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Customer Acquisition & Retention
Media Kit2015
Who We Are
90 GRAND is an innovative corporate rewards and loyalty company. Our clients are large to Fortune 1000 companies, spanning a variety of industries.
2015 | Media Kit 1
How Are We Different? How Do You Benefit?
Customer Acquisition & Retention
● Your customer acquisition cost ($50-$70) drops 2/3rds!
● Products are a high perceived value that create an emotional connection
● Customer retention rate increases while lowering your customer acquisition cost!
● Extends your brand at $0 cost
● Products are affordable, collectible...and commissionable!
● Commissions are paid in perpetuity, dropping customer acquisiton cost even further!
Would you rather own these iconic images?
Or these forgettable ‘rewards?’
Clients/Partners
2015 | Media Kit 2
Our clients/partners span many industries, including: newspapers, banking, luxury hotels
& more.
Some of our marquee partners include:
Customer Acquisition & Retention
WE PROMOTE YOUR BRAND, NOT OURS!
Products Are Not “Loss-Leader” Rewards But High Perceived Value Iconic Images
2015 | Media Kit 3
Iconic images provoke a customer’s remembrance of a special moment in their life, a
“I want to own that” feeling, creating a call-to-action to customers.
Memorable...Collectible...Affordable...Commissionable!
Fulfillment• Our secure online process assures a prompt delivery cycle
• You have 24/7 access to all orders, shipping, delivery and commission information
Customer Acquisition & Retention
Our iconic images shot by world renowned photographers are delivered with a
Certificate of Authenticity, embossed with the photographer’s seal.
It was mastered from the original negative or digital image, and published under license by 90 Grand.
Certificate of Authenticity
.ohn Stoddart is recognized as one of the world’s ....most renowned photographers. Born in the United Kingdom, he is known as “the photographer to the stars,” photographing glamorous celebrities from Catherine Zeta-Jones and Sir Anthony Hopkins, to
.Stoddart took his passion for photography during his military service in the 70s, taking a hobby of shooting images of his fellow troops, and expanded it into a full-time career. Inspiration for his work was drawn
from master photographer idols including Richard
inspired and perfected his style and passion for photography..By the early 1980s he had photographed every major record label band, establishing himself as a legend photographer. He has worked for major publications and brands including Vogue, Harper’s, EMI, and Virgin. He is often credited for the return of glamour to popular culture.
J
Lithograph, 12” x 17.5”
THE JOHN STODDART COLLECTION
.A notoriously fast photographer, Stoddart has a preference for working with film as opposed to digital. His passion for photography carries over to the complete printing process and also includes his collection of beautiful, era gone by cameras. He is not just a photographer, but an artist whose work captures a story that can be told through the eyes of his subjects.
2015 | Media Kit 4
Did You Know?
The PositiveLoyalty program memberships are
continuing to increase every year
The NegativeOnce members sign up, they don’t
keep up with the program.
Why?
● Products don’t promote brand
remembrance
● Reward programs employ the
loss-leader strategy
16%
27%
26%
2010 2012 2014
Customer Acquisition & Retention
Newspaper ad revenue figures continue to decline
2004 2014
60
50
40
30
20
10
$44 Billion
$16.5 Billion
2015 | Media Kit 5
Choose Either Partner Program
Our clients are called ‘partners’ because we share in each other’s success!
Indirect Program: Direct Program:
Benefits
Newspapers, Magazines, Banks,Car Dealers, etc. $0 cost to launch, NO inventory requirement
Hotels, Restaurants, Book Publishers, etc.$0 cost to extend your brand
Hotels, newspapers, magazines, book publishers, banks, car dealers and many more...
Suitable for many industry groups, including:
Customer Acquisition & Retention
● Retain and promote new customers
● Rewards of high perceived value and use.
● Doesn’t impact existing loyalty/rewards programs currently in place
● Clients “Partners” have choice of collections
● A FREE, a custom landing page delivers your message and brand extension
● Your customers receive their chosen iconic image reward, a verifiable $149+ value
● Commission is paid on recurring orders as they collect more
Partner chooses any 4 images for redemption card & landing page
Distribute redemption cards to your customers with a redeem code
Customer redeems the offer online at your free custom landing page created by us
After redeeming, an email confirmation is auto-sent to the customer
Order is processed by our proprietary e-commerce site
The Process
2015 | Media Kit 6Customer Acquisition & Retention
Processing & reconciliation of all online transactions are done by Citibank & First Data
You become a 90 Grand client/ “partner”
Select 4 iconic photographs from any collection
Your readers are offered a free, $149-value iconic photograph
Reader will call to order or mail in newspaper redemption card
Weekly, an Excel spreadsheet is delivered to process all orders taken
Our Fulfillment center processes the order. Packs, ships, & tracks to the customer
90 Grand ships the iconic image directly to subscriber & emails customer with postal tracking infor-mation
Indirect Program: Direct Program: Hotels, Restaurants, Book Publishers, etc Newspapers, Magazines, Banks, etc
We give you sample ads to promote your newspaper subscription & renewal special offer
You receive a commission for every future repeat customer purchase, further lowering your customer acquisition cost & renewal
Contact Us
2015 | Media Kit 7
www.90Grand.com
201-503-0001
US OFFICE333 Sylvan Ave, Suite 220
Englewood Cliffs, NJ, 07632
UK OFFICEAlbemarle HouseAlbemarle StreetLondon, W1S 4HA
Customer Acquisition & Retention
Building Brands with Art
