FORS EUROPE LTD.

1

Oracle in numbers / "on fingers“FORS EUROPE LTDAndrey Tambovsky,

Director Partner Development

FORS EUROPE LTD.

2

ORACLE Partners: who are we?

Value Added Reseller (VAR) Company whose added value lays mainly in product promotion, keeping end-users informed about existing product line and helping to define complete product set to implement the project by the end user itself

FORS EUROPE LTD.

3

ORACLE Partners: who are we?

System Integrator (SI) Company with own experts team whose main business is to tune existing products and compose complete solution by integrating several specific-aimed products

FORS EUROPE LTD.

4

ORACLE Partners: who are we?

Independent Software Vendor (ISV)

Company, specialized on creating its own software, developed for mass market or for special niche markets

FORS EUROPE LTD.

Oracle Partner: what do we sell:

LicensesLicenses

Software update license & SupportSoftware update license & Support

FORS EUROPE LTD.

Why to do business with ORACLE

Option: Other business

92F305F9

FORS EUROPE LTD.

But we are IT people

We graduated University!

FORS EUROPE LTD.

Option: Selling hardware

It is good! But…

1.Configuring the Order

2.Placing the Order

3.Paying the Order

4.Delivering from vendor

5.Assembling and testing

6.Delivering to customer

7.Tracing the Warranty

FORS EUROPE LTD.

Option: Selling software…

1. Order placing

2. Money transfer

3. e-Delivery of Code

4. And a lot of your Added Value

FORS EUROPE LTD.

Why Oracle?

Compared to the others Software vendors, Oracle is differentiating itself with: its vision (Fusion), Its customer base,The completeness and richness of its offering, its ability to innovate.

Oracle strategy is to cross sell and up sell to bring the best value of our infrastructure to our customers

FORS EUROPE LTD.

Complete & integrated enterprise software stack

OperatingSystem

Database

MiddlewareSuite

BusinessIntelligence

Applications

Consulting Services

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle BI / EPM

FusionApplications

Oracle Consulting

Open Standards

Benefits• Best of Breed for each component• Integrated management• Integrated functionality• Integrated troubleshooting &

support• Performance Optimization• Interoperability testing• Standards based• One Stop Support

ORACLE VM

FORS EUROPE LTD.

Hot! Oracle Server Virtualization

Features:

Host: x86 and x86-64 based systems

Guest: Linux and Windows

Features (main): ready-made images

Price: 0.00$

Technical Support from ORACLE:

Premier Ltd: 599$ (<= 2CPU/system)

Premier: 1199$ (# CPU = unlimited)

ORACLE VM

FORS EUROPE LTD.

Oracle Server Virtualization

ORACLE VM Server for

SPARC

ORACLE Solaris

Containers

FORS EUROPE LTD.

Oracle Desktop Virtualization

Oracle Virtual Desktop Infrastructure

SUN Ray

Oracle Secure Global Desktop

Oracle VM Virtual Box

FORS EUROPE LTD.

OS from ORACLE

ORACLE Unbreakable LINUX

Facts:

- Oracle's Linux commitment began in 1998

- Today, Oracle Database is #1 on Linux

- More than 4,000 leading organizations entrust their Linux support to Oracle

Linux

FORS EUROPE LTD.

OS from ORACLE: ORACLE Unbreakable LINUX

Prices:

1)License = 0.00$

2)Technical Support from ORACLE:Linux

Enterprise Linux Network 119.00$

Enterprise Linux Basic Limited 499.00$

Enterprise Linux Basic 1,199.00$

Enterprise Linux Premier Limited 1,399.00$

Enterprise Linux Premier 2,299.00$

FORS EUROPE LTD.

Oracle Database Solutions

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle BI / EPM

FusionApplications

Oracle Consulting

Open StandardsSTANDARD EDITION ONESTANDARD EDITION ONESTANDARD EDITION ONE

ENTERPRISE EDITION

ENTERPRISE EDITION

ENTERPRISE EDITION

STANDARDEDITION

STANDARDEDITION

STANDARDEDITION

• 260,000 customers worldwide

• Worldwide market share leader – Gartner 48%, IDC 44%

(more than IBM & Microsoft combined)

• Packaging suitable for each market segment – small business

to large enterprise. Standard Edition one – Enterprise edition

• Oracle 11g the worlds leading Database for as little as $180

per user

• Complementary technologies such as Sleepycat embedded

DB, & Oracle In Memory DB

FORS EUROPE LTD.

Oracle Database XE Summary

• Perfect starter DB for developers, DBAs, students, new ISVs/hardware vendors

• Free to download, develop, deploy, distribute• Better alternative vs. competition• Simple upgrade to other 10g editions• No Support options• Entry level deployment restrictions

4GB Disk space maximum 1GB of RAM maximum 1 CPU on one Machine

FORS EUROPE LTD.* http://www.developer.com/db/article.php/10920_3599691_1

Oracle Database XE: Awards & Accolades

“9/10” – LinuxFormat MagazineBest Database Award - LinuxWorld ‘06Best Database Finalist - TechEd ‘06

SQL Server Magazine“Oracle XE is an extremely good

product, and so cool it's kind of hard for me to believe it came from Oracle. Kudos to the Oracle guys.”- Developer.com, May ‘06*

FORS EUROPE LTD.

- Michael Otey

-Windows IT Pro

April 2006http://www.windowsitpro.com/Windows/Article/ArticleID/49412/49412.html

"Oracle Database XE is a good lightweight database. Its built-in

management and application-building tools set it apart from the other

lightweight databases, such as SQL Server Express and MySQL."

FORS EUROPE LTD.

……

EXPRESS EDITION

EXPRESS EDITION

STANDARD EDITION ONESTANDARD

EDITION ONESTANDARD

EDITION ONEENTERPRISE

EDITIONENTERPRISE

EDITIONENTERPRISE

EDITIONSTANDARD

EDITIONSTANDARD

EDITIONSTANDARD

EDITION

Solutions for Companies of all Sizes…

Positioning Entry level, SMBMid level, SMB Market,

Large DepartmentEnterprise Market,

Unlimited users

Pricing$180/NUP

$5,800/Processor$350/NUP

$17,500/Processor$950/NUP

$47,500/Processor

Minimums and Maximums

5 Named User Plus

2 Sockets

5 Named User Plus

4 Sockets

25 Named User Plus/Processor

Unlimited CPUs

Refer to Oracle Price List for current/localized Oracle pricing.

FORS EUROPE LTD.

Oracle Database 11g Standard Edition

100

200

10,000+

Standard Edition One(2 socket max)

Standard Edition One(2 socket max)

Standard Edition(4 socket max)

Standard Edition(4 socket max)

Enterprise Edition(Unlimited processors)

Enterprise Edition(Unlimited processors)

<500<500

>1000>1000

<1000<1000

$350/NUP$17,500/Processor

FORS EUROPE LTD.

Oracle Database 11g Enterprise Edition

Standard Edition One(2 socket max)

Standard Edition One(2 socket max)

Standard Edition(4 socket max)

Standard Edition(4 socket max)

Enterprise Edition(Unlimited

processors)

Enterprise Edition(Unlimited

processors)

<500<500

>1000>1000

<1000<1000

FORS EUROPE LTD.

Oracle Database 11g Enterprise Edition• $47,500 per processor or $950 per user (min of 25 users

per processor) – must use multi core matrix• Unlimited Platform & processor support

• Windows, Linux, AIX, HP-UX, Solaris & many more

• Supports any number of Nodes for any App• RAC supports OLTP workloads as well as OLAP

• Additional Options Partitioning RAC OLAP & Data Mining System Management And many other

• The best database in it’s market• As proven by many analyst and press reports

FORS EUROPE LTD.

DatabasePerformance

FORS EUROPE LTD.

Oracle Partitioning – Enterprise Edition Option

Application

SQLSQL

Partition nPartition 1

Partition 2

Table

• A table or index can be divided into several smaller pieces

– partition by range, hash, composite (range/hash)

• Provides dramatic improvement in:

– Manageability

– Availability

– Performance

– Scalability

• Transparent to applications

FORS EUROPE LTD.

DatabaseHigh Availability

FORS EUROPE LTD.

High AvailabilityGlossary

1) High Availability: In information technology, high availability refers to a system or component that is continuously operational for a desirably long length of time. availability can be measured relative to "100% operational" or "never failing." A widely-held but difficult-to-achieve standard of availability for a system or product is known as "five 9s" (99.999 percent) availability.

2) Virtual Machine: A virtual machine (VM) is an environment, usually a program or operating system, which does not physically exist but is created within another environment.

3) Clustering: In computers, clustering is the use of multiple computers, to form what appears to users as a single highly available system. One of the main ideas of cluster computing is that, to the outside world, the cluster appears to be a single system.

FORS EUROPE LTD.

High Availability Qualification Questions

IT Management

• What is the impact to your business if one of your business critical systems fails?

• Do you have any systems which require 24x7x365 operations?

• In relation to overall performance, how well does your IT infrastructure serve the needs of user population?

• As your organization continues to grow what impact does this growth have on your ability to maintain business continuity?

Business Management

• What is the impact on your customers if one of your customer facing systems fails?

• Are you required to guarantee any SLA’s or KPI in relation to business continuity?

FORS EUROPE LTD.

The Database Clustering Difference

Oracle RAC•Leverages Grid Infrastructure•Scales all Applications•Fault Tolerant

•Add/Drop Servers Online

1st Generation DB Clusters•Shared Nothing Infrastructure•Scales DW Applications•Needs Shared Disk for Availability•Add/Drop Servers RequiresRe-partition Data

AllAllDataData

DataDataSubsetSubset

DataDataSubsetSubset

DataDataSubsetSubset

DataDataSubsetSubset

FORS EUROPE LTD.

DatabaseSecurity

FORS EUROPE LTD.

The most secure database platform

AuthenticationAuthentication

Fine-Grained AuditingFine-Grained AuditingIdentify misuse of data access rightsIdentify misuse of data access rights

Encrypt All Protocols into the Encrypt All Protocols into the Database Database

Prevent wire tapping and tamperingPrevent wire tapping and tampering

PKI and LDAPPKI and LDAP

Centralized Management, Strong Centralized Management, Strong AuthenticationAuthentication

AuditingAuditing

Security andSecurity andPrivacyPrivacy

EncryptionEncryption

Virtual Private DatabaseVirtual Private DatabaseOracle Label SecurityOracle Label Security

Enforce row level securityEnforce row level security

Stored Data EncryptionStored Data EncryptionProtect ultra-sensitive dataProtect ultra-sensitive data

Data Data SecuritySecurity

Network Network SecuritySecurity

Unified Unified User User

IdentityIdentity

SnoopingSnooping

TamperingTampering

ManagementManagement

FORS EUROPE LTD.

ORACLE EE options

• Real Application Clusters

• Real Application Clusters One Node

• Active Data Guard

• Partitioning

• Real Application Testing

• Advanced Compression

• Total Recall

• Advanced Security

• Label Security

• Database Vault

• OLAP

• Data Mining

• Data Profiling and Quality

• Spatial …

And don’t forget about Database Enterprise Management

FORS EUROPE LTD.

Telecom OSS/BSS

Core Networking Systems

Securities Trading

Call Centers / CRM

Supply Chain / Logistics

Reservations

Gateways / Routers / Switches

Storage & Systems Management

Security / Authentication

Mobile Services Software

Appliances

E-business

Mobile Devices

Consumer Electronics

Embedded Applications

Covering the Full Embedded Range

Core Applications Edge Applications Devices

FORS EUROPE LTD.

Drawbacks to Desktop Tools

• Fragmented• Vulnerable• Platform Dependent• Web Unfriendly• Inefficient utilization

of IT resources

FORS EUROPE LTD.

Do Your Customers:

• Use spreadsheets as databases?• Store mission critical data in applications

developed in a desktop database such as Microsoft Access?

• Not have time to build all of the applications that users are asking for?

FORS EUROPE LTD.

Oracle Application Express

• Browser Based

• Declarative

• Robust Framework

• Multi-Tenant Hosting

• MS Access Replacement

• Packaged Applications

• Feature of the Oracle database

• Community Focused

• Full Use Database

FORS EUROPE LTD.

Easy Application Developmentwith Oracle Application Express

•Develop & deploy web-based reporting and data entry apps•Manage and secure data access centrally•Migrate/consolidate disparate applications

• Access, Excel applications

•No separate Tools. Only Web browser and Oracle database•No programming or scripting•Use the full power of Oracle DatabaseFREE self study tutorials on OTN http://www.oracle.com/technology/obe/apex/obe30/apexdev30.htmhttp://www.oracle.com/technology/obe/apex/obe30/apexdev30.htm

FORS EUROPE LTD.

Application Express Packaged OfferingsCustomer

Business value for Database

Reliability of enterprise products

ResellerSelling complete business solution

Increase service revenues with customizations

Potential to host offerings as SaaS

ISVStable and open standards platform for development

Can offer solutions on the reliable Oracle platform

SIIncrease service revenues with customizations

Can offer solutions on the reliable Oracle platform

Potential to host offerings as SaaS

Contact Manager

Event Manager

Project Manager

Issue Manager

Asset Manager

Timesheet Manager

Sales Forecast Manager

Document Library

Employee Directory

Online Store

Artwork Library

Bug Tracker

Threaded Discussions

Subject Matter Experts

Knowledge Testing

FORS EUROPE LTD.

D E M O N S T R A T I O NFast Application Development with Oracle

Application Express

FORS EUROPE LTD.

Try It Yourself

Online at: http://apex.oracle.com

Download a copy from Oracle Technology Network

FORS EUROPE LTD.

Oracle Application Express key points:

• The Qualities of a Personal Database Productivity

Ease of Use

Flexibility

• The Qualities of an Enterprise Database Security

Integrity

Scalability

Availability

Portability

• Built for the Web

FORS EUROPE LTD.

Oracle Fusion Middleware

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle BI / EPM

FusionApplications

Oracle Consulting

Open Standards

• Fastest growing middleware– more than €1bn

business for Oracle

• Most complete and integrated solution in the market

from $180 NU

• Best of breed solutions for BI, Content Mgt, Identity

Mgt, SOA & process Mgt, Standards Based App Server

& Web 2.0

• Supporting the latest open standards (JEE, JSF, BPEL, Web

Services ..)

• Hot pluggable with non-Oracle environments

FORS EUROPE LTD.

Oracle Fusion Middleware

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle BI / EPM

FusionApplications

Oracle Consulting

Open Standards

• Enterprise Application Server• Application Infrastructure Platforms• Business Process Analysis Tools• App Infrastructure for Service-Oriented Business Apps • App Infrastructure for Composite Applications• App Infrastructure for Integration• Horizontal Portal Products• Business Intelligence Platforms • Corporate Performance Mgmt. Suites• Enterprise Content Mgmt.• Web Access Management• User Provisioning

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

LEADER

FORS EUROPE LTD.

Oracle Business Intelligence

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle BI / EPM

FusionApplications

Oracle Consulting

Open Standards

• Most complete BI solution in the market from Database

through middleware to applications intelligence

• Low cost powerful BI platform for SME’s with BI SE1 @

$1200NU+

40% of IT professionals surveyed by Information week in Mar

07 preferred Oracle as a BI platform, ahead of all it’s

competitors.

FORS EUROPE LTD.

Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

Reality of Small / Medium Businesses

• Packaged solution• Easy to use • Capable of producing all types

of reports• Easy to install and configure• SMB-level pricing

What is Needed

• SMBs need all types of reporting too• Silos of data and “spreadsheet hell”• Deja vu: “The Fact Gap”• Software is too expensive and

complicated for SMBs

Business Pains

FORS EUROPE LTD.

SMB BI Pains Practical consequence of an evolving IT infrastructure

“Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively.

No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships.

“Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates.

Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals.

Information is not timely, consistent, or reliable.

“After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.

FORS EUROPE LTD.

Oracle BI Standard Edition OneThe Right BI Foundation for the Emerging Enterprise

• Complete BI system in a box• Based on Proven, Leading Components• Attractively Priced for Smaller Deployments• Ready to Grow with Your Business

Flexible deployment optionsSeamless upgrade to enterprise versions

FORS EUROPE LTD.

Oracle BI Standard Edition One A Complete BI System

Range of BI Information Delivery Tools

Unified BI Metadata and Shared Services

ETL and Data Mart for Data Consolidation

Oracle BI Interactive Dashboards

Oracle BI Answers(Ad Hoc Analysis)

Oracle BI Publisher(Reporting / Publishing)

Oracle Database

Oracle Warehouse Builder (ETL)

Oracle BI Server • Simplified business view and unified BI metadata• Calculation and integration engine• Optimized data access

Data Sources

Main Database

Excel Files

Data Sources

OtherSystems

FORS EUROPE LTD.

Oracle BI ServerSimplified, Powerful, Intelligence Across Sources

Open SQL Interface

Oracle BI EE Presentation Services

Other 3rd Party Tools

• Oracle BI Server

Native RDBMS• Oracle• SQL Server• DB2• Teradata

ODBC

Multi-dimensional• XMLA• Oracle OLAP Option• MS Analysis Services• SAP BW

Other• XML,• Excel• Text

• Simplified Business View• Unified Metadata• Intelligent Caching• Advanced calculations• Aggregate navigation & creation• Federated query and integration • Optimized SQL / function shipping

• Simplified business model view

• Advanced calculation & integration engine

• Intelligent request generation and optimized, distributed data access

• Mission critical scalability and performance

• Foundation for all OBIEE presentation services

FORS EUROPE LTD.

• True “pixel-perfect” reporting and publishing • Report layout using familiar tools (e.g. Word, Adobe)• Single product for all document needs – invoices,

checks, financial statements, government forms, etc.

Oracle BI Publisher

Information Delivery CapabilitiesReporting, Dashboards, and Ad Hoc Analysis

• Live, intuitive, personalized dashboards• Powerful dashboard to dashboard navigation and

dynamic, event-driven guided analytics• Simple yet powerful intelligence for anyone

Oracle InteractiveDashboards

Oracle Answers

• Powerful ad-hoc analysis via 100% Web UI• Create & modify charts, pivots and dashboards • True business user self sufficiency via intuitive,

simplified business model

FORS EUROPE LTD.

BI ServerAnswers (Ad Hoc)DashboardsBI PublisherDatabase SE OneOracle Warehouse Builder

•$1,200 per user

• Max 50 users and 2 CPUs

• Use of BI Server restricted to included Oracle database + one other database + unlimited flat files

Oracle BIStandard Edition OneSE1

Oracle BI Standard Edition One PricingEnterprise-Quality BI for an SMB Price

FORS EUROPE LTD.

Oracle Applications

Linux/Unix/Windows

Database 11g,TimesTen IMDB,

Berkeley DB

FusionMiddleware

Oracle BI / EPM

OracleApplications

ERP / CRM /Industry

Oracle Consulting

Open Standards

FORS EUROPE LTD.

Conclusions

• ORACLE means business for its Partners

• ORACLE lets Partners grow up with their customers

• ORACLE stack covers all demands of enterprises

• ORACLE is proper vendor for companies any size

• Check the Partner Portal

• Contact your VAD

FORS EUROPE LTD.

55

ORACLE Education ServicesFORS EUROPE LTDAndrey Tambovsky,

Director Partner Development

FORS EUROPE LTD.

4 MAIN RESOURCES

• Partner-only online seminars, selected events and workshops

• Partner-specific education through Guided Learning Paths available in the Competency Center

• Oracle University• Enablement 2.0 Boot Camps

FORS EUROPE LTD.

OPN Competence Center

FORS EUROPE LTD.

ORACLE University

FORS EUROPE LTD.

ORACLE Certification Levels

• Oracle Certified Associate (OCA) – entry level – Confirms ability to implement basic operations in the selected

area • Oracle Certified Professional (OCP) – basic level

– Confirms ability to solve all types of task in the selected area • Oracle Certified Master (OCM) — top level

– Confirms knowledge, experience and mastership of the owner • Oracle Certified Expert (OCE) – specialized certification

– Confirms ability to perform basic operations in general and all types of tasks in the selected area

www.certification.oracle.com

FORS EUROPE LTD.

Enablement 2.0 Boot Camps