Building a Web. Workshop Objectives  Why the Web?  Web Site Planning  Web Site Building  Web Design  Publicizing Your Web Site  Search Engine.

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<ul><li><p>Building a Web</p><p></p></li><li><p>Workshop ObjectivesWhy the Web?Web Site PlanningWeb Site BuildingWeb DesignPublicizing Your Web SiteSearch Engine</p></li><li><p>Why the Web?The growing number of web usersSpeed of locating informationCost-effective way to reach people instantly</p></li><li><p>Why the Web?Allows people toDiscover youUnderstand youContact youShare articles and other written information</p></li><li><p>Why the Web?Attract new members or clientsBuild a community through a message boardObtain funding through online donationsThe source for information</p></li><li><p>Web Site PlanningClear VisionWhy are you building a web site?Is it for the right reasons?Concise PlanA good web plan will pose challenging questionsOrganization Administrative operations Delivery of services to its communityView of its community </p></li><li><p>Web Site PlanningWhat do you want?Investigate other web sitesAsk questionsMake listsContentFeaturesDesign elementsBookmark the good and the bad</p></li><li><p>Web Site PlanningDefine your audience.CommunityBoard membersPotential MembersSupportersColleaguesSponsors PolicymakersVolunteersAre they online?Are they active?Who are you not reaching now?MediaPartnersDonorsCompetitorsLocal Community</p></li><li><p>Web Site PlanningDevelop a story about you.Identify material you want in the web site.Identify the material you may wish to collect by the web site.Coordinate your online and print media design strategies.</p></li><li><p>Web Site PlanningEvaluate the administrative implications of each feature.Look for opportunitiesLook at the workload you need to support your Web site and determine how you will manage it.New contentUpdating and revising old contentEvaluating usageResponding to information requests and feedbackManaging the demands of a higher profile</p></li><li><p>Web Site PlanningIn-house vs. outside developmentIn-houseBe prepared for turnoverWeb design and management should not be dependent on one individualOutsideLook for nonprofit experienceVolunteersColleges and University </p></li><li><p>Web Site PlanningUnderstand challenges and cost factorsRevisit your wish listImplications CostUser capacity to handle advanced applicationsLoading timesManagement requirementsPlan for future growth </p></li><li><p>Web Site PlanningKeep focused on your vision</p></li><li><p>Web BuildingAudienceImpactIdentityContentStructureDomain Name</p></li><li><p>Web Building: AudienceWho is your web audience?How would they come to your site?What would they be looking for?Why would they return to your site?What level of technology does your audience have access to?</p></li><li><p>Web Building: AudienceWhat will be the skill level of your audience?BeginnerIntermediateExpertHow might this audience differ from the audiences you might want to target?</p></li><li><p>Web Site: AudienceDesign for your audienceDont mirror your organizationRemember the 3 click ruleLabel sections clearly and accuratelyNavigate easilyUse shorthand (e.g., Feedback)Create an interactive environment (e.g., respond to a poll, take a quiz, sign-up for a mailing list, send a letter to your legislator, pledge money, check your organizations wish list)</p></li><li><p>Web Site: AudiencePeople scan, they dont readHighlight keywordsSub-headingsBulleted listsOne idea paragraphsShort statementsMinimize graphics</p></li><li><p>Web Building: ImpactWhat overall impression, experience or look and feel do you hope to convey?Is your website accessible to all your users?Does it use language that is easily understood?Is it an appropriate visual representation of your organization.</p></li><li><p>Web Building: IdentifyAre there certain logos, colors, or photos that you want to include.Are they visual cues that remind the user of your organization?</p></li><li><p>Web Building: ContentWhat content would be available on your website?How much of this content can be gathered in digital format?Which content lends itself to on-screen viewing and which needs to be available in downloadable or printable format?</p></li><li><p>Web Building: StructureDo you need to construct the website so that content is presented to different audiences in different ways?What are the most important elements to keep close to the top of the site?What are the navigational concerns?SimplicityConsistencyRobustness</p></li><li><p>Web Building: Domain NamesExtensions of your organizationSignature GatewayPortable</p></li><li><p>Web Building: Domain NamesBe cautious in using free web hosts for your domain name.The web host will include their name in your URL Could get lost on the netLose credibility</p></li><li><p>Web Building: Domain Names** **Web Hosting Serviceshttp://www.aanshaw.com </p></li><li><p>Web DesignMake sure you information is easy to accessProvide an index or table of contentsInclude a navigational bar on all pagesKeep your home page clean and crispLimit graphicsProvide contact information in several placesAlways use width and height tags for imagesKeep load time to under one minute</p></li><li><p>Web DesignInclude a feedback linkmailto: linkEmail addressForms</p></li><li><p>Web DesignAvoid Poor DesignsToo many wordsChoose words carefullyImportant words at topSynopsis with link to full textWhite space</p></li><li><p>Web DesignPoor Web DesignUnreadable textTiny or cute fontsColors that dont work togetherHuge Pictures and GraphicsLong pagesBlinking, twinkling, twirling images in garish colors</p></li><li><p>PublicizingAfter you build your Web site, publicize.Two key audiencesThose you knowThose you dont know</p></li><li><p>PublicizingThose you knowAdd your Web address to every piece of communication.Business cardsLetterheadNewslettersBrochuresPress ReleaseFax Cover SheetAction Alerts</p></li><li><p>PublicizingEmail messagesList your Web address at the bottom of every email messageMake sure everyone in your organization adds the address</p></li><li><p>PublicizingTell the mediaTell your membershipCross-link with friendsCommunicate changes to everyone in your organization</p></li><li><p>PublicizingThose you dont knowSearch EnginesGoogleAltaVistaFAST searchYahooOpen DirectoryLook SmartAsk Jeeves</p></li><li><p>PublicizingAdd your web site to search engines listing.You only need to visit their web site and follow instructions.Descriptive TitleOrganization NameKeywordsDescription Mission StatementDont waste too much time on optimizing your listings on various search engines.</p></li><li><p>Search Engines</p><p>Index your web site based on its relevance to a particular query or topicRank - based upon the repeat use of keywordsNumber of hits SeachEngineWatch - Tips on how to get your site on the top search - Tips on getting noticed</p></li><li><p>ResourcesCompuMentor A nonprofit organization specializing in technology assistance for community-based organizations and schools. CompuMentor offers technology planning, implementation, and support services.</p></li><li><p>ResourcesHelping.orgAfter you get online, start using email, or build a Web site, you'll want people to know you're here. Here are recommendations for publicizing your online efforts.</p></li><li><p>ResourcesEPageA list of the various search engines and subject directories that will list your site</p></li><li><p>ResourcesWeb Development Resources</p></li><li><p>SummaryStrong Vision to Guide YouPlans to Control the ProcessCollection of Documents for your Web SiteList of Ideas, Wants, WishesResources Start with</p><p>TCNJ - Non Profit Management ProgramTCNJ - Non Profit Management ProgramSpring, 2003*</p></li></ul>


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