Northwest Fishing ClubMarketing Presentation

Meet your teams• Website / Blog• Megan Wallace and Meg Totusek

• Social Media• Erin Funk

• Events• Haley Lewin, Erin Casey and Cynthia Creek

• Sponsorships• Jakob Kircher

Current Best Practices• Website / Blog• Organization and content

• Social Media• Numerous posts about a variety of topics• A large number of likes, good following

• Events• Cabelas Kid Casting• Professional Speakers at Meeting

• Sponsorships• Team Shirts• Working with current sponsors for events

On Campus Competition• Website/ Blog• Northwest

• Social Media• Northwest page • Athletic Pages vs. Organizations Pages

• Events• Colden Pond Plunge• Northwest Week in April, opportunity for Fish Fry

• Sponsorships• Wrestling Club

Regional Competition• Website / Blog• Other Regional Teams

• Social Media• Posting Consistently on a variety of topics• Sponsors

• Events• Go to more national events• Better relationship with bigger sponsors

• Sponsorships• Larger Brands • Getting school funding and recognition

Goals

• Appear more professional and desirable to potential sponsors • Get information out for recognition on and off campus

• Create effective online presence and event possibilities to create awareness of group

and encourage sponsors

Website & BlogMegan WallaceMeg Totusek

Website• We wanted to create one place for all your information

• Increase online presence and streamline the online experience

• We recommend using Wordpress and purchasing BearcatFishing.com

Blog• Posting at least once a month:• Information about sponsors, new products• Curated content, found other places• Upcoming events and speakers• Articles about the group, media attention

Social MediaErin Funk

Facebook

• Personal Interaction and Starting Conversations

• Posts need:• Link• Picture• Tagging• Question • Call to action

Facebook Example

Facebook Strategy• Connect with people• Encourage sharing - A picture of the biggest fish or

links to their favorite fishing websites• Ask questions - Who they would like to see come

speak at your meetings or favorite place

• Create a reason for followers• A weekly post, Fish Trivia Tuesday, Meet members

Monday• A weekly post/event, Fish with us Friday• New content – articles or recipes

Twitter

• Fast Communication and Creating Connections

• Short and Sweet

• Tweets need:• Link• Picture• Tagging• Hashtag• Call to action

Twitter Example

Twitter Strategy

• Connect with sponsors• Show them you are interested in their content• Promote their content• Provide them content to share to their followers

• Create a reason for followers• A weekly tweet, using a hashtag #fishfactfriday• Events and meeting information• New content – articles or recipes

Other Social Media

• Flickr• Move pictures to Website or Facebook

• Pinterest• Only continue use for content reasons

• YouTube• Sponsor products, How to Video • Events• Tips and Tricks

Events Haley LewinErin CaseyCynthia Creek

Events• Try to hold 1-2 bigger events each semester

• Reach out to campus, community and new sponsors through philanthropy

• During Events• Live tweet and post, update with pictures• Bring banner and something recognizing sponsors

• Continue guest speakers at meetings• DNR officers, Conservation Member, Park Rangers• Publicize to community and campus

Fishing Pool Game• Purchase or ask sponsor to help buy , plastic kiddie

pool, dowel, fishing line, plastic fish, magnets

• Large prizes could be shirts, gift cards and gifts from sponsors

• Small prizes could be packages of Goldfish crackers, Swedish fish, fortune fish, gummy worms and lures.

Prizes would include next event, social media and website information

Fishing Pool Game

• Where: Anywhere on campus, Mozingo reopening April 6th

• When: Organizational Fairs, before Mozingo tournament, Bobbypolooza, community events like county fair

• Why: People like to play games and win free prizes and gets the Northwest Fishing name out

• How to Promote: Create an event on University calendar, take advantage of advertising around campus, post on social media at least a week in advance, contact student media

Hooked on Big Brothers Big Sisters

• Partnering with Big Brothers Big Sisters and having fishing event or small tournament

• Work with sponsors to provide equipment or prizes for little brothers and sisters

Hooked on Big Brothers Big Sisters

• Where: Colden Pond, Mozingo or Nodaway Lake – somewhere well known

• When: Weekend in spring or fall

• Why: Good for sponsors, media coverage opportunity, getting involved and recognized in community

• How to Promote: Press release with details regarding event, ask Big Brothers Big Sisters to promote, create Facebook event, promote throughout planning process on blog

SponsorshipsJakob Kircher

Potential Sponsors - Local• Northwest Missouri State University• Present to them and explain benefits of club• Northwest would be affiliated when working with charities and

charity events

• Maryville Bait and Tackle

• Shakespeare and Pure Fishing

• Mozingo

Potential Sponsors – Regional

• Cabelas• Website contact via “support and Advertising” • Casting Day events already good relationship• National Sponsor with potential deep pockets

• Bass Pro• Locations in Des Moines, Kansas City, Columbia

• Dick’s Sporting Goods• St. Joe location

Website / Blog

• Create own section with logos, use picture as links to company website

• Include sponsors social media links

• Blog about new products, new sponsors or companies that you like or want

• Consistent or more organized size for sponsor spots

Social Media• Facebook• Tag current sponsors in everything applicable• Placing sponsor logos on cover photo or rotate

• Twitter• Follow all current and potential sponsors• Interact with potential sponsors, ask questions

Events• Donations

• Banner • New Banner just for sponsors• Yard signs for events

• Apparel• Clothing with sponsors on it to sell to public• Sponsorship from print shops for discounted clothing

• Philanthropic Events• Ask for sponsors for events like Youth Casting Days, and charity

events• Fishing for Charities.com

How we can help!

• Interns – Megan Wallace and Meg Totusek• Completing Website• Blog Schedule / Content• Facebook Scheduling and assisting • Starting Twitter and assisting • Helping Publicize and Plan Events On Campus• Connect with Sponsors on Social Media• Find potential Sponsors

Questions?Thank you!