http://videoroleplay.com

http://videoroleplay.com

“A brand is the set of expectations, memories, stories and relationships

that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” - Seth Godin, marketing guru and multi, best-selling author

What is the experience your customers, employees, vendors, competitors, boards, etc. have with you?

Are you admired or just another franchise model in a sea of hundreds of thousands?

If you are developing or running a franchise, the game has changed and a pretty good product with a pretty good, updated once every 5 to 8 years system, just doesn’t cut it anymore. Brands who are winning the lead, convert, train, then support to be great zees race, are modern, solid, inspiring franchise models.

Editor’s Note

To Your Success,

Ashley GrahamFranCulture Brands, LLC.Founder - CXO - Edi tor(775) 434-0123x311hel lo@francul ture.com

6

Be Effective.Be Authentic.

Franchise Focused,Boutique Style, Agency

Branding, Marketingand Unified Marketing

Fund Management

Quick Connect: (888) 987-1325

Featured in Th is IssueSecretWeapon Training Plat form’s, CEO Darik Volpa ExclusiveGamif icat ion Secrets, How to Make i t Work for you.

BONUS Anyt ime Fi tness StrategyArt ic le

Featured in Th is Issue

Events

Grasp Sustainability, Brand Loyalty & Demand to Be Recommended

Become and stay relevant with these seven pillars of brand successEvery day, mult ip le t imes each day, we [ the plugged- in knowledge seekers] , see the top ten brands to fo l low, how to’s for cul ture, the don’ t forgets of leadership, best tech for year x…yada yada.

Leadership – Strong vision that not only

effects the brand but impacts how the industry does business in general. People want to be united, inspired and a part of something bigger then them. Even post-its are standing up for a brighter future, (see It’s My Community Store). Are you a leader?

Financial Performance –

Are you a well-run company with a solid rate of return? How are you reinvesting in the future of your company?

Discover a deeper insight throughout this issue, as we dig into these seven pillars.

We are thankful to the Reputation Institute team for shining a much-needed light on this topic.

or are you Zappos, Google, etc.?

Governance – Are you open, honest

and fair in the way you do business? These days people can smell the stock photos and fake customer service smiles on you a mile way. Be authentic. Be interesting. Don’t hide product malfunctions like our friends at GM, (if you don’t know the recent recall story you have to see Jon Stewart’s rendition here).

Citizenship – Protecting

the environment, producing products that are environment friendly and giving back to local communities. As an enterprise are you a good citizen?

Corporate Social Responsibility,

(CSR) practices come into play. We cover this starting on page 26. Hint – CSR is very different then philanthropy. environment, producing productsthat are environment friendly and giving back to local communities. As an enterprise are you a good citizen?

Tapping in to our curious spirit we at, FranCulture, wondered

what the real, and we mean true-blue results you can actually measure, real metrics of creating a world-class, have to have it, and must recommend it, business were?

Working into the twilight of morning, scouring the depths of the interweb, we FINALLY found the seven pillars of factual world-class, global domination, masters of sustainability, essentials.

Let’s break them down:

Innovation – Does your business

capture the innovative spirit? Does your organization seek better solutions that meet new market requirements and/or unarticulated needs?

Workplace – Do you treat your

people well? Do you lure the best people to work for you? This is a consumer and potential zee deciding if you are, ‘dream job’ worthy. Are you a corrupt organization with miles of cubicles

FranCulture Magazine 11

Secret Weapon Training Platform Demolishes“The problem many organizations face today is not a shortage of people — it is a shortage of key skills.” - Bersin by Deloitte, Leading HR & Research Organization

m autemod igenimp orepuditibus is et et fugitiumenis

According to Bersin, spending on training hit a seven year high in 2013, with the average corporation shelling out $1,353 per learner on performance investment training.

The total reported amounts came out to, $70 billion in the US and $130 billion worldwide.

How does that relate to franchising? A well-developed franchise has their process and product down pact. Yet, like every other business model, the third essential key to success is people.

Training costs are rising more and more because of new consumer expectations which include, human to human or H2H.

Short Term Results and Disintegrates Duplicate, Time-Draining Efforts.

Written by: Ashley Graham, Founder and CXO of FranCulture Brands

There is no B2B, B2C anymore, it all boils down to people. Earning a dollar over the next guy, depends on the buyers perception of company x or y. Who are they, what do they offer, do you like doing business with them, what do they stand for, etc?

The FranCulture team and I set out to find a dead simple, fantastic tool for training at a reasonable price with two main questions:

1) How do you effectively train area developers, franchisees, team members, strategic alliances and even key vendors, so they know how to communicate about the brand?

2) Which program actually generates long-term, revenue building results?

Then - WE FOUND IT! A very cool, innovative and dead simple to implement tool for training. It even included something I didn’t think was possible, a historical, visual view of training. WHAT!

Finally, someone got it! Someone understood the time-drain that is coupled with the much needed, impact of continuous training.

An Investigative Interview with Rehearsal CEO, Darik Volpa.Darik, let’s start off with the what and why of, Rehearsal. What is Rehearsal and why/how

would a franchise adopt it as a continued training tool?

Darik: Rehearsal, is a platform for all company representatives, from the CEO to the receptionist, from the sales team to the HR department, to practise and perfect their communication skills.

No matter what it relates to, it could be sales, customer service, human resources, etc., Rehearsal is a

dead simple, yet powerful tool for communication.

A franchise can leverage this tool in so many ways. For brand consistency, staying up to date with systems and verifying franchisees understand those systems. A Master Licensee, or franchisee can use it to simplify training for their team members and bonus, the Zor can look at what and how things are being communicated. A huge, rare advantage, comparared to the methods being used today.

Darik continued by explaining that a franchise system, is a solid business model that provides great processes and products, yet the key ingredient of

They are trained, talented and they can articulate the brand and problem solving solutions effectively. If your whole team, regionally and globally, aren’t operating at that level, you are leaving money and market-share potential on the table.”

Emerging to large franchise brands understand training is essential and a part of the cost of franchise operations.

Ashley: Personally, I dispise duplicating time and effort with anything in my business. What I appreciate about Rehearsal, is the history of videos, which create a comprehensive library of already completed training modules, along with conduct a training session. What other

people, is what holds it all together.

“You can hire the people, initially train them and hold training courses throughout the year -- yet like everything else, repetition, peer-based simulations, accountability and consistency are fundamental.” Darik continued by clarifying,

“Great teams are prepared to perform in difficult situations and shine.

the fact that I don’t have to be there to conduct a training session. What other tools should I be using to get the most out of your product?

Darik: Each business is different and will use our array of features differently, yet there are some staples that we offer which make us refreshingly different.

For instance we have the, hot seat. The, hot seat, is a one-time record response by users to the administrator. This determines how well individuals will do in real-time, real-world instances.

We also have a leaderboard, featuring

the best of the best user responses. Users can easily browse and learn how top performers communicate in specific situations. Not only learning what to say, they learn tone of voice, body language and why things are said in specific ways. Using the competitive spirit, the leaderboard is a very effective instrument for sharing and involving all those who represent the organization, in a positive community approach.

Ashley: Let’s talk investment. It seems that every platform I sign up for sounds low cost, until I find out there is an expense up front to get it started. Then, bonus for me and my team, I have to spend the time digging through, ‘resource’ videos, to learn how to use this new product or pay

my staff to do it. Does Rehearsal short-cut that process, help with discounts, how does the set up, implementation and continued support work?

Darik: As a CEO of multiple brands and user of multiple online tools/apps, I get how you feel. Our tool is simple to use, for both the administrator and the trainees, along with setting it up.

The Rehearsal team values each user and aims to help them achieve their desired results out of our product.

For that reason we charge zero setup fees and zero continued support fees.

“I got it the minute I saw it. It’s the missing piece everyone who does training is looking for.

With Rehearsal VRP, I can now give individual attention to all of the participants in my Sales Success Training Series, offer reinforcement on the concepts, examples and practice opportunities long after my training is complete. I can also share the best responses as examples for others.

With Rehearsal, the participants feel like they are getting my undivided attention, even though it is recorded. I will never teach another training without integrating Rehearsal.”

- Alice Heiman, President of Alice Heiman, LLC.

The monthly, user cost is nominal, at just $19.99 a month and that is all you pay. *There are tiered discounts depending on how many users are needed.

You can up the amount of users or take away users each month with a few clicks of your mouse. You don’t need a multi-page contract, instruction manual or long tutorial to learn how to use, Rehearsal. Our engineers are amazing and user experience experts. We’re designed to be a register and get

started tool, with set up help to get you on your way faster and easier.

Ashley: Are there any special deals you can offer our readers to try out, Rehearsal?

Darik: Yes, normally we offer a 14 day trial but for FranCulture readers, I’ll up it to 30 days for organizations with up to 200 users or less and 60 days for organizations who will need 201+ users.

Simply sign up for your trial account and before your 14 day trial is up, connect with our office by either phone or email.

*Mention, FranCulture and we’ll extend your free trial. Myself and our team can get creative if cost is an issue or if you would like to pay from a few different accounts and/or want to be billed for the quarter, year, etc. We’re here to make it work and help our users get results.

TECH TIP: Make sure you are communicating

in the right places and developing tools for

the technology trends of the tomorrow.

19

FOR BLAND,OLD SCHOOLBRANDS

Top 5 Best Examples of Gamification in Business

1) Do Not Confuse

Activity with Success - Remember to seek out a gamif icat ion system that matches your object ives and f ind companies that are actual ly gett ing their desired results .

2 ) Think of the

Audience as Players not Puppets - Slapping meaningless badges , points and leaderboards onto your website is not useful gamif icat ion. Your target audience MUST be engaged with meaningful , useful incentives.

B efore we get you tapped- in to

brainstorming madness, with these 5 great ideas, here are four ke y points f rom Forbes contr ibutor, Br ian Burke, ( industr y analyst at Gartner where he covers emerging gamif icat ion trends) .

3) Clearly Identify

Business Objectives - Start with the quest ion, “ H ow ca n we l eve ra g e g a m i f i ca t i o n i n o u r o rg a n i za t i o n ?” When an opportunit ies to le verage gamif icat ion is ident i f ied, what must fol low is a statement of c lear ly def ined business object ives and a cr i t ical analys is of the suitabi l i ty of gamif icat ion to achie ve those business object ives.

4) Design for

Player-Centricity - Make sure your main design point is to motivate the players to achie ve their goals . Whi le def ining the business object ives make sure you

address the players object ives as wel l .

The business goals and

the players incentives

must overlap

Ok , you’re prepped

and ready to s ink into brand engagement .

Jil l ian Michaels

Gamif icat ion Use: Motivat ion and Goal

Mint.com

Gamif icat ion Use: Foster ing F inancial Independence and Goal Tracking

Mint.com

Gamif icat ion Use: Foster ing F inancial Independence and Goal Tracking

Keas-The Employee Engagement Plat form

Gamif icat ion Use: Employee Wel lness, Cost Reduct ion

Samsung Nation - By engaging you earn badges and level up for pr izes.

Gamif icat ion Use: Social Loyal ty and Customer Engagement

Dominos Pizza Hero- Gamif icat ion Use: Recrui tment

Dominos has been on a mission for years now, to create a sol id, low-cost meau and an authent icengaging brand. Between their t ime tracker del ivery system and chef recrui tment s i te, they are FranCulture’s #1 gamif icat ion f ranchise.

23

Art ic le Ref: Forbes.com and blogs.cl icksoftware.com

http://www.voa.org/Landing.aspx

http://www.voa.org/Landing.aspx

Here are the top 3 most loved and appreciated brands, in the f ranchise sector. We spoke with Mark Daly of Anyt ime Fi tness on how they leverage Corporate Social Responsibi l ty to r ise to the top.

Here are the top 3 most loved and appreciated brands, in the f ranchise sector. We spoke with Mark Daly of Anyt ime Fi tness on how they leverage Corporate Social Responsibi l ty to r ise to the top.

27FranCulture Magazine

28

Sport ing the Captain Runningman sui t isKei th St.Onge 14 x US Nat ional Champion11 x World Championships Gold Medal istAnyt ime Fi tness member

29FranCulture Magazine

Anyt ime Fi tness is current ly owned by Chuck Runyon and Dave Mortensen

Fitness Club Masters Heart Health, both Physically and Mentally

F airly or not, f ranchise operat ions –

especial ly fast-food chains –

receive al l sorts of b lame for contr ibut ing to the decl in ing heal th of mi l l ions of Americans. The exact opposi te is t rue at Anyt ime Fi tness.

Recent ly ranked the #1 franchise in the wor ld by Entrepreneur magazine, Anyt ime Fi tness is helping

improve the heal th and wel l -being of more than 2,000,000 members at near ly 2,500 clubs in 20 countr ies on

f ive cont inents. contr ibut ing to Yet, corporate staffers and franchisees l ike to th ink of Anyt ime Fi tness as more than simply a place for our members to exercise. We l ike to th ink of ourselves as posi t ive inf luencers on ent i re communit ies. Thus, we encourage our f ranchisees to do more than simply s i t back and wait for new members

Anyt ime Fi tness,Traverse City, MI

Wri t ten by: Mark Daly, Nat ional Media Director for Anyt ime Fi tness, LLC.

30to jo in their c lubs. We coach them to get out into their communit ies and support and organize heal thy l i festy le act iv i t ies.

Each year, in fact , hundreds of Anyt ime Fi tness c lubs part ic ipate in community outreach projects, last year alone, between our f ranchisees and Anyt ime Fi tness

corporate we raised an estimated $4,000,000 to worthy causes nationwide. We put our resources into th ings l ike heal th fa i rs, race sponsorships, smoking cessat ion c l in ics, fundraisers and other heal thy l i festy le promot ions.

These are a few ways our f ranchisees give back, yet one in i t iat ive is worthy of special note.

Giving a real piece of herself:

Franchisee Radley West of Columbia, SC wasn’ t part icular ly fami l iar wi th one of her new members, Ryan Brooke, (both photographed to the r ight . ) . But she’d heard through the grapevine that his k idneys were fai l ing and that he didn’ t have long to l ive unless he received a t ransplant – and soon. Radley didn’ t hesi tate. When tests indicated that she was a “match” for Ryan, she quickly volunteered to donate one of her own kidneys to a member of her c lub who she barely knew. Radley’s story is representat ive of the “whatever-i t - takes-to-help” at t i tudes that permeates through al l Anyt ime Fi tness c lubs. * Read more by c l ick ing this page’s l ink.

Corporate giving: L ike many franchisors, Anyt ime Fi tness l ikes to give back to larger communit ies in big ways on a regular basis. The co-founders of Anyt ime Fi tness, Chuck Runyon and Dave Mortensen, have come up with several creat ive ways to do this over the past several years. SECRET MILLIONAIRES:When they were featured on the ABC televis ion show Secret Mi l l ionaire two years ago, Runyon and Mortensen, commit ted to personal ly

31FranCulture Magazine

donat ing hundreds of thousands of dol lars to three worthy organizat ions.

“Closer to Earth” – a non-prof i t youth group creat ing posi t ive act ions through gardening – received a big check a new pick-up truck to help the teens do good work in their community. “L imbs for Li fe” – a nonprof i t organizat ion dedicated to providing ful ly-funct ional prosthet ic care for indiv iduals who cannot otherwise afford i t – l ikewise received a hefty donat ion f rom Anyt ime Fi tness. And the “OKC Youth Wrest l ing Foundat ion” was given i ts very own Anyt ime Fi tness c lub to help f i l l the need for affordable extra-curr icular act iv i t ies for young boys, as wel l as opportuni t ies for mentor ing and discipleship in underpr iv i leged areas of Oklahoma City.

SIDE BAR:Zee Participation & Training - Al l of our f ranchisees are required to at tend a fu l l week of intensive “New Franchisee Training” at our corporate headquarters pr ior to opening any Anyt ime Fi tness c lubs. I t ’s dur ing NFT that we teach them that operat ing Anyt ime Fitness clubs requires more than merely providing a space for people to exercise.

We also conduct about a dozen regional “Vi ta ls Training” programs each year where we emphasize the importance of get t ing out of the c lubs and involved in community programs. Our f ranchise consul tants also v is i ted more than 1,000 clubs last year, encouraging club owners and managers to be as act ive in their communit ies as possible. We also host an annual 3-day conference, which is very wel l -at tended. This year, we expect more than 2,000 franchisees and staff members to at tend. As always, one of our themes wi l l be: At Anyt ime Fi tness, we’re not just another f i tness c lub.

32

ONE MILLION STRONG:

Recent ly, Anyt ime Fi tness completed a campaign to “pay i t forward” and give away $1,000,000 worth of goods and services.

Hundreds of our c lubs gave away free annual memberships (valued at $500 apiece) whi le corporate giv ing consisted of cash and other pr izes awarded to a var iety of indiv iduals and organizat ions promot ing heal thy l i festy les in their communit ies.

HONORING OUR MILITARY VETERANS:

Anyt ime Fi tness is proud to have been honored as a top “Mi l i tary Fr iendly Franchise” for f ive years in a row by GI Jobs.

We’re also proud to part ic ipate in the Internat ional Franchise Associat ion’s “Vet-Fran” program and to provide substant ia l d iscounts on our f ranchise fees for mi l i tary veterans.

Many of our best f ranchisees are mi l i tary vets and, in appreciat ion for their service, we act ively

as many mi l i tary veteran as possible to become Anyt ime Fi tness f ranchisees, c lub managers and personal t ra iners.

Future projects: Anyt ime Fi tness recent ly formed a char i table foundat ion cal led “HeartFirst . ” The foundat ion wi l l be used to help organizat ions, large and smal l , fu l f i l l their missions of helping others lead heal th ier and happier l i festy les. HeartFirst ’s premiere event, which is st i l l in development, wi l l launch in the fa l l of 2014. The stated mission of Anyt ime Fi tness is to “ Improve the Sel f -Esteem of the World.” We do this pr imari ly by helping our members learn the importance of regular exercise and heal thy diets. But we also understand that we’re posi t ioned to help members and non-members al ike by reaching out into communit ies and promot ing heal thy l i festy les. Whether people jo in our gyms or merely begin walk ing in their neighborhoods af ter d inner each night.

When the collective health of our communities improves, we al l benefit .

34

Special Magazine

Simply Amazing

Rustic and artisan are in. Menus that only subtract are out. And

“power” trumps “skinny” for restaurant owners who want to attract men and women customers.

So said Nancy Kruse, a consultant to restaurants who spoke at the National Restaurant Association Show in Chicago this week.

“This year there are some very real changes afoot” in consumer preference and hence menu development, said Kruse, a principal at The Kruse Co. in Atlanta. “We

in your customers’ demands and ex-pectations.” “Foods with benefits” tops her list of trends. “Yesterday it was all about subtraction. Take it out—salt, fat and sugar,” she said. “Today it’s the addition model: put it in, the fruits and veggies. Tomorrow will bring the defined benefits model. What’s it do for me?” the customer wants to know.

She believes Taco Bell’s Power Protein Menu, now in its test phase, hits all the right notes, marketing items with 20+ grams of protein and fewer than 450 calories.

Likewise, Panera Bread offers its power menu. “There’s a sense that skinny foods are for women. Men, you may feel more comfortable with power,” she

35

Special Magazine

Simply Amazing

Republished Content from Franchise Times Magazine

Written by: Beth Ewen

Beth Ewen is managing editor of Franchise Times. She can be reached at 612.767.3212,

said.

There’s even Powerful Yogurt, a new Greek yogurt brand geared to men and marketed with a picture of a buff male torso. “Find your inner abs,” the headline declares.

Customers also want “real” foods, she said, listing many adjectives trending today: organic, natural, rustic, authentic, local, crafted, farm-to-table, artisan—even if no one knows exactly what each of those means.

“Small is beautiful,” Kruse said, “and fresh is the No. 1 most powerful driver of menus today.”

With Leading Sales Specialist Gary Michels

For the of Franchising

37FranCulture Magazine

Franchis ing is. . .

Michels: Franchis ing is a powerful partnership of the minds and effor ts between, the Franchisor and Franchisee, who focus on a common goal of providing the best products/services, in order to foster amazing resul ts for everyone.

When did you jo in the f ranchise community? *About 3 years ago we, (SWC), begin working with f ranchises in a var iety of ways, al l based around bui ld ing and creat ing a sales cul ture and sales growth.

What has franchis ing done for you personal ly?

As a personal goal of mine, I desire to “ Inspire Train, Mot ivate and br ing to a higher level their success 100 mi l l ion people in my l i fet ime.

In the Franchise community there are so many companies wi th so many people that are hungry to become more eff ic ient at sales and sales leadership.

Working in the f ranchise community is amazing and ful l of open to learning professionals.

When you jo ined the

franchis ing wor ld, what was the most shocking exper ience you had?

How l i t t le sales and leadership t ra in ing is provided for Franchisees. I t ’s get t ing better as opt ions increase and best pract ices are shared yet sales support and cont inued training is st i l l very low to where i t should be.

“ I f f ranchises are going to cont inue to grow, they

must pour into their people

t ra in ing based around sales

and sales leadership.”

Cutting-Edge Tech In Development

Printing in Water

Flex Phone

38

B o l d , o d d , i n s p i r i n g , d a y d r e a mi n f u s e d l i n k s t h a t w e f o u n di n t e r e s t i n g y e t d i d n ’ t f i t a n y w h e r ee l s e w i t h i n t h e m a g a z i n e ; e n j o y !

Curios i ty ’s Playground

12 Resorts Perfect for Stargazing

39FranCulture Magazine

The 20 Things YouNeed ToLet Go To Be Happy

UltimateFood Guide

Whether you want to reduce stress or just lose some weight, this is a handy app bursting with foods that are known for their health benefits.

Learn ANYTHING! Find a great tutorial and hand it over to your team, freeing up your time and giving them a great, well prepared training option. 100 Amazing, Top Sites Click Below

See the world in your language! Word Lens Check it out!

Facebook Needs Anti-Aging CreamMark Zucker-burg, turns 30 which could make it easier for him to re-late to his aging user base.

See the world in your language! Word Lens Check it out!

THE MOSTCOURAGOUS ACT

IS STILLTO THINK

FOR YOURSELF ALOUD

-COCO CHANEL-

You Can No Lon-ger, ‘Have it Your Way.’ Burger King Retires 40 year old slogan and adopts,

‘Be Your Way’Full Story

42

Powerhouse Fashion

43FranCulture Magazine 43

Powerhouse Fashion

Millionaires RetreatCanary IslandsJune 26th through the 30th

International Franchise Expo, NYJune 19th - 21st

LinkedIn Secrets

June 5th & 12thNovember 18-19, 2014, Dallas, TXThe Emerging Franchisor Event, is specifically designed to address challenges and opportunities unique to franchise systems who are looking to grow. This is a prime networking and educational confer-ence for franchisors that are ready for the next level for their brand.

44

International Franchise Expo, NYJune 19th - 21st

July 9th Houston TX

On-Line Stream - 24/7

Hosted by the CFAFranchise Ops ConferenceJuly 8th & 9th Denver CO.

Management2000

November 18-19, 2014, Dallas, TXThe Emerging Franchisor Event, is specifically designed to address challenges and opportunities unique to franchise systems who are looking to grow. This is a prime networking and educational confer-ence for franchisors that are ready for the next level for their brand.

Sales Edge Training Marketing Conference June 24th -25th GA

45FranCulture Magazine

U p c o m i n gE V E N T SEvents are at the core of franchise growth, relation-ships, shared learning and community engagement. Check out these up and coming in person and live-strream events.

These are cream of the crop events, pre-screened by our team.

http://www.raisingtheroof.org/default.aspx

http://www.raisingtheroof.org/default.aspx