George Duboeuf’s Beaujolais & Burgers: A Night of the Perfect Pairing Events

OVERVIEWBeaujolais & Burger Events: September 17-20Create the ultimate tasting of Beaujolais and gourmet burgers at

Beaujolais & Burgers: A Night of the Perfect Pairing

in Philadelphia, Atlanta, Austin and San Francisco

Each event will include the following components: • VIP Press Tasting of local burgers paired with Georges

Duboeuf Beaujolais (4:30 - 6:00 PM) • Consumer Tasting where consumers between the ages of 22-38 will be

invited to taste Duboeuf Beaujolais Villages and Crus with delicious burgers (6:00 – 9:00 PM) and participate in icebreaker games

− “Perfect pair” matchmaking game where participants must find the matching other half of assigned famous couples

− Duboeuf Branded Giveaways for consumers who participate

• Event Host will be Mark Oldman, Duboeuf Spokesperson, who will introduce guests to the Duboeuf wines and speak about the perfect pairing

− Mark will speak during event and bring consumers on-stage to participate in a fun Beaujolais tasting

VIP Press Burger TastingObjective• Organize VIP Press Tasting of 4-6 burgers in each event market to pair with the

Georges Duboeuf Beaujolais-Villages and various Crus

Strategy• Create an “insider’s look” for VIP media into the burger scene in selected markets

− Press invited to taste test selected burgers paired with Duboeuf Beaujolais-Villages and various Crus

• “Tasting” to take place prior to Beaujolais & Burgers: A Night of the Perfect Pairing event at same venue

Target Press

• Local newspaper wine and food writers

• Local bloggers

• Local TV personalities

Market Focus

• Atlanta, GA; Austin, TX; Philadelphia, PA; and San Francisco, CA

Beaujolais & Burger Events: September 17-20Flow of Events

•At door, guests invited to participate in a matching game to find the other half of their assigned famous couple in order to make a “perfect pair”

– Guests who successfully participate win branded items, such as GoVino glasses

•Upon entering event, guests offered Georges Duboeuf Beaujolais wines paired on trays with various gourmet burgers in small portions

•Guests who successfully find their perfect pair will be invited to post an Instagram photo of the pairing on Facebook and/or tweet it with the event hashtag (#) to enter to win a variety of cool date packages

– During the event, we will project the live Twitter feed and Facebook page onto the walls/screens, as well as a live stream of the Duboeuf Instagram Feed, making for a fun virtual photo booth.

– For additional entertainment, guests can decorate themselves and friends at temporary tattoo stations with custom made tattoo pairings.

•Mark Oldman will be the host and MC, encouraging guest participation through on-stage tastings while offering entertaining insight to wine pairing

Philadelphia, PA – Monday, September 17, 2012Venue: The Walnut Room

Website: www.walnut-room.com

About: A discreet Rittenhouse hotspot, this secret haven attracts the it crowd from all over the city. With intimate booths, a grasscloth wall and

subtly lit wood panels, the Walnut Room is designed for maximum comfort and sociability.

Images:

Food: 500°Burgers: www.500degrees.com

Atlanta, GA – Tuesday, September 18, 2012

Venue: Flip Burger Boutique

Website: www.flipburgerboutique.com

About: A modern burger boutique featuring a menu that redefines what a hamburger should be. In a modern space FLIP incorporates

elements of fine dining with a creative, raw energy. FLIP’s chef, Richard Blais, is one of the country’s most innovative chefs and winner of BRAVO’S season 8 ‘Top Chef All-Stars’

Images:

Food: Flip Burger Boutique

Austin, TX – Wednesday, September 19, 2012Venue: Parkside

Website: www.parkside-austin.com

About: Widely recognized as one of Austin’s most creative restaurateurs, Chef Shawn Cirkiel has been impressing area foodies and critics

alike since the early 2000s, when he gained the honor of Austin’s youngest five-star chef from the Austin American Statesman. Cirkiel was the

first to introduce Austin to the gastro pub concept with his casually sophisticated parkside on Sixth Street.

Images:

Food: Parkside

San Francisco, CA – Thursday, September 20, 2012Venue: Swedenborgian Church

Website: www.sfswedenborgian.org

About: A 100-year-old church and gem of exquisite beauty located in the Pacific Heights neighborhood of San Francisco. Designated a National Historic Landmark by the U.S. Department of the Interior. The historic Arts & Crafts architecture and landscaped lawn and garden provide an unforgettable setting.

Images:

Food: Stag Dining Club: www.dinestag.com