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From traditional letters to illustrated letters
International Design in Government Conference
November 19th 2019
Who we are
How it all started
Our approach
• Combination of text, lay-out, visuals ánd user tests
• The ultimate goal: as clearly as possible letters for our citizens
• Illustrated letters: only if action is needed
• Inclusiveness
Steps to create an illustrated letter
Step 1: shorten the text
Step 2: re-formulate
Step 3: make lay-out
Step 4: select visuals
Step 5: test
Step 6: repeat steps1-5
Shorten the text and re-formulate
Lay-out
Visuals
Test
• Challenge theassumptions
• GOOB = FUN!
Questions?
https://www.gebruikercentraal.nl/instrumenten/kennisbank-beeldtaal/