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HOW TO SET UP A SUCCESSFUL REFERRAL CAMPAIGN IN 5 STEPS

Succesful referral campaign in 5 steps

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How to set up the basics of a word of mouth or referral campaign in 5 easy steps.

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Page 1: Succesful referral campaign in 5 steps

HOW TO SET UP A SUCCESSFUL REFERRAL CAMPAIGN IN 5 STEPS

Page 2: Succesful referral campaign in 5 steps

Challenges in Modern Marketing

Quote: Michael Stelzner, the founder of Social Media Examiner

“People are tuning out: Channel overload syndrome happens when information is transmitted faster than it can be received. It’s like those intense rainstorms that cause raging rivers, taking out everything in their paths”

Consumers are floaded

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Mechanics behind a successful referral campaign

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Reach of 1 ambassadormassive – relevant – targeted

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What’s importantPeople like:

RECOGNITION

Celebrate your customers expertise and knowledgePeople like to spread their knowledgePeople like to help when it’s simple

Most importantPeople like status:crown them your ambassador

AcknowledgementSTATUSRECOGNITION

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STARTINGPOINTYour customer base

STEP1

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STEP2 CAREFULLY SELECTYour ambassadors

Tip1: Look for “role models” – check industry vertical, geography, etcTip2: Make the invitation personal, by phone, face to face, create momentum

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STEP3 ASK THE QUESTIONBe precise – Make it simple – Be very clear – make sharing easy

Dear Ambassador,

Would you mind sharing your expertise on our proposition withYour peers? You know us best!

Thanks a bunch

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Now your ambassadorSTEP4

Can broadcast his new statusShare is expertiseHelp his peers to find you

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STEP4 Then when a good referral comes in

REWARD YOUR AMBASSADOR

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Harvard research learns:

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Spark the system

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It’s very viral

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Enjoii