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Dove Soft PVT LTD - Feb' 2016

Dove Soft – GCCBusiness Statistics

Rahul Bhanushali


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GCC Business Statistics

Combined t!e si" GCC states !ave a #o#u$ation of a%ound &(2mi$$ion %ou)!$* !a$f of +)*#t's tota$ #o#u$ation( ,f t!ose t!emao%it* a%e Sunni .us$im(

Saudi Arabia 27.4 million

United Arab Emirates 7.5 million

Kuwait 2.7 million

Oman 2.7 million

Qatar 1.7 million

Bahrain 1.2 million

Population


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Statistics


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Sector 2012 2015

Subscribers to telecoms services (million): (e)

Fixed

Broadband0.16 0.21

Fixed-line

telephony 0.32 0.42

Mobile phone 2.6 4.4

Subscriber Base


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Rank Operator TechnologySubscribers

(in millions)Ownership

1Ooredoo(formerly

Qtel)

GSM-900/1800 MHz (GPRS,EDGE)2100 MHzUMTS,HSPA+

800/1800/2600 MHzLTE,LTE-A

2.996 (Q2 2014) Ooredoo

2 Vodafone

GSM-900/1800 MHz (GPRS,EDGE)

2100 MHzUMTS,HSDPA

800/1800 MHzLTE

1.372[47]

(Sep2014)

Vodafone (22.95%),

Qatari Institutions(37.05%), Free

Float (40%)

Operator Information

https://en.wikipedia.org/wiki/Ooredoohttps://en.wikipedia.org/wiki/GSMhttps://en.wikipedia.org/wiki/GPRShttps://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolutionhttps://en.wikipedia.org/wiki/UMTShttps://en.wikipedia.org/wiki/HSPA+https://en.wikipedia.org/wiki/LTE_(telecommunication)https://en.wikipedia.org/wiki/LTE_Advancedhttps://en.wikipedia.org/wiki/Ooredoohttps://en.wikipedia.org/wiki/Vodafone_Qatarhttps://en.wikipedia.org/wiki/GSMhttps://en.wikipedia.org/wiki/GPRShttps://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolutionhttps://en.wikipedia.org/wiki/UMTShttps://en.wikipedia.org/wiki/HSDPAhttps://en.wikipedia.org/wiki/LTE_(telecommunication)https://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_the_Middle_East_and_Africahttps://en.wikipedia.org/wiki/Vodafonehttps://en.wikipedia.org/wiki/Vodafonehttps://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_the_Middle_East_and_Africahttps://en.wikipedia.org/wiki/LTE_(telecommunication)https://en.wikipedia.org/wiki/HSDPAhttps://en.wikipedia.org/wiki/UMTShttps://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolutionhttps://en.wikipedia.org/wiki/GPRShttps://en.wikipedia.org/wiki/GSMhttps://en.wikipedia.org/wiki/Vodafone_Qatarhttps://en.wikipedia.org/wiki/Ooredoohttps://en.wikipedia.org/wiki/LTE_Advancedhttps://en.wikipedia.org/wiki/LTE_(telecommunication)https://en.wikipedia.org/wiki/HSPA+https://en.wikipedia.org/wiki/UMTShttps://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolutionhttps://en.wikipedia.org/wiki/GPRShttps://en.wikipedia.org/wiki/GSMhttps://en.wikipedia.org/wiki/Ooredoo


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Qatar: One of the most advanced telecom markets

in the Middle East Qatar's telecom services market is set to generate US$2.8 billion in servicerevenue by 2020, driven by operators' consistent investment in nextgeneration netorks capable o! delivering ne innovative products andservices to t"e market.P*%amid /esea%c! e"#ects t!e ata%i te$ecommunications ma%et to

)ene%ate tota$ se%vice %evenue of S32(4 bi$$ion in 2020 u# f%om a fo%ecastof S32( bi$$ion in 2015( T!is t%ans$ates to an annua$ com#ound )%ot! %ateof (67( .o%eove% t!e mobi$e #enet%ation %ate in ata% is set to inc%ease to1817 b* *ea%-end 2020 one of t!e !i)!est %ates in t!e o%$d( 9ve%a)e #e%ca#ita s#endin) on te$ecommunications se%vices no stands at ove%

S31000 #e% *ea%( T!is maes ata% : t!e fou%t! $a%)est econom* in t!eGCC : one of t!e most deve$o#ed te$ecom ma%ets in t!e .idd$e+ast( ;9$on)side simi$a% ma%ets suc! as t!e 9+ and Saudi 9%abia ata% ison its a* to becomin) a di)ita$ societ* su##o%ted b* sma%t cit* initiatives


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Operators are deploying next-generation high-speed technologies

,#e%ato%s ,o%edoo and Vodafone !ave invested to ensu%e t!att!e !i)!est s#eeds and t!e best =ua$it* of se%vice a%e offe%edto mobi$e subsc%ibe%s> LT+-9 de#$o*ments t!%ou)! ca%%ie%

a))%e)ation fo% e"am#$e !ave *ie$ded don$in s#eeds of150-225.b#s( 9cco%din) to t!e %e#o%t ata% i$$ seede#$o*ments of t!e neest tec!no$o)ies on offe% b* vendo%s(;.an* ata%is i$$ ado#t t!e $atest com#atib$e devices

su##o%tin) t!e #ositive out$oo fo% )%ot!


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9cco%din) to data #ub$is!ed b* ata%?s .inist%* of @nfo%mation and

Communications Tec!no$o)* Aict9T9/ and %e#o%ted b* Gu$f Times a$$se)ments of t!e #o#u$ation no !ave access to inte%net-enab$ed @CT devices Aand in #a%ticu$a% mobi$e #!ones a$t!ou)!sma%t#!ones and tab$ets a%e *et to fu$$* #enet%ate? t!e ma%et( @n its @CTLandsca#e 201& Eouse!o$ds and @ndividua$s? %e#o%t !ic!

monito%s @CT access and usa)e be!aviou% in t!e count%* t!e )ove%nment isconfident t!at use of basic on$ine se%vices suc! as e-mai$ inte%net b%osin)socia$ neto%in) and #ee%-to-#ee% fi$e s!a%in) is #%eva$ent ac%oss a$$se)ments of societ*?(T!e stud* confi%ms t!at t!e on)oin) t%ansition toa%ds fu$$ access continues

a#ace and t!at mobi$e #!ones a%e no used b* nea%$* 1007 of t!e#o#u$ation? !i$e sma%t#!one #enet%ation !as %eac!ed 657 and $a#to#one%s!i# !as to##ed 87 : u# f%om 47 in 2012(


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.o%eove% a %a#id %ise in t!e #enet%ation of tab$et devicesmeans t!at as man* as 527 of ata%is a%e no connected tot!e inte%net via suc! means com#a%ed to ust 27 in 2012(T!e @CT stud* )oes on to sa* t!at !i$st 47 of use%s accesst!e o%$d ide eb fo% e-mai$ and 87 fo% socia$ neto%in)

a##s on$* 147 use inte%net banin) and 157 e-comme%ce(Fina$$* t!e minist%* %e#o%t notes t!at it! t!e inc%ease insma%t#!one and tab$et #enet%ation t!e demand fo% mobi$eb%oadband !as %isen and !ouse!o$d #enet%ation no stands at

617 com#a%ed to fi"ed b%oadband #enet%ation of 8&7(


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Qatar Mobile phone subscribers, per 100 people#

Qatar Mobile phone subscribers, in millions Fo% t!at indicato% T!e @nte%nationa$ Te$ecommunication nion#%ovides data fo% ata% f%om 1860 to 201&( T!e ave%a)e va$ue fo% ata% du%in) t!at #e%iod as 0(62 mi$$ionsubsc%ibe%s it! a minumum o! 0 million subscribers in %&0 and a maximum o! . million subscribers in20((


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Qatar Mobile Internet subscribers, per 100 people#

Fo% t!at indicato% T!e o%$d Ban #%ovides data fo% ata% f%om 1880 to 201( T!eave%a)e va$ue fo% ata% du%in) t!at #e%iod as 2(64 #e%cent it! a minimum o! 0 percent in %%0 and a maximum o! 8). percent in 20(


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Why should we go obile!

Ee%e is !* 5 bi$$ion mobi$e #!one use%s? vs( 1(4bi$$ion inte%net use%s in t!e o%$d #eo#$ecommunicate mo%e via te"tin) t!an ca$$in) someone7 of sma%t #!one use%s %e#o%t t!at te"tin) is mostim#o%tant featu%es in t!ei% #!one 47 of sma%t #!oneuse%s te"t messa)in) 07 su%f t!e eb f%om t!ei%#!ones(

" things that you can#t lea$e your house

without the %- Hou% !ouse e*sHou% #u%se o% a$$etHou% sma%t mobi$e #!one


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We will help business’s generateleads, increase sales andconnect with your customers ontheir smartphones!


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SMS mar"eting #

$% Instant &eli'erability

S.S is $i)!tnin) fast $ite%a$$* #uttin)

*ou% messa)e into *ou% subsc%ibe%s?#ocets o% #u%ses seconds afte% *ousend( T!e ave%a)e time fo% a$$mobi$e ca%%ie%s and S.S se%vices is

$ess t!an seconds f%om send to%eceived( Eoeve% ot!e% ma%etin)st%ate)ies a%e a$so inc%edib$* fastbut not!in) com#a%es to t!esiftness of S.S(


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(% )le*ible Platform

+it!e% send a !andfu$ of messa)es to ata%)eted )%ou# o% send t!ousands ofS.S messa)es to *ou% enti%e $ist( 9)%eat S.S ma%etin) se%vice maes iteas* to customiIe *ou% te"t messa)ecam#ai)ns to t!e needs of *ou% S.Ssubsc%ibe%s( C%eate a #%omotiona$messa)e o% a =uic indust%* u#date>

S.S t%u$* mo$ds itse$f to !ateve% t!eneeds a%e of *ou% business( 9$so man*S.S se%vices easi$* inte)%ate into *ou%ot!e% on$ine ma%etin) st%ate)ies(


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+% Instant OptIn and OptOut

it! t!e advent of s!o%t codes o#tin) inand o#tin) out of *ou% S.S st%eam is$ie eve%*t!in) e$se associated it! S.S

- instant( n$ie ot!e% o#t-in o% o#t-outo#tions t!e%e is on$* one ste# andbesides ente%in) a mobi$e numbe% t!e%eis %a%e$* an* #e%sona$ info%mation%e=ui%ed u# f%ont( @n t!e S.S ma%etin)

business *ou ant to mae it as =uicand sim#$e to o#t out as it is to o#t in(T!is sim#$icit* !e$#s ee# subsc%ibe%satisfaction !i)!(


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% -igh Open .ate

Com#a%ed to emai$ ma%etin) S.S!as a sta))e%in)$* !i)! o#en %ate(+ssentia$$* a$most eve%* S.S sent is

o#ened Aand %ead !e%eas on$* af%action of emai$s sent a%e %ead( !ena subsc%ibe% fee$s t!at buII in t!ei%#ocet o% !ea%s t!at t%i$$ si)na$in) a te"t

messa)e t!e* a$a*s $oo( @n somecases te"t messa)es a%e automatica$$*o#ened !e%e emai$s a%en?t(Subsc%ibe%s !ave a c!oice to o#en *ou%emai$(


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/% -igh 0on'ersion .ate

it! S.S t!e%e is an inc%edib$* !i)!%ate of subsc%ibe% action( !ateve%*ou% S.S is : #%omotions o% contests :

t!e%e is mo%e action taen com#a%ed toan* ot!e% ma%etin) o% #%omotionst%ate)ies(


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1% .eliable

n$ie emai$ S.S doesn?t !ave tobatt$e a)ainst s#am o% ot!e% emai$fi$te%s( @f an*t!in) S.S is mo%e of a

di%ect connection to *ou% custome%base t!an an* ot!e% ma%etin)st%ate)* and t!e%e a%en?t an* ba%%ie%s(


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2% Short Messages

T!ou)! t!is is a c!a$$en)e fo% somebusinesses t!e 160-c!a%acte% $en)t!of S.S is a boon fo% ma%etin)( @tfo%ces *ou to be c$ea% and concise(@nstead of !avin) *ou% subsc%ibe%ss$o) t!%ou)! content t!at isn?t a$a*s%e$evant S.S )ets to t!e #ointimmediate$* it!out an*t!in) t!at is

unnecessa%*( To mae t!is eveneasie% Sim#$* Cast offe%s s!o%tcodes fo% eas* to-a*communication(


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3% 0ool )actor

9 $a%)e demo)%a#!ic of consume%s !aveabandoned t!e emai$ and !ave tu%ned tote"t messa)es( S!o *ou% c$ient $ist t!at

*ou a%e ee#in) u# it! t!e tec!no$o)*b* sendin) ta%)eted #%omotions via te"t(@t i$$ )ive *ou% com#an* a !ead sta%t ininnin) t!e batt$e fo% t!e ne"t )ene%ationof s!o##e%s( T!is can be a )%eat st%ate)*

fo% sma$$e% businesses !o a%e $ooin) toc%eate a buII $oca$$*(


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4% 5imitless Mar"et Potential

Do *ou even no !o man* mobi$e#!ones a%e out t!e%eJ 9n abso$ute$*%idicu$ous amount( 9nd since mobi$e

#!ones and te"t messa)in) es#ecia$$*a%e t!e a* t!at #eo#$e communicateno t!e%e isn?t an* %eason !* *ou can?tta# into t!is vi%tua$$* $imit$ess ma%et#otentia$( .obi$e #!one use%s %e#%esent

a$$ demo)%a#!ics : a ma%etin) )o$dmineK


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$6% 7reen

G%een is inK T!ou)! most on$ine ma%etin) st%ate)ies a%e

natu%a$$* )%een it is inc%edib$* im#o%tant to %eite%ate( G%een is noton$* )%eat fo% t!e envi%onment but fo% t!e bottom $ine(


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8he )uture Of Mobile 9d'ertising

Last but not $east t!e%e is sti$$ adve%tisin) to be done onmobi$e devices and $ots of it( @n fact acco%din)to e.a%ete% mobile ad spend will top :$66billion o%$dide b* 2016(

T!e bi))est issue is t!at mobi$e devices a%e conside%ed so#e%sona$ t!e fi%st t!in) e see !en e ae u# and t!e$ast t!in) e #ut don befo%e s$ee# t!at most attem#ts to;se$$< fee$ t!at muc! mo%e int%usive to custome%s(

Combine t!at it! t!e eve%-s!%inin) %ea$ estate on t!esc%een and it becomes ve%* difficu$t to be successfu$(


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Bul" SMS Solutions

,u% Bu$ S.S se%vice is t!e idea$so$ution to simu$taneous$* communicate

it! a $a%)e )%ou# of audience fo% e()(custome%s em#$o*ees o% c!anne$membe%s( T!is mode of communication

is t!e best to #ass im#o%tant messa)es$ie #%omotion $aunc!es etc(


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-ow it suits you

Fo% ne #%oduct $aunc!es

Me sc!eme #%omotions

+m#$o*ee en)a)ement

9dve%tisin) cam#ai)ns

Sa$es $ead )ene%ation


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-ow it benefits you

Tai$o%-made messa)in) a##$ication

Secu%ed access it!in inf%ast%uctu%e

9dvanced de$ive%* mec!anismAsc!edu$in) %et%* S.S etc(

.u$ti#$e inte%face su##o%t : S.PPFTP sim#$eN eb ETTP fi$e u#$oadand )%ou# messa)e

Sende% @D masin)


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0hec" out other Industry Information for Bul" SMS Ser'ices

Advertising and Event

ManagementHotels and Resorts

Airlines and Aviation Insurance

Automobile Media and Entertainment

Banking Placements & Overseas Education

ConsultantsConsumer Durable Real Estate

Courier and Logistics Retail

E-commerce Stock Broking

Education Tours and Travels

FMCG Web CRM

GCC S


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8arget Sectors#

26 M;

+6 M;

$66< .esellers

GCC B i St ti ti


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<

=sage Sectors wise#

1( T%ansactions2( ,ffe%s( #dates&( ,TP

5( @nfo%mation

1( P%omotions2( Me offe%s( Custome% Su%ve*&( ,%de% Confi%mation

5( Contest

/ese$$e%s taesou% #%oductand se$$s it as a!ite$ab$ed

#%oduct in t!ema%et(

GCC B i St ti ti


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)inancials#

Particulars INR DirhamMinimum Maximum

Average selling

Price / SMS1.60 7.00 8.00

AveragePurcase Price /

SMS0.80 !."0 #.00

GCC B i St ti ti


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Subscription Business Model for .esellers#

a! 5arge body of buyers > T!e main advanta)e of t!ismode$ is t!at t!e%e?s a $a%)e ma%et fo% it( .ost custome%ssea%c!in) fo% bu$ S.S se%vice !ave it mind to bu* S.Sf%om *ou at t!e #%evai$in) #%ice( 9s $on) as *ou can de$ive%

t!ei% S.S on time t!e* i$$ #at%oniIe *ou(b! Si?eable profits margin : Com#a%ed to ot!e% mode$s

t!is is b* fa% t!e most #%ofitab$e( T!e #%ofit ma%)in can %an)ef%om 207 to 507 o% even mo%e de#endin) on *ou% #%icin)

st%ate)*(c! .ecurrent income > ,nce t!e amount *ou% custome%ssubsc%ibe fo% finis!es t!e* i$$ bu* a)ain( Hou don?t !ave too% so !a%d a)ain to )et t!em to bu*(

GCC B i St ti ti


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d! 0an be automated : it! an on$ine #a*ment s*stem in#$ace t!is mode$ can be easi$* automated( T!at means$abou%-intensive #%ocesses a%e taen aa* f%om !umans and!anded ove% to t!e com#ute% t!e%eb* savin) *ou a $ot in timeand mone*(e! @asy and Auic" > !at can be easie% and =uice% t!an

bu*in) bu$ S.S at a %educed !o$esa$e #%ice t!en %ese$$in)it to an a$%ead* e"istin) custome%s o% #%os#ects !o a%e

a$%ead* active$* sea%c!in) fo% t!e se%viceJ

Subscription Business Model for .esellers cont%#

GCC B i St ti ti


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GCC B i St ti ti


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