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From Contact to Conversion: How to Seal the Deal FAST
Eric Tanner
• Eric Tanner• Founder and CEO, Tripwing• Loves: Travel, Food, Bruce
Springsteen • Hates: Sharks
• Worked in Finance, but left to pursue a career as a small business owner in travel
• Lives in Brooklyn, NY• Geography major in college• Evidently bad at following sign
directions
“Who is this guy?!”
• Home based travel agents!!!• The coolest, nicest, most
interesting, and most entrepreneurial travel agents in the world!
• Beyond that, home based travel agents wear more hats than other travel agents
“Who are you?!”
SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES
SALES SALES SALES
What’s taking so long?!• Clients are IMPATIENT
– In an era of constant communication, instant gratification, immediate responses, and perpetual connectivity, Travel Agents do not have much time to put together a trip.
• Clients NEED Agents– Clients want the service and knowledge of a Travel
Agent. There is minimal or no cost to prevent them from using an Agent. What holds them back is time.
Order of Operations
Contact Proposal Iteration Booking
Contact• Make contact QUICK
– Olark instant messaging system
• Pick up your phone– Even if you have to tell them you are going to call them back,
knowing that you have them in your plans for the day will make your Client feel important
– Grasshopper phone system, get that professional voice
• Follow up!
Proposal and Iteration• Tripwing Itinerary Builder!
Top Itinerary Builder Features Unlimited Itineraries for one low monthly subscription 1-Click to share your itineraries via a custom URL,
custom printable/PDF designs Instant access to flight database with up-to-date
airline information Free pictures and contact information of ANY hotel Largest database of travel photos to bring your
itineraries to the next level Convenient automatic e-mail updates inform your
client of their next steps each morning
White-labeled itineraries
• Travel agents who use the Tripwing Itinerary Platform will have access to ready-made proposals from tour operators to send to their clients
• Rather than having to print materials or send customers to a company’s website, using the Tripwing Platform allows agents to quickly browse itineraries and send trip to clients with agent’s branding included
Travel Agent Tour Portal
Select Tour Operator Partners
Over 100+ already on board!
Booking• Online Invoicing Tool
– Freshbooks, Quickbooks, Clientbase
• Payment Gateway– Paypal, Stripe, Authorize.net, etc. are all great choices,
but you may run into trouble as a seller of travel– Try Braintree
What have we learned?• You are the best! Your customers are so lucky
to have you!– Make sure they are reminded of that every single day
• Nobody has infinite time– As a small business owner and home based travel agent,
use technology to make your life easier. Technology is not the enemy of the travel agent. Time is. Use technology to make the components of your business FAST.
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