiis redaqtireba vikis nebismier

momxmarebels SeuZlia. vikipediis moxmarebis da masSi cvlilebebis Setanis

siadvile ki xels uwyobs masalebis sizustisa da aqtualobis amaRlebas.

piar skolis socialur platformaze muSaoba 12 seqtembers dasrulda.

dResdReobiT, piar skola 10 wamyvan saitzea warmodgenili. amJamad mimdinareobs

jepras socialuri mediis koncefciis Seqmna, romelic oqtombris bolos

damTavrdeba.

Wikipedia

piarskolis F ze maritas proeqtTan dakavSirebiT datovebuliacebook-piarskolis F ze maritas proeqtTan dakavSirebiT datovebuliacebook-

4#12ivlisiagvistoseqtemberi

20

09

ninulia asaTiani

TaTia beriaSvili

sali

WiWinaZe

madona

terteraSvili

ako

axalaia

me kavkasiis media skolis me-3 kursis studenti var. SarSan swored iq gavige

jepras Sesaxeb da isic Sevityve, rom socialur gunds ayalibebda. aman

ganapiroba, is rom jepraSi movxvdi da male socialuri gundis wevri gavxdi.

zogadad sazogadoebasTan urTierTobis sfero yovelTvis mainteresebda,Tumca,

socialuri media gansakuTrebiT. albaT imitom, rom dRes TiTqmis yvela da

yvelaferi internetiT ukavSirdeba erTmaneTs da mec vfiqrob, rom

sazogadoebrivi urTierTobebis asawyobad es yvelaze martivi da iafi

saSualebaa. internetSi ganTavsebuli informacia imdenad swrafad vrceldeba,

rom sul raRac wamebSi SegiZlia Seityo axali ambis Sesaxeb, maSin roca

televiziT amas ramdenime saaTSi, an sulac meore dRes gaigeb. damerwmuneT, am

mizezebis CamoTvlis Semdeg, Znelia, socialurma mediam ar dagainteresos,

amitom mec „moviwamle“ socialuri mediiT!

pirvel rigSi madloba damfuZneblebs

piar skolis daarsebisTvis. rac Seexeba

maritas proeqts „piar skola 3 TveSi“

Zalian momwons. axla inglisSi vswavlob

da rom Camoval, aucileblad gavivli am

kurss. piar skolis Sesaxeb jer kidev

TbilisSi yofnisas Sevityve da axlac

sul Tvalyurs vadevneb axal ambebs

–is meSveobiT. maritas werilebi

saSualebas maZlevs, davakvirde piar

skolaSi swavlebis meTodsa da

leqciebis mimdinareobas.

facebook

idea magaria, Semsrulebeli magaria,

vinaidan dReSi 100-200 gverdis wakiTxva

miwevs xolme, unda vaRiaro, aris am

nawerSi raRac iseTi, rac migajaWvebs da

ar mogaSorebs. ase vityodi es niWia da mas

”sainteresod wera” hqvia. ara, yovelTvis

mifiqria da vambobdi, rom am skolaSi

Wkviani xalxi swavlobs-meTqi da kidev

vrwmundebi, ar vcdebodi. hoda ras

vambobdi, warmatebebs gisurveb da

rogorc ityvian ”mieci niWsa gza

farToo”. am gzas piar skola namdvilad

mogcems

marita, vaRiareb, mSurs Seni!!!

didi pasuxismgeblobaa rom

iyo piarskoleli, piar

skolaSi swavla ki CemTvis

privilegiaa.

Wish you good luck!

k o m e n t a r e b i

jepras TanamSromlebis saxelmZRvanelo

maqsimaluri aqtiuroba

sifrTxilis gamoCena

informaciis gamWvirvaloba

dauSvebelia

mniSvnelovania

kompaniis produqtis/servisis aRwerilobisa an

mimoxilvis sxvadasxva socialur saitebze

promouSeni

monawileobis miReba profesiasTan Tu dargTan

dakavSirebul sxvadasxva forumebze arsebul

diskusiebSi

monawileobis miReba onlain gamokiTxvebSi

imis gaTvaliswinebiT, rom zRvari pirad

cxovrebasa da samuSaos Soris TiTqmis aRar

arsebobs, yuradReba miaqcieT TiToeul Tqvens

gamonaTqvams Tu citatas.

naazrevis gamoqveynebamde unda gadamowmdes yvela

saxis informacia da mieTiTos informaciis wyaro

citatis gamoyenebis SemTxvevaSi savaldebuloa

wyaros miTiTeba

cru da gadaumowmebeli informaciis kompaniis

sxvadasxva socialur qselebze ganTavseba

plagiatoba

sxvisi komentaris gaqilikeba

Seuracxmyofeli, an ucenzuro sityvebiT saubari

gagrZeleba gv. 6

socialuri mediis mzardma popularobam mravali

kompania daainteresa da daarwmuna mis

sargeblianobaSi. dResdReobiT yvela wamyvani,Tu

saSualo firma Tavis politikas am qselze

dayrdnobiT agebs. misi meSveobiT komunikacia

ufro martivi da aqtiuri gaxda, ramac kompaniebs

axali gamowvevebi SesTavaza.

piarisa da marketinguli komunikaciebis kompania

jepra erT–erTi pirvelia saqarTveloSi,

romelmac qarTul internetsivrceSi socialuri

mediis ganviTarebaze daiwyo zrunva.

socialuri mediis politika SemuSavda

sa da is

direqtivebze dayrdnobiT da daefuZna jepras

socialuri komunikaciis interesebs.

aRniSnuli dokumenti momzadda jepras

socialuri mediis konsultantebis TinaTin

samyuraSvilisa da zurab balanCivaZis mier.

vacnobierebT, rom rogorc piar profesionalebi

Cven gansakuTrebul mdgomareobaSi varT: erTis

mxriv, Cveni movaleoba Cveni klientebis

sazogadoebasTan urTierTobis sakiTxebis marTva

da gaZRola, rac garkveul eTikur SezRudvebs

gviwesebs socialur mediaSi saqmianobisaTvis,

xolo meores mxriv,Cven pativs vcemT sayovelTaod

aRiarebul principebs adamianis uflebaTa da

TavisuflebaTa Sesaxeb, romelic daculia

saqarTvelos konstituciisa da saerTaSoriso

aqtebis mixedviT. am gamowvevis sapasuxod, Cveni

mizania, socialur mediaSi kompania iyos

warmodgenili aqtiuri formebiT da ramdenime

mniSvnelovani proeqti am sferoSi Tavadac

ganaxorcielos. socialur mediaSi Cveni

moqmedebis platforma mTlianad eyrdnoba

saerTaSoriso standartad miCneul debulebebs:

Cveni principebi am etapze Camoyalibebulia.

moxaruli viqnebiT, Tu dagvexmarebiT da

gagviziarebT gamocdilebas Cveni politikis

daxvewis mizniT.

Porter

Novell, SHIFT Communication– IPR–

http://creativecommons.org/licenses/by/3.0/.

socialur mediaSi versia #0.1#0.1

5 #12ivlisiagvistoseqtemberi

20

09

viyoT Tavazianebi

movekidoT saqmes pasuxismgeblobiT

davfiqrdeT, sanam gamovaqveynebT

arasdros

ar gamovexmauroT

ar ganvaTavsoT

movipovoT Rirebuli wevris statusi

gaviTvaliswinoT eTikis kodeqsebi

konstruqciulad vesaubroT maT,vinc ar iziarebs

Cvens mosazrebebs da radikalurad gansxvavebuli

Sexedulebebi gaaCnia.

radgan TiToeuli gamoqveynebuli komentari

gvakisrebs valdebulebas,rogorc sakuTari Tavis,

ise kompaniis winaSe. arasodes warmovadginoT

sakuTari Tavi, an kompania ise, rom amiT sxva

SecdomaSi SeviyvanoT. gvaxsovdes, rom Cvens mier

gacemuli nebismieri araswori informacia

SesaZlebelia, kompaniis sawinaaRmdegod iqnas

gamoyenebuli. nebismieri informacia unda

eTanadebodes jepras eTikis kodeqsis,

brendirebis wesebisa da Sinaganawesis principebs.

ar avyveT emociebs. SevecadoT, rom Cveni

komentari neitraluri pozicis gamomxatveli

iyos. visaubroT faqtebze dayrdnobiT da

diplomatiurad mivudgeT sakiTxs.

gamovaqveynoT Cveni kompaniis saxeliT komentari

raime saxis davasa Tu sasamarTlo processTan

dakavSirebiT. jepraSi am sakiTxebze

komentarisaTvis uflebamosil pirs warmoadgens

misi aRmasrulebeli direqtori.

socialur mediaSi wamoWril iseT Temebs,

romlebSic ganixileba ama Tu im kompaniis

krizisuli mdgomareoba.

kompaniis logo personalur onlain saitebze. nu

gamoviyenebT kompaniis saxels piradi

sargeblisTvis.

socialur media qselebSi (feisbuqi, tviteri,

linkedini da a.S) vweroT im Temebze, romlebSic

kompetenturebi varT.

gavecnoT saitebze ganTavsebul moxmarebis wesebs,

raTa vimoqmedoT keTilsindisierad.

pornografiuli da Zaladobrivi saitebis

linkebis miTiTeba

anonimuri komentarebis datoveba

sxva kompaniis reputaciis Selaxva

socialuri mediis arasworma gamoyenebam,

SesaZloa, ziani miayenos rogorc kompanias, ise

mis TanamSromlebsac. vinaidan jepras socialur

qselSi CarTulobas, kompaniis socialuri mediis

konsultantebi uzrunvelyofen, pasuxismgeblobis

didi wili maT ekisrebaT. amitom, mniSvnelovania,

jepras socialuri mediis politika sworad

daigegmos da gaziarebul iqnas yvela

TanamSromlis mier.

Cveni gulwrfeloba aisaxeba jepras socialuri

mediiis garemoSi. aqedan gamomdinare,

mniSvnelovania, mivuTiToT Cveni vinaoba,

saqmianobis sfero da kompania, romelSic

vmuSaobT.

gavmijnoT piradi mosazrebebi kompaniis

oficialuri Sexedulebebisagan. yovelTvis

mivuTiToT, piradia es Tu is mosazreba, Tu is

kompanias ekuTvnis.

vweroT lakoniuri da Rirebuli Sinaarsis mqone

winadadebebiT. gamoqveynebamde gadavamowmoT

informacia, mivuTiToT wyaros bmuli da

SevasworoT komentari orTografiuli,

punqtuaciuri da stilisturi kuTxiT. gvaxsovdes,

rom Cvens mier gamoqveynebuli yoveli informacia

sajaroa da xelmisawvdomia nebismieri

adamianisaTvis.

daSvebuli Secdoma gavasworoT myisierad da

m a d l o b a g a d a v u x a d o T m k i T x v e l s

yuradRebisaTvis.

kompaniis Sida an piradi informaciis

gamoqveynebisas vimoqmedoT TanamSromelTa

saerTo mosazrebis gaTvaliswinebiT, komentaris

gakeTebisas, viTxovoT nebarTva kompetenturi

pirisagan. davrwmundeT, rom Cveni namoqmedari

zians ar miayenebs kompaniis komerciul

saqmianobas da reputacias.

winaaRmdeg SemTxvevaSi, kompania itovebs nebarTvas, amoSalos

Tqven mier gavrcelebuli nebismieri informacia kompaniis

socialuri mediis saitebidan da gaanTavisuflos TanamSromeli

dakavebuli Tanamdebobidan. socialuri mediis TanamSromlebis

saxelmZRvanelo, specialuri danarTis (iseve rogorc eTikis

kodeqsi) saxiT,Sesulia jepras SromiT kontraqtebSi.

Cveni mizania:

viyoT gamWvirvaleni

viyoT auTenturebi

viyoT Tanamimdevruli

vaRiaroT Secdomebi

SevinarCunoT konfidencialuroba


20

09

jepras TanamSromlebis saxelmZRvanelo

socialur mediaSi versia #0.1#0.1

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200924 ivliss gau-Tbilisis

piar skolaSi rigiT

meSvide gamosaSvebi saRamo

gaimarTa. studentebs

sertificirebuli

diplomebi leqtorebma

gadasces, xolo samma

saukeTeso studentma

yvela leqtoris mier

xelmowerili

sarekomendacio werili

miiRo.

piar skolis meSvide gamoSveba


20

09

vebinari gaimarTeba oqtombers, dainteresebul

msmenels yvela kiTxvaze pasuxs kaxa maRraZe da

soso galumaSvili gascems.

26

24 seqtembers, gau-Tbilisis

piar skolaSi Ria karis dRe

gaimarTa. skolis menejmentma

studentebs ganaxlebuli

kursis struqtura gaacnes da

leqtorebi warudgines .

integrirebuli marketinguli

komunikaciebis saswavlo

kursze swavla 5 oqtombers

daiwyeba.

miuxedavad analogiuri

kursebis fasis matebisa piar

skolaSi integrirebuli

marketinguli komunikaciebis

saswavlo kursis Rirebuleba

ar gaizrdeba. safasuris

gadaxda sam etapad iqneba

SesaZlebeli.

piar skola msurvelebs integrirebuli

marketinguli komunikaciebis ganaxlebul

programas sTavazobs. siaxle Seexeba rogorc

leqtorebis gunds, aseve saswavlo programas.

“gau-Tbilisi piar skolam studentebis pirveli

nakadi 2007 wlis aprilSi miiRo. am dromde

skola 200-mde studentma daamTavra.

ganaxlda kursis programa, daemata axali sagnebi,

rogoricaa socialuri media da marketinguli

gegmis SemuSaveba.

programa Sedgeba 10 sagnisgan da oqtombris

kursebidan studentebs SesaZlebloba eqnebaT

airCion maTTvis sasurveli modeli da misi

gavlis Semdeg miiRon sabuTi kursis mosmenis

Sesaxeb.

wels, swavlebisas meti yuradReba praqtikul

mecadineobaze iqneba mimarTuli. garda amisa

piar skolis axali kursebiganaxlebuli programiT Catardeba

piar skolaSi Ria karis dRe gaimarTa


20

09

gau-Tbilsiis piar skolis klubis prezentacia 1 oqtombers Sedga. prezentacias leqtorebi

da piar skolis kursdamTavrebulebi eswrebodnen. klubSi gawevrianeba SeuZlia skolis

yvela kursdamTavrebuls. uamrav siaxlesTan erTad, piar klubis wevris rekomendaciiT

misuli studenti specialur fasdaklebas miiRebs. am etapze klubSi asze meti studentia

gawevrianebuli.

piar skolis klubis prezentacia


20

09

axali servis-centri axal misamarTze

induri gamofena-gayidvis sareklamo

kampania warmatebiT ganxorcielda

25 seqtembers gamofena-gayidvas

“saukeTeso indoeTidan 2009”

kvlav didubis sagamofeno

darbazi maspinZlobda. biTiel.jim

s a r e kl a m o k a m p a n i a 2 1

seqtembridan daiwyo. winaswar

SerCeuli da momzadebuli,

specialur maisurebsa da kepebSi

gamowyobili promo-gogonebi da

biWebi 10 dRis ganmavlobaSi

arig e bdn e n s a i nformacio

flaerebs da momxmareblebs

awodebdnen informacias induri

gamofena-gayidvis Sesaxeb. promo-

aqciebi Tbilisis sxvadasxva

ubanSi Catarda.

Tbilisis centralur

ubanSi, winaswar SerCeul

quCebsa da magistralebze

italiuri kompania

is axali servis centris

sareklamo flaerebi

darigda. kompaniam axal

servis centrSi misul

m o m x m a r e b l e b s

saavtomobilo zeTebze 15

procentiani fasdakleba

da sxvadasxva ufaso

momsaxureba SeTavaza.

Agip-


20

09

specialuri fasebi “Cemi saxlisgan”

italiuri tansacmlis

maRazia

TbilisSia

korporaciam “Cemi saxli”

7 agvistos gamarTa

samdRiani aqcia wyneTSi.

proeqtis

ganxorcielebisTvis

SerCeul iqna wyneTis

centraluri ubnebi da

yvelaze xalxmravali

adgilebi. promo-gogonebi

sami dRis ganmavlobaSi

axrocielebdnen sareklamo

flaerebis darigebas da

mosaxleobis informirebas

maRazia “Cemi saxlis”

specialuri aqciis Sesaxeb.

18 seqtembers TbilisSi italiuri

tansacmlis pirveli brend-maRazia

gaixsna, romelic qalebsa da

mamakacebs maRali xarisxis italiur

tansacmels sTavazobs. maRaziis

gaxsnasTan dakavSirebiT,13-15 seqtembers

Catarda promo aqcia, romelic drosac

Tbilisis mosaxleobas saSualeba mieca

gascnoboda maRaziis sainformacio

flaerebs. proeqtis ganxorcilebisTvis

SeirCa Tbilisis xalxmravali ubnebi:

vake,saburTalo,plexanovi...

ALCOTT


20

09

kompiuteruli momsaxurebis kompaniis

promouSenma warmatebiT Caiara

ganaxlebuli saiti

17 agvistos TbilisSi Catarda kompiuteruli momsaxurebis kompania –s sainformacio-sareklamo

kamapnaia. biTiel.jim promo aqcia manqanebiT datvirTul quCebSi,gzajvaredinebsa da eleqtroteqnikis maRaziebTan

Caatara. proeqtis mizans momxmareblisTvis kompiuteruli momsaxurebis farTo arCevanis gacnoba da specialuri

servisebis SeTavazeba warmoadgenda.

PC House


saagento biTiel.jim daasrula

saitis ganaxlebaze muSaoba da axal

saitTan erTad mravalferovan

serviss gTavazobT.


saagentos erTerTi ZiriTadi

mimarTulebaa kurierebis servisi –

“xelidan xelSi”, romelic

gTavazobT sakuriero momsaxurebis

srul pakets, maT Soris :

mosawvevebisa da sasaCuqre paketebis

gavrceleba, pirdapiri gzavnilebi

da aramisamarTuli gzavnilebi.

s a a g e n t o m a s e v e d a i w y o

marketinguli da loialurobis

programebis ganxorcielbac,

rogoricaa Treid-marketingi,seils-

marketingi, ivenT marketingi, baz-

marketingi da sxva.


20

09

PC house

“Tbilisis politikuri

swavlebis skolis”

msmenelis rangSi jepras

aRmasrulebelma

direqtorma kaxa maRraZem

monawileoba miiRo

strasburgSi, evrosabWos

mier organizebul

saerTaSoriso

RonisZiebaSi _

“zafxulis universiteti

demokratiisTvis”.

saqarTvelos

warmomadgenlebis garda,

universitets 15

sxvadasxva qveynis

delegacia stumrobda.

jepram “baltikas” media

momsaxurebaze gamocxadebul

tenderSi gaimarjva da wlis

bolomde sainformacio

uzrunveloyofis Sesaxeb

kontraqti gaaforma.

ludsaxarSi kompania

“baltikam” produqciis

eqsportireba amjerad

sazRvrebs gareT arsebuli

sawarmoo sivrcidan daiwyo.

azerbaijanSi arsebuli

kompaniis kuTvnilma qarxanam

“baltika-baqo” saqarTveloSi

pirveli saeqsporto

produqcia ukve gamoagzavna.

azerbaijanSi warmoebuli

“baltikas” markis ludi

qarTveli momxmareblisTvis

ruseTidan Setanil

produqciasTan SedarebiT

Rirebulebis TvalsazrisiT

ufro xelmisawvdomi iqneba.

jepram “baltikas” momsaxurebaze kontraqti gaaforma

kaxa maRraZem evrosabWos mier organizebul

saerTaSoriso RonisZiebaSi miiRo monawileoba


20

09

12 seqtembers jepras ufrosma konsultantma kaxa maRraZem

ltolvilTa da gansaxlebis saministros maRali da saSualo donis

menejmentis gasvliTi samuSao Sexvedra Caatara, romelSic

partniorebi-saqarTvelos trenerebic monawileobdnen. Sexv dra miznad

isaxavda strat giuli dagegmarebis procesis daskvniT etapze

ltolvilTa da gansaxlebis saministros axali, samwliani

sakomunikacio-piar strategiis samuSao variantis ganxilvas.

jepras konsultantebma ltolvilTa da gansaxlebis saminisitros

sakomunikacio strat giis SemuSaveba daasrules, SegaxsenebT, rom

pirveli samuSao variantis prezentacia 20 agvistos Sedga. proeqti

is is mier xorcieldeba.

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USAID Forecast project--

jepram ltolvilTa da gansaxlebis saministros

sakomunikacio strategiaze muSaoba daasrula

Roris gripis pandemias specialuri media-seminari mieZRvna

10 agvistos, sastumro “TorSi” Roris gripis

pandemiasTan dakavSirebiT specialuri media-seminari

gaimarTa. seminars uZRvebodnen profesori Tengiz

cercvaZe da Sevicaruli kompania “hofman la roSis”

samedicino direqtori nino goCitaSvili.

specialistebma mowveul Jurnalistebs Roris gripis

pandemiis dRevandeli mdgomareobis, daavadebis

warmoqmnisa da ganviTarebis, mkurnalobis ZiriTadi

meTodebi gaacnes.

jandacvis msoflio organizacia

rekomendacias tamiflus uwevs

kompania “roSi” 2009 wels gripis pandemiis

menejmentis Sesaxeb jandacvis msoflio organizaciis

mier gamoqveynebul saxelmZRvanelo rekomendaciebs

miesalmeba. saxelmZRvanelos mixedviT calsaxad

rekomendirebulia tamiflus gamoyeneba pandemuri

gripis mZime SemTxvevebis samkurnalod pacientebis

yvela jgufSi da iZleva zust miTiTebas Tu rogor

gamoiyenon antivirusuli preparatebi pandemuri

virusiT inficirebul pacientebSi.

(N1N1)


20

09

10 seqtembers, CaqvSi

socialuri momsaxurebis

saagentos iniciativiT

media-turi gaimarTa.

damswre Jurnalistebs

saagentos saqmianoba,

socialuri daxmarebis

sistemaSi ganxorcielebuli

da dagegmili reformebis

pirveli etapis Sedegebis

analizi gaacnes.


saagentos direqtorma

andria uruSaZem

JurnalistebTan Sexvedrisas

siRaribis zRvars qveviT

myofi mosaxleobis


arsebuli meTodologiis

gadaxedvisa da

administrirebis axali

wesebis saWiroebis Sesaxeb

isaubra.

7 seqtembers, CaqvSi


saagentom arasamTavrobo

da saerTaSoriso

organizaciebis

warmomadgenlebTan

Sexvedra gamarTa.

Sexvedraze ganxilul iqna

saagentos mier


sistemaSi

ganxorcielebuli

reformebi, aseve

sistemis srulyofis

procesSi arasamTavrobo

organizaciebis CarTvis

SesaZlo meqanizmebi.

Sexvedris dasasruls

gaimarTa diskusia


programis

administrirebaSi

arasamTavrobo

organizaciebis rolis

gazrdisTvis.

media-turiCaqvSi

socialuri momsaxurebis saagento arasamTavrobo da

saerTaSoriso organizaciebs Sexvda


20

09

USAID PAR (Public Administrative Raform)--is programa is

mxardaWeriT iusticiis saministros sakomunikacio

strategiis proeqtis farglebSi, saministros

sazogadoebasTan urTierTobis sammarTvelosa da ssp-is

TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba

daaasrules. iusticiis saminsitros samwliani sakomunikacio

strategia da saqmianobis koordinacia jepras

konsultantebma daamuSaves da ganaxorcieles.

“sakomunikacios strategiis Seqmna saqarTvelos iusticiis

saministros surviliT iyo ganpirobebuli, kerZod, gaizardos

saministrosa da misi sakomunikacio erTeulebis Sedegianoba

da momdevno sami wlis ganmavlobaSi sazogadoebasTan

urTierToba gaxdes maqsimalurad efeqtiani,” _ aRniSnavs

“jepras” direqtori kaxa maRraZe.

strategiis Seqmnis mizans sazogadoebasTan farTo dialogis

warmoeba warmoadgenda, rac Tavis mxriv SesaZlebelia

moqalaqeebTan ormxrivi, ganuwyveteli komunikaciis

warmarTvis, sazogadoebis sxvadasxva fenebisTvis aucilebeli

da saWiro informaciis miwodebis gziT.

iusticiis saministros strategiuli gegmis momzadebis

procesSi dasaxul miznebTan Sesabamisobis dadgenis,Zlieri da

susti mxareebis identificirebis, saWiro struquturli da

funqcionaluri cvlilebebis gansazRvris mizniT,

saministrosa da mis qve-uwyebebis mimdinare sakomunikacio

aqtivobebis Sewavla da analizi ganxorcielda.

“strategiuli sakomunikacio miznebidan gamomdinare

saminsitros sazogadoebasTan urTiertobis gundma Seadgina

konkretuli aqtivobebisgan Semdgari samwliani, detaluri

samoqmedo gegma, romeliTac moscemul peridoSi

ixelmZrvanelebs. “amasTan, Seiqmna mocemuli stratgeiis

monitoringisa da Sefasebis procedurac, romelic miscems

komunikaciezepasuximgebel pirebs garkveuli periodulobiT

stratgeiisa da samoqmedo gegmebis daxvewis SaSualebas, maT

Soris mimdinare gare da Sida cvlilebebisa da axali

gamowvevebis gaTvaliswinebiT,” – strategiuli gegmis

upiratesobebze saubrobs “jepras” direqtori.

-s programa -is mier gamocxadebul tenderSi,

romelic iusticiis saminsitros samwliani sakomunikacio

stratgeiiisa da samuSo gegmis SemuSavbeas gulisxmobda,

kompania -m da jepram gaimarjves. sakomunikacio

stratgeiaze muSaoba ivnisidan daiwyo. 3 Tvis ganmvalobaSi

proeqtze jepras 4 ufrosi konsultanti muSaobda. saqminoba

ramdenime etaps moicavda, maT Soris rogoricaa, dokumnetis

Seswavla, interviuebi, aqtivobebis Sefaseba, Sexvedrebi,

sakomunikacio strategiisa da samoqmedo ggemebis SemuSaveba.

USAID PAR

IMG

iusticiis saministros sakomunikacio

strategia jepras eqspertebma daamuSaves

jepras aRmasrulebelma direqtorma rusTavSi treningebi Caatara

jepras aRmasrulebelma

direqtorma kaxa maRraZem qvemo

qarTlis arasamTavrobo

organizaciebis

warmoamdgenlebisTvis

Catarebul trening-seminari

“sazogadoebasTan urTierTobebi

da moqalaqeTa monawileoba”

Caatara. treningi jerman

marSal fondisa da aSS-s

saelCos mxardaWeriT mimdinare

“samoqalaqo monawileobis

proeqtis” farglebSi gaimarTa.


20

09

Career

Gepra NL July Sep 2009