Fine Fragrance Trends...Feminine Eaux de Toilette 1. A Breath of Wind on Flowers 2. Rose and Roses 3. "Eaux Coutures" 4. Summer Candies Premium Market Fine Fragrance Trends, Spring

Fine Fragrance TrendsSpring // Summer 2014, European Market

1. Premium Market Fine Fragrance Trends, Spring // Summer 20142. 2013 Premium Rankings for Fine Fragrances

Feminine Eaux de Toilette1. A Breath of Wind on Flowers

2. Rose and Roses

3. "Eaux Coutures"

4. Summer Candies

Premium Market Fine Fragrance Trends, Spring // Summer 2014

Feminine Eaux de Toilette

A Breath of Wind on FlowersPeony, Magnolia, Gardenia, Violet, flowers full of charm and sensuality. Their soft

and floral scents become light, with crunchy green accents, edible red fruits or

aquatic freshness.

- sophisticated gardenia -La Panthère, CARTIER

Floral, Oriental

- imaginary spring flower -Candy Florale, PRADA

Floral, Powdery

- edible magnolia -La Vie est Belle EDT,LANCÔME

Oriental, Floral, Edible

- silk peony -Blooming Bouquet, DIOR

Floral, Fruity, Musky

- ultra-violet -Couleur Violet, KENZO

Floral, Fruity, Violet

Rose and RosesOde to the Queen of Flowers. Rose had to be rediscovered, through tender floral compositions,

beautified and modernized. Gently frozen at Givenchy, spicy for Balenciaga and Marni, velvety at

L’Occitane and Dolce & Gabbana, or even enveloped in a contemporary bouquet at Yves Saint Laurent.

Captivating and mysterious, romantic and natural or sophisticated and sensual, the Rose is a flower of

contrast, that wants to be desired, elegant, ardent and indispensable.

- rose & lily, passion flowers -Baiser Volé, Lys Rose, CARTIER

Floral, Fruity, Lily

- modern rose -Pink Honey, MARC JACOBS

Floral, Fruity

- velvet rose -Roses & Reines, L’OCCITANE

Floral, Rose, Powdery

- green & mysterious rose -Rosabotanica, BALENCIAGA

Floral, Rose, Spicy

- rose sorbet -Very Irr. l’Eau en Rose, GIVENCHY

Floral, Rose, Violet

- rose tender -Roses de Chloé, CHLOÉ

Floral, Rose, Musky

- wild rose-Eau Demoiselle Eau Florale, GIVENCHY

Fruity, Floral, Rose

+ Marni Rose, MARNI

+ Velvet Rose, DOLCE GABBANA

+ Paris Premières Roses 2014, YVES SAINT LAURENT


La Vie en Rose

+Rose Damascena

+May Rose

+Wild Rose

Graphic& Psychedelic

Focus on RoseAll-Over Rose

How to see « La Vie en Rose » : communication, packagings, graphism, imaginary, concept...

Beyond the flower, the color universe is resolutely feminine: pastel rose, intense rose, …

Coming soon

In September 2014, Narciso Rodriguez

comes back in the forefront with a new

feminine creation. Looking for a pure

minimalism, Narciso Rodriguez wanted a

fragrance of skin imprinted with a musky

sensuality, with a floral touch of white rose

and gardenia.

In the same spirit as Juliet has a Gun and

his fragrance “this is not a perfume”, the

color universe associated to this musky

fragrance is pure and elegant, white color

remaining both soft and timeless.

Top: Gardenia, White RoseHeart: MuskBase: Vetiver, White Cedar, Cedar


“ Eaux Coutures “Direct inspiration from fashion world, its precious raw materials and fabrics,

fragrances are declined in “couture” versions.

- Cashmere sweater -L’Eau de Cashmere, GUERLAIN

Floral, Powdery, Musky

- chypre couture -LPRN Couture, GUERLAIN

Chypré, Fruity

- satin-smooth orange blossom -L’Eau Couture, ELIE SAAB

Floral, Fruity

- haute couture trail -L’Atelier de Givenchy Collection

***


Summer CandiesFragrances & Candies, what a lovely and tender story. Still

present, edible fragrances renew themselves for sunny days.

In its summer dress, Angel becomes a delightful “eau

sucrée”, and appears at the same time with a limited edition

of eclair - obviously the new booming trendy dessert-

designed in partnership with Fauchon. Opium reinvents

itself in a rock edible version, combining coffee and vanilla,

while the “Bonbon” of Viktor & Rolf smells unctuous

caramel.


- delightful elair -Angel Eau Sucrée, T. MUGLER

Fruity, Edible

- gourmet coffee -Black Opium, YSL

Oriental, Floral, Edible

- caramel bonbon -Bonbon, Viktor & Rolf

Floral, Edible

Coming Soon

Hymn to seduction. Kenzo presents its new feminine enchantment,

celebrating the game of love game, seduction and sensuality. Edible

volutes, fruity touches and floral flights promise to interlace.

Contrasting with an ardent carmine red to a nude rose, Kenzo plays with

the duality of feminine seduction, balanced between the femme fatale

and the romantic mischievous woman.


Top: Red Orange, PomegranateHeart: Tea, Tuberose, Freesia

Eaux Fraîches1. Sol Do Brasil

2. Feminine & Masculine Summer Fragrances

(Feminine // Masculine // Unisex Eaux de Toilette


Sol do BrasilImmediate immersion on Brazilian lands, where tropical colors meet “muy caliente”

ambiances. Zesty and fruity Eaux Fraîches highly recommended.

- bela cariocas -Sol do Bahia, LANCASTER

Citrus, Solar, Coco

- tropical citrus fruits -Limon Verde, GUERLAIN

Citrus, Green, Tropical

- summer splash -Eau Fraîche, BIOTHERM

Floral, Fruity, Spicy

- Brazilian flowers -L’Occitane au Brésil, L’OCCITANE

made in Brazil Floral & Fruity Eaux Fraîches

- paradise birds & exotic flowers -Eau Tropicale, SISLEY

Floral, Fresh, Solar

Eaux Fraîches

Sol do BrasilSouth-American Fruits & Flora, few examples.

- coffee -Coffee, Tobacco, Syrupy Accord

- tonka bean -Warm, Coumarine, Almond Accord

- citrus fruits-Fresh & Zesty Accords

- jenipapo -Flowers from revitalizing & nourishing fruits

- vitória-régia -Lotus Flower gender

Eaux Fraîches

- love in a puff or heartseed-Seeds with appeasing properties for skin

Summer FragrancesEaux Fraîches, Summer Perfumes, Eaux

de Toilette, so called “Eaux” or “Sport”

versions…As much as spring and

summer declinations.

These Eaux revisit the original version,

for some of them in a textured

neocologne. Water hyacinth, frozen

grapefruit, aquatic pear, pink berry,

cardamom or sea salt… Raw materials

are selected to twist the fragrance in a

light way.

- freshly blooming flower-SeeByChloé Eau Fraîche, CHLOÉ

Floral, Fruity, Fresh

- gold & luxury -Eau my Gold!, PACO RABANNE

Fruity, Floral, Musky

- fresh & luminous cedar wood -Déclaration l’Eau, CARTIER

Woody, Spicy, Citrus

- cascade -Acqua di Gioia EDT, ARMANI

Floral, Citrus, Fruity

- extreme sensations -L’Homme Sport, YSL

Woody, Citrus

- soil & rain-Terre d’Hermès Eau Très Fraîche, HERMES

Citrus, Woody, Aquatic

- bright floral -Manifesto l’Éclat,YSL

Floral, Oriental

- fresh spices explosion-Spicebomb Eau Fraîche, V&R

Spicy, Aromatic, Citrus

+ Amor Amor l’Eau, NINA RICCI + L’Eau d’Issey pour Homme Yuzu, ISSEY MIYAKE

Eaux Fraîches

Masculine Eaux de Toilette1. Blue Motion

2. Male Wardrobe


Blue MotionBlue variations from clear azure to deep indigo. On the one hand, an aquatic and invigorating universe, where marine accords are mixed with salt spray, sparkling citrus fruits

and fresh spices. On the other hand, an intense seduction full of sensuality, made of rich spices and warm woods.

- wave of freshness -Acqua Di Gio Blue Edition, ARMANI

Woody, Aquatic

- fresh and marine breeze -Mer & Mistral, L’OCCITANE

Woody, Aromatic, Citrus

- intense night -1881 Bella Notte for Men, CERRUTI

Woody, Spicy

- summer rain -Rain & Angelica, JO MALONE

Woody, Aquatic, Musky

- dose of energy -Extrême Sport, PAUL SMITH

Aromatic, Spicy, Citrus

- sun and azure -Costa Azzura, TOM FORD

Woody, Aromatic, Marin

Masculine Eaux de Toilette

Male WardrobeMan are multiple in their personality. These facets can be expressed through eaux de toilette evocating various elements of the male wardrobe. Or how to

drew a parallel between characters, emotions, feelings and clothing fashion.

- grey suit -Armani Code Ice, ARMANI

Oriental, Fougere, Citrus

- leather jacket -Karl Lagerfeld

Fougere, Aromatic

- sport polo -LIVE!, LACOSTE

Aromatic, Fresh

- black suit -Gentleman Only Intense, GIVENCHY

Woody, Ambery

- linen jacket -Eau d’Arôme, ARMANI

Woody, Spicy


Zoom on:

The scent of the ideal man. This oriental woody fragrance offers us the man we have always been dreaming

for, the one of all fantasies. Sensual, sophisticated, mysterious, surprising… According to Guerlain, the ideal

man contrasts with its singularity. For this myth come reality, the brand dares with an edible almond faceted

with tonka bean, remembering amaretto and fixing so the fragrance in the trend of cocktail accords (mojito,

whisky, brandy, ..). A masculine almond built in modernity, suited with a woody base of cedar wood, leather

and vetiver.

Top: Lemon, Rosemary, Orange Blossom

Heart: Almond, Tonka Bean

Base: Leather, Cedar wood, Vetiver


2013 Premium Rankings

2013 Premium Rankings, top 10 (sales in value)

Sources : NPD

Feminine Fragrances

1- Dior : J’adore

2- Lancôme : La Vie est Belle

3- Guerlain : La Petite Robe Noire

4- Chanel : N°5

5- Thierry Mugler : Angel

6- Chanel : Coco Mademoiselle

7- Kenzo : Flower by Kenzo

8- Guerlain : Shalimar

9- Dior : Miss Dior

10- Paco Rabanne : Lady Million

1- Paco Rabanne : 1 Million

2- Dior : Eau Sauvage

3- Jean-Paul Gaultier : Le Mâle

4- Hermès : Terre d’Hermès

5- Dior : Dior Homme

6- Chanel : Bleu de Chanel

7- Hugo Boss : Boss Bottled

8- Paco Rabanne : Invictus

9- Yves Saint Laurent : La Nuit de l’Homme

10- Diesel : Only the Brave

Masculine Fragrances

France

Sources : euromonitor

Feminine Fragrances

1- Chanel : N°5


3- Dior : J’adore

4- Dior : Hypnotic Poison

5- D&G : Light Blue

6- Chanel : Chance

7- Chanel : Allure

8- Narciso Rodriguez : Narciso Rodriguez for her

9- Jean-Paul Gaultier : Classique

10- D&G : The One

1- Armani : Acqua Di Gio

2- Chanel : Allure Homme Sport

3- D&G : D&G pour homme

4- Dior : Fahrenheit

5- D&G: Light Blue


7- Chanel : Allure Homme

8- Gucci : Gucci Guilty

9- Dior : Eau Sauvage



Italy2013 Premium Rankings, top 10 (sales in value)


Feminine Fragrances

1- Dior : J’adore

2- Guerlain : Shalimar

3- Ferragamo : Signorina

4- Chanel : N°5

5- Givenchy : Very Irresistible

6- Nina Ricci : Nina

7- Chanel : Allure


9- L’Occitane : L’Occitane

10- Versace : Versace pour Femme

1- Givenchy : Givenchy pour homme

2- Chanel : Allure pour homme

3- Dior : Dior Homme

4- Dior : Fahrenheit

5- Chanel : Egoïste Platinum

6- Gucci : Gucci Guilty

7- Hugo Boss : Boss Bottled

8- Baldessarini: Baldessarini Ambré


10- Dior : Higher


Russia2013 Premium Rankings, top 10 (sales in value)


Feminine Fragrances

1- Dior : J’adore

2- Chanel : N°5

3- Chanel : Coco

4- Chanel : Chance

5- Chanel : Chance Eau Fraîche

6- Dior : Miss Dior


8- Chanel : N°19

9- Ferragamo : Signorina

10- Anna Sui : Dolly Girl

1- CK : CK Free for men

2- Davidoff : Cool Water


4- CK : Eternity for men

5- Hugo Boss : Boss in Motion

6- Chanel : Allure Homme

7- Burberry : Burberry for men

8- Burberry : Burberry London

9- Burberry : Burberry Touch for men

10- Ferragamo : F by Ferragamo pour homme


China2013 Premium Rankings, top 10 (sales in value)


Feminine Fragrances

1- Al Qurashi : Al Qurashi

2- Lancôme : La Vie est Belle

3- Chanel : N°5

4- Chanel : Coco Noir

5- Hugo Boss : Boss Nuit pour Femme

6- Chanel : Allure

7- Donna Karan : DKNY

8- CK : Downtown

9- Paco Rabanne : Lady Million

10- Arabian Oud : Arabian Oud Woody Blanc

1- Hugo Boss : Boss Bottled Night

2- Roberto Cavalli : Just Cavalli

3- Mont Blanc : Legend

4- Al Qurashi : Safari Extreme


6- Gucci : Gucci Guilty pour homme

7- Dior : Dior Homme Intense


9- Tom Ford : Tom Ford Noir

10- Paco Rabanne : Invictus


United Arab Emirates2013 Premium Rankings, top 10 (sales in value)


Feminine Fragrances


2- Chanel : N°5

3- Chanel : Chance

4- Estée Lauder : Beautiful

5- D&G : Light Blue

6- Viktor & Rolf : Flowerbomb

7- Victoria’s Secret : Dream Angels

8- Clinique : Happy

9- Donna Karan : Cashmere Mist

10- Jo Malone : Jo Malone

1- Armani : Acqua Di Gio

2- Armani : Armani Code


4- D&G : The One for men

5- D&G: Light Blue

6- Gucci : Gucci Guilty pour homme

7- CK : Euphoria for men


9- Ralph Lauren : Polo

10- Azzaro : Chrome


USA2013 Premium Rankings, top 10 (sales in value)

Fine Fragrance TrendsSpring // Summer 2014, European Market

Documents

Fine Fragrance Trends...Feminine Eaux de Toilette 1. A Breath of Wind on Flowers 2. Rose and Roses 3. "Eaux Coutures" 4. Summer Candies Premium Market Fine Fragrance Trends, Spring