Embed Size (px)
Citation preview
BRISTON ANDERSON
Athletic Innovations Stronger Everyday
NAME
Athletic Innovation
TAGLINE
Stronger Everyday
LOGO
Athletic Innovations Stronger Everyday
MISSIONAthletic Innovations’ mission is to enhance the performance of every physically disabled athlete through innovation.
VISIONAs an athletic company focusing on improving the lives of physically disabled athletes, we want to expand our brand out of the United States and inter the international market within the next 10 years. While doing so, we would like to reach $5 billion and open new freestanding flagship stores in large markets such as New York and Hong Kong. We plan to reach as many athletes as possible to better their performance through innovation.
TARGET AUDIENCEWe will target urban markets in mall locations all over the United States. Our fabrics and technology will be of highest quality and innovation to help give our athletes an advantage.
COMPETITORSNike- Just Do ItNike is a $25 billion company and has been established since 1964. Their well-established brand has become a household name over the last 50 years.
COMPETITORSUnder Armour-Protect This HouseUnder Armour is still a newer athletic company that was established in 1996.They have become a $3 billion company focusing on their universal guarantee of performance.
COMPETITORSAdidas- All InAdidas is a German multinational corporation that strives to provide their customer with highest value. They have built their brand by partnering with celebrities.
COMETITIVE ADVANTAGE Our competitive advantage is that no other athletic company focuses their products on improving the lives of physically disabled athletes. All of our gear is targeted towards disabled athletes and how to improve their performance whether it be the way they perform or simply to help make getting dressed easier. Our unique market helps give us the advantage over the other competitors.
TOUCHPOINTS• Social Media
Pages• Hashtags• Business
Cards• Commercials• Magazine Ads• Packaging
• Billboards• Sponsored
Disabled Athletes
• Partnership with Special Olympics
• Mobile Aps
TOUCHPOINTS
895 KeystonAve.Greenwood, IN [email protected](812)396-9710
Athletic Innovations Stronger Everyday
