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First Steps for Your Non-ProfitSocial Media Campaign
Tweet, Blog, Pin, Post
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• What demographic do we want to reach? • Who is our donor target market?• How can we establish “conversation
opportunities”?• How will we deploy our content?• How will we analyze our success?
• Where do we start?
Define Objectives
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Blogs as a Starting Point
• Crucial to social media marketing success • Start and end of the social media lifestream• Accessible from your website’s homepage
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How far can you reach?
Youtube 4 billion views per dayFacebook 1 billion users; 600 million mobile usersTwitter 500 million total usersGoogle+ 400 million registered usersGmail 287 million usersLinkedIn 175 million usersTumblr 150 million usersInstagram 100 million registered users, 4 billion photos
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WorldVision
Example
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The Strategic Process
A content management process A method for acquiring followers and donors An infrastructure to distribute and collect
conversations An ability to proactively follow through to
convert your business objectives
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The Strategic Process
A content management process
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The Strategic Process
A content management process A method for acquiring followers and donors
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The Strategic Process
A content management process A method for acquiring followers and donors An infrastructure to distribute and collect
conversations
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The Strategic Process
A content management process A method for acquiring followers and donors An infrastructure to distribute and collect
conversations An ability to proactively follow through to
convert your business objectives
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What’s Next?
Fill out our survey to receive a copy of the whitepaper “Strategic Social Media Marketing for Non-Profits”
by Big Dog Innovations
Make plans to attend the next Team4 web presentation
“If-Then-Else” Automation Logistics for Non-profits