For Channel marketers Marketing Solutions. [email protected] Us: 877-837-4884 Span Global - The Universal Marketing

For

Channel marketersMarketing Solutions

http://www.spanglobalservices.com/

www.spanglobalservices.com [email protected] Call Us: 877-837-4884

Span Global - The Universal Marketing Company

Data Capability >> 32 million B2B Database

Global Presence

End to End Marketing Capability Superior Technology

World’s Largest Marketer- Database Marketing Leader



mailto:[email protected]


Helping Channel Marketers achieve their goals...Leveraging Technology to enhance delivery capabilities

Databases

New Contact Append

Reseller DB

Vendors DB

Partner DB

ERP Info Append

Channel Partner Support

New Partner Creation

Data Append





Strengthening Business From Channel Partners...

1-on-1 programfor the ‘critical few’

Partner programinfrastructure

MDF Mgmt

Motivation

Partner Tools

Driving End Users to CP

Data Sourcing

Sales Guides

Newsletters

Databases

Mktg Tool Kits

Promotional Kits

360oCampaigner

Data Enhancement

Sales Materials

IT Services





Global Presence

Canada UK

Singapore

USA China

UAE





How to develop New Partners & Help Existing Partners Grow





Determine the Channel Partner’s Value by asking...

The more value a channel partner adds, the more communication with him.

How much Interaction the CP has with end users

How much CP adds to the product and its components

How much Visibility the CP has

How actively does the CP push your product vs.

mass inventory





Three levels of channel communication

1. To the CPTraining & Motivational Materials including features & benefits, positioning, incentive programs, special pricing, contests, etc.

2. Through the CPControl what the CPs say to end users about your company, products & services including brand positioning, messaging, end user communication

3. For the CPPull communications to CP including partner logo, contact information, promotional offering





To, Through, and For the CP

Communicate To CP

Communicate Through CP

Communicate for CP

• Sales guides

• Training materials

• Newsletters

• Short notices

• Free trinkets

• Sales materials

• POP materials

• Promotional Kits

• Marketing Tool Kits

• Feature CP’s logo

• CP’s contact info

• CP’s promotional

offering





Span Global Services for Channel Marketers





Span Global’s Tools & Services can help you discover Potential Partners much faster than

In-house sourcing can.

Partner Cloning

Data Acquisition

Old System Users Data

Data Profiling

Evolving Partners Data

List Augmentation





Database Qualification & Lead Detection

Event Marketing Lead Generation, Sending Invites

Appointment Setting

Data Profiling

Data Cleansing

Campaign Follow-up

Telemarketing





LEAD GENERATION

Collateral

Surveys

Email Broadcast, Landing Page,

SEO, Banner Ads

Event Boost

Telemarketing +Follow-up Email

Telemarketing/Call Center Operations

Brochureware

Customized Campaigns




Search Engine Optimization


Inbound lead generation

Higher website traffic

Practical recommendations

Site benchmarking

Result-focused action with clear goals and benefits

Reporting and analytics





Social Media & Blogging

Brand Monitoring Marketing

MarketingMarketing

Brand Monitoring Marketing

Marketing Marketing





Website Best Practice Reports

Assessment of the website design, structure & content

Site-wide check of links and images

Site-wide validation of HTML used within web pages

Site-wide assessment of website security





Marketing CommunicationsMarketing ServicesMarcom & Strategic Marketing

Newsletters

Product Reviews, Analyst Briefing

Sales Literature

Solutions Reference Catalogues

Tradeshow Traffic Generation

Blogs





Channel Marketer Boost

Business Plan Development

Update/ New Product Support Channel Satisfaction

Channel Economic Analysis

Process & SystemsDefinition & Management

Reporting Infrastructure Development & Management

Development Of Partner Program & Components

Channel Relationship ManagementEnd User Segmentation

Channel Segmentation

Channel Recruitment

Market Analysis & Metrics





Case Study Production

Interviews

Copies

Approvals

Design & Production





Go Do’s

Take advantage of deep-rooted strategic marketing expertise at affordable prices by engaging Span Global. Start tracking your Marketing Progress and ensure your marketing funds are spent in the most effective way.

Contact Span Global

<<<your Name and Contact name>>>

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Thank You




Documents

For Channel marketers Marketing Solutions. [email protected] Us: 877-837-4884 Span Global - The Universal Marketing