FUND MARKETINGFUND COMMUNICATIONSFUND DISTRIBUTION

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FUNDMARKETING Marketing, to us, is communicating the value of a fund or legal service to clients and referrers, for the purpose of investing in, promotion of that fund or legal service.

It is not enough for funds to distinguish themselves in terms of their pedigree, talent, strategies, and performance, effective marketing is required if a fund is to make itself easily understood and create recognition for what separates the fund from its competitors. Many top investors attribute their asset and client growth not to their investment results, but to effective marketing. Finscoms manages clients’ Marketing from strategy to project management, in effect Finscoms can be your internal central marketing resource.

Dublin Ireland

T: + 353 (0) 1295 3844

Valletta Malta

T: + 356 9978 8457

emds@finscoms.com

kmc@finscoms.com

www.finscoms.com

WEBSITE BUILD

BRAND

CONTENT

EVENTS DIGITAL

TRADITIONALMARKETING

LOGODESIGN

SEO

STRATEGY

WEBINARS

BOOSTINGVISIBILITY

VIDEOPOSITIONING

WEBSITE FUNCTION

WEBSITE DESIGN

ONLINECOMMUNITIES

AT FINSCOMSWE KNOW......that an effective marketing strategy combined with an effective communications strategy can enable a fund to distribute successfully.

FINSCOMS is a full services marketing agency providing marketing, communications and distribution services to the asset management industry and the professional services sectors. FINSCOMS empowers asset managers/funds with tools to improve capital raising and client retention.

We provide such services as:

FM

LOWPENETRATION

Fund communications remains primarily what it has always been: conservative, relatively undisciplined and focused on expensive traditional approaches. Our response is to build a financial services communications firm that understands the industry and is staffed by professionals from diverse areas of the financial services industry. We have developed a proven, proprietary process that is disciplined, pragmatic and client-centric.

In todays market, post AIFMD, delivering your message to potential investors, your target audience is proving to be a high cost with little or no penetration, our clients have moved on from producing content which may or may be able to show a return on investment to becoming their own publishers with proven success. Within existing print and online there are many channels we can deliver your message.

We know the market has changed, we know investorsare increasingly proactive, savvy and diligent. Providing prospects with enormous and monotonous prospectuses is not cutting it anymore. The traditional push marketing efforts have very low penetration rates. It has come to a point where being sent a pdf at random has a negative impact. We foresee ‘The Death of the PDF’. Investorsare doing their own research and typically on hand held devices. The new generation of investor is used to utilising social media and feels at home in online communities. The new investor engages in video and more visual stimuli, they want to see that the fund they are considering are as savvy and as modern as they are.An effective communications strategy enables a fund to build that all important first impression.

‘Why would I invest with a fund that does not invest in itself?’

WEB

VIDEO

PDF

SEO

DOCUMENTDESIGN

BRAND &EQUITY

LOGO

SOCIALMEDIA

PUSHMARKETING

WEBINARS

FUNDCOMMUNICATIONS

OLD DISTRIBUTION METHODSVS THE NEW GENERATION

FM + FC

COMMUNICATIONS ARE A REGULATORY REQUIREMENT FOR FUNDS.

FUND DISTRIBUTIONThe holy grail. We have found that most successful fund distribution combines fund communication and fund marketing. This way the fund leaves a positive markon everything it touches from compliance to social media to prospectus and so on.

Fund Distribution to us is to spread the fund throughout the congested marketplace using the investors' language to ultimately raise capital. Post AIFMD funds are now able to market themselves globally. Distributing successfully across different jurisdictions requires expertise with each jurisdiction varying from the next in terms of culture, customer preference, regulations, tax considerations, market information, business etiquette and protocol, and other nuances. Our knowledge of how to market and communicate per country, not just in the European internal market, but globally from the very different requirements and preferences of Asia, Americas, Africa and the Middle East, to us is a foundation of an effective fund distribution strategy.

Effective fund distribution combines our fund marketing and fund communication strategies using traditional and digital initiatives to ‘spread’ the fund and its performance globally. Finscoms provides distribution services to all sized funds, fund managers and financial product providers who wish to access the global universe of investors. We do this through quantifiable methods, but also look at the different and bespoke methods undertaken when looking at different jurisdictions. All in conjunction with regulatory and complance professionals.

Finscoms has extensive experience and established connections stretching back in excess of 25 years.We provide a professional and personal service to the investment community, whilst giving the product provider market penetration, without the delays and costs associated with creating their own marketing team.

FM + FC = FD

Dublin Ireland

T: + 353 (0) 1295 3844

Valletta Malta

T: + 356 9978 8457

emds@finscoms.com

kmc@finscoms.com

www.finscoms.com