GAMEON

[YOUR BRAND HERE] INTERNATIONAL STADIUM, COFFS HARBOUR NSW

A RARE OPPORTUNITY TO UN-LEVEL THE BUSINESS

PLAYING FIELD

CAN YOU SEE YOUR BRAND ON THE BEST STADIUM IN REGIONAL AUSTRALIA?

GET IN THE GAME

RECOGNISED NATIONALLY AND INTERNATIONALLY AS A WORLD-CLASS SPORTING AND EVENT

VENUE, THE COFFS HARBOUR INTERNATIONAL SPORTS STADIUM IS UNDERGOING A MAJOR

UPGRADE AND IS SEEKING PROPOSALS FROM POTENTIAL NAMING RIGHTS SPONSORS.

h Exceptional exposure throughout the Coffs Coast region and beyond.

h Build brand recogniton through multiple channels.

h Increase community awareness and engagement.

h Align your brand with sport and lifestyle focused benefits.

h Strengthen client confidence and support unique visitor experiences.

h The upgraded stadium will deliver a new experience for spectatators, corporate visitors, players, media and officials.

A SPORT LOVING CITY ALL YEAR ROUNDCoffs Harbour is recognised as having the most liveable climate in Australia.

Every week, thousands of Coffs Coast residents hit the beaches, hinterland, bike lanes, parks, pools and sporting venues to indulge their outdoor or sporting passion.

Sports tourism ploughs over $38 million into the local economy each year.

The Coffs Harbour International Sports Stadium is the jewel at the centre of this dynamic, thriving, passionate sporting scene.

Its versatility accomodates many large participant events and sporting codes, including cricket, AFL, rugby league and union, football, Oztag and touch football, and hockey. The venue has also hosted non-sporting events, like Crusty Demons, Nitro Circus and Midnight Oil.

At a community level, the stadium hosts schools and sports associations from across the region throughout the year.

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usralia

WHAT’S THE SCORE? h Stadium events add $33+ million to the local

economy annually.

h 180,000+ visitor nights every year directly attributable to stadium events.

h Approximately 100 event days every year; that’s close to two events every week.

h A total of 100,000 players and spectators through the gates each year.

h Nearly 60,000 vehicles drive past on Stadium Drive each week.

h 15,000 venue capacity. 2700+ seats (from 2019).

h Renowned for its state-of-the-art playing surface drainage, digital television standard lighting towers, and 2 digital screens capable of live feeds, replays, and advertising.

h Multi-purpose stadium suitable for all sports and a variety of other events.

GET A PIECE OF THE ACTION: YOUR NAME HERE

h The stadium is always referred to as [Your business name] International Stadium in all communications and promotions.

h Your logo or brand featured on signage throughout the venue.

h Complimentary and discounted tickets for your staff and clients.

h Host corporate functions at major events.

h Opportunity to engage and activate your brand at events.

h Advance notice of upcoming events. Align your promotions with upcoming events and competitions.

h Take advantage of Coffs Harbour City Council’s local knowledge and reach to target residents and visitors with your promotions.

h Engage the Coffs sporting community and align your brand with their outdoor and sports-loving spirit.

“I have taken the Australian Oztag

Championships to Coffs Harbour for more

than 10 years. I have looked throughout New

South Wales and Queensland and I have not found a better

regional venue. The fields are always in immaculate condition ...

Australian Oztag will continue to run the Championships in Coffs for

many years.”

BILL HARRIGAN OAM | TOURNAMENT DIRECTOR

AUSTRALIAN OZTAG SPORTS ASSOCIATION

PLAY HARD ON THE COFFS COAST

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Seen Australia/2017

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Red Hot Shotz/2015

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Seen Australia

THIS IS A SELDOM-OFFERED MARKETING OPPORTUNITY TO ESTABLISH YOUR BUSINESS NAME AT THE CENTRE OF SPORTING LIFE ON THE COFFS COAST.Align your business with one of the most valuable and utilised assets on the coast. It is home to a range of sports, events and activities, and thousands of visitors will associate their positive time here with your brand.

EXPOSURE IS THE NAME OF THE GAMELEVERAGING YOUR BRAND VIA THIS RARE MARKETING OPPORTUNITY WILL ALLOW YOUR BUSINESS TO:

h Increase awareness of your brand.

h Receive significant regional, national and international exposure.

h Establish a strong foothold on the Coffs Coast.

h Align with the Coffs Coast lifestyle.

h Gain access to the Coffs Coast business community.

h Become part of the local conversation.

h Increase community engagement.

h Have access to events to entertain clients and business prospects, or to reward staff, customers and other stakeholders.

h Provide evidence of a long term investment in our community.

h Increase your media exposure – regionally and nationally.

h Build client engagement through positive visitor experiences and associations.

h Provide an effective platform for experiential marketing and sampling opportunities.

h Showcase your organisation’s social responsibility and community support agenda.

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UN-LEVEL THE BUSINESS PLAYING FIELD IN GOOD COMPANY

Many household names have chosen to play at, train at, or call Coffs Harbour International Sports Stadium home:The Australian Wallabies, British and Irish Lions, Sydney Swans, the Blues NSW Cricket team, International Womens Cricket team, Sydney Sixers, Newcastle Jets, South Sydney Rabbitohs, the Socceroos, and the Matildas.

And it has hosted some major events, too:Nitro Circus, Crusty Demons, Midnight Oil, ING Cup, Australasian Police and Emergency Services Games, National and State Senior and Junior Oztag Championships, National Touch League, City vs Country Origin, National Sikh Games, FFA National Youth Championships, NRL pre-season trial matches and AFL JLT Cup, Ultimate Frisbee Championships, and Eastern University Games.

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Seen Australia/2017

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Getty Im

ages/2017

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Seen Australia

HOME GROUND ADVANTAGESTRATEGICALLY LOCATED HALFWAY BETWEEN SYDNEY AND BRISBANE, THE COFFS COAST IS ONE OF THE FASTEST GROWING REGIONAL CENTRES IN NEW SOUTH WALES.COFFS HARBOUR IS ITS CENTRE. The Coffs Coast offers dynamic business opportunities, a rapidly expanding regional business hub, and a healthy work/life balance for the people who live here.

Blessed with a year-round mild climate, perfect beaches, rainforests and mountains, the Coffs Coast is a recreational paradise that has long been a renowned holiday destination.

Thanks to careful planning in recent years, the area now boasts an enviable range of activities, accommodation and facilities that offer an attractive and affordable lifestyle and working environment for people and businesses.

WANNA PLAY?While locals pride themselves on their (seemingly) laid back lifestyle, Coffs Harbour boasts a thriving business community, eager for growth, opportunities and strategic initiatives and synergies.

Wherever your business is based, a Coffs Harbour experience will make its mark among colleagues and clients alike.

h Strategically positioned halfway between Brisbane and Sydney.

h Short commutes, no traffic jams, easy (and free) parking.

h Easy access from east coast capitals by road, rail and air.

h Growth economy.

h Local government keen to do business.

NAMING RIGHTS AT THE INTERNATIONAL SPORTS STADIUM PUTS YOUR BRAND INTO THE TOP TIER OF COFFS COAST RECOGNITION AND MARKETABLE ASSETS.

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Seen Australia

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Gary Bell

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Seen Australia

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Coffs C

oast.com

MARKETING OPPORTUNITIES OF THIS CALIBRE ON THE COFFS COAST ARE FEW AND FAR BETWEEN.

OUTSTANDING BRAND OPPORTUNITIES:

Precinct signage, flags, grandstands, and digital scoreboard/screens boast your logo. Push your brand further with additional promotional opportunies available only to you, the stadium’s naming rights sponsor.

A GREAT TEAM BEHIND YOU: The Coffs Harbour International Sports Stadium is owned and maintained by Coffs Harbour City Council, and is managed by a dedicated team eager to build a mutually beneficial experience with the naming rights sponsor.

ALIGN YOUR BRAND WITH VITAL VALUES:

The Coffs Coast is a sporty, outdoor, active region, and the Coffs Harbour International Sports Stadium is the ultimate expression of that healthy lifestyle.

A BRIGHT FUTURE:

Since its inception in 1994, the stadium has gone from strength to strength, expanding and investing to meet the needs of sporting teams, spectators, partners and corporate sponsors.

IN A LEAGUE OF YOUR OWN Northern NSW Football feels privileged to have

hosted the FFA Boys and Girls National Youth Championships at the Coffs Harbour Stadium for

thirteen years and counting.

This has been made possible by the excellent facilities at the stadium and the professionalism and expertise of

Council staff.

Coffs Harbour also provides an excellent location for participants and spectators alike, providing many local tourist

attractions, great weather and an array of accommodation.

ALAN NISBET | FOOTBALL OPERATIONS MANAGER

NORTHERN NSW FOOTBALL

LOCAL, STATE AND NATIONAL EXPOSURE:

The stadium is always referred to as “[Your Name] Interational Stadium”. In all communications and promotions. In all media: print, radio, television, web.

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Rob Cleary/

Seen Australia

GET THE BALL

ROLLINGCONTACT NIKKI GREENWOOD FOR THE RFP PACKAGE

CLOSES 5 OCTOBER 2018P: 02 6648 4957 | M: 0437 713 906

E: NIKKI.GREENWOOD@CHCC.NSW.GOV.AU W: WWW.COFFSHARBOUR.NSW.GOV.AU