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Flexibility, Financial Freedom & Status Franchisee Information Package [email protected] 604-984-7342

Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

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Page 1: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

Flexibility, Financial Freedom & Status

Franchisee Information Package

[email protected]

604-984-7342

Page 2: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

OUR INDUSTRY

When Heather Lashley found herself a divorced single parent in 2014, she realized this was an opportunity to make a positive change in her career. Starting her own company was daunting, but after researching businesses and trends in industries she believed in, she focused in on the Medical Aesthetics field.

Heather knew that some of the most amazing relationships she had ever made were bonded around personal experiences, helping other women and recommendations that her most trusted friends had given her. This is what led her to creating Refresh Evolution. Heather wanted to make a visit to Refresh Evolution as fun and as easy as having coffee with a trusted friend.

The Global Medical Aesthetics Industry analysis and forecast states that the market in 2018 is worth $53.3 billion for both service and product revenue.

Over the next five years a CAGR (Compound Annual Growth Rate) of 5.5% is expected and the market will hit $73.6 billion in 2022.

Based on CAGR (Compound Annual Growth Rate)

What an amazing gift I have to earn a living in the beauty industry where I get to try all the newest Medical Aesthetics concepts and machines, make women feel great about themselves, and make lasting relationships where I may have never had an opportunity!

- Heather Lashley

We are a business that believes in humanity, inclusivity and kindness.

The Medical Aesthetics Industry is growing at a rapid rate.

OUR HISTORY

Page 3: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

Nonsurgical treatments lead the way across the globe and are broadly classified into three major categories: injectable products, energy-based devices and active cosmetics. Injectable products include neurotoxins such as Botox and dermal fillers such as Restylane and they have the largest market share. These are followed by energy-based devices such as lasers, radio frequency and intense pulsed light (IPL). Cosmeceuticals include skin care, eye care, skin lightening and scar care products.

Every single one of these services or products are something that Refresh Evolution offers to our clients and we will continue to remain up to date to take our share of that $16.7 billion and continue to grow.

Nonsurgical treatments lead the way across the globe.

Injectible Products

Energy-Based Devices

ActiveCosmetics

Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over the coming five years.

4.5%CAGR

Injectable products include neurotoxins such as Botox

and dermal fillers such as Restylane and they have

the largest market share.

OUR INDUSTRY

Page 4: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

OUR SERVICES

DermalPlaning

ChemicalPeels

VenusViva

SkinRejuvination

Venus FreezeBody Contourting

Laser HairRemoval

A method of exfoliation that consists of using a scalpel to

gently scrape off the top layer of dulling dead skin cells and fine

hair in order to reveal a smoother, brighter complexion.

A chemical peel is a technique used to improve the appearance of the skin on the face, neck or hands. A chemical solution is applied to

the skin that causes it to exfoliate and eventually peel off. The new,

regenerated skin is usually smoother and less wrinkled than the old skin.

A safe, non-invasive and effective treatment to correct skin laxity, texture, lines and wrinkles, rosacea, scars and

stretch marks.

Reverses the signs of photo aging to a certain extent by removing

appearances of damage. In each treatment session, IPL skin

rejuvenation has the unique capacity to treat multiple signs of aging skin

on your face and body.

The face, neck and entire body can be treated with Venus Freeze, and the result will be tighter skin,

softening of wrinkles, plumper fuller and more youthful appearance,

reduced cellulite and more contoured silhouette.

During laser hair removal, a laser beam passes through the skin

to an individual hair follicle. The intense heat of the laser damages

the hair follicle, which inhibits future hair growth.

Botox

BOTOX® Cosmetic injections are one of the simplest and most effective ways to take years off your appearance. We now offer non-surgical facial rejuvenation

with Botox.

DermalFiller

Filler is a Hyaluronic Acid based product that is used to diminish the

appearance of deep set wrinkles/expression lines and creating volume in areas of the face.

Fungal NailTreatment

We use the Dermalase IPL laser to safely deliver a medical grade treatment. We do this by sending light and heat into the

nail, subsequently killing the virus causing the fungal infection.

Page 5: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

Every one of our technicians is educated and certified in all of our offerings. In Canada there is no governing body in Medical Aesthetics that licenses or decides who can perform treatments. At Refresh Evolution, we put Safety, Education and Sanitation at the forefront of our business, by only hiring Certified Technicians and by continually offering upgrading and education on not just new services but old ones as well.

Founder, Heather Lashley, built Refresh Evolution on relationships and connectivity to the community she serves, and this still holds true today. We are a business that believes in humanity, inclusivity and kindness. We work hard at making all of our customers feel this way from the moment they enter our clinic, you’ll also see this vision mirrored in how we treat our employees. Without our amazing clients and our wonderful staff, we wouldn’t be here. We recognize this, and we are grateful!

We offer the expertise of our on-staff Doctor and certified/educated technicians at a fraction of the cost that you would pay in a Medical Clinic and we can tailor our treatments around your specific needs, meaning we can work within your budget. We do not over-sell to our clients. We believe that everyone should have the opportunity to better themselves and believe self-care is not just for the affluent.

“We believe that everyone should have the opportunity to better themselves”

OUR VISIONOur vision is to grow our Brand in a way that Self-Care and Self Love can be recognized not as vanity but as personal wellness.

We want to create a business where we can share our tips and secrets to anti-aging, and looking great without fear of judgement, and in turn pass on the information to whomever might need it! We believe self-care is not just for the affluent.

We want to

Empower Women in Business!and create the most successful group

of Lead-Hers and #Bossbabes out there!

WHY ARE WE DIFFERENT?

Page 6: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

INVESTMENTAs part of the Refresh Evolution brand, we believe in women and we are here to lift you up and support you. We have a crown for every single woman who wants one!”

- Heather Lashley

JOIN THE EVOLUTIONFranchise Ownership at a Glance

START YOUR FRANCHISE IN

5 Simple Steps

Franchise Fee .................................................................

Construction / LeaseholdsEquipment and Furnishings .................

Initial Inventory & Supplies .......................

Prepaid Expenses .............................................

Permits / Fees ......................................................

Legal / Accounting .........................................

Total Estimated Investment(Before Working Caital) ........................

$35,000

$150,000 - $200,000

$15,000 - $30,000

$4,000 - $7,500

$500 - $2,500

$3,000 - $9,000

$207,500 - $284,000

INQUIRY:Reach out to our team to learn more. We are more than happy to schedule an introduction meeting to help you better understand the business so that you can determine whether our franchise corresponds with your goals, interests and attributes.

EDUCATION:We are more than happy to walk you throught all of the attributes of the Day-in-the-life of a Refresh Evolution clinic owner. Additionally, our goal is to help you understand how leveraging the Refresh Evolution proprietary systems will provide you the wealth, income, equity and lifestyle that you are looking to achieve with your next business ventures. Being in business for yourself can be daunting, but with our help, our systems and support network, we can ease that start up stress.

FRANCHISE DISCLOSURE / BUSINES CASE:It is imperative for our future partnership together, to review and understand the franchise agreement and related operations of your new business. Alignment of expectations is the key for a successful partnership and we are here to help, both initially and on-going for the life of your agreement.

SITE SELECTION AND TRAINING:Every aspect of starting and running your own business is well documented and supported. We pride ourselves in understanding what it takes to be successful and sharing that knowledge with you.

ON-GOING SUPPORT:An ongoing stream of support will be key as you evolve your business from the various stages, of start up to maturity. We, at Refresh Evolution, are here to support you in your dreams and aspirations of being an industry leader and successful contributor to the local community. We are here to help.

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Page 7: Franchisee Information Package · Analysis indicates that by 2022, Non-invasive procedures will generate approximately $16.7 billion per annum and will grow at a CAGR of 4.5% over

Michael Mutsaerts joined Refresh Evolution on May 1, 2018. Previously, Michael held similar positions with Cap-it International Inc (brand Cap-it Genuine Truckware) from September 2014 to December 2016 and with Expedia CruiseShipCenters International Inc. from September 2002 to September 2016. Michael has also held volunteer positions with the Canadian Franchise Association as Pacific Council member and continues to be an active participant on their Education committee and Mentorship program. Michael Mutsaerts holds Diplomas in Mechanical Engineering and Business Administration from BCIT. Michael is also the principle and President of MLJ Franchise Success Ltd.

Kevin Dodd is an Entrepreneur with an expertise in growth, operations and finance. His portfolio contains a 14 year history of development with a multi-million dollar automotive business, a service and maintenance business and lastly, Refresh Evolution. Kevin is also a franchisee which puts him in the unique position of understanding the Franchisee/ Franchisor relationship and gives him an in depth knowledge of both sides of the business. Kevin believes franchising is the best way to develop a brand and that giving ownership on a franchisee level incentivizes people causing even greater and more rapid growth for all.

Heather Lashley’s motivation to create Refresh Evolution came from her passion to empower women who are looking to become financially independent, and from the ability to make positive visual changes on a very personal level.Heather has successfully built, managed and sold 4 businesses throughout her career. Starting at the age of 23 with an IT Consulting firm, then a retail clothing store, a licensed daycare for 60 children and Finally Refresh Evolution. Heather would be considered an expert in the field of start-ups, business consulting and sales, with her experience spanning over a 20 year period.Franchising Refresh Evolution was the ultimate goal for Heather, a way to expand her work by managing growth and sales through a franchise model.

After traveling extensively in her early 20’s Patricia Speers was able to make connections with people of diverse cultures and it was this, that inspired her to want to work in International markets. Patricia’s inspiration lead her to becoming the Owner and CEO of an International Model Agency in Cape Town, South Africa. During this time, she was also very fortunate to be able to pursue her passion and study aesthetics and massage therapy. Being in an industry that focuses on outer beauty and the influence it has on a person’s psyche, led Patricia to want to help people reach their potential in the beauty and health and wellness industries. After relocating to Vancouver, Patricia received her Medical Aesthetics certificate, and has worked For Refresh Evolution as the Manager of both the Pitt Meadows and Port Moody clinics for almost 3 years.

Heather Lashley

Michael Mutsaerts

Chief Executive Officer

Director of Franchise Development

Kevin DoddChief Financial Officer

Patricia SpearsBusiness Consultant

& Trainer

MEET THE REFRESH EVOLUTION SUPPORT TEAM

Start Your Journey Today!

604-984-7342